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How does a manufacturer create and sustain a vehicle brand that customers love?
Kathi and Mike discuss manufacturer brands and re-branding (ie: Jaguar + more) and how others have fared in the past (from a dealer and dealership management perspective).
Music:
The Pogues: FairyTale of New York w/Kirsty MacColl
American Murder: Lacy Peterson (documentary)
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
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