Real Talk on Social Media for Financial Coaches

Social media can feel overwhelming, frustrating, inspiring, and like a time-suck…all at the same time. As business owners, we need to come to terms with it and find out how it fits into our own lives and businesses. Instead of letting it rule us.

This week on the podcast, I’m sharing more about the often-misunderstood world of social media from my own perspective. You’ll hear some real-life hits (and misses!) about how social media has impacted the way I do business.

This episode is not just stories; it’s a journey to uncovering the true impact of social media in our field. I explore how easy it is to make snap judgments based on someone's online profile and question how this influences our perception of success, both of others and ourselves.

Discover how setting boundaries with social media can lead to more meaningful interactions and why it's okay to chart your own path, even if it strays from conventional social media strategies.

Tune in for an episode filled with honest reflections, practical insights, and a fresh perspective on leveraging social media for your financial coaching business. Whether you're a social media enthusiast or skeptic, there’s something in this episode for everyone looking to navigate these digital waters with confidence and authenticity.

Links & Resources:

• Join the mailing list!
• Ultimate Growth Guide
• Join the Facebook group

Key Takeaways:

• Having a huge following doesn't guarantee clients - focus on real conversations that convert instead of chasing vanity metrics
• Your energy is the fuel to your business - choose marketing methods that energize you rather than drain you
• Social media is just one conversation tool - you can grow a thriving business through networking, speaking, referrals and other channels that feel natural to you
• Curb appeal isn't everything - someone's polished social presence might mask an empty house, so validate their substance through real conversations and client testimonials
• Create content in your natural style - forcing yourself to write in a way that doesn't match your voice will burn you out, while embracing your authentic format energizes your work
• Social media works for you, not the other way around - set boundaries by treating it like email with designated check-in times rather than letting notifications control your day
• Judge yourself by client results, not follower count - your expertise and impact aren't measured by social metrics but by the transformations you create for real clients