December 15, 2023 • 37 mins
Have you ever wished you could read someone else’s diary? Well, we're flipping the pages open on our own lives in this episode. We'll take you on a journey through our 2024 plans, share some raw personal insights and dive into why we're reducing the number of cuss words. All aboard the FocusCast, where we're implementing some mom-approved changes and, more importantly, recrafting some of our previous episodes so they can achieve their full potential.
Our 2024 mission incorporates more than course correction; we're expanding our horizons by honing our storytelling abilities. We'll pull you into a world of timeless tales and connect with 24 founders by the end of the year. It's a digital age, yet we believe in the power of human advice and connection. Think back to the days when you trusted "rate my professor" to make the right choice; that's the kind of informed decision-making we're talking about.
In this whirlwind of planning and connection, it's crucial to remember to focus, and in this chapter, we explore the potential of increased focus to unlock creativity and vision. We’re also discussing the merits of a four-day work week or half-day Fridays because, let's face it, work-life balance is not just about coffee breaks. They say the best ideas come when you step away from work, and we’re living proof of that. In fact, our podcast has become a journal of personal growth, healing and self-discovery. So, tune in and let us guide you through tales of becoming better parents, overcoming our internal voices, and finding the strength in focusing. As we explore the challenges faced by middle-class founders in today's world, we’re reminded of the power of human connection in business and the importance of supporting each other. Join us, as we set sail on this new chapter of FocusCast.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:01):
What's up bro?
Speaker 1 (00:03):
What are we talking about today?
Our hundredth episode?
Speaker 2 (00:06):
Wow.
Speaker 1 (00:07):
We did it.
It's the end of the year, it'sDecember 2023.
Yep.
So today we are sharing what ahundred episodes feels like, yep
.
And then what's the plan for2024?
Speaker 2 (00:24):
Yeah, Because you've got to have a plan right.
Speaker 1 (00:30):
I guess We've arrived at some conclusions that
happened to manifest a changefor 2024.
Yep, one of those beingsomething that our mother told
us which we'll share.
So, yeah, that's what we'retalking about today.
Today, we're going to talkabout what next year looks like,
(00:50):
what we plan to do, what wehope to do, and what that's
going to look like for ourFocusCast fans, our FocusCast
fan.
Speaker 2 (00:59):
That's right, it's fans.
There's three of them.
Speaker 1 (01:02):
I know I'm just kidding, I'm just messing, we're
speaking from first person yeah, Whether it's 10 fans or a
million fans it still serve.
It's like it's one person.
Speaker 2 (01:13):
There we go yeah.
Speaker 1 (01:16):
Shall, we dig in, let's do it.
Speaker 2 (01:38):
I'm Jonathan.
I'm Brandon.
Speaker 1 (01:39):
This is the FocusCast we're going to help you remove
distractions, increase focus.
You can live a life withintention.
Nice, a little coffee today,sorry.
So yeah, last couple ofepisodes we talked about what
it's like to have 100 episodesor 99 episodes.
We talked about stats.
Speaker 2 (02:01):
Yep.
Speaker 1 (02:02):
We talked about investment.
We talked about what we'redoing.
We've talked about a lot ofthings this year.
Speaker 2 (02:07):
Yeah, so now we're talking about some
implementations, maybe somethings we want to switch up.
A little bit of a new direction.
Yeah, how we want to maybeniche down, niche down.
Speaker 1 (02:22):
And some of the things that we will not say
Right In 2024.
Right, so first let's startthere.
So we're going to break thisepisode.
It's going to be a quickepisode, but let's talk about a
funny story in which the wordswe will not say in 2024.
And then we'll talk about whatit's going to look like in 2024
and what we hope to do, right,what's what the goal is.
(02:44):
So why don't you share with usa little story?
Speaker 2 (02:47):
Yeah.
Speaker 1 (02:47):
Jonathan about what words we are not going to say in
2024 and why.
Speaker 2 (02:51):
So I was calling our mom Because we're brothers.
Because, we're brothers.
And then just for some randomquestion, and maybe about
Thanksgiving, I don't know, butshe was like she had a bone to
pick.
Oh, she had a bone to pick shehad a bone to pick because she
listened to one of our episodesand she said that she counted.
(03:13):
They're like 37 cuss words andI think that was.
I'm not even sure if that wasbetween both of us.
That may have been just betweenjust me.
Speaker 1 (03:22):
That was just you, because she told me also that
was just yours.
Speaker 2 (03:25):
Okay, 37 for me and like what?
20 something for Brian.
Speaker 1 (03:28):
Yeah.
Speaker 2 (03:28):
Yeah, and she said it was very frustrating for her.
Speaker 1 (03:32):
And what's funny is if you got to know our mom, you
know some people have moms that,like interject themselves
toxically in your life foreverand they don't stop.
Our mom is the opposite of that.
Right Like this for our mom togive an opinion about something
that we are doing Like I thinkthat's the first opinion that
she's given me about somethingthat we're doing since I lived
at home.
So like this is not like youknow, this isn't like you know,
(03:58):
normal for her to say it Right,exactly.
Speaker 2 (04:00):
It's not normal, yeah , you know she's not trying to
micromanage us.
Speaker 1 (04:03):
No, no at all she, that whole let the bird go thing
.
Speaker 2 (04:08):
Yeah, out of the nest .
We really left that.
Speaker 1 (04:10):
Really well she was a pro at that.
She released us 100%.
Speaker 2 (04:15):
And um, and you know I'm sitting there and I'm like,
yeah, it's probably prettyexcessive.
And I go listen to the episode.
And it was excessive, obviously37 cuss words, a lot of them
being the F word not like hell.
Speaker 1 (04:30):
Yeah, no.
And ass no.
Speaker 2 (04:33):
We're talking straight to the F bombs.
Straight to the F bombs, Justdropping them Nonstop, Like it's
a cluster, cluster strike orsomething like like we're in a
war zone like we're getting paidyeah For every time we say it
Exactly.
Speaker 1 (04:47):
Um so then I was talking to I do some consultants
, consulting work for one of ourmom's friends who is an
executive director of anonprofit, and she mentioned the
same thing.
She was like, yeah, I wastalking to her mom and us and
then I brought up the cussingthing and she was like, yeah,
you know we were talking aboutthat.
Yeah so my mom and her friend.
We're talking about our podcastand how we cuss too much at an
(05:09):
event and they basically can'tlisten to it.
Speaker 2 (05:11):
Yeah, they can't listen to it.
So we're losing the middle agedupper, middle aged upper,
middle aged women category, whodon't want to listen to young
dudes say the F word over andover.
Speaker 1 (05:24):
Yeah, so you know what?
And and sound like degenerates.
Speaker 2 (05:29):
Yeah.
Speaker 1 (05:29):
So we've decided that we're not going to double down.
Speaker 2 (05:33):
We're not going to double down on degeneracy and
we're going to you know not cuss.
Speaker 1 (05:40):
I think now it's fun.
Speaker 2 (05:41):
It's a fun game Like like oh gosh, I've already
wanted to say the F word like 12times.
Yeah, but the F word, wow, thissounds like middle school.
Speaker 1 (05:51):
We should have a jar and then anytime someone says
that they got to drop five bucksin there, and then that way,
this paper, that's our lunch,yeah, lunch money.
Speaker 2 (06:00):
We had to do that it's one of our friends because
he was doing too manyabbreviations, so we made an
abbreviation jar Because hecalled the AJ.
Speaker 1 (06:08):
He was just getting that money right in he's like I
love my briefs, so yeah, I lovemy briefs money.
The jar.
Speaker 2 (06:18):
So we're also.
We want to salvage someepisodes.
Yeah, we're not gonna keep themall.
Yeah, so we're going throughtightening them up, you know,
snipping out the audio for Fbombs and Shit, and then we're
leaving out hell and damn, Itook out the bitches.
Speaker 1 (06:36):
Yeah, I took out that too, so we're all.
Speaker 2 (06:39):
I feel like we're only leaving hell and damn.
Yeah, that's which we never saythose because we're not in
middle school.
Yeah, so we're adults.
We're adults, we use adult cusswords, so.
So, yeah, we're pickingepisodes, cleaning those up for
to you know, put those into thenext phase of the podcast and
then we're gonna move into a newformat.
(07:01):
Yeah, that, brian wasspearheaded.
Speaker 1 (07:05):
Yeah.
So I think the number one goal,one of the things that when I
read about, you know how to growa podcast and all that kind of
stuff, because, based on ourstats, last episode We've got a
consistent Set of downloadsafter a hundred episodes, but
there's definitely no consistentgrowth, all right, so they just
(07:28):
talk about you got a, you got aniche down.
You got a niche down, you gotto talk to a very specific
audience and then grow fromthere.
So a passion of mine is toserve founders.
I mean, I've been a facilitatorand a consultant for founders,
yeah, and honestly, my corebelief is like, like, and when I
say small business, I mean likefive to 20 million.
(07:49):
According to the IRS, a smallbusiness is 500 employees or
less.
Wow, I'm not talking about juststart-ups or like one-person
shows.
I'm talking about like a five,ten, fifteen million dollar
business, small business.
But I think founders like they,their employees trust them.
Yeah, their attitude reallydictates the culture A lot of
(08:09):
small businesses give back totheir community.
Yeah they're very involved intheir community.
You know, you get the hundredthousand dollars from like Bank
of America, you know, for something in Atlanta, but a hundred
thousand dollars bank.
It's like we gave 20 milliondollars and we're, you know, a
12 billion dollar company, right?
Speaker 2 (08:29):
That's not even pocket change, yeah.
Speaker 1 (08:31):
Yeah, that's just the 1% of the bank over draft fees
that they charge.
Speaker 2 (08:35):
Yeah, but small businesses.
Speaker 1 (08:38):
You know they, they participate, they're out there.
You know they're not justdonating money, they're donating
time and and so yeah, like onthe boards.
Speaker 2 (08:48):
I mean this is, this is happening everywhere.
But like we go mountain bikingand you'll see, like the sign
with the sponsors and donors forthe trails, yeah, and you know
there's small business, localbusinesses on there.
Yeah, just so we can mountainbike on the trail.
Oh, my that's great.
Speaker 1 (09:01):
So our niche is going to be founder led companies,
and we are going to talkdirectly to the founder.
Now, I've been fortunate toserve founders through
Consulting around brandstorytelling and making that
(09:21):
story true for a long time nowyeah, a couple decades.
So we're gonna, we're gonnadeep dive.
The goal is that a Founder canlisten to the podcast and
they're gonna, they're gonna,they're gonna take some nuggets,
some immediate applicationtools into their business.
And then the other goal is thatwe help them Just enjoy being a
(09:45):
human.
Right now, work consumes you somuch, yeah, and and there's a
season for that, but sometimesthat can just never end.
And so, yeah, I would love fora founder to listen to the
podcast and go, you know, take aweekend and focus on their
family, or focus on their breath, or focus on exercise or
whatever, and Take a break fromtheir, their company, and then
(10:10):
go in Monday with a new, freshspirit and if we can, if we can
help inspire that, that would beincredible.
Speaker 2 (10:16):
Yeah, kind of like the forerunner gunner they're
really.
The main point is to try andget people to want to go on
adventure.
Yeah, just get outside.
It's kind of the same thing, Imean.
Yeah take a break because of wetalk about it, the diminishing
returns.
Speaker 1 (10:28):
Yeah, of overworking.
Speaker 2 (10:30):
Yeah so we're very overworked.
You reach that point whereyou're less efficient.
Yeah, it's like wow, it's justsee, am I using my time properly
, mm-hmm so yeah, yeah.
Speaker 1 (10:40):
So that's the goal.
We got some, some things thatwe want to, skill sets that we
want to increase yeah, one ofthose is storytelling.
Speaker 2 (10:48):
Yeah.
Speaker 1 (10:49):
So we really want to pull from, instead of just kind
of getting some research andthen speaking from our opinion
of the research and then acouple of rabbit trails here and
there about the government andAll that's some government
tangents.
Yeah, so we going back andlisten to the episodes from the
past hundred episodes.
We we go on some someanti-government rants, but um,
(11:12):
but, as any true entrepreneur.
Speaker 2 (11:14):
Yeah, podcast should that's right.
Speaker 1 (11:17):
So we'll focus on the art of storytelling and just
you know, we've been reading andlearning a lot this year, so
pulling some of those incrediblestories they're almost timeless
out and applying those, and sothat'll be a goal.
Yeah, in a skill set to.
Speaker 2 (11:32):
It'll be fun to look for random Applicable stories.
Yeah, 100% so.
Speaker 1 (11:37):
I would love the end of the year to be able to just
in conversation, be someone whoReally tells stories almost in
every conversation.
Yeah, like I, I just want to bethat kind of person.
Speaker 2 (11:50):
I mean people who tell badass stories.
They're amazing.
Everyone shuts up, everyone,exactly, and everyone loves it.
Yeah, and it's just adds to thewhole yeah, the whole
experience.
Speaker 1 (12:01):
Yeah, word.
I'm looking for and it's likewe've been a, we've been a
written language.
You know.
Human culture, yeah, for just asmall piece of Our entire
history.
Storytelling, yeah it's kind ofan art is an art and it's been.
It was the primary source ofcommunication transfer for a
long time and I'm not practicingit, but I want to that sounds
(12:24):
great.
Speaker 2 (12:24):
I want to be able to tell cool stories and, yeah,
make it engaging, and Not justlike a where you say like and um
and you know 40 times, yeah,like, wait, what happened with?
I think I went to you know.
I want to knock out some dirtnasty, dirt nasty stories Like
epic, yeah like engaging stories, yeah yeah.
Speaker 1 (12:47):
So that'll be a skill set that we will perfect in
this next year, and Then we'regonna go just kill some of the
bad episodes not really badepisodes, but just less, less
punchy.
Speaker 2 (13:00):
Yeah.
Speaker 1 (13:01):
And so we'll go from episode 100 to episode 11 or 12
or however many.
We decided to keep him post,yeah, so it's definitely like a
pretty holistic Refresh, yeah.
So that way, as founders comein, you know, we want to, we
kind of want to handpick some ofthe episodes that we think
would be very valuable forfounders and then and then build
(13:24):
on that.
Yeah, I think the biggestinsight for me was I was, you
know, going into 2024.
You know I'm an entrepreneur,plenty of ideas, plenty of cool
stuff to try and do, and I waslike, man, how many founders do
I have in my phone?
Mm-hmm, and I was justscrolling through and there was
like two and I was like I want24.
(13:46):
That's my first goal.
Speaker 2 (13:47):
I like that.
That's a great goal.
So Because let's be real, it'sa great network of people to
have.
Speaker 1 (13:53):
Yeah, you got adventurous people there.
Speaker 2 (13:56):
Yeah.
Speaker 1 (13:57):
You know you just great wisdom applying.
You know hard lessons every day.
Yep, you know founders arepretty cool, they're special.
So by the end of next year Iwant to have 24 founders that I
can just call at any moment andask a question.
That's really the goal.
So if whether the audience is athousand or ten thousand, but
(14:17):
if or it's two if I have 24founders in my phone that I can
call and ask a question, it'llbe worth it.
Nice For me personally.
Speaker 2 (14:26):
Yeah, and then for me , secondary, through you, no.
So no, it's a good community tobuild Because pretty much
everyone has ideas.
Maybe you don't want to be likethe entrepreneur who works 80
hours a week and that's fineyeah.
But like people.
If you have, you want to buildsomething, if you have an idea,
(14:48):
it's nice to have people you canreference and contact and ask
questions.
Yeah, because the internet isjust.
It's great, it's a great tool,but there's so much information.
Yeah, you know just searchentrepreneur in YouTube and tell
me what happens.
Yeah, you'll have 20 yearsworth of videos pop up.
Yeah, that just make you feellike you're head spinning.
Yeah.
Speaker 1 (15:07):
So and so much of that space now online are these
like it's kind of tainted.
Ai, you know like, yeah, youknow, just do this and you'll
make $200,000 a month.
And you know, it's just so muchof that, like Like making it
sound like a silver bullet.
Yeah, exactly, and truefounders know it's no silver
bullet.
It's a healthy mix of justlearning and growing Exactly.
(15:30):
And growing and growing andstepping up and stepping back
and it's very human in the realworld.
So to be able to call a humanYou're like what was your
experience?
Yeah.
Speaker 2 (15:41):
I'm experiencing this .
Yeah, what was yours?
Speaker 1 (15:44):
What was your experience?
Yeah, it just feels much better.
Yeah, absolutely.
Speaker 2 (15:49):
So, as people have done it, if they've already done
it several times, they canprobably save you some time and
energy with advice.
Speaker 1 (15:59):
I learned this in college when I you know rate my
professor came out later for mein college For those of you who
don't know rate my professor asyou go online and see what
everyone says about a professorso you know to take that
professor or not.
So I worked full time so I knewI could.
I didn't have capacity to takea professor that only 20% of the
class would pass Right, I justdidn't.
(16:21):
I was going to do in threeclasses at a time and working
full time so I just didn't havecapacity for that.
So I use rate my professorpurely for that.
If the overwhelming feedbackwas that only a few people are
going to graduate, this class, Iwas like I'm not taking that
class, especially if it's not ina subject that I cared about.
Speaker 2 (16:38):
Yeah.
Speaker 1 (16:39):
Yeah, so, like history, world history, american
history, yeah so anyway.
But before that I would just goto when I was a freshman.
I would just go to secondsemester, freshman's or first
year sophomores and be like whatteacher should I take?
And they'll be like well, don'ttake this.
(16:59):
And because having that personwho's just gone through what
you're about to go through givesyou the best insight.
Speaker 2 (17:07):
Yeah.
Speaker 1 (17:08):
And we love Gary Vee and Rick.
What's his name?
Who's the shark that owns thebasketball?
Team Cuban, yeah, cuban, markCuban, all those guys are
brilliant and they give reallysolid advice, but their
situational environment is thatof a billion dollar company.
Speaker 2 (17:26):
Yes, that's different or established.
You know there's decades intoit.
So and it gets hazy.
It gets hazy.
I imagine not that I'm saying.
I know specifically aboutentrepreneur experience but,
anything.
Yeah, it's like oh yeah, I wentthrough that 30 years ago.
Yeah, like well yeah that'sdifferent than talking to the
person who just did it sixmonths ago.
Speaker 1 (17:43):
Yeah, and like it's like if you're about to have
your first kid and you talk tosomeone who's got nine kids.
Speaker 2 (17:48):
They're gonna be like oh, you're fine, yeah, yeah.
Speaker 1 (17:51):
Yeah, they're at the point to where, like their house
manages themselves.
They got like seven littlebusinesses, yeah, like a little
factory going on in their house,you know, yeah.
So it's just yeah to havesomeone who just went through
that or just solved that problem.
They understand the nuance,they remember the nuances.
Speaker 2 (18:05):
Yes.
Speaker 1 (18:06):
Yes, and so that's the goal is, you know, as for me
, launching the footwear companyand, you know, working on all
this content stuff and creativestuff to surround, to surround
ourselves with founders andcreatives.
You know, this one guy reachedout on Instagram with one of the
posts I did and he's a creativeand I was like we should hang
(18:27):
out.
And he's like, yeah, that'd becool.
And I'm like I just want morecreative people around me.
Yeah, so to hang out withfounders and creatives next year
, like crazy drone flyers andpeople that just sit in the
studio all day and obsess overthese cool like graphic type,
you know, b-roll or footage andstuff like that.
Like I just want to immersemyself with those types.
Speaker 2 (18:48):
Yeah, Build the community, yeah.
Speaker 1 (18:51):
Yeah, so format wise, we're going to take it all down
.
It's all going down, yeah.
And then I don't really knowhow that works for, like, all of
the TikTok videos.
I mean, there was a time whenwe were uploading for TikTok
videos a day.
I think.
I deleted some of those, but adecent amount is going to be
(19:11):
deleted, and then sometimemid-January I'm not even worried
about it.
Speaker 2 (19:17):
Sometime in January.
Speaker 1 (19:18):
Yeah, yeah, we're going to launch or release the
first phase three episode of thefocus cast and what we're
thinking about doing we'll seeif we do it is or if it changes
or whatever.
What we're thinking about doingis a founder's day starter.
(19:39):
Yeah, so five minutes or lesson the way to work, a key
principle they can take intotheir company that day, and
they're just going to be brokendown into the themes.
So we're going to hit a theme amonth, break that theme down
into weeks and then hit acomponent, an element of that
every day.
So I think we're going to startwith brand storytelling telling
(20:05):
a story, making sure that yourbrand tells a clear and
compelling story that produces acall to action.
So we'll break that down.
What does it mean to have agood story?
You know, for us wanting tolearn the power of storytelling,
and then I've consulted brandsfor 25, like 15 years now on
brand storytelling.
Yeah, so we're going to breakdown the power of strong brand
(20:29):
storytelling.
Speaker 2 (20:30):
So, bro, does that mean part of our brand?
Storytelling is telling stories.
Yes, so if we can't tellstories, well, yeah, what's then
how we're going to tell otherpeople to tell their stories
Exactly?
Speaker 1 (20:43):
So that'll be it.
I know I'm excited to talkabout things like delegation.
Delegation is a big componentfor founders.
Trust when you, when you,delegate.
A lot of times we don'tdelegate because we don't trust.
Speaker 2 (20:55):
Yeah.
Speaker 1 (20:55):
We've delegated.
We've talked about this.
We actually did an episode ondelegation and you delegated and
you got burnt, yeah, so it'slike then you pull it all back.
Yeah, so the art of delegation,so we'll talk about things like
that.
But again, the goal is Mondaythrough Friday, or Monday
through Thursday you, fiveminutes on the way to work and
(21:15):
you're going to be able to walkin, you know, inspired with this
little gym.
And then another piece that wewould love to do that I'm really
excited about is a Friday.
You know, 10, 15, 20 minute,whatever episode to prepare for
the weekend.
Yeah, you know, for a founderwho worked really hard Monday
through Friday, how do you resetyourself, set yourself To
(21:38):
prepare to go into two days ofrest?
Mm-hmm, how do you turn thatoff and Be fully present with
your family, or fully presentoutside of your work persona?
Yeah, how you take a breakright, the mind needs a break
yeah, like science will tell you.
Yeah, yeah, I have a break.
(22:01):
So we would love to For afounder to just feel inspired to
go into the weekend and Work onsome self-work and be present
with their family or theirfriends because what you said
earlier, bro, yeah, what yousaid earlier, you basically
(22:21):
Creativity doesn't exist ifthere's fear, not saying that
founders are scared, but it'slike in the car if you reach
points where you're gettingoverwhelmed, yeah, you might be
kind of nervous.
Speaker 2 (22:32):
Mm-hmm you know, some of these things I kind of get
in the way of creativity and,yeah, just having a Forward
vision.
Speaker 1 (22:39):
Yeah, you know, we always hear the story of like.
I thought of this in the shower.
Yeah you know you're in ameeting, you're trying to be
creative, you're forcingcreative and it's just not
working.
And then, like the idea pops inyour head later.
Yep, and that's because thebrain, when it breaks a
Different part of the brain, isengaged, because you're actually
relaxed or you're walking oryou're breathing, and then all
of a sudden the answer Comes upright.
(23:02):
So training the brain to tostep away from All of the things
that the week brings, you knowwe'll be very healthy.
Team will love you on Monday,yeah, but not on Tuesday.
Less on Tuesday, not very muchon Friday, but no one cares
about work on Friday.
Anyway, everyone's just readyto go home.
Speaker 2 (23:22):
Yeah, exactly Like Friday shouldn't even be a work
day.
They really shouldn't.
I Don't think I've ever workeda Friday in my life.
It's totally not true.
Speaker 1 (23:30):
But when I'm, when I'm a, when I have several
employees for one of thesecompanies, I'm pretty, I'm
pretty determined that we'llhave a four-day work week, yeah
or half-day Friday, as if it'slike.
Speaker 2 (23:44):
Yeah, or like work if you want to yeah, because if
people are showing up and notdoing anything, anyway, I know,
I mean I've, we've all seen it.
Yeah, we've all seen it.
A lot, a lot.
Speaker 1 (23:57):
Friday rolls around, it's like everyone's there in
person, but long no bodies therein mind, they're just talking.
Yeah, chat it up.
Speaker 2 (24:05):
To our yeah, 30 minutes late, one hour lunch and
they're out the door one hourearly.
Yeah, and if the boss is not inoh right, I ain't nobody doing
anything.
Forget about it, yep.
Speaker 1 (24:17):
I mean it's water.
You might as well put out 30water coolers, just Everyone's
staying around talking and yougot the few people that are like
, oh, their identity is in theirwork.
Yeah, so they're like.
No one works on Friday.
But I do I do?
Yeah, calm down, bob, calm down.
Yeah, go home to your family.
(24:37):
Yes, it's not that I'm gonnaplay some golf, so anyway, yeah,
that's, that's 2024.
Speaker 2 (24:45):
We'll see how we feel at the end of 2024.
Yeah and we'll be on 5.0 6.0.
Speaker 1 (24:50):
Yeah version.
Yeah, there's.
No, I'm not attached toanything.
Speaker 2 (24:57):
They say it takes about a year to find your voice.
Right, yeah, we've been doingit for how long?
Speaker 1 (25:01):
Well, they say a hundred episodes.
Oh, a hundred episodes.
Speaker 2 (25:05):
Yeah.
All the we found our voice andthen we didn't like it, so we're
gonna delete every episode.
We had a 10% hit rate.
I'm just kidding, that's a joke, right?
We are honing in what weactually want to talk about.
Speaker 1 (25:19):
Yeah, yeah you know Well, and I mean again.
We've said it in the lastcouple episodes, so, but we'll
say it again, because this mightbe the only episode that's
still Available after we deletethe last two.
Yeah but um, talking aboutIncreasing focus.
For two years, a hundredepisodes has made us increase
(25:39):
our focus.
Speaker 2 (25:40):
Yeah, so when I and I'm surely I talked about this
on the last episode, but doingthe research and listening to
podcasts like the model healthshow, specifically shout out to
my man, shawn Stephenson yeah,you learn a lot of information
and it's great.
Yeah, and I don't regret it atall.
It doesn't matter if we onlyhave what 50 monthly listeners
(26:02):
doesn't matter, doesn't matter.
Speaker 1 (26:03):
My life has radically changed.
Oh gosh, yeah, in the past 12months, radically changed.
Speaker 2 (26:09):
Yeah, in fact, everyone should start a health
podcast, even if no one listensto it, because it's gonna make
you learn about health.
Speaker 1 (26:14):
Yeah, and even for us , what's so beautiful about the
subject of focus is it's mind,body yeah.
So we spent a lot of timetalking about the mind and the
traps yeah, and the trauma andthe hiccups and the pains and
the fear and the worry and theanxiety, the human element, the
(26:35):
human.
We spent a lot of timeresearching and Discussing and
there's the podcast.
But then there's all theconversations we have around the
podcast.
Speaker 2 (26:43):
Yes.
Speaker 1 (26:45):
So yeah, to your point.
I mean we literally just had ajournal.
More or less Of the podcast isit's been a journal for us for
two years.
Yeah and so now, looking back,it's like Completely different
perspective in life.
Yeah, significant healing.
Most definitely the therapywork and all that stuff.
(27:06):
Yeah, we used to get drunk.
Yeah, when he recorded.
Yeah, I Can honestly like checkthis out.
Okay, let's, let's hear it bro.
So a Year, two years ago,mm-hmm, right, I'm a good dad.
Speaker 2 (27:20):
Yeah, I know I'm a good dad.
Speaker 1 (27:21):
Yeah, I don't need anyone to tell me that, of
course not.
Speaker 2 (27:25):
But don't even let someone tell you you're a good
father.
Speaker 1 (27:28):
Yeah, they don't need to.
Don't tell me what I know.
Tell me what I know.
But a couple years ago, golisten to the episode on
disassociation that one willstill live.
But I had a manager in my head,yeah, controlling my life for
how long?
Since I was five, maybe eight,for context, probably really
(27:50):
nine.
Yeah, because that's when thebrain starts.
But the manager was like youneed to be a good dad, you need
to be a good dad, you need to begood dad, you need to be
present, don't look at yourphone, don't do this, don't get
angry.
So I was a good dad.
I Managed my way to be a gooddad.
Here I am and I used to sit andthink about Entrepreneurism and
(28:13):
ideas and it wasn't gonna work.
And is my good enough and myqualified enough?
I used to.
Just literally, the brain wasjust constantly to the point
where I drank a couple beersevery single day Just to shut it
up.
Yeah, and that was the patternfor like the last decade, with
every day after work and thenthe family would go to bed and I
would work for two or threehours every single night.
Speaker 2 (28:31):
Hmm.
Speaker 1 (28:32):
I have my day job and then my night job just whatever
I wanted to work on.
Yeah, so now I can go home andI can sit with my kids and play
trains.
Yeah, and and literally notthink about anything else.
Speaker 2 (28:50):
It's a completely different existence, completely
different.
Yeah, yeah, yeah, I would agreewith you.
Speaker 1 (28:55):
Thank you completely.
Yeah, so that's that's what hashappened?
Speaker 2 (29:03):
I mean, there's something beautiful about just
sitting there and playing withsome kids toys and like your
head being empty.
Speaker 1 (29:08):
Yes, and really thinking about because even when
I'm hanging out.
Speaker 2 (29:13):
I don't have kids, but the nieces and nephews and
I'm like I'll build a train.
Speaker 1 (29:17):
Yeah, I don't care.
Speaker 2 (29:18):
It's really fun.
This is fun, it's fun and youjust kind of like your head's
empty, yeah, like if you reallyhold that space like you're a
kid again.
Speaker 1 (29:26):
Yeah.
Speaker 2 (29:27):
And you're like how can I, can I do a bridge on the
track?
How many loops can I put?
Yes, so yeah, it's a completelydifferent experience.
Yeah, one is you're trying tobend yourself over, force
yourself to be a.
Yeah, you're telling yourselfyou got to be a good dad.
Speaker 1 (29:46):
Yeah, don't be like a .
You're not a degenerate, don'tbe a loser and then one, you
just exist.
You know I'm just here.
Yeah, call me a good dad, callme a bad dad, I don't care.
Speaker 2 (29:56):
And kids respond to that oh, they know.
When you're just existing andyou're hanging out with them,
yes.
Or when you're just kind ofhalf, not saying you were half
assent, but when your mind iselsewhere, yeah, they know If
I'm sitting there anxious aboutnot being good enough.
Yeah.
Speaker 1 (30:10):
Or anxious about something that I'm working on or
something that I want to workon that I'm not working on
because I don't have the money,I don't have the resource,
whatever, yeah, whatever, yeah.
They feel that, they feel thatI'm not present.
But now you just sit there.
When I walk in, my little isjust pats the floor.
And that's him, because hedoesn't talk, he signs, he talks
(30:30):
through signing and noises,yeah, but he just pats the floor
and that's him telling me Iwant you to come sit with me and
play with me.
That's really cute, yeah.
Speaker 2 (30:38):
He's just sat me down in the chair the last time.
Oh yeah, he'll let you knowwhat he wants.
He's like you sit here, wewatch this and we hang out.
Speaker 1 (30:47):
Yeah.
Speaker 2 (30:49):
Okay, and you don't move unless you use the bathroom
.
Yeah.
Speaker 1 (30:54):
And I'm gonna look back at your face to make sure
you're watching what I'mwatching every 30 seconds.
Speaker 2 (31:00):
Oh yeah, it's funny.
Speaker 1 (31:02):
Like present, with my wife present here in the work
yeah present in conversations,like when I go to these meetups
and stuff out in the out in theprofessional world.
Yeah, you know I'm not in theroom like do they approve me?
I got to talk to this person.
Yeah, I got to meet that person.
I got to close the deal.
I got to do this.
I just walk in and if someonewants to talk to me, I just talk
(31:25):
to him, and if no one wants totalk to me, I'll just sit there
and eat the snack that they haveavailable and I'll leave.
Speaker 2 (31:30):
Yeah.
Speaker 1 (31:32):
Whatever, yeah, while all the big wigs are over there
talking, I'm just hanging outwith the people serving food, so
no one else wanted to talk tome, so I'll talk to this nice
person over here.
Yeah, dishing out plates.
Speaker 2 (31:44):
Yeah.
Speaker 1 (31:45):
What do they got going on?
Speaker 2 (31:46):
They're probably starting something.
How are they doing?
They probably got multipleprojects.
Speaker 1 (31:50):
That's right.
Speaker 2 (31:51):
Yeah.
Speaker 1 (31:52):
So anyway.
So yeah, a year of two years oftalking about focus, and now I
don't even have to sit here andthink how am I going to increase
focus, it's just already, I'mjust there.
Speaker 2 (32:05):
We made it.
We made it to maximum focusyeah.
I'm not even focused.
I'm so focused, I'm so focused.
I don't have to focus on beingfocused.
Speaker 1 (32:13):
Yeah.
Speaker 2 (32:13):
Exactly, you just go.
Speaker 1 (32:16):
I gotta wake up, take a cold plunge, do 40 burpees,
read 30 minutes of my time,stuff, and then I got to do this
, I got to do this, I got to dothis.
And then I'm gonna get to work.
I'm gonna be so focused, I'mgonna have a clock and one of my
Chrome extensions and my phoneextensions, I'm gonna do my
juice thing and yada, yada, yada.
I'm gonna set up thisinfrastructure and then I'm
gonna teach class on it, on howto how to how to, how to, how to
(32:36):
how to, how to how to how to.
Speaker 2 (32:37):
I was just like.
I was like is this a focusclass or a manic?
Speaker 1 (32:41):
Yeah, how to be manic class.
Yeah, how to.
How to maintain manic.
Speaker 2 (32:45):
Yeah, Manic, manic, manic maintained.
Speaker 1 (32:47):
It's like as an entrepreneur.
What's so funny is like as anentrepreneur.
Yeah, I don't want to be thatperson.
I don't want to be the person,the manic no, I want to be like
the monk in business.
Speaker 2 (32:58):
Yeah, I mean I I don't have to have a crazy
exercise routine in the morning,but just like a little movement
.
Speaker 1 (33:05):
Yeah.
Speaker 2 (33:05):
You know a little stretching, a little something
my tea.
It's nothing crazy.
Speaker 1 (33:10):
Yeah.
Speaker 2 (33:11):
You know a little bit of breathing.
Yeah, pretty much good to go,good to go.
Cold showers do help.
Speaker 1 (33:17):
Yeah, we've been on the game for a while.
Speaker 2 (33:18):
Yeah, I'm not saying everyone should.
Speaker 1 (33:22):
Do whatever you want.
I really should try it.
At least try it.
Speaker 2 (33:25):
But it's had a positive effect on my life.
Speaker 1 (33:28):
Yeah, me too.
I love it, I love it.
I'm addicted to it now.
Yeah, so it's been.
It's been pretty fun, so that'sexciting.
So, yeah, we'll take everythingthat we've learned and throw it
into the next phase and seewhat happens.
Speaker 2 (33:45):
Yeah, a good book Because, real quick, we didn't.
We haven't even mentioned thisyet.
Consolidation from largebusinesses yeah, from mega
corporations yeah, that's whatmakes founders so cool.
Yeah, you know, starting smallbusinesses is an important thing
.
Yeah, because we don't need toonly have one option from the
(34:07):
mega, mega corp.
Speaker 1 (34:09):
No.
Speaker 2 (34:09):
International.
No, I don't want that yeah.
I don't want Amazon to be theonly company selling food,
delivering it.
Meds and like in meds and allthis stuff, Because then it's
like it's too much.
It's too much control.
Speaker 1 (34:21):
Yeah, I mean you had to talk about that because,
you're right, we didn't talkabout.
Speaker 2 (34:26):
I can't believe we haven't talked about the
government or big companies yet.
Speaker 1 (34:30):
So founders.
Speaker 2 (34:32):
Yes, yeah.
Why founders?
Why founders?
Speaker 1 (34:34):
Great.
So you know, we've heard itfrom our politicians Middle
class, middle class, middleclass.
We're slipping into anenvironment where, in my opinion
, the founder, the middle classfounder, is one of the most
attacked persons, just throughour tax codes, money,
(35:00):
accessibility, technology asbarriers to entry, walls written
to specifically make it harderfor newer businesses.
Looking at you medicalindustries, you know.
Speaker 2 (35:16):
Like when you were trying to start the lab.
Speaker 1 (35:19):
Oh yeah, Lobbyists are good.
One of the strategies for bigbusiness to maintain market
shares to have lobbyists passlaws.
That makes it more difficultfor barriers to entry.
Speaker 2 (35:30):
Yeah, bloodsucking lobbyists do serve a purpose for
the billionaires.
Speaker 1 (35:33):
Yeah, and I mean, you know it's all goes back to just
protecting.
Why wouldn't I hire, if I'm abig company, a lobbyist to go in
?
Speaker 2 (35:42):
I mean when you're looking at it strictly as an
entity yeah and an entity wantsto survive.
Speaker 1 (35:46):
Yeah.
Speaker 2 (35:47):
You know, it is a collection of humans who have a
vested interest in thatcontinuing.
Speaker 1 (35:51):
Yeah.
Speaker 2 (35:51):
So yeah, Of course there's going to be lobbyists.
Yeah, and you can, you can, ofcourse they're going to bribe
the politicians, or?
Speaker 1 (35:57):
whatever it takes.
Whatever it takes, it's justnatural.
Yeah, but back to the founder,like we said before, I think I
think there's a lot against them.
You know, I think it's justdiff, it's a lot of work to
maintain a small business andour current infrastructure.
So I have a lot of empathy forfounders around that.
I think they're heroes and,like we said before, they are
(36:19):
anchors in the community.
It's more connected.
Speaker 2 (36:21):
Yeah, no doubt.
Speaker 1 (36:23):
So human to human in our community, so that's why I
really want to serve founders.
Speaker 2 (36:32):
Nice.
Speaker 1 (36:33):
Yeah, we probably should have started there,
probably.
Oh well, we'll end it there.
We'll end it there.
I like that.
Speaker 2 (36:41):
Sweet.
What's up bro?
Speaker 1 (00:03):
What are we talking about today?
Our hundredth episode?
Speaker 2 (00:06):
Wow.
Speaker 1 (00:07):
We did it.
It's the end of the year, it'sDecember 2023.
Yep.
So today we are sharing what ahundred episodes feels like, yep
.
And then what's the plan for2024?
Speaker 2 (00:24):
Yeah, Because you've got to have a plan right.
Speaker 1 (00:30):
I guess We've arrived at some conclusions that
happened to manifest a changefor 2024.
Yep, one of those beingsomething that our mother told
us which we'll share.
So, yeah, that's what we'retalking about today.
Today, we're going to talkabout what next year looks like,
(00:50):
what we plan to do, what wehope to do, and what that's
going to look like for ourFocusCast fans, our FocusCast
fan.
Speaker 2 (00:59):
That's right, it's fans.
There's three of them.
Speaker 1 (01:02):
I know I'm just kidding, I'm just messing, we're
speaking from first person yeah, Whether it's 10 fans or a
million fans it still serve.
It's like it's one person.
Speaker 2 (01:13):
There we go yeah.
Speaker 1 (01:16):
Shall, we dig in, let's do it.
Speaker 2 (01:38):
I'm Jonathan.
I'm Brandon.
Speaker 1 (01:39):
This is the FocusCast we're going to help you remove
distractions, increase focus.
You can live a life withintention.
Nice, a little coffee today,sorry.
So yeah, last couple ofepisodes we talked about what
it's like to have 100 episodesor 99 episodes.
We talked about stats.
Speaker 2 (02:01):
Yep.
Speaker 1 (02:02):
We talked about investment.
We talked about what we'redoing.
We've talked about a lot ofthings this year.
Speaker 2 (02:07):
Yeah, so now we're talking about some
implementations, maybe somethings we want to switch up.
A little bit of a new direction.
Yeah, how we want to maybeniche down, niche down.
Speaker 1 (02:22):
And some of the things that we will not say
Right In 2024.
Right, so first let's startthere.
So we're going to break thisepisode.
It's going to be a quickepisode, but let's talk about a
funny story in which the wordswe will not say in 2024.
And then we'll talk about whatit's going to look like in 2024
and what we hope to do, right,what's what the goal is.
(02:44):
So why don't you share with usa little story?
Speaker 2 (02:47):
Yeah.
Speaker 1 (02:47):
Jonathan about what words we are not going to say in
2024 and why.
Speaker 2 (02:51):
So I was calling our mom Because we're brothers.
Because, we're brothers.
And then just for some randomquestion, and maybe about
Thanksgiving, I don't know, butshe was like she had a bone to
pick.
Oh, she had a bone to pick shehad a bone to pick because she
listened to one of our episodesand she said that she counted.
(03:13):
They're like 37 cuss words andI think that was.
I'm not even sure if that wasbetween both of us.
That may have been just betweenjust me.
Speaker 1 (03:22):
That was just you, because she told me also that
was just yours.
Speaker 2 (03:25):
Okay, 37 for me and like what?
20 something for Brian.
Speaker 1 (03:28):
Yeah.
Speaker 2 (03:28):
Yeah, and she said it was very frustrating for her.
Speaker 1 (03:32):
And what's funny is if you got to know our mom, you
know some people have moms that,like interject themselves
toxically in your life foreverand they don't stop.
Our mom is the opposite of that.
Right Like this for our mom togive an opinion about something
that we are doing Like I thinkthat's the first opinion that
she's given me about somethingthat we're doing since I lived
at home.
So like this is not like youknow, this isn't like you know,
(03:58):
normal for her to say it Right,exactly.
Speaker 2 (04:00):
It's not normal, yeah , you know she's not trying to
micromanage us.
Speaker 1 (04:03):
No, no at all she, that whole let the bird go thing
.
Speaker 2 (04:08):
Yeah, out of the nest .
We really left that.
Speaker 1 (04:10):
Really well she was a pro at that.
She released us 100%.
Speaker 2 (04:15):
And um, and you know I'm sitting there and I'm like,
yeah, it's probably prettyexcessive.
And I go listen to the episode.
And it was excessive, obviously37 cuss words, a lot of them
being the F word not like hell.
Speaker 1 (04:30):
Yeah, no.
And ass no.
Speaker 2 (04:33):
We're talking straight to the F bombs.
Straight to the F bombs, Justdropping them Nonstop, Like it's
a cluster, cluster strike orsomething like like we're in a
war zone like we're getting paidyeah For every time we say it
Exactly.
Speaker 1 (04:47):
Um so then I was talking to I do some consultants
, consulting work for one of ourmom's friends who is an
executive director of anonprofit, and she mentioned the
same thing.
She was like, yeah, I wastalking to her mom and us and
then I brought up the cussingthing and she was like, yeah,
you know we were talking aboutthat.
Yeah so my mom and her friend.
We're talking about our podcastand how we cuss too much at an
(05:09):
event and they basically can'tlisten to it.
Speaker 2 (05:11):
Yeah, they can't listen to it.
So we're losing the middle agedupper, middle aged upper,
middle aged women category, whodon't want to listen to young
dudes say the F word over andover.
Speaker 1 (05:24):
Yeah, so you know what?
And and sound like degenerates.
Speaker 2 (05:29):
Yeah.
Speaker 1 (05:29):
So we've decided that we're not going to double down.
Speaker 2 (05:33):
We're not going to double down on degeneracy and
we're going to you know not cuss.
Speaker 1 (05:40):
I think now it's fun.
Speaker 2 (05:41):
It's a fun game Like like oh gosh, I've already
wanted to say the F word like 12times.
Yeah, but the F word, wow, thissounds like middle school.
Speaker 1 (05:51):
We should have a jar and then anytime someone says
that they got to drop five bucksin there, and then that way,
this paper, that's our lunch,yeah, lunch money.
Speaker 2 (06:00):
We had to do that it's one of our friends because
he was doing too manyabbreviations, so we made an
abbreviation jar Because hecalled the AJ.
Speaker 1 (06:08):
He was just getting that money right in he's like I
love my briefs, so yeah, I lovemy briefs money.
The jar.
Speaker 2 (06:18):
So we're also.
We want to salvage someepisodes.
Yeah, we're not gonna keep themall.
Yeah, so we're going throughtightening them up, you know,
snipping out the audio for Fbombs and Shit, and then we're
leaving out hell and damn, Itook out the bitches.
Speaker 1 (06:36):
Yeah, I took out that too, so we're all.
Speaker 2 (06:39):
I feel like we're only leaving hell and damn.
Yeah, that's which we never saythose because we're not in
middle school.
Yeah, so we're adults.
We're adults, we use adult cusswords, so.
So, yeah, we're pickingepisodes, cleaning those up for
to you know, put those into thenext phase of the podcast and
then we're gonna move into a newformat.
(07:01):
Yeah, that, brian wasspearheaded.
Speaker 1 (07:05):
Yeah.
So I think the number one goal,one of the things that when I
read about, you know how to growa podcast and all that kind of
stuff, because, based on ourstats, last episode We've got a
consistent Set of downloadsafter a hundred episodes, but
there's definitely no consistentgrowth, all right, so they just
(07:28):
talk about you got a, you got aniche down.
You got a niche down, you gotto talk to a very specific
audience and then grow fromthere.
So a passion of mine is toserve founders.
I mean, I've been a facilitatorand a consultant for founders,
yeah, and honestly, my corebelief is like, like, and when I
say small business, I mean likefive to 20 million.
(07:49):
According to the IRS, a smallbusiness is 500 employees or
less.
Wow, I'm not talking about juststart-ups or like one-person
shows.
I'm talking about like a five,ten, fifteen million dollar
business, small business.
But I think founders like they,their employees trust them.
Yeah, their attitude reallydictates the culture A lot of
(08:09):
small businesses give back totheir community.
Yeah they're very involved intheir community.
You know, you get the hundredthousand dollars from like Bank
of America, you know, for something in Atlanta, but a hundred
thousand dollars bank.
It's like we gave 20 milliondollars and we're, you know, a
12 billion dollar company, right?
Speaker 2 (08:29):
That's not even pocket change, yeah.
Speaker 1 (08:31):
Yeah, that's just the 1% of the bank over draft fees
that they charge.
Speaker 2 (08:35):
Yeah, but small businesses.
Speaker 1 (08:38):
You know they, they participate, they're out there.
You know they're not justdonating money, they're donating
time and and so yeah, like onthe boards.
Speaker 2 (08:48):
I mean this is, this is happening everywhere.
But like we go mountain bikingand you'll see, like the sign
with the sponsors and donors forthe trails, yeah, and you know
there's small business, localbusinesses on there.
Yeah, just so we can mountainbike on the trail.
Oh, my that's great.
Speaker 1 (09:01):
So our niche is going to be founder led companies,
and we are going to talkdirectly to the founder.
Now, I've been fortunate toserve founders through
Consulting around brandstorytelling and making that
(09:21):
story true for a long time nowyeah, a couple decades.
So we're gonna, we're gonnadeep dive.
The goal is that a Founder canlisten to the podcast and
they're gonna, they're gonna,they're gonna take some nuggets,
some immediate applicationtools into their business.
And then the other goal is thatwe help them Just enjoy being a
(09:45):
human.
Right now, work consumes you somuch, yeah, and and there's a
season for that, but sometimesthat can just never end.
And so, yeah, I would love fora founder to listen to the
podcast and go, you know, take aweekend and focus on their
family, or focus on their breath, or focus on exercise or
whatever, and Take a break fromtheir, their company, and then
(10:10):
go in Monday with a new, freshspirit and if we can, if we can
help inspire that, that would beincredible.
Speaker 2 (10:16):
Yeah, kind of like the forerunner gunner they're
really.
The main point is to try andget people to want to go on
adventure.
Yeah, just get outside.
It's kind of the same thing, Imean.
Yeah take a break because of wetalk about it, the diminishing
returns.
Speaker 1 (10:28):
Yeah, of overworking.
Speaker 2 (10:30):
Yeah so we're very overworked.
You reach that point whereyou're less efficient.
Yeah, it's like wow, it's justsee, am I using my time properly
, mm-hmm so yeah, yeah.
Speaker 1 (10:40):
So that's the goal.
We got some, some things thatwe want to, skill sets that we
want to increase yeah, one ofthose is storytelling.
Speaker 2 (10:48):
Yeah.
Speaker 1 (10:49):
So we really want to pull from, instead of just kind
of getting some research andthen speaking from our opinion
of the research and then acouple of rabbit trails here and
there about the government andAll that's some government
tangents.
Yeah, so we going back andlisten to the episodes from the
past hundred episodes.
We we go on some someanti-government rants, but um,
(11:12):
but, as any true entrepreneur.
Speaker 2 (11:14):
Yeah, podcast should that's right.
Speaker 1 (11:17):
So we'll focus on the art of storytelling and just
you know, we've been reading andlearning a lot this year, so
pulling some of those incrediblestories they're almost timeless
out and applying those, and sothat'll be a goal.
Yeah, in a skill set to.
Speaker 2 (11:32):
It'll be fun to look for random Applicable stories.
Yeah, 100% so.
Speaker 1 (11:37):
I would love the end of the year to be able to just
in conversation, be someone whoReally tells stories almost in
every conversation.
Yeah, like I, I just want to bethat kind of person.
Speaker 2 (11:50):
I mean people who tell badass stories.
They're amazing.
Everyone shuts up, everyone,exactly, and everyone loves it.
Yeah, and it's just adds to thewhole yeah, the whole
experience.
Speaker 1 (12:01):
Yeah, word.
I'm looking for and it's likewe've been a, we've been a
written language.
You know.
Human culture, yeah, for just asmall piece of Our entire
history.
Storytelling, yeah it's kind ofan art is an art and it's been.
It was the primary source ofcommunication transfer for a
long time and I'm not practicingit, but I want to that sounds
(12:24):
great.
Speaker 2 (12:24):
I want to be able to tell cool stories and, yeah,
make it engaging, and Not justlike a where you say like and um
and you know 40 times, yeah,like, wait, what happened with?
I think I went to you know.
I want to knock out some dirtnasty, dirt nasty stories Like
epic, yeah like engaging stories, yeah yeah.
Speaker 1 (12:47):
So that'll be a skill set that we will perfect in
this next year, and Then we'regonna go just kill some of the
bad episodes not really badepisodes, but just less, less
punchy.
Speaker 2 (13:00):
Yeah.
Speaker 1 (13:01):
And so we'll go from episode 100 to episode 11 or 12
or however many.
We decided to keep him post,yeah, so it's definitely like a
pretty holistic Refresh, yeah.
So that way, as founders comein, you know, we want to, we
kind of want to handpick some ofthe episodes that we think
would be very valuable forfounders and then and then build
(13:24):
on that.
Yeah, I think the biggestinsight for me was I was, you
know, going into 2024.
You know I'm an entrepreneur,plenty of ideas, plenty of cool
stuff to try and do, and I waslike, man, how many founders do
I have in my phone?
Mm-hmm, and I was justscrolling through and there was
like two and I was like I want24.
(13:46):
That's my first goal.
Speaker 2 (13:47):
I like that.
That's a great goal.
So Because let's be real, it'sa great network of people to
have.
Speaker 1 (13:53):
Yeah, you got adventurous people there.
Speaker 2 (13:56):
Yeah.
Speaker 1 (13:57):
You know you just great wisdom applying.
You know hard lessons every day.
Yep, you know founders arepretty cool, they're special.
So by the end of next year Iwant to have 24 founders that I
can just call at any moment andask a question.
That's really the goal.
So if whether the audience is athousand or ten thousand, but
(14:17):
if or it's two if I have 24founders in my phone that I can
call and ask a question, it'llbe worth it.
Nice For me personally.
Speaker 2 (14:26):
Yeah, and then for me , secondary, through you, no.
So no, it's a good community tobuild Because pretty much
everyone has ideas.
Maybe you don't want to be likethe entrepreneur who works 80
hours a week and that's fineyeah.
But like people.
If you have, you want to buildsomething, if you have an idea,
(14:48):
it's nice to have people you canreference and contact and ask
questions.
Yeah, because the internet isjust.
It's great, it's a great tool,but there's so much information.
Yeah, you know just searchentrepreneur in YouTube and tell
me what happens.
Yeah, you'll have 20 yearsworth of videos pop up.
Yeah, that just make you feellike you're head spinning.
Yeah.
Speaker 1 (15:07):
So and so much of that space now online are these
like it's kind of tainted.
Ai, you know like, yeah, youknow, just do this and you'll
make $200,000 a month.
And you know, it's just so muchof that, like Like making it
sound like a silver bullet.
Yeah, exactly, and truefounders know it's no silver
bullet.
It's a healthy mix of justlearning and growing Exactly.
(15:30):
And growing and growing andstepping up and stepping back
and it's very human in the realworld.
So to be able to call a humanYou're like what was your
experience?
Yeah.
Speaker 2 (15:41):
I'm experiencing this .
Yeah, what was yours?
Speaker 1 (15:44):
What was your experience?
Yeah, it just feels much better.
Yeah, absolutely.
Speaker 2 (15:49):
So, as people have done it, if they've already done
it several times, they canprobably save you some time and
energy with advice.
Speaker 1 (15:59):
I learned this in college when I you know rate my
professor came out later for mein college For those of you who
don't know rate my professor asyou go online and see what
everyone says about a professorso you know to take that
professor or not.
So I worked full time so I knewI could.
I didn't have capacity to takea professor that only 20% of the
class would pass Right, I justdidn't.
(16:21):
I was going to do in threeclasses at a time and working
full time so I just didn't havecapacity for that.
So I use rate my professorpurely for that.
If the overwhelming feedbackwas that only a few people are
going to graduate, this class, Iwas like I'm not taking that
class, especially if it's not ina subject that I cared about.
Speaker 2 (16:38):
Yeah.
Speaker 1 (16:39):
Yeah, so, like history, world history, american
history, yeah so anyway.
But before that I would just goto when I was a freshman.
I would just go to secondsemester, freshman's or first
year sophomores and be like whatteacher should I take?
And they'll be like well, don'ttake this.
(16:59):
And because having that personwho's just gone through what
you're about to go through givesyou the best insight.
Speaker 2 (17:07):
Yeah.
Speaker 1 (17:08):
And we love Gary Vee and Rick.
What's his name?
Who's the shark that owns thebasketball?
Team Cuban, yeah, cuban, markCuban, all those guys are
brilliant and they give reallysolid advice, but their
situational environment is thatof a billion dollar company.
Speaker 2 (17:26):
Yes, that's different or established.
You know there's decades intoit.
So and it gets hazy.
It gets hazy.
I imagine not that I'm saying.
I know specifically aboutentrepreneur experience but,
anything.
Yeah, it's like oh yeah, I wentthrough that 30 years ago.
Yeah, like well yeah that'sdifferent than talking to the
person who just did it sixmonths ago.
Speaker 1 (17:43):
Yeah, and like it's like if you're about to have
your first kid and you talk tosomeone who's got nine kids.
Speaker 2 (17:48):
They're gonna be like oh, you're fine, yeah, yeah.
Speaker 1 (17:51):
Yeah, they're at the point to where, like their house
manages themselves.
They got like seven littlebusinesses, yeah, like a little
factory going on in their house,you know, yeah.
So it's just yeah to havesomeone who just went through
that or just solved that problem.
They understand the nuance,they remember the nuances.
Speaker 2 (18:05):
Yes.
Speaker 1 (18:06):
Yes, and so that's the goal is, you know, as for me
, launching the footwear companyand, you know, working on all
this content stuff and creativestuff to surround, to surround
ourselves with founders andcreatives.
You know, this one guy reachedout on Instagram with one of the
posts I did and he's a creativeand I was like we should hang
(18:27):
out.
And he's like, yeah, that'd becool.
And I'm like I just want morecreative people around me.
Yeah, so to hang out withfounders and creatives next year
, like crazy drone flyers andpeople that just sit in the
studio all day and obsess overthese cool like graphic type,
you know, b-roll or footage andstuff like that.
Like I just want to immersemyself with those types.
Speaker 2 (18:48):
Yeah, Build the community, yeah.
Speaker 1 (18:51):
Yeah, so format wise, we're going to take it all down
.
It's all going down, yeah.
And then I don't really knowhow that works for, like, all of
the TikTok videos.
I mean, there was a time whenwe were uploading for TikTok
videos a day.
I think.
I deleted some of those, but adecent amount is going to be
(19:11):
deleted, and then sometimemid-January I'm not even worried
about it.
Speaker 2 (19:17):
Sometime in January.
Speaker 1 (19:18):
Yeah, yeah, we're going to launch or release the
first phase three episode of thefocus cast and what we're
thinking about doing we'll seeif we do it is or if it changes
or whatever.
What we're thinking about doingis a founder's day starter.
(19:39):
Yeah, so five minutes or lesson the way to work, a key
principle they can take intotheir company that day, and
they're just going to be brokendown into the themes.
So we're going to hit a theme amonth, break that theme down
into weeks and then hit acomponent, an element of that
every day.
So I think we're going to startwith brand storytelling telling
(20:05):
a story, making sure that yourbrand tells a clear and
compelling story that produces acall to action.
So we'll break that down.
What does it mean to have agood story?
You know, for us wanting tolearn the power of storytelling,
and then I've consulted brandsfor 25, like 15 years now on
brand storytelling.
Yeah, so we're going to breakdown the power of strong brand
(20:29):
storytelling.
Speaker 2 (20:30):
So, bro, does that mean part of our brand?
Storytelling is telling stories.
Yes, so if we can't tellstories, well, yeah, what's then
how we're going to tell otherpeople to tell their stories
Exactly?
Speaker 1 (20:43):
So that'll be it.
I know I'm excited to talkabout things like delegation.
Delegation is a big componentfor founders.
Trust when you, when you,delegate.
A lot of times we don'tdelegate because we don't trust.
Speaker 2 (20:55):
Yeah.
Speaker 1 (20:55):
We've delegated.
We've talked about this.
We actually did an episode ondelegation and you delegated and
you got burnt, yeah, so it'slike then you pull it all back.
Yeah, so the art of delegation,so we'll talk about things like
that.
But again, the goal is Mondaythrough Friday, or Monday
through Thursday you, fiveminutes on the way to work and
(21:15):
you're going to be able to walkin, you know, inspired with this
little gym.
And then another piece that wewould love to do that I'm really
excited about is a Friday.
You know, 10, 15, 20 minute,whatever episode to prepare for
the weekend.
Yeah, you know, for a founderwho worked really hard Monday
through Friday, how do you resetyourself, set yourself To
(21:38):
prepare to go into two days ofrest?
Mm-hmm, how do you turn thatoff and Be fully present with
your family, or fully presentoutside of your work persona?
Yeah, how you take a breakright, the mind needs a break
yeah, like science will tell you.
Yeah, yeah, I have a break.
(22:01):
So we would love to For afounder to just feel inspired to
go into the weekend and Work onsome self-work and be present
with their family or theirfriends because what you said
earlier, bro, yeah, what yousaid earlier, you basically
(22:21):
Creativity doesn't exist ifthere's fear, not saying that
founders are scared, but it'slike in the car if you reach
points where you're gettingoverwhelmed, yeah, you might be
kind of nervous.
Speaker 2 (22:32):
Mm-hmm you know, some of these things I kind of get
in the way of creativity and,yeah, just having a Forward
vision.
Speaker 1 (22:39):
Yeah, you know, we always hear the story of like.
I thought of this in the shower.
Yeah you know you're in ameeting, you're trying to be
creative, you're forcingcreative and it's just not
working.
And then, like the idea pops inyour head later.
Yep, and that's because thebrain, when it breaks a
Different part of the brain, isengaged, because you're actually
relaxed or you're walking oryou're breathing, and then all
of a sudden the answer Comes upright.
(23:02):
So training the brain to tostep away from All of the things
that the week brings, you knowwe'll be very healthy.
Team will love you on Monday,yeah, but not on Tuesday.
Less on Tuesday, not very muchon Friday, but no one cares
about work on Friday.
Anyway, everyone's just readyto go home.
Speaker 2 (23:22):
Yeah, exactly Like Friday shouldn't even be a work
day.
They really shouldn't.
I Don't think I've ever workeda Friday in my life.
It's totally not true.
Speaker 1 (23:30):
But when I'm, when I'm a, when I have several
employees for one of thesecompanies, I'm pretty, I'm
pretty determined that we'llhave a four-day work week, yeah
or half-day Friday, as if it'slike.
Speaker 2 (23:44):
Yeah, or like work if you want to yeah, because if
people are showing up and notdoing anything, anyway, I know,
I mean I've, we've all seen it.
Yeah, we've all seen it.
A lot, a lot.
Speaker 1 (23:57):
Friday rolls around, it's like everyone's there in
person, but long no bodies therein mind, they're just talking.
Yeah, chat it up.
Speaker 2 (24:05):
To our yeah, 30 minutes late, one hour lunch and
they're out the door one hourearly.
Yeah, and if the boss is not inoh right, I ain't nobody doing
anything.
Forget about it, yep.
Speaker 1 (24:17):
I mean it's water.
You might as well put out 30water coolers, just Everyone's
staying around talking and yougot the few people that are like
, oh, their identity is in theirwork.
Yeah, so they're like.
No one works on Friday.
But I do I do?
Yeah, calm down, bob, calm down.
Yeah, go home to your family.
(24:37):
Yes, it's not that I'm gonnaplay some golf, so anyway, yeah,
that's, that's 2024.
Speaker 2 (24:45):
We'll see how we feel at the end of 2024.
Yeah and we'll be on 5.0 6.0.
Speaker 1 (24:50):
Yeah version.
Yeah, there's.
No, I'm not attached toanything.
Speaker 2 (24:57):
They say it takes about a year to find your voice.
Right, yeah, we've been doingit for how long?
Speaker 1 (25:01):
Well, they say a hundred episodes.
Oh, a hundred episodes.
Speaker 2 (25:05):
Yeah.
All the we found our voice andthen we didn't like it, so we're
gonna delete every episode.
We had a 10% hit rate.
I'm just kidding, that's a joke, right?
We are honing in what weactually want to talk about.
Speaker 1 (25:19):
Yeah, yeah you know Well, and I mean again.
We've said it in the lastcouple episodes, so, but we'll
say it again, because this mightbe the only episode that's
still Available after we deletethe last two.
Yeah but um, talking aboutIncreasing focus.
For two years, a hundredepisodes has made us increase
(25:39):
our focus.
Speaker 2 (25:40):
Yeah, so when I and I'm surely I talked about this
on the last episode, but doingthe research and listening to
podcasts like the model healthshow, specifically shout out to
my man, shawn Stephenson yeah,you learn a lot of information
and it's great.
Yeah, and I don't regret it atall.
It doesn't matter if we onlyhave what 50 monthly listeners
(26:02):
doesn't matter, doesn't matter.
Speaker 1 (26:03):
My life has radically changed.
Oh gosh, yeah, in the past 12months, radically changed.
Speaker 2 (26:09):
Yeah, in fact, everyone should start a health
podcast, even if no one listensto it, because it's gonna make
you learn about health.
Speaker 1 (26:14):
Yeah, and even for us , what's so beautiful about the
subject of focus is it's mind,body yeah.
So we spent a lot of timetalking about the mind and the
traps yeah, and the trauma andthe hiccups and the pains and
the fear and the worry and theanxiety, the human element, the
(26:35):
human.
We spent a lot of timeresearching and Discussing and
there's the podcast.
But then there's all theconversations we have around the
podcast.
Speaker 2 (26:43):
Yes.
Speaker 1 (26:45):
So yeah, to your point.
I mean we literally just had ajournal.
More or less Of the podcast isit's been a journal for us for
two years.
Yeah and so now, looking back,it's like Completely different
perspective in life.
Yeah, significant healing.
Most definitely the therapywork and all that stuff.
(27:06):
Yeah, we used to get drunk.
Yeah, when he recorded.
Yeah, I Can honestly like checkthis out.
Okay, let's, let's hear it bro.
So a Year, two years ago,mm-hmm, right, I'm a good dad.
Speaker 2 (27:20):
Yeah, I know I'm a good dad.
Speaker 1 (27:21):
Yeah, I don't need anyone to tell me that, of
course not.
Speaker 2 (27:25):
But don't even let someone tell you you're a good
father.
Speaker 1 (27:28):
Yeah, they don't need to.
Don't tell me what I know.
Tell me what I know.
But a couple years ago, golisten to the episode on
disassociation that one willstill live.
But I had a manager in my head,yeah, controlling my life for
how long?
Since I was five, maybe eight,for context, probably really
(27:50):
nine.
Yeah, because that's when thebrain starts.
But the manager was like youneed to be a good dad, you need
to be a good dad, you need to begood dad, you need to be
present, don't look at yourphone, don't do this, don't get
angry.
So I was a good dad.
I Managed my way to be a gooddad.
Here I am and I used to sit andthink about Entrepreneurism and
(28:13):
ideas and it wasn't gonna work.
And is my good enough and myqualified enough?
I used to.
Just literally, the brain wasjust constantly to the point
where I drank a couple beersevery single day Just to shut it
up.
Yeah, and that was the patternfor like the last decade, with
every day after work and thenthe family would go to bed and I
would work for two or threehours every single night.
Speaker 2 (28:31):
Hmm.
Speaker 1 (28:32):
I have my day job and then my night job just whatever
I wanted to work on.
Yeah, so now I can go home andI can sit with my kids and play
trains.
Yeah, and and literally notthink about anything else.
Speaker 2 (28:50):
It's a completely different existence, completely
different.
Yeah, yeah, yeah, I would agreewith you.
Speaker 1 (28:55):
Thank you completely.
Yeah, so that's that's what hashappened?
Speaker 2 (29:03):
I mean, there's something beautiful about just
sitting there and playing withsome kids toys and like your
head being empty.
Speaker 1 (29:08):
Yes, and really thinking about because even when
I'm hanging out.
Speaker 2 (29:13):
I don't have kids, but the nieces and nephews and
I'm like I'll build a train.
Speaker 1 (29:17):
Yeah, I don't care.
Speaker 2 (29:18):
It's really fun.
This is fun, it's fun and youjust kind of like your head's
empty, yeah, like if you reallyhold that space like you're a
kid again.
Speaker 1 (29:26):
Yeah.
Speaker 2 (29:27):
And you're like how can I, can I do a bridge on the
track?
How many loops can I put?
Yes, so yeah, it's a completelydifferent experience.
Yeah, one is you're trying tobend yourself over, force
yourself to be a.
Yeah, you're telling yourselfyou got to be a good dad.
Speaker 1 (29:46):
Yeah, don't be like a .
You're not a degenerate, don'tbe a loser and then one, you
just exist.
You know I'm just here.
Yeah, call me a good dad, callme a bad dad, I don't care.
Speaker 2 (29:56):
And kids respond to that oh, they know.
When you're just existing andyou're hanging out with them,
yes.
Or when you're just kind ofhalf, not saying you were half
assent, but when your mind iselsewhere, yeah, they know If
I'm sitting there anxious aboutnot being good enough.
Yeah.
Speaker 1 (30:10):
Or anxious about something that I'm working on or
something that I want to workon that I'm not working on
because I don't have the money,I don't have the resource,
whatever, yeah, whatever, yeah.
They feel that, they feel thatI'm not present.
But now you just sit there.
When I walk in, my little isjust pats the floor.
And that's him, because hedoesn't talk, he signs, he talks
(30:30):
through signing and noises,yeah, but he just pats the floor
and that's him telling me Iwant you to come sit with me and
play with me.
That's really cute, yeah.
Speaker 2 (30:38):
He's just sat me down in the chair the last time.
Oh yeah, he'll let you knowwhat he wants.
He's like you sit here, wewatch this and we hang out.
Speaker 1 (30:47):
Yeah.
Speaker 2 (30:49):
Okay, and you don't move unless you use the bathroom
.
Yeah.
Speaker 1 (30:54):
And I'm gonna look back at your face to make sure
you're watching what I'mwatching every 30 seconds.
Speaker 2 (31:00):
Oh yeah, it's funny.
Speaker 1 (31:02):
Like present, with my wife present here in the work
yeah present in conversations,like when I go to these meetups
and stuff out in the out in theprofessional world.
Yeah, you know I'm not in theroom like do they approve me?
I got to talk to this person.
Yeah, I got to meet that person.
I got to close the deal.
I got to do this.
I just walk in and if someonewants to talk to me, I just talk
(31:25):
to him, and if no one wants totalk to me, I'll just sit there
and eat the snack that they haveavailable and I'll leave.
Speaker 2 (31:30):
Yeah.
Speaker 1 (31:32):
Whatever, yeah, while all the big wigs are over there
talking, I'm just hanging outwith the people serving food, so
no one else wanted to talk tome, so I'll talk to this nice
person over here.
Yeah, dishing out plates.
Speaker 2 (31:44):
Yeah.
Speaker 1 (31:45):
What do they got going on?
Speaker 2 (31:46):
They're probably starting something.
How are they doing?
They probably got multipleprojects.
Speaker 1 (31:50):
That's right.
Speaker 2 (31:51):
Yeah.
Speaker 1 (31:52):
So anyway.
So yeah, a year of two years oftalking about focus, and now I
don't even have to sit here andthink how am I going to increase
focus, it's just already, I'mjust there.
Speaker 2 (32:05):
We made it.
We made it to maximum focusyeah.
I'm not even focused.
I'm so focused, I'm so focused.
I don't have to focus on beingfocused.
Speaker 1 (32:13):
Yeah.
Speaker 2 (32:13):
Exactly, you just go.
Speaker 1 (32:16):
I gotta wake up, take a cold plunge, do 40 burpees,
read 30 minutes of my time,stuff, and then I got to do this
, I got to do this, I got to dothis.
And then I'm gonna get to work.
I'm gonna be so focused, I'mgonna have a clock and one of my
Chrome extensions and my phoneextensions, I'm gonna do my
juice thing and yada, yada, yada.
I'm gonna set up thisinfrastructure and then I'm
gonna teach class on it, on howto how to how to, how to, how to
(32:36):
how to, how to how to how to.
Speaker 2 (32:37):
I was just like.
I was like is this a focusclass or a manic?
Speaker 1 (32:41):
Yeah, how to be manic class.
Yeah, how to.
How to maintain manic.
Speaker 2 (32:45):
Yeah, Manic, manic, manic maintained.
Speaker 1 (32:47):
It's like as an entrepreneur.
What's so funny is like as anentrepreneur.
Yeah, I don't want to be thatperson.
I don't want to be the person,the manic no, I want to be like
the monk in business.
Speaker 2 (32:58):
Yeah, I mean I I don't have to have a crazy
exercise routine in the morning,but just like a little movement
.
Speaker 1 (33:05):
Yeah.
Speaker 2 (33:05):
You know a little stretching, a little something
my tea.
It's nothing crazy.
Speaker 1 (33:10):
Yeah.
Speaker 2 (33:11):
You know a little bit of breathing.
Yeah, pretty much good to go,good to go.
Cold showers do help.
Speaker 1 (33:17):
Yeah, we've been on the game for a while.
Speaker 2 (33:18):
Yeah, I'm not saying everyone should.
Speaker 1 (33:22):
Do whatever you want.
I really should try it.
At least try it.
Speaker 2 (33:25):
But it's had a positive effect on my life.
Speaker 1 (33:28):
Yeah, me too.
I love it, I love it.
I'm addicted to it now.
Yeah, so it's been.
It's been pretty fun, so that'sexciting.
So, yeah, we'll take everythingthat we've learned and throw it
into the next phase and seewhat happens.
Speaker 2 (33:45):
Yeah, a good book Because, real quick, we didn't.
We haven't even mentioned thisyet.
Consolidation from largebusinesses yeah, from mega
corporations yeah, that's whatmakes founders so cool.
Yeah, you know, starting smallbusinesses is an important thing
.
Yeah, because we don't need toonly have one option from the
(34:07):
mega, mega corp.
Speaker 1 (34:09):
No.
Speaker 2 (34:09):
International.
No, I don't want that yeah.
I don't want Amazon to be theonly company selling food,
delivering it.
Meds and like in meds and allthis stuff, Because then it's
like it's too much.
It's too much control.
Speaker 1 (34:21):
Yeah, I mean you had to talk about that because,
you're right, we didn't talkabout.
Speaker 2 (34:26):
I can't believe we haven't talked about the
government or big companies yet.
Speaker 1 (34:30):
So founders.
Speaker 2 (34:32):
Yes, yeah.
Why founders?
Why founders?
Speaker 1 (34:34):
Great.
So you know, we've heard itfrom our politicians Middle
class, middle class, middleclass.
We're slipping into anenvironment where, in my opinion
, the founder, the middle classfounder, is one of the most
attacked persons, just throughour tax codes, money,
(35:00):
accessibility, technology asbarriers to entry, walls written
to specifically make it harderfor newer businesses.
Looking at you medicalindustries, you know.
Speaker 2 (35:16):
Like when you were trying to start the lab.
Speaker 1 (35:19):
Oh yeah, Lobbyists are good.
One of the strategies for bigbusiness to maintain market
shares to have lobbyists passlaws.
That makes it more difficultfor barriers to entry.
Speaker 2 (35:30):
Yeah, bloodsucking lobbyists do serve a purpose for
the billionaires.
Speaker 1 (35:33):
Yeah, and I mean, you know it's all goes back to just
protecting.
Why wouldn't I hire, if I'm abig company, a lobbyist to go in
?
Speaker 2 (35:42):
I mean when you're looking at it strictly as an
entity yeah and an entity wantsto survive.
Speaker 1 (35:46):
Yeah.
Speaker 2 (35:47):
You know, it is a collection of humans who have a
vested interest in thatcontinuing.
Speaker 1 (35:51):
Yeah.
Speaker 2 (35:51):
So yeah, Of course there's going to be lobbyists.
Yeah, and you can, you can, ofcourse they're going to bribe
the politicians, or?
Speaker 1 (35:57):
whatever it takes.
Whatever it takes, it's justnatural.
Yeah, but back to the founder,like we said before, I think I
think there's a lot against them.
You know, I think it's justdiff, it's a lot of work to
maintain a small business andour current infrastructure.
So I have a lot of empathy forfounders around that.
I think they're heroes and,like we said before, they are
(36:19):
anchors in the community.
It's more connected.
Speaker 2 (36:21):
Yeah, no doubt.
Speaker 1 (36:23):
So human to human in our community, so that's why I
really want to serve founders.
Speaker 2 (36:32):
Nice.
Speaker 1 (36:33):
Yeah, we probably should have started there,
probably.
Oh well, we'll end it there.
We'll end it there.
I like that.
Speaker 2 (36:41):
Sweet.
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