In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk about what SEO and Google Business Profile are and share Google Business Profile best practices, the importance of maintaining an active online presence, and how effective SEO strategies can significantly improve your local visibility.
Brandie, an experienced SEO professional with a background in journalism, shares valuable insights and practical tips for small businesses looking to leverage Google’s tools to attract more local customers. She emphasizes the significance of providing accurate business information and engaging with customer reviews. This episode offers actionable insights to enhance your online presence and drive more traffic to your business.
Whether you own a bakery, restaurant, or plumbing service, this discussion provides invaluable advice on navigating the ever-evolving digital landscape. Tune in to learn how to optimize your business profile, stay ahead of SEO trends, and ensure your business stands out in local search results.
Key Takeaways:
SEO Fundamentals:
Understanding what SEO is and how it can benefit your business.
Google Business Profile:
Why it's crucial and how to optimize it for better visibility.
User Engagement:
The importance of responding to reviews and keeping your business profile updated.
Common Mistakes:
Pitfalls to avoid in your SEO strategy
Real-World Examples:
Success stories that showcase the impact of a well-managed profile.
Brandie also discusses the significance of professional management for small business owners who may lack the time or expertise to manage their online profiles effectively. With the right strategies and tools, your business can achieve a visible and credible online presence, essential for thriving in today’s competitive market.
#LocalSEO #SmallBusinessMarketing #GoogleBusinessProfile #DigitalMarketing #SEOtips
Check out the links below for more resources and to connect with Brandie Erisman:
Email:
LinkedIn:
Subscribe to The Guiding Brands Podcast for more expert advice and marketing insights tailored for small businesses!
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