How to Leverage Student-Produced, Authentic Content

This episode (2 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle.

Episode 215 - Originally aired Feb 2022

Nate Jorgensen is now the Senior Director of Marketing at Miami University.

Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.

In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves.

Join us as we discuss:

- Growing your institution’s footprint

- Authentic communication strategies

- How to use student-produced content that may not be all positive

- The impact of video: from Nate’s engineering video series to candid iPhone filming

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