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February 22, 2025 28 mins

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In this episode I speak to Jennifer Ramos, a business broker and certified exit planning advisor based in California, about the key factors that make a business sellable.

We discuss clean financial records, minimizing personal expenses through the business, semi-absentee ownership, customer and employee satisfaction, and diversifying revenue sources. 

Jennifer emphasizes the importance of having an exit strategy from the start, even if the sale is years down the road. 

We also explore the potential opportunities for buyers in the market due to the impending wave of baby boomer retirements. 

Jennifer shares insights on valuation, preparation for sale, and the importance of thinking about business exit as a continuous strategy rather than a final step.

Jennifer J. Ramos, CEPA heads up JR3 Consulting - https://jr3consultinggroup.com/

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube:
@guycoffey

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