August 9, 2025 • 40 mins
In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live.
From rabbits, deer, and elephants to whales and dolphins, we unpack how to categorize clients, know which ones to pursue, and why chasing the wrong type can leave your business overrun, exhausted, or stuck.
Timestamps:
(0:00) Intro
(1:46) What Are Deer Clients
(3:29) Cost of Too Many Smalls
(5:04) Landing Big Brand Whales
(6:34) When Big Clients Overwhelm
(8:52) Whales vs Third-Bid Time Wasters
(10:48) Dolphin Clients Explained
(12:37) Client Budgets & Competition
(14:17) Moving Up to Bigger Accounts
(16:02) Jumbo Smalls Drain Resources
(17:32) Revenue vs Profit Truth
(19:19) Avoiding Shiny Object Syndrome
(20:51) Chasing Big Clients Anyway
(22:59) Creative Agency Lessons
(36:27) Power of Niching Down
(38:15) Mid-Sized Clients’ Sweet Spot
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://jodiecook.com
https://coachvox.ai
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
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