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June 30, 2025 32 mins

Gary Lafferty speaks with Paul “Gravey”  -  founder of The Data Group and trusted data coach to enterprise CEOs. In this powerful episode, Gravey shares how to stop outsourcing your data leadership, why clean data fuels AI success, and how building real relationships (not selling platforms) drives long-term growth.

This episode is a must-listen for founders and tech CEOs who want to:

* Increase their company’s valuation with first-party data

* Escape spreadsheet chaos and own their data strategy

* Build a competitive edge using AI + clean data

* Attract enterprise clients without relying on ads or spammy funnels

Highlights Include:

* How Gravey went from digging ditches to leading multiple data companies

* Why most leaders believe the lie that they can't lead their own data

* The real power of founder-led authority marketing

* Clean data = AI success

* What separates The Data Group from the SaaS noise

Connect with Paul Gravey: https://thedatagroup.cloud

Email: mailto:Gravey@thedatagroup.cloud

Connect with Gary: https://www.linkedin.com/in/growthfocus/

Visit Gary’s Site:https://growthfocus.io


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