In this episode, Gary Lafferty talks with Will Mazola, COO of Graytitude, about building a bootstrapped tech business that thrives on relationships, not just revenue.
If you’re a founder or tech executive trying to figure out:
How to build channel partnerships that actually convert
How to grow without overspending
What it really takes to launch an AI product
And how to scale while staying lean...
...this episode gives you straight answers.
Will shares lessons from starting three tech businesses, the trap of chasing booths and paid ads, and why showing up as a founder is still the best visibility strategy out there.
Why listen:
→ Learn how Graytitude is modernizing mainframes and building a new AI platform
→ Hear practical tactics for forming channel partnerships
→ Get honest insights on founder mistakes and growth lessons
Links:
Gary Lafferty: growthfocus.io | LinkedIn
Will Mazola: graytitude.com | LinkedIn
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