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February 6, 2025 42 mins

In this insightful episode of The Guiding Brands Podcast, Chief Guide Karen Vick sits down with Damion Parsons, the Founder of Size Wise Closet Coach. They discuss the intersection of marketing, technology, and personal styling and how Damion's innovative approach is transforming how we think about our wardrobes.

Guest: Damion Parsons

  • Founder of Size Wise Closet Coach

  • Creative Director and UX/UI Designer

  • Holder of a Guinness World Record for the longest swing set in the world

Key Points:

  • Introduction to Damion's diverse background in design and fashion

  • Damion's journey from working with large corporations to creating Size Wise Closet Coach

  • The concept of "vanity sizing" and its impact on clothing fit

  • How the Size Wise platform helps clients find the right fit and feel confident

  • The unique angle of assisting professional businesswomen with their wardrobes

  • Importance of understanding true measurements over vanity sizing

  • Inspirational story about Damion’s grandmother and the roots of his passion for fit and style

  • How Size Wise Closet Coach integrates technology and personalized coaching to improve client experiences

  • Damion’s vision for a “suitcase-free travel experience”

Resources Mentioned:

Next Steps:

  • Visit the Size Wise Closet Coach website to learn more about their services and sign up for a personalized closet consultation

  • Explore the different packages offered by Size Wise Closet Coach, ranging from 15-minute quick consultations to more extensive wardrobe overhauls

  • Engage with Size Wise Closet Coach on social media to stay updated on fashion tips and special offers

Action Items for Listeners:

  • Sign up for a consultation with Size Wise Closet Coach here

  • Follow Size Wise Closet Coach on their social media handles listed above to get fashion inspiration and updates

  • Share this episode with anyone who might benefit from personalized wardrobe advice

Don't miss out on this episode, filled with valuable insights on personal branding through fashion and technology. Subscribe to The Guiding Brands Podcast and leave us a review!

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