Creating Effective Marketing Strategies - With Jack Monson

DESCRIPTION:

John Hayes, host of the Franchise Hot Seat Podcast, interviews Jack Monson, Chief 

Growth Officer at Thunder Lee Marketing and host of the Social Geek podcast. They 

delve into Monson's marketing and client acquisition roles, his franchising journey, 

and the significance of fostering enduring relationships in the franchise sector. The 

discussion encompasses effective marketing tactics, the use of social media 

platforms like LinkedIn, and the importance of content creation for franchise growth. 

Monson provides insights into the difficulties of generating and nurturing franchise 

leads, and the necessity of maintaining consistency in digital marketing initiatives. 

He later underscores the value of training franchise sales teams, acknowledging the 

contributions of the Titus Center. The episode concludes with conversations about 

the Social Geek podcast and the importance of tenacity in content creation.

- With Jack Monson.

TIMESTAMPS:

00:00 Intro

00:22 What does a CGO do?

01:07 Why relationships matter in franchising?

03:03 How did you discover franchising?

08:30 How has franchise marketing evolved?

12:02 Attracting next-gen franchisees how?

17:18 Best social media for franchising?

22:35 Most inspiring franchise success story?

26:14 Biggest franchise sales challenges?

40:46 LinkedIn lead generation tips?

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast