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March 7, 2024 β€’ 56 mins

🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. πŸŽ™οΈ In this insightful episode, our Chief Guide, Karen Vick, sits down with the awesome Katie Armentrout, a seasoned expert with 20 years in leadership and customer service.


πŸ“ˆ Here are key timestamped takeaways from the conversation:

- [00:02:14] Overcome business challenges with proactive networking & effective communication. 🀝

- [00:04:38] Redefine sales as business development for a positive mindset shift. πŸ”„

- [00:07:45] Conversations over sellingβ€”focus on problem-solving for clients. βœ”οΈ

- [00:11:30] Long-term strategy: Be patient with business follow-ups. πŸƒβ€β™‚οΈ

- [00:14:52] Creative follow-ups and personalizing communication. πŸ’‘

- [00:18:07] The art of connection: Digital and in-person networking. πŸ‘₯

- [00:21:59] The importance of targeting the right audience through trial and error. 🎯

- [00:25:33] Utilize your existing network for effective, low-cost business development. πŸ’Ό

- [00:28:15] Strong relationships: the ultimate sales tool and understanding customer needs. πŸ‘­

- [00:31:47] How a positive company culture drives sales and customer service. 🌟


βœ… Find next steps/action items at these timestamps in the interview:

- [00:35:21] Visit www.peoplefluence.com for more insights from Katie Armentrout. πŸ“§

- [00:37:50] Engage with your network for referrals and opportunities. πŸš€

- [00:40:04] Practice active listening to deeply understand client needs. πŸ‘‚

- [00:43:16] Experiment with various engagement methods to discover what works best for your audience. πŸ“

- [00:46:58] Adopt Katie Armentrout’s advice on fostering a strong company culture. πŸ…


πŸ‘‹ Connect with Katie Armentrout:

- Visit her website: www.peoplefluence.com

- Reach out via her on LinkedIn at https://www.linkedin.com/in/katiearmentrout/. πŸ’»


πŸ‘‹ Connect with our host, Karen Vick:

πŸ‘‰ https://guidingbrands.com/

πŸ‘‰ LinkedIn: https://www.linkedin.com/in/karen-vick/

πŸ‘‰ Instagram: https://www.instagram.com/guidingbrands


Stay connected for more episodes designed to guide your brand to success.


πŸ”” Don’t forget to subscribe and follow us on our social media channels for all the latest episodes and behind-the-scenes content! - http://www.guidingbrandspodcast.com 🎀


#SalesSecrets #SmallBusiness #Podcast #CustomerService #Leadership #Networking #BusinessDevelopment #GuidingBrandsPodcast

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