Full episode details here: https://links.growthandscaling.com/462
Welcome back to The Growth and Scaling Podcast!
Join us for an inspiring episode as Matt McLean, CEO and founder of Uncle Matt's Organic, shares his journey in building America’s leading organic orange juice brand, now found in over 15,000 stores.
As a fourth-generation Florida citrus grower, Matt highlights his 25 years in business, the brand's expansion into lemonades and tea, and how he successfully competed against giants like Tropicana using word-of-mouth and social media. He also opens up about his challenges, including citrus greening disease and the pressure of short shelf life.
Don’t miss this insightful episode! Tune in to "From Groves to Glory: How Uncle Matt's Organic Don't miss this exciting story of resilience and innovation! Tune in to "From Groves to Glory: How Uncle Matt's Organic Became America's Top Orange Juice Brand" and discover the secrets behind Uncle Matt's success!
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Ways to connect with Matt McLean:
🔗 Website: http://www.unclematts.com/
🔗 YouTube: www.youtube.com/@unclemattsorganic
🔗 Company Twitter: http://www.twitter.com/unclematts
🔗 Pinterest: https://www.pinterest.com/unclemattsorganic/
🔗 Company Facebook: http://www.facebook.com/unclematts
🔗 Company Instagram: http://www.instagram.com/unclemattsorganic
🔗 Personal LinkedIn: https://www.linkedin.com/in/matt-mclean-5507733/
🔗 Company LinkedIn: https://www.linkedin.com/company/uncle-matt's-organic/
What’s in this episode:01:17 Who is our guest for today, and what does he do
02:03 What juices does he make
02:26 What inspired him to start juicing in 1999
03:21 How did his upbringing influence his path in the juice business
04:38 How did he adapt to the tech side of agriculture
05:27 Who helped him with the creative side of his brand
06:26 How does he manage growth with a small budget
07:49 What drives his business growth and marketing success
09:02 How does he ensure quality and build relationships with farmers
10:38 captainscouncil.com
13:20 What advice does he give to entrepreneurs about building a team
16:41 How does he decide which sales chan
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