There have been great changes across the different social media platforms, like the rise of Meta, TikTok changes, and the transformation of Twitter into X. How do these changes affect the digital marketing space? In this episode, Brian Davidson, the Co-Founder of Matchnode, explains the changing social media advertising ecosystem across the different emerging platforms. He also mentions how digital marketing in Twitter/X is a complete disaster compared to Meta, which is leading the way. Although the lead campaigns are technically evolving, Brian sees this as an opportunity to become creative in reaching audiences. So what should you look forward to in the future of digital marketing? Tune in to this episode to find out more.
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