71. Cringe Free Sales Copy with Megan Smyth

In this episode, we go deep into how to create sales copy on social media and in your sales emails that feel exciting, good, and NOT cringey! We've all been there, and it's time we talk about it. 

In this episode we cover: 

• Copy is your greatest sales person
• All the times we’ve have been really excited about buying something — that's an exchange of excitement, and people feel that way about US!
• Remember a time you were really stoked to buy something and reflect on that
• The difference between the sales funnel and the buyers journey
• Earn your right to pitch your product
• Don’t be afraid to talk about client objections
  • What is the cost of them NOT doing your thing?
• Consider your money-back guarantee and putting those right near the CTA
• Future frame for your client “a year from now…”
• Always have a theme for an email if you can 

Find Megan here! 

• Website: megansmyth.com
• Instagram: @copbymeg
• Free Market Research Cheat Sheet

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