Episode 185: Underdog to MVP: Promoting Yourself (and Your Fleet) the Right Way

In this spicy episode, Marc Canton and fleet powerhouse Facundo Tassara dive deep into the fine line between self-promotion and arrogance in the fleet industry. They talk about why fleet managers must champion their teams and accomplishments—and how to do it without turning people off. From elevator pitches to dressing the part, Facundo shares battle-tested tactics to elevate your fleet’s reputation and your own leadership status. This is a masterclass in storytelling, relationship-building, and knowing your KPIs cold. Oh, and there’s a $200K mistake that somehow turns into a win. You don’t want to miss this.

 

📌 Key Takeaways:

• Promote your fleet’s success, not just yourself.
• Build strong relationships with internal stakeholders—city managers, purchasing, sustainability teams.
• Dress the part: Visual perception matters more than we admit.
• Always be ready with your elevator pitch (and know who’s in the elevator with you).
• Use data storytelling: Metrics are meaningless if they’re not contextualized.
• Repetition is key: Tell your story often and to the right people.
• Build trust before you ask for funding—or forgiveness.
   

👥 Speaker Bios:

Facundo Tassara

Fleet Success Manager at RTA, former government fleet manager, and all-around fleet rockstar. Facundo blends operational expertise with infectious energy and a killer instinct for storytelling that gets results.

Marc Canton

Veteran of the fleet industry with nearly 30 years of experience. From managing university fleets to leading product and consulting at RTA, Marc brings strategic insight and salty humor in equal measure.