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February 8, 2024 50 mins

In this episode of The Guiding Brands Podcast 🎙️, host and Chief Guide Karen Vick engages in a conversation with Certified Storybrand Guide Robert Mattox. Robert, the self-proclaimed "forever hope dealer," shares his insights and experiences surrounding marketing, the power of storytelling, and the impact of AI on businesses.


He also delves into his work with the StoryBrand framework and highlights the transformational shifts experienced by his clients through their website makeovers.


Follow Robert Mattox at:

⁠LinkedIn: https://www.linkedin.com/in/robertmattox⁠

Website: https://foresightmarketing.ai⁠

Robert's Podcast: GPT and Me


Resources mentioned:

The Ultimate Website Template For Your Business: https://resources.businessmadesimple.com/the-ultimate-website-template-for-your-business


Key points and takeaways:

🌟 Using the StoryBrand framework to transform a client's website for DEI consulting for churches and seminaries.

🌟 The significance of marketing: focusing on clients' success, adding value, and serving where clients are.

🌟 The potential role of AI in marketing and the impact of advanced language models on content creation.

🌟 Robert's journey as a marketer, the concept of being a hope dealer, and the transformative power of storytelling.

Listen to the episode to learn more about the intersection of hope, marketing, and AI and gain valuable insights into transforming your business's online presence! And don't forget to subscribe, leave a review, and keep an eye out for the future conversations promised in this episode of The Guiding Brands Podcast 🎙️!

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