Marketing Budgets Made Easy: Essential Budgeting Tips From Leandra Nisbet

🎙️In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, the founder of Stingray Advisory Group. Leandra shares her expertise in marketing budgeting, helping small business owners make informed decisions to grow their businesses. Key Points: - 💡 Introducing the Stingray Budget Planner: Leandra introduces the Stingray Advisory Group Budget Planner 📝, a tool designed to help small businesses track marketing spending and make informed decisions. - 💲Importance of Budgeting: Karen and Leandra discuss the significance of having a marketing budget to make strategic decisions and avoid reactive, fear-based actions. - 📈 Return on Investment: Leandra encourages a mix of organic and paid marketing options and highlights the importance of understanding ROI to achieve specific results. - 📆 Annual Budgeting: Create an annual budget using historical data to set realistic goals and make informed marketing investments. - ⌛ Lead Conversion Times: Insights on varying conversion times for B2C vs. service-based businesses, stressing the importance of patience and consistency. - 🔍 Market Research: Utilize industry standards and benchmarks for strategic budget planning. - 🔢 Relationship with Numbers: Leandra suggests small steps, like checking the bank account weekly, to build comfort with numbers and analytics. Resources Mentioned: - 🛠️ Stingray Budget Planner: A tool to simplify budget creation, track expenses, and provide visual performance monitoring. - 💻 Stingray Advisory Group: - Website: https://stingrayadvisorygroup.com - Instagram: ⁠@stingrayadvisorygroup⁠ - LinkedIn: https://linkedin.com/company/stingray-advisory-group - Facebook: https://facebook.com/stingrayadvisorygroup Actions & Next Steps: - Start Small: Leandra advises taking small, manageable steps to overcome obstacles and make progress. Incorporate tasks like checking financial statements weekly to build confidence. - 💼 Utilize the Budget Planner: Take advantage of the helpful marketing budget planner tool offered by Stingray Advisory Group for a nominal fee, as detailed in the show notes. - 📜 Stay Informed: Karen reminds listeners to subscribe to the podcast, leave a review, and stay tuned for more episodes packed with valuable insights for service-based small businesses. Don’t forget to: - 🔔 Subscribe to The Guiding Brands Podcast: ⁠guidingbrandspodcast.com - 💬 Leave a review: Your feedback helps us improve and provide you with more valuable content! Guiding Brands is an affiliate of the Stingray Advisory Budget Planning tool. #TheGuidingBrandsPodcast #MarketingBudget #SmallBusinessGrowth #StingrayAdvisoryGroup #MarketingStrategy #ROI #TargetAudience 🌟