In this episode of The Growth Focus Podcast, host Gary Lafferty chats with Jessica Caudill, COO of PlanningPod, about scaling a global SaaS company without venture funding.
Learn how a focus on customer education, trust-building, and operational excellence turned a small team into a powerful inbound growth engine.
This episode is a masterclass for SaaS founders, COOs, and tech leaders who want to:
Create systems that scale trust and reduce churn
Build brand authority through educational content
Empower ops and CS teams to drive revenue
Stand out in a noisy, feature-heavy SaaS market
Key Takeaways:
Why being curious with your users drives product growth
How to balance user autonomy with expert guidance
What really works for inbound lead gen in niche SaaS
How referrals and Google reviews were scaled—without a formal system
Guest Links: Website: planningpod.com LinkedIn: Jessica Caudill
Host Links: Website: growthfocus.io LinkedIn: Gary Lafferty
Follow The Growth Focus Podcast for more conversations with tech leaders and growth-driven CEOs.
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