The Guide to LIVE Streaming

The Guide to LIVE Streaming

"The Guide to LIVE" is your go-to weekly gathering for discussions on live streaming, guided by individuals who truly understand the essence of the craft. Let's be honest—mention you're a live creator, and you might as well be speaking another language to most people! Hosts Tara and Ben, a dynamic duo dedicated to the art and science of live streaming, bring you a lively session each week filled with humor and insights. With a roster of expert guests, including industry insiders and seasoned live streaming professionals, the show explores the ever-evolving world of live broadcasting. Whether it's a detailed analysis of Tap Through rates and microphone tech or a broader conversation on the live streaming industry's business side, "The Guide to LIVE" promises engaging content for anyone keen on mastering live creation.

Episodes

May 19, 2025 31 mins

In this conversation, Tara and Ben explore live streaming as a dominant form of entertainment, particularly with the evolution of entertainment from ancient interactive forms to recent more modern passive consumption then back to more interactivity with live. The conversation delves into cultural roots that drive our desire for interactive entertainment.

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Host's Tara Stevens and Ben Baldwin siscusses the intricacies of live streaming, focusing on the importance of understanding the craft, the concept of shadow banning, and the various factors that can limit a streamer's reach. 

Chapters

00:00 The Craft of Streaming and Support
05:40 Understanding Shadow Bans
10:01 Factors Limiting Your Reach
20:22 Top Violations Causing Limitations
34:23 Navi...

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This week on the pod host Tara Stevens, CEO of blu shift creative, is joined by Sofia Poblano, ex-Head of Key Accounts at a TikTok LIVE UK and LIVE consultant, and ps.cirina, a LIVE pro, streaming expert, and operations officer at blu. Together, they explore the transformative power of live streaming, particularly for women.

The discussion delves into personal journeys, the challenges fa...

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This isn’t about panic—it’s about preparation. Get actionable advice to safeguard your streaming business and thrive, no matter what happens.

In this episode of the Guide to LIVE Streaming, Tara and Ben dive into the practical steps every LIVE streamer needs to take to stay resilient in the face of uncertainty—whether TikTok gets banned or not. Learn how to protect your connection with yo...

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November 17, 2024 27 mins

In this episode of The Guide to Live, Tara and Ben share insights on balancing preparation and spontaneity in live streaming, emphasizing the importance of planning a "run of show" to reduce stress and create engaging content. They recount the thrill of winning TikTok's Outstanding Content Award, explore the evolution of live streaming from its raw beginnings to a professional medium, an...

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In this episode of The Guide to Live Streaming, hosts Tara and Ben dive into the balance between nurturing a dedicated community and growing a broader audience, exploring why striking this balance can be one of the biggest challenges in live streaming. They examine creative ways for streamers to diversify their content while staying authentic and discuss how building a multi-faceted audi...

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Welcome to The Guide to Live Streaming, where hosts Tara and Ben explore the latest insights and trends shaping the world of live content. This week, they’re diving into the evolution of live entertainment and how it’s paving the way for today’s streaming landscape.

In today’s episode, Tara and Ben examine the power of real-time interaction, featuring examples like the reimagined Ringlin...

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In this conversation, Ben and Tara explore the evolving landscape of live streaming, discussing the shift from traditional mass media to individualized content and the rise of niche communities.

They delve into the impact of brand sponsorship on LIVE...
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October 15, 2024 29 mins

In this conversation, Ben and Tara discuss the evolution of podcasting and live streaming, highlighting the transition from live broadcasts to studio recordings. They explore the features of Streamlabs, a cloud-based software for live streaming, and how technology has made streaming more accessible. The discussion also touches on the cultural shift towards live streaming in mainstream me...

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In this week's episode of The Guide to Live, Tara and Ben dive into the nuances of live streaming, exploring how to build a sustainable schedule and maintain engagement over time. They discuss the importance of consistency, frequency, and community connection in growing your live audience. The episode also features a fun "Feature or Fake" segment, where Tara tries to identify the real Ti...

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This week's discussions with Tara and Ben cover the intriguing possibility of introducing Twitch-style raids to TikTok. The team delves into strategies for enhancing content quality through thoughtful editing and removal of unnecessary elements. Additionally, there's an in-depth analysis of the Creator League's dodgeball stream.

Segments:

  • Question of the Day: Will TikTok Introduce R...
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In this episode of The Guide to Live, hosts Tara and Ben dive deep into the essential world of live streaming audio. Whether you're just starting out or looking to improve the quality of your live broadcasts, this episode covers everything from the basics of getting sound from your mouth to your audience's ears, to more advanced tips on choosing the right audio equipment. Discover the im...

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July 11, 2024 30 mins

Episode #30: The Unique Power of Live Streaming

In Episode #30 of The Guide to LIVE Podcast, hosts Tara and Ben delve into the distinctive nature of live streaming and its rising prominence in the entertainment landscape. They explore the fascinating evolution from pre-recorded to live content, highlighting why live experiences hold a special place in audience engagement.

Key Points ...
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    July 8, 2024 28 mins

    Episode #29 Summary: The Guide to LIVE Podcast

    In this episode, hosts Tara and Ben dive deep into the importance of gaining followers on TikTok LIVE and the strategies to maintain and increase your follower count. They emphasize that while many metrics on TikTok can be attributed to algorithm changes, follows are one thing that streamers have significant control over. Key points discusse...

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    This conversation explores the history and different approaches to live streaming. Tara and Ben delve into the history of live streaming, starting with webcams and the gaming community. They highlight the importance of the human element in live streaming and how platforms like Twitch and TikTok Live have evol...

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    March 24, 2024 31 mins

    In this conversation, Tara and Ben are joined by LIVE Professional and industry expert The Fronk discuss various aspects of live streaming, including setting the stage for your live, new games on TikTok Live, watching TikTok short form with friends on FaceTime, the history of staging, and the importance of set design in live streaming. They also explore the use of green screen and overla...

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