The Higher Ed Marketer
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
Long-term leadership depends on knowing what each moment requires. Dr. Todd J. Williams, President and CEO of Cairn University, reflects on 18 years in the president’s chair and explains why leaders must sometimes push, pull, or pause. He shares how trust, honest self-examination, restorative practices, and patience help leaders ...
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
Purchased-name lists are shrinking, but the right students are still out there. Dr. Donald K. Egle, Founder + Managing Director of The Kyer Group, explains how colleges can build stronger enrollment pipelines by identifying the communities where mission-fit students already gather and committing to a meaningful presence there. Drawing ...
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
Leadership is more than hitting targets. Greg Aden, Owner/Founder of Aden Leadership, explains why lasting leadership depends on serving the people who follow you and helping them take ownership of shared goals. Drawing from decades in hospitality, financial services, and executive coaching, Greg shares practical ways to create ...
How do you build a higher ed creative team that produces great work without burning out the people behind it? Paul Bross, Director of Creative Operations at Oklahoma Baptist University and brand-new host of The Higher Ed Creative Podcast, shares what he’s learned moving from filmmaking and television into higher education creative leadership. Paul explores how clear expectations, protected creative time, a...
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
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A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry pa...
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
Nextgrad.com — Where students see y...
Encore Episode: Originally Aired October 2025
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Artificial intelligence is reshaping higher education and each generation is approaching it differently. AI Mindset’s founder and CEO, Conor Grennan, joined by his Gen Z son, Finn, to explore how AI is influencing academic integrity, workforce readiness, and the way students engage with learning.
Rather than approaching AI with fear or hype, Conor encourages institutions t...
Encore Episode: Originally Aired November 2025
___Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, who now serves as Senior Advisor to the President, shares how she redefined campus events through a framework called Eventful Branding.. This philosophy turns events from logistical tasks into meaningful, mission-driven experiences that embody...
Encore Episode: Originally Aired March 2026
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What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience and institutio...
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
NextGrad.com — Where students see...
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
NextGrad.com — Where stude...
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
NextGrad.com — Where stude...
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
Nextgrad.com — Where stude...
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
Nextgrad.com — Where students see...
Faith Leaders Mini-Series - Episode 252 (4 of 4)
In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.
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Dr. Drew Flamm, President of Grace College and Grace Theological Seminary, shares how Grace is leaning into execution, tea...
Faith Leaders Mini-Series - Episode 251 (3 of 4)
In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the CCCU International Forum, each episode highlights how faith-driven leadership is shaping the future of higher education.
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Phil Cook, President of Lee University,...
Faith Leaders Mini-Series - Episode 250 (2 of 4)
In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.
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This week they are joined by Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer at Baylor Univer...
Faith Leaders Mini-Series - Episode 249 (1 of 4)
In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum, each episode highlights how faith-driven leadership is shaping the future of higher education during a season of rapid change and innovation.
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One of The Higher Ed Marketer's most anticipated annual series is back. In this special summer preview, Zach Coffin shares what listeners can expect from the 2026 Faithful Leaders Series, recorded live at the CCCU International Forum in Dallas. This year's series explores leadership, institutional clarity, enrollment challenges, and the unique opportunities facing Christian higher education today.
Zach also celebrates a major milest...
Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you.
There are big plans for The Higher Ed Marketer this summer including the return of the beloved Faith Leaders series.
The Higher Ed Marketer Network is adding a brand ne...
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