In this insightful episode of The Guiding Brands Podcast, your host Karen Vick sits down with Jerry Martinez to discuss the fast-evolving landscape of OTT advertising and how small to medium businesses can leverage it to stay relevant and competitive. With over 11 years of experience in TV, OTT, and digital advertising, Jerry shares invaluable tips and stories.
Adaptability in Marketing
🌀: Importance of integrating new ways to consume information for staying relevant.
Advice for Small Brands
📈: Tips on starting marketing efforts and the benefits of partnering with experts.
Expanding Clientele
🌍: Jerry’s company based in South Florida also handles campaigns across other states, like Ohio.
Customer Feedback
💬: How paying close attention to customer reviews can shape marketing strategies.
Learning and Collaboration
🧠: Karen shows her interest in OTT advertising and expresses a willingness to collaborate.
Contact Information
📞: Details provided for reaching Sunray Media.
Promotional Closing
🎉: Encouragement to subscribe and review the podcast.
Sunray Media Consultants
🌞:
Jerry Martinez's Instagram
📲:
Jerry's Contact
📱: Available on Sunray Media’s website.
For Businesses
💼: Start incorporating OTT into your marketing strategy with a focus on targeting and retargeting.
Contact
🤝: Look into partnerships with marketing consultants like Jerry for expertise and better scaling.
Educate Your Team
🎓: Regular training sessions to keep staff informed and aligned with marketing strategies.
Customer Interaction
📞: Ensure your business can handle queries and calls efficiently to capture every opportunity.
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Key Points Covered:Resources Mentioned:Next Steps/Actions:
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