How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, protect margin, and keep mission at the center. He explains how he builds alignment, develops young leaders, and strengthens trust across campus. If you lead in a fast-paced setting, this episode offers practical help and encouragement.
🎧 Join us as we discuss:
How leaders can coach intentionality within their teams
Measuring ROI on time and forming data-informed habits
Building trust across departments through clear expectations
Helping young professionals grow into emerging leaders
🎙️ Inside the Episode
06:56 – Finding systems that fit your wiring
16:10 – The role of mission in unifying high-performing teams
23:54 – Developing emerging leaders inside enrollment teams
27:24 – Cross-campus collaboration and its effect on enrollment
30:19 – Showing faculty how they contribute to recruitment
Resources Mentioned in the Episode
Who’s Got the Monkey? by William Oncken Jr.Â
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