All Episodes

October 21, 2022 44 mins

Social media is not a broadcast channel. It’s a two-way communication tool, which means you should be listening as much as you’re talking. Kathi and Mike discuss strategies for social listening and why it should be part of your overall marketing process.

But first, Kathi shares another update on her Facebook short-form video testing. She also provides some up-to-the-minute insights on the state of Facebook ads. Hint: it’s not pretty.

In our music segment: Oct 19th is International Ska Day!

The Specials: https://en.wikipedia.org/wiki/The_Specials_(album)
Videos of great Specials songs: HERE 

Madness: One Step Beyond https://en.wikipedia.org/wiki/One_Step_Beyond…
Videos of Madness songs: HERE 

Get in touch with us!

Kathi: kathi@krusecontrolinc.com

Mike: mikethecarguy@outlook.com

Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip


Mark as Played

Advertise With Us

Popular Podcasts

24/7 News: The Latest
Therapy Gecko

Therapy Gecko

An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.