Ep #476 Bertus Paris: Scale a Fitness Franchise to 100 Units

Bertus/Bert Albertse, CEO and President of JETSET Pilates, is driving the company's growth with a focus on fitness, health, and wellness. Under his leadership, JETSET Pilates has reached 100 units in development in just three years. The brand offers a modern, accessible Pilates model centered on small-group fitness, appealing to new business owners and experienced investors.

Bert's leadership focuses on building a strong culture, prioritizing people, and promoting health and wellness. He empowers franchisees and emphasizes long-term growth. The franchise appeals to a diverse range of entrepreneurs, from first-time owners to experienced investors, ensuring a solid foundation for expansion.

Bert highlights franchising challenges, such as managing risk in the fitness industry and adapting the model to diverse markets. He stresses the importance of finding franchisees with the right mindset and balancing independence with structure. Bertus emphasizes continuous learning and improvement and acknowledges that no franchise system is perfect.

Bert  gives a shoutout to his mentors, the JETSET Pilates team, and the franchise partners for their ongoing support. He highlights that having the right people, from franchisees to team members, is key to the brand's success and values learning from experienced franchisees and partners.

Ways to connect with Bertus Paris:

🔗 Website: https://jetsetpilates.com/ 

🔗 Personal LinkedIn: linkedin.com/in/bertus-albertse-819ba8222 

🔗 Company LinkedIn: https://www.linkedin.com/company/jetset-pilates/ 

🔗 Company Instagram: https://www.instagram.com/jetsetpilates/ 

🔗 Company Facebook: https://www.facebook.com/jetsetpilates 

🔗 Youtube:  https://www.youtube.com/@JETSETPilatesTampa 

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