Boost Your ROI with Paid Marketing: Pixel Tracking, Website Conversion, & Multi-Channel Tips

Are you looking to get a better return on your paid marketing efforts? In this video, I share three powerful strategies that can significantly increase your ROI and make your marketing campaigns more efficient. We'll dive into the importance of setting up pixel tracking on your website so you can retarget visitors who didn't convert on their first visit. I'll explain how optimizing your website for conversions—by using strong call-to-actions and user-friendly design—can drastically improve the number of leads or sales you generate.

Finally, I cover why taking an integrated multi-channel marketing approach, from paid ads to direct mail, is key to success in today’s competitive landscape. The more you diversify your marketing, the better your chances of capturing customer attention and converting them into loyal clients. If you're ready to take your paid marketing to the next level and maximize your ROI, this video is for you!

🚀 What You’ll Learn:

• The importance of pixel tracking for retargeting
• How to optimize your website for higher conversions
• Why multi-channel marketing increases ROI

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#MarketingROI #PaidMarketing #Retargeting #WebsiteOptimization #MultiChannelMarketing #BusinessGrowth #MarketingTips

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Episode Transcript

Speaker 1 (00:00):
One of the things I get asked a lot is how can I
improve my ROI through mymarketing efforts, especially
when I'm doing any kind of paidmarketing?
And the first thing I'm gonnaask you is do you have the
pixels on your website in orderto even capture that data so
that you can retarget them?
The second thing I'm gonna askis is your website built to

(00:24):
convert?
Do you have all the proper callto actions and all the things
in place to get the highestconversion from those that are
coming to your website?
Now let's go back to the firstthing that I mentioned is that
pixel.
So, if you have that pixel,let's take an example of a paid
ads of, let's just say,postcards.
Let's say you do some directmail and you put out postcards

(00:44):
and they come to your website.
Now, if they don't convert onthat first time that they come
to the website, you've lost themand you've spent that money to
get them to your website.
Now they may not have been readyto take an action, and so
that's why it's really importantto remarket to them and
retarget them, and you can dothat from a variety of ways and

(01:04):
including even direct mail.
We have a way to capture about80% of the contact information
from an anonymous visitor and beable to send them direct mail
and, of course, send them emailas well.
We can capture their emailaddress and so that you can
follow up with them.
The other thing is is you cando actually paid retargeting ads

(01:25):
which are a lot cheaper thantheir original paid ads to get
them to your website.
So now you have a higher chanceof turning those visitors that
you've already paid to get theinterest and come over to your
website.
You have a chance of actuallyconverting them and getting them
back, which is gonna, of course, increase your ROI.
The other thing is, we live inan integrated marketing economy

(01:47):
and so let's just say you hadpaid ads going and they saw your
ad, but they didn't actuallyeven take any action.
And then, maybe later they saw aflyer or a postcard and now
they're like, remembering thatthey saw that ad, or now they're
ready to take the action.
Oh, they're remembering thatthey saw that ad, or now they're
ready to take the action.
And so now they come and itlooks like they came from the

(02:09):
secondary marketing piece thatthey saw, but when in reality
they actually saw you on thevery first paid ad piece, and so
it could take six, seven, eightdifferent ways that they're
seeing you before they even cometo your website, before they
start researching.
And that can be for a varietyof reasons A we're all busy,
we're all fighting for attention.
B it could be that this is notat the right time.

(02:32):
They're kind of interested, butthey're not ready to take
action yet, and so they're stillmaybe doing a little bit of
research or just thinking.
And so you want to be able tofind as many channels as
possible to be reaching out, soit's not just a one singularity
channel.
You wanna be going at everychannel that you can and that's
actually gonna get you a higherROI.

(02:53):
So the more marketing dollarsthat you spend, the actual
higher ROI is gonna be,especially when that money is
across multiple differentchannels.
So you wanna make sure thatyour website's built to convert,
has all of the call to actionsand all the things in place to
get the highest conversion rate.
You want to make sure you havea pixel to be able to retarget
them.
And then you want to make sureyou're doing multiple channels

(03:13):
of marketing so that you cantake advantage of the integrated
marketing and get in front ofthem and multiple different
channels.
Those are your highest threeways for increasing your ROI.
Hope that helps and lookforward to talking to you next
time.