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June 18, 2025 45 mins

Founder Jeff Denholm tells the incredible story behind Strong Water Tech, a new fire suppression gel born from his experiences as a wildland fire contractor, a big-wave surfer, and his drive to protect firefighter health. Discover the innovative chemistry that allows this non-toxic gel to multiply water's effectiveness and flow through standard equipment without clogging, and learn about the decade-long journey from a simple idea to a US Forest Service qualified product.

In this episode, you'll learn about:

  • The Strong Water Tech Innovation: How this "plug and play" gel acts as a force multiplier for water.
  • An Entrepreneur's Journey: The unlikely path from Merchant Marine and pro-surfer to green chemistry founder.
  • Firefighter Health First: The mission to create a non-carcinogenic, Prop 65-compliant alternative to toxic foams.
  • Passing the Test: The grueling two-year process of getting on the US Forest Service Qualified Products List (QPL).
  • Trial by Fire: How Jeff personally used his product to save homes during the 2020 CZU Complex fire.
  • Key Connections: The role of Patagonia, Dr. Arlene Bloom, and early investors in making the vision a reality.
  • The Future Market: Why the initial focus is on replacing Class A foams in structural firefighting.
  • Overcoming Hurdles: The challenges of raising venture capital and breaking into a slow-to-innovate industry.

  • https://strongwatertech.com/


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