AI is not coming, it’s already here, transforming everything from production pipelines to how we consume content. But as the 2025 NAB Show made clear, this moment in media isn’t just about new tools. It’s about a deeper shift: creators are no longer adapting to the system, they’re redefining it, and as you know, that's what we support here at The Hollywood Makers.
So, in this episode, we take a closer look at what’s going on beyond all the tech hype. Yes, AI is streamlining workflows, personalizing sports broadcasts, and even co-writing stories. But what does that mean for the future of storytelling? and for the people behind the content?
We bring you a grounded perspective from the floor of NAB 2025, where innovation meets intention. From the rise of the Creator Lab and NAB’s first Creator Council to new tools empowering solo producers. This episode is for anyone wondering how to stay relevant and human in an AI-driven industry.
We’ll also keep talking about the ethical questions many prefer to avoid, from ownership of AI-generated content to the future of creative jobs because innovation should support creativity, not replace it.
We are using AI in this episode (on purpose) Can you tell? Of course! It's the same way humans have been using calculators or GPSs to support their capabilities. And by the way, we are very proud to bring you this information created BY humans with AI support.
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