In this episode of The Growth Focus Podcast, host Gary Lafferty sits down with Dennis Underwood, founder and cybersecurity innovator, to discuss how to scale a tech company without VC funding.
Dennis shares:
How he bootstrapped his company to $2M in sales
Why founder-led marketing beats traditional ads
The power of authentic thought leadership on LinkedIn
Strategies for B2B tech founders to build trust and authority
Why organic growth wins over ad spend in a noisy cybersecurity market
Learn how tech founders, MSPs, SaaS leaders, and consultancies can grow faster and smarter by leveraging their expertise and authority — not their ad budgets.
Connect with Dennis Underwood: LinkedIn Connect with Gary Lafferty: Growth Focus Website | Gary’s LinkedIn
Follow The Growth Focus Podcast for expert conversations on founder-led business growth.
#Bootstrapping #FounderLedGrowth #Cybersecurity #LinkedInMarketing #AuthorityBuilding #B2BMarketing #TechFounders #GaryLafferty
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