Heart Over Hype: How Empathy-Driven Marketing Transforms Higher Ed

Season 6 - Episode 199

Is higher ed marketing building real connections, or just making a lot of noise? We sit down with Jaime Hunt, Founder & President of Solve Higher Ed Marketing and author of the newly released Heart Over Hype, to explore how empathy-driven marketing can revolutionize the way universities engage with their audiences.

Jaime unpacks how schools can move beyond transactional messaging to create authentic, student-first marketing that truly resonates. We dive into the power of storytelling, the role of AI in personalization, and how to spot the disconnects in your marketing efforts. Plus, Jaime shares practical steps for building an audience-centered strategy that puts heart over hype.

🎧 Listen to Learn:

✅ Empathy-driven marketing focuses on student needs and feelings first.

✅ Storytelling creates stronger connections than facts and data.

✅ Marketing should be clear, accessible, and student-friendly.

✅ AI can enhance, not replace, human-centered marketing.

✅ Fix disconnects to create stronger, student-first strategies.

Join us as we discuss:

02:53 - Empathy Driven Marketing: The Missing Element

05:52 - Transforming Transactional Communications

09:10 - The Importance of Timing and Context

11:49 - Recognizing Disconnects in Marketing

14:57 - From Features to Feelings: The Empathy Shift

21:07 - Storytelling: The Heart of Marketing

27:03 - AI and Empathy in Marketing

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