September 16, 2025 • 21 mins
🎙️ Website Traffic That Converts: How to Turn Clicks Into Customers Without Wasting Money
Welcome to today’s episode! If you're a home service pro—garage door installer, landscaper, pool builder, or any contractor-type business—this episode is a must-listen.
You’ve invested in a website... but is it actually working for you? Most home service websites look “good enough,” but fail where it matters most: converting visitors into qualified leads. That’s missed opportunity, missed revenue, and lost trust in your marketing.
In this power-packed episode, we’re diving into:
✅ How to turn your website into a lead-generating machine
✅ Why your website is more than a digital brochure—it’s your #1 salesperson
✅ The top 5 strategies working RIGHT NOW to generate leads online:
• Creating valuable content that solves real customer problems
• SEO that helps you rank locally when people are searching for your services
• Distributing your content across social media, email, and more
• Using paid ads the right way—with ROI in mind
• Offering irresistible lead magnets to capture contact info
We’ll also cover how to repurpose content across platforms, the biggest mistakes home service companies make (like skipping CTAs or spamming your list), and how to create a system for sustainable traffic and leads—without wasting time or burning cash.
If you’ve ever felt like your site isn’t pulling its weight, this episode will show you exactly what to fix and how to do it right.
We’re on a mission to help home service pros become the #1 most trusted and visible business in their local market—so leads come in consistently, reputation grows, and you dominate your niche.
Tune in now and start turning your website into the growth engine your business deserves. 💻📲
📅 Book a strategy session at: LeadNurtureClose.com/strategy
📩 Questions? Drop them in the comments or message us directly—we're here to help!
If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM
🔗 Stay Connected with Lead Nurture Close
🌐 Visit us: leadnurtureclose.com
📱 Follow us on Instagram: @leadnurtureclose
👍 Like us on Facebook: Lead Nurture Close
🎥 Subscribe to our YouTube Channel for more marketing tips: YouTube
👉 Ready to grow your home service business? Get in touch with us for a free consultation!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome everyone.
Today, we want to talk abouthow to turn your website into a
lead-generating machine.
Now, whether you're a garagedoor pro, a landscaper, a pool
builder or any home serviceprovider, this is for you, and
so this is titled WebsiteTraffic that Converts how to get
(00:22):
more leads from your websitewithout wasting money, helping
home service companies turnclicks into customers.
So let's get started.
You spent money on a site, butis it actually working for you?
Most home service businesseshave a website that looks fine,
but does it convert or bring inqualified traffic?
(00:44):
So this is why you're probablyhere.
Your website is your number onegrowth tool.
It's your digital storefrontand it's what matters most.
But most home service companiesare using it wrong.
They often look nice, but theydon't actually convert visitors
into leads or, eventually,customers, which is misleads
(01:06):
equals missed revenue.
So our big promise is we helphome service pros become the
number one, most trusted, mostvisible company in their town,
and they never have to worryabout leads again.
They become number one.
They're the top position intheir market, they're most
visible, so that customers canfind them, and most trusted,
(01:27):
building long-lasting reputationand then, of course, consistent
leads.
They never have to worry aboutnew business.
That's our mission here atLeadNurtureClose, and we're
going to show you how to make ithappen.
So a website isn't just abrochure.
It's your best salesperson, butit only works if the right
people are finding it and takingaction.
Think of your website as theengine, but it only runs if you
(01:51):
put the right fuel in, and theright fuel in this case is
traffic, content, seo and paidads.
Everything should be flowinginto your website to drive the
results out.
So you have content, which isvaluable information, seo, which
is your search visibility,social will do, audience
engagement and, of course, emaillead nurturing.
(02:13):
And your website we call ityour digital hub.
So that's the growth engine foryour website.
In a nutshell, the formula isvery simple.
You have more targeted traffic,and helpful content is going to
mean more conversions.
But it has to be intentional.
You got to have an intentionalinput to get the outcome that
(02:34):
you want.
That old field of dreams lie.
If you build it, they will come.
Well, that doesn't happenonline.
You need a system forvisibility.
If you're not activelypromoting your site, your
audience will never see it.
So then again, no traffic, noleads.
That's the number one mistakethat most home service companies
are making.
They build it and they wait andthey expect visitors just to
(02:57):
show up without ever having topromote it, and that's just not
the case.
It ends up being a wastedeffort.
I like to say, if a tree fallsin the forest and no one is
around to hear it, does it makea sound?
It's the same thing with yourwebsite.
So these five strategies areworking right now.
Today, most companies dabble inone or two of these, but the
power comes when you layer andsystemize them all together and
(03:21):
it makes a very major impact foryour overall business.
So what are these fivestrategies?
Creating valuable content, as Imentioned before, and you want
this content that's going tosolve your customers' problems.
And then search engineoptimization so that you rank
for relevant terms when yourprospects are going to look for
their problems and you have thesolutions.
So you want to be able to showup for that.
(03:42):
And then content distributionsharing across multiple channels
and, of course, paid adstargeting your ideal customers
and then having some kind oflead magnet where you're
offering value for their contactinformation.
Those five things are workingright now.
Right content is key.
You want to know what they'reGoogling.
(04:02):
What problems do they want tohave solved.
And then you're going to solvethose problems with your content
and that should be your contentplan.
So you need to know yourcustomer, understand their needs
, solve their pain points.
And then another importantfactor is you got to use local
geographical keywords so that ithelps with the SEO, so that you
(04:23):
rank for those terms.
And the example here on thescreen is pool builder in Frisco
, texas.
And then of course, you want tomake sure your content is
helpful and you providing value,not some kind of hype.
So here's an example.
This is a real SEO example andthis particular keyword pool
builders, frisco, texas it haskeyword intent.
Someone searching this keywordis ready to buy.
(04:45):
Imagine ranking number one forthis in your city.
How many jobs would that bringto you?
In this example, it's 1,200monthly searches If you were to
pay for it.
It's $12 cost per click if youwere to do a Google
pay-per-click ad.
So it's very competitivebecause that's all based off of
people willing to spend thatother companies or competitors,
(05:05):
and it has a 42% conversion ratefor optimized pages.
The second half of creatinggreat content is distribution.
That's half the game.
If you don't distribute, youdie.
So you take a blog, which isyour home base for your content,
and you then go out to socialmedia with it, expanding your
reach.
If you create visual engagementwith a video on YouTube, people
(05:28):
consume videos.
Youtube is the second mostsearch engine, so you want to
make sure you're creating thatas well and putting that onto
your website as well.
And then email that's a directconnection.
If you've got an email list,you should be sending that out
to them as well.
And then guest posts.
Those are borrowed audiences.
By putting this content out toguest posts, you're now reaching
a bigger audience.
(05:49):
So content without distributionis a wasted effort.
So you want to post it, share it, send it, repurpose it,
saturate your market.
And, as I mentioned, email andsocial they're often
underutilized and these are freeways to educate, remind, nudge
your audience to visit your site.
Email marketing can nurture andwarm the leads.
(06:11):
It's a direct communication andit's a very high ROI, which is
return on investment channel.
So you definitely want to betaking advantage of email.
And then, of course, socialmedia.
It builds cold awareness andincreases visibility, and it
drives website traffic, which isalso another SEO or Google
signal.
So you want to make sure thatyou're reaching out on all of
(06:33):
your social media platforms aswell.
So share value, not just anykind of promotions you can do
promotions once in a while, butthe key is value and then always
include links and call toactions to make sure that you're
driving that traffic to whatyou want Phone calls, back to
your website.
So call to actions is very keyin anything that you do.
(06:54):
Content wise.
Good ads will bring in leadsand bad ads will burn cash.
So you just don't want to boostpost randomly.
You want to build a funnel andbe very intentional.
Paid ads should go to pagesthat actually are built to
convert, not just like to thehomepage of your website.
You want to have specificlanding pages for your paid ads.
(07:14):
It's a very specific funnel.
So paid ads done right.
If you have Google PPC going,that's going to be able to
target ready-to-buy searchers,so they're lower down the sales
funnel because they're veryintent on searching out a
solution for their problem.
Meta ads Facebook, instagramare great for demographic
targeting and brand recognition.
(07:36):
You're pushing out to thatdemographic and pushing your
brand out there much like abillboard, and you get the
target for that demographic.
And then there's geo-targetingand that's focusing on a
specific service area.
So you want to layer ingeo-targeting.
And then, as I mentioned before, landing pages having dedicated
conversion, optimized landingpages for your paid ads.
(07:58):
Those are all key to makingsure your ads are done right to
get your most ROI.
Writing is very, very importantWriting that converts for your
content.
Clarity beats cleverness.
You want to speak like a human.
You want to write just like youtalk.
You want to guide your customerto one clear action, because a
confused mind never buys.
(08:19):
So you want to be very clearand guide them to the action you
want them to take.
So it needs to be easy to read.
Simple language, shortparagraphs.
It needs to answer questions,address their concerns up front.
If you can answer what theirconcern already they're thinking
about, you're halfway there toget them to convert because
(08:40):
you've already answered any ofthe questions they're thinking
about.
And then having a strong callto action, like I mentioned
before, very clear.
Next step and then this is akey one is consistent voice.
You want to have a recognizedbrand tone.
You want to make sure thatyou're speaking in a way that
you would normally speak andthen it becomes a recognizable
brand tone for your company.
(09:01):
Seo 101 for home servicecompanies.
You don't need to be an SEOexpert, but you do need a
strategy.
And these have local intentplus relevance that will give
you visibility and so using,again, local keywords an example
shown here is garage doorrepair in Omaha, nebraska.
That's very local intent andGoogle will see that and so will
(09:23):
the consumers in your area thatare looking for that.
Technical elements, such asyour headings or H1 tags and H2
tags, and your titles and yourmetadata and your what we call
on-page content.
So if you can get thesetechnical elements down, you're
10 steps ahead of the game.
And making sure those are inplace for any content that
(09:43):
you're doing on your website.
And then making sure yourwebsite's mobile friendly and
fast loading and responsive.
So, no matter what screenyou're looking at the site from,
that it's responding and givinga good user experience to the
visitor that's on your website.
And then, of course, makingsure that you can track the
progress.
You want to make sure thatyou're having Google Analytics
(10:05):
and Google Tag everything thatneeds to be built in order to
track everything properlyrankings, et cetera so that you
can monitor not only yourrankings but your traffic every
month and that helps guide whatcontent to do.
Just your whole strategy,because if you can't track and
monitor, then you can't adjust,and so you're just throwing
(10:27):
spaghetti at the wall to seewhat's going to stick, but
you're not even knowing what'ssticking because you're not
tracking.
So it's very important to trackeverything you want to
repurpose.
Like a pro, you work once youwin.
Five or more times you repurposethat content across all the
formats and platforms.
It's a huge time saver and it'sa reach multiplier.
Again, you start with your blogposts as your original content
(10:50):
because that's going to be onyour website, which again is
your hub, but then you push thatout to your social posts.
You can share like key pointsfrom that, even sometimes create
multiple posts from that oneblog article, depending upon how
much value is in that article.
There could be severaldifferent things that you could
share out to your social mediaat different times based off of
(11:11):
that article.
Then, if you create a videoclip giving a visual explanation
of that article sometimes youcould just be summarizing that
article in a video and that canbe also distributed, as I
mentioned before, email.
If you've got a list, you needto be touching that list
consistently.
Why not touch them by givingthem value and sending out this
(11:34):
blog post or video that you'vecreated that's of value to your
subscriber list.
And then you can even use thisonto your website landing pages,
your service pages, because alot of times you're going to be
answering frequently askedquestions or should have asked
questions, and so those can besnippets that you can put onto
those pages.
So one idea can turn into fiveplus content pieces, which is
(11:59):
gonna maximize your time andmaximize your reach.
So just repurpose everything,anything that you're doing, and
just be intentful about it.
Give your best stuff away.
This builds trust and gets youleads without having to really
sell.
If you use lead magnets, likeeBooks or guides or checklists
and doing live webinars, that'sall value to your particular
(12:21):
prospects and your audience.
So you just want to give andgive before you ask, and so when
you give value, you can capturetheir email and exchange for
the value.
So using lead magnets is a veryimportant piece in the strategy
.
Podcast is another one that isstarting to catch up more and
more in the home serviceindustry.
But I think a lot of smallerhome service companies don't
(12:43):
think that there's value in thepodcast and so they don't do it.
But there's actually a ton ofvalue.
Podcasts help buildrelationships.
We all know people buy frompeople.
It'll help build authority.
You're showing your expertiseand, of course, it's content.
Even very short episodes go along way when they're repurposed
.
So you know, again, it's anauthority builder, positions you
(13:06):
as the expert and this willhelp boost your SEO.
You can take those transcriptsand then use that as content.
So, again, there's a lot ofways to repurpose this and, as I
mentioned, it's going to helpbuild relationships.
You want to expand your network.
You can interview clients, youcan interview partners, you can
interview vendors that you buystuff from.
So there's a lot of utilityusing podcasts.
(13:26):
It's very powerful and, becauseit's underutilized, you could
be way ahead of the game if youstart doing this now and again.
This can get pushed out to yoursocial media as well as using it
on your website and on thepodcast.
In and of itself, your contentshould flow like a system.
You wanna start with one assetand then spread it everywhere,
then review what worked.
So here's a blueprint that youcan use.
(13:48):
Then review what worked.
So here's a blueprint that youcan use.
You want to create and developvaluable content and then
repurpose that, transform itinto multiple formats, and then
you want to distribute thisacross multiple channels and,
again, track and measure theperformance so you can see
what's working your audience isrelating to and so that you can
do more of that content.
That is, getting the engagementand getting the audience
reactions that you're wanting.
And, of course, getting theengagement and getting the
(14:08):
audience reactions that you'rewanting and, of course, getting
the traffic and you can see whatGoogle's liking about it as
well, and so all of thosefactors will help you to adjust
and improve every time you donew content.
So here's a checklist that youcan use to audit your current
marketing.
If you're missing any piece.
That's where you want to focusfirst.
So this first thing is, again,your website.
(14:29):
That's your hub.
So you want to have aconversion ready website, clear,
call to actions, fast loading,mobile friendly, so it's a great
user experience.
You don't want visitors comingto your website and bouncing and
then having a chat widget onthere too, because not everybody
wants to call right away or,you know, fill out a form.
Some people want to chat andengage, and so you want to be
(14:50):
able to capture the leads frommany different channels from
within your website and, again,having a lead magnet on.
There is another way, becausethey may not be ready to take a
step right now, but they'rewilling to grab that guide or
that checklist and now youcaptured their name, phone
number, email so they can futurecommunicate with them and then
provide weekly content.
(15:11):
Consistent publishing is key.
You want to have a scheduledtime that you're pushing out
this content, because not onlyis it great for the consumers,
but Google likes to see that aswell.
They actually have that intheir patent as a frequency for
publishing.
So you want to make sure you'reconsistent and frequent and
doing it weekly.
Seo, paid strategy combiningthose is huge, having organic
(15:33):
and paid traffic sourcestogether going to exponentially
boost your SEO as well as yourleads coming in, and then when
there's a little dip in one ofthe channels, you have the other
channel that's offsetting thatand vice versa.
Lead nurturing this is probablyone of the things that is missed
by most home service companiesis having a follow-up system for
(15:55):
any prospect that's coming intothe website and fill out their
forms or calling chat widget,anything.
Any way that you're gettingeven referrals, that you're
getting leads coming in, you'renot nurturing these leads, and
having a CRM has a follow-upsystem for your prospects is key
because that will massivelyincrease your ROI.
From any of the marketing thatyou're doing Referral, word of
(16:17):
mouth, door hangers, anythingout there they come in and they
may not convert right away.
It takes 10, 12, 16 touches,and so staying consistently in
touch with them and nurturingthose prospects will greatly
increase your ROI.
Now you want to avoid thesetraps because they will kill the
trust, kill the visibility andultimately kill your results.
Copy and pasting your contentis going to get you a duplicate
(16:40):
content SEO issue, which meansthat if you're taking content
from one page and creatinganother page and just kind of
slightly changing it, that'sactually going to really hurt
your SEO.
And then the SEO 101 that Italked about ignoring those SEO
basics is going to make youinvisible to search engines.
That's required to do thosebasics for you to get picked up
(17:01):
in the search engine and beshown in the search engine
result pages, whether it'sGoogle, bing, yahoo and what we
call AEO Answer EngineOptimization as well.
Spamming your email list this isa killer too.
Not only does it damage yourreputation of your email that's
sending out these emails, but itactually will damage your brand
, and so, again, you don't wantit to spam these promotional
(17:21):
messages all the time.
You can drip in promotionalitems here and there, but you
want to again send them value,and that's really key because
they're people and so you wantto be engaging with the people
and giving them value and then,every now and again, having some
kind of promotional push to it.
But you don't want to belabeled as a spammer and then,
as I mentioned earlier, missingcall to actions, the CTAs.
(17:43):
You don't have a clear nextstep for them in any of your
content, even if it's in emails,if it's in your blog posts or
social media.
Then you're going to havefrustrated visitors at the end
of the day and that's going tobe again a leaky bucket.
You're paying money and timeand effort for marketing
whatever that marketing is tobring this traffic to your
website or to your social, andthen you're not actually
(18:05):
capturing them.
They're leaking through yourbucket because you don't have
the right, clear call to actionsdirecting them to take action,
and so then they disappear andgo away, and that's again missed
opportunity.
So you want to make sure youhave clear call to actions.
Now.
What do we do here atLeadNurture Closed is?
We don't just build websites.
We build systems that get leads, nurture those leads and help
(18:26):
you close more jobs, as we kindof gone over in this strategy,
the website design is key.
You want it to be professional,but you want it to be optimized
and built to convert visitors.
That's the key.
And then having it backed withour AI powered SEO and local
visibility so that you candominate the local searches.
And then our paid ads.
Those are ROI driven.
We're very, very intentional onreturn on investment and are AI
(18:50):
powered, with measurablecampaign results behind our paid
ads system.
And then, of course, leadnurturing, using our automated
follow-up systems so that we cannurture any of the leads that
are coming in, includingcustomers getting your reviews.
We want to be able to automateall of this so that you're
always increasing your ROI andgetting the best out of your
(19:10):
leads and clients in yourdatabase.
Here are some success stories.
These are real results fromthree of our clients across
different niches.
We've got garage doors, holesin landscaping and you'll see
what happened after weimplemented our full website
traffic and lead generationstrategy More traffic, more
trust and a lot more leads.
And this just isn't theory,it's proven when you implement
content, seo and lead nurturingin the right way.
(19:34):
These are the kind of resultsthat you can expect, and you can
see the darker colors beforeand the brighter color is the
after, and it's exponentialresults.
Do you want more leads?
Do you want to turn yourwebsite into a lead generation
machine?
Are you ready to fix the leaksin your marketing and get more
leads?
Then let's have a conversation.
Go ahead and schedule astrategy session today, and we
(19:54):
would love to chat with you.
As you can see on the screen,there's some easy ways to
contact us Send us an email,give us a call, go to our
website and also schedule astrategy session at
leadnatureclothescom.
Forward slash strategy.
If you're seeing this replay onsocial media and you have any
questions, go ahead and drop thecomment in the social media
posts with your questions andwe'll be sure to answer them.
Or feel free to reach out andwe'll be glad to answer any
(20:17):
questions that you might have inperson.
Whether it's email, text, phonecall whatever channel works
best for you, we'd be glad tohelp answer any questions that
you might have.
All right, thank you very muchfor being here.
Go ahead and turn your websiteinto your number one.
Welcome everyone.
Today, we want to talk abouthow to turn your website into a
lead-generating machine.
Now, whether you're a garagedoor pro, a landscaper, a pool
builder or any home serviceprovider, this is for you, and
so this is titled WebsiteTraffic that Converts how to get
(00:22):
more leads from your websitewithout wasting money, helping
home service companies turnclicks into customers.
So let's get started.
You spent money on a site, butis it actually working for you?
Most home service businesseshave a website that looks fine,
but does it convert or bring inqualified traffic?
(00:44):
So this is why you're probablyhere.
Your website is your number onegrowth tool.
It's your digital storefrontand it's what matters most.
But most home service companiesare using it wrong.
They often look nice, but theydon't actually convert visitors
into leads or, eventually,customers, which is misleads
(01:06):
equals missed revenue.
So our big promise is we helphome service pros become the
number one, most trusted, mostvisible company in their town,
and they never have to worryabout leads again.
They become number one.
They're the top position intheir market, they're most
visible, so that customers canfind them, and most trusted,
(01:27):
building long-lasting reputationand then, of course, consistent
leads.
They never have to worry aboutnew business.
That's our mission here atLeadNurtureClose, and we're
going to show you how to make ithappen.
So a website isn't just abrochure.
It's your best salesperson, butit only works if the right
people are finding it and takingaction.
Think of your website as theengine, but it only runs if you
(01:51):
put the right fuel in, and theright fuel in this case is
traffic, content, seo and paidads.
Everything should be flowinginto your website to drive the
results out.
So you have content, which isvaluable information, seo, which
is your search visibility,social will do, audience
engagement and, of course, emaillead nurturing.
(02:13):
And your website we call ityour digital hub.
So that's the growth engine foryour website.
In a nutshell, the formula isvery simple.
You have more targeted traffic,and helpful content is going to
mean more conversions.
But it has to be intentional.
You got to have an intentionalinput to get the outcome that
(02:34):
you want.
That old field of dreams lie.
If you build it, they will come.
Well, that doesn't happenonline.
You need a system forvisibility.
If you're not activelypromoting your site, your
audience will never see it.
So then again, no traffic, noleads.
That's the number one mistakethat most home service companies
are making.
They build it and they wait andthey expect visitors just to
(02:57):
show up without ever having topromote it, and that's just not
the case.
It ends up being a wastedeffort.
I like to say, if a tree fallsin the forest and no one is
around to hear it, does it makea sound?
It's the same thing with yourwebsite.
So these five strategies areworking right now.
Today, most companies dabble inone or two of these, but the
power comes when you layer andsystemize them all together and
(03:21):
it makes a very major impact foryour overall business.
So what are these fivestrategies?
Creating valuable content, as Imentioned before, and you want
this content that's going tosolve your customers' problems.
And then search engineoptimization so that you rank
for relevant terms when yourprospects are going to look for
their problems and you have thesolutions.
So you want to be able to showup for that.
(03:42):
And then content distributionsharing across multiple channels
and, of course, paid adstargeting your ideal customers
and then having some kind oflead magnet where you're
offering value for their contactinformation.
Those five things are workingright now.
Right content is key.
You want to know what they'reGoogling.
(04:02):
What problems do they want tohave solved.
And then you're going to solvethose problems with your content
and that should be your contentplan.
So you need to know yourcustomer, understand their needs
, solve their pain points.
And then another importantfactor is you got to use local
geographical keywords so that ithelps with the SEO, so that you
(04:23):
rank for those terms.
And the example here on thescreen is pool builder in Frisco
, texas.
And then of course, you want tomake sure your content is
helpful and you providing value,not some kind of hype.
So here's an example.
This is a real SEO example andthis particular keyword pool
builders, frisco, texas it haskeyword intent.
Someone searching this keywordis ready to buy.
(04:45):
Imagine ranking number one forthis in your city.
How many jobs would that bringto you?
In this example, it's 1,200monthly searches If you were to
pay for it.
It's $12 cost per click if youwere to do a Google
pay-per-click ad.
So it's very competitivebecause that's all based off of
people willing to spend thatother companies or competitors,
(05:05):
and it has a 42% conversion ratefor optimized pages.
The second half of creatinggreat content is distribution.
That's half the game.
If you don't distribute, youdie.
So you take a blog, which isyour home base for your content,
and you then go out to socialmedia with it, expanding your
reach.
If you create visual engagementwith a video on YouTube, people
(05:28):
consume videos.
Youtube is the second mostsearch engine, so you want to
make sure you're creating thatas well and putting that onto
your website as well.
And then email that's a directconnection.
If you've got an email list,you should be sending that out
to them as well.
And then guest posts.
Those are borrowed audiences.
By putting this content out toguest posts, you're now reaching
a bigger audience.
(05:49):
So content without distributionis a wasted effort.
So you want to post it, share it, send it, repurpose it,
saturate your market.
And, as I mentioned, email andsocial they're often
underutilized and these are freeways to educate, remind, nudge
your audience to visit your site.
Email marketing can nurture andwarm the leads.
(06:11):
It's a direct communication andit's a very high ROI, which is
return on investment channel.
So you definitely want to betaking advantage of email.
And then, of course, socialmedia.
It builds cold awareness andincreases visibility, and it
drives website traffic, which isalso another SEO or Google
signal.
So you want to make sure thatyou're reaching out on all of
(06:33):
your social media platforms aswell.
So share value, not just anykind of promotions you can do
promotions once in a while, butthe key is value and then always
include links and call toactions to make sure that you're
driving that traffic to whatyou want Phone calls, back to
your website.
So call to actions is very keyin anything that you do.
(06:54):
Content wise.
Good ads will bring in leadsand bad ads will burn cash.
So you just don't want to boostpost randomly.
You want to build a funnel andbe very intentional.
Paid ads should go to pagesthat actually are built to
convert, not just like to thehomepage of your website.
You want to have specificlanding pages for your paid ads.
(07:14):
It's a very specific funnel.
So paid ads done right.
If you have Google PPC going,that's going to be able to
target ready-to-buy searchers,so they're lower down the sales
funnel because they're veryintent on searching out a
solution for their problem.
Meta ads Facebook, instagramare great for demographic
targeting and brand recognition.
(07:36):
You're pushing out to thatdemographic and pushing your
brand out there much like abillboard, and you get the
target for that demographic.
And then there's geo-targetingand that's focusing on a
specific service area.
So you want to layer ingeo-targeting.
And then, as I mentioned before, landing pages having dedicated
conversion, optimized landingpages for your paid ads.
(07:58):
Those are all key to makingsure your ads are done right to
get your most ROI.
Writing is very, very importantWriting that converts for your
content.
Clarity beats cleverness.
You want to speak like a human.
You want to write just like youtalk.
You want to guide your customerto one clear action, because a
confused mind never buys.
(08:19):
So you want to be very clearand guide them to the action you
want them to take.
So it needs to be easy to read.
Simple language, shortparagraphs.
It needs to answer questions,address their concerns up front.
If you can answer what theirconcern already they're thinking
about, you're halfway there toget them to convert because
(08:40):
you've already answered any ofthe questions they're thinking
about.
And then having a strong callto action, like I mentioned
before, very clear.
Next step and then this is akey one is consistent voice.
You want to have a recognizedbrand tone.
You want to make sure thatyou're speaking in a way that
you would normally speak andthen it becomes a recognizable
brand tone for your company.
(09:01):
Seo 101 for home servicecompanies.
You don't need to be an SEOexpert, but you do need a
strategy.
And these have local intentplus relevance that will give
you visibility and so using,again, local keywords an example
shown here is garage doorrepair in Omaha, nebraska.
That's very local intent andGoogle will see that and so will
(09:23):
the consumers in your area thatare looking for that.
Technical elements, such asyour headings or H1 tags and H2
tags, and your titles and yourmetadata and your what we call
on-page content.
So if you can get thesetechnical elements down, you're
10 steps ahead of the game.
And making sure those are inplace for any content that
(09:43):
you're doing on your website.
And then making sure yourwebsite's mobile friendly and
fast loading and responsive.
So, no matter what screenyou're looking at the site from,
that it's responding and givinga good user experience to the
visitor that's on your website.
And then, of course, makingsure that you can track the
progress.
You want to make sure thatyou're having Google Analytics
(10:05):
and Google Tag everything thatneeds to be built in order to
track everything properlyrankings, et cetera so that you
can monitor not only yourrankings but your traffic every
month and that helps guide whatcontent to do.
Just your whole strategy,because if you can't track and
monitor, then you can't adjust,and so you're just throwing
(10:27):
spaghetti at the wall to seewhat's going to stick, but
you're not even knowing what'ssticking because you're not
tracking.
So it's very important to trackeverything you want to
repurpose.
Like a pro, you work once youwin.
Five or more times you repurposethat content across all the
formats and platforms.
It's a huge time saver and it'sa reach multiplier.
Again, you start with your blogposts as your original content
(10:50):
because that's going to be onyour website, which again is
your hub, but then you push thatout to your social posts.
You can share like key pointsfrom that, even sometimes create
multiple posts from that oneblog article, depending upon how
much value is in that article.
There could be severaldifferent things that you could
share out to your social mediaat different times based off of
(11:11):
that article.
Then, if you create a videoclip giving a visual explanation
of that article sometimes youcould just be summarizing that
article in a video and that canbe also distributed, as I
mentioned before, email.
If you've got a list, you needto be touching that list
consistently.
Why not touch them by givingthem value and sending out this
(11:34):
blog post or video that you'vecreated that's of value to your
subscriber list.
And then you can even use thisonto your website landing pages,
your service pages, because alot of times you're going to be
answering frequently askedquestions or should have asked
questions, and so those can besnippets that you can put onto
those pages.
So one idea can turn into fiveplus content pieces, which is
(11:59):
gonna maximize your time andmaximize your reach.
So just repurpose everything,anything that you're doing, and
just be intentful about it.
Give your best stuff away.
This builds trust and gets youleads without having to really
sell.
If you use lead magnets, likeeBooks or guides or checklists
and doing live webinars, that'sall value to your particular
(12:21):
prospects and your audience.
So you just want to give andgive before you ask, and so when
you give value, you can capturetheir email and exchange for
the value.
So using lead magnets is a veryimportant piece in the strategy
.
Podcast is another one that isstarting to catch up more and
more in the home serviceindustry.
But I think a lot of smallerhome service companies don't
(12:43):
think that there's value in thepodcast and so they don't do it.
But there's actually a ton ofvalue.
Podcasts help buildrelationships.
We all know people buy frompeople.
It'll help build authority.
You're showing your expertiseand, of course, it's content.
Even very short episodes go along way when they're repurposed
.
So you know, again, it's anauthority builder, positions you
(13:06):
as the expert and this willhelp boost your SEO.
You can take those transcriptsand then use that as content.
So, again, there's a lot ofways to repurpose this and, as I
mentioned, it's going to helpbuild relationships.
You want to expand your network.
You can interview clients, youcan interview partners, you can
interview vendors that you buystuff from.
So there's a lot of utilityusing podcasts.
(13:26):
It's very powerful and, becauseit's underutilized, you could
be way ahead of the game if youstart doing this now and again.
This can get pushed out to yoursocial media as well as using it
on your website and on thepodcast.
In and of itself, your contentshould flow like a system.
You wanna start with one assetand then spread it everywhere,
then review what worked.
So here's a blueprint that youcan use.
(13:48):
Then review what worked.
So here's a blueprint that youcan use.
You want to create and developvaluable content and then
repurpose that, transform itinto multiple formats, and then
you want to distribute thisacross multiple channels and,
again, track and measure theperformance so you can see
what's working your audience isrelating to and so that you can
do more of that content.
That is, getting the engagementand getting the audience
reactions that you're wanting.
And, of course, getting theengagement and getting the
(14:08):
audience reactions that you'rewanting and, of course, getting
the traffic and you can see whatGoogle's liking about it as
well, and so all of thosefactors will help you to adjust
and improve every time you donew content.
So here's a checklist that youcan use to audit your current
marketing.
If you're missing any piece.
That's where you want to focusfirst.
So this first thing is, again,your website.
(14:29):
That's your hub.
So you want to have aconversion ready website, clear,
call to actions, fast loading,mobile friendly, so it's a great
user experience.
You don't want visitors comingto your website and bouncing and
then having a chat widget onthere too, because not everybody
wants to call right away or,you know, fill out a form.
Some people want to chat andengage, and so you want to be
(14:50):
able to capture the leads frommany different channels from
within your website and, again,having a lead magnet on.
There is another way, becausethey may not be ready to take a
step right now, but they'rewilling to grab that guide or
that checklist and now youcaptured their name, phone
number, email so they can futurecommunicate with them and then
provide weekly content.
(15:11):
Consistent publishing is key.
You want to have a scheduledtime that you're pushing out
this content, because not onlyis it great for the consumers,
but Google likes to see that aswell.
They actually have that intheir patent as a frequency for
publishing.
So you want to make sure you'reconsistent and frequent and
doing it weekly.
Seo, paid strategy combiningthose is huge, having organic
(15:33):
and paid traffic sourcestogether going to exponentially
boost your SEO as well as yourleads coming in, and then when
there's a little dip in one ofthe channels, you have the other
channel that's offsetting thatand vice versa.
Lead nurturing this is probablyone of the things that is missed
by most home service companiesis having a follow-up system for
(15:55):
any prospect that's coming intothe website and fill out their
forms or calling chat widget,anything.
Any way that you're gettingeven referrals, that you're
getting leads coming in, you'renot nurturing these leads, and
having a CRM has a follow-upsystem for your prospects is key
because that will massivelyincrease your ROI.
From any of the marketing thatyou're doing Referral, word of
(16:17):
mouth, door hangers, anythingout there they come in and they
may not convert right away.
It takes 10, 12, 16 touches,and so staying consistently in
touch with them and nurturingthose prospects will greatly
increase your ROI.
Now you want to avoid thesetraps because they will kill the
trust, kill the visibility andultimately kill your results.
Copy and pasting your contentis going to get you a duplicate
(16:40):
content SEO issue, which meansthat if you're taking content
from one page and creatinganother page and just kind of
slightly changing it, that'sactually going to really hurt
your SEO.
And then the SEO 101 that Italked about ignoring those SEO
basics is going to make youinvisible to search engines.
That's required to do thosebasics for you to get picked up
(17:01):
in the search engine and beshown in the search engine
result pages, whether it'sGoogle, bing, yahoo and what we
call AEO Answer EngineOptimization as well.
Spamming your email list this isa killer too.
Not only does it damage yourreputation of your email that's
sending out these emails, but itactually will damage your brand
, and so, again, you don't wantit to spam these promotional
(17:21):
messages all the time.
You can drip in promotionalitems here and there, but you
want to again send them value,and that's really key because
they're people and so you wantto be engaging with the people
and giving them value and then,every now and again, having some
kind of promotional push to it.
But you don't want to belabeled as a spammer and then,
as I mentioned earlier, missingcall to actions, the CTAs.
(17:43):
You don't have a clear nextstep for them in any of your
content, even if it's in emails,if it's in your blog posts or
social media.
Then you're going to havefrustrated visitors at the end
of the day and that's going tobe again a leaky bucket.
You're paying money and timeand effort for marketing
whatever that marketing is tobring this traffic to your
website or to your social, andthen you're not actually
(18:05):
capturing them.
They're leaking through yourbucket because you don't have
the right, clear call to actionsdirecting them to take action,
and so then they disappear andgo away, and that's again missed
opportunity.
So you want to make sure youhave clear call to actions.
Now.
What do we do here atLeadNurture Closed is?
We don't just build websites.
We build systems that get leads, nurture those leads and help
(18:26):
you close more jobs, as we kindof gone over in this strategy,
the website design is key.
You want it to be professional,but you want it to be optimized
and built to convert visitors.
That's the key.
And then having it backed withour AI powered SEO and local
visibility so that you candominate the local searches.
And then our paid ads.
Those are ROI driven.
We're very, very intentional onreturn on investment and are AI
(18:50):
powered, with measurablecampaign results behind our paid
ads system.
And then, of course, leadnurturing, using our automated
follow-up systems so that we cannurture any of the leads that
are coming in, includingcustomers getting your reviews.
We want to be able to automateall of this so that you're
always increasing your ROI andgetting the best out of your
(19:10):
leads and clients in yourdatabase.
Here are some success stories.
These are real results fromthree of our clients across
different niches.
We've got garage doors, holesin landscaping and you'll see
what happened after weimplemented our full website
traffic and lead generationstrategy More traffic, more
trust and a lot more leads.
And this just isn't theory,it's proven when you implement
content, seo and lead nurturingin the right way.
(19:34):
These are the kind of resultsthat you can expect, and you can
see the darker colors beforeand the brighter color is the
after, and it's exponentialresults.
Do you want more leads?
Do you want to turn yourwebsite into a lead generation
machine?
Are you ready to fix the leaksin your marketing and get more
leads?
Then let's have a conversation.
Go ahead and schedule astrategy session today, and we
(19:54):
would love to chat with you.
As you can see on the screen,there's some easy ways to
contact us Send us an email,give us a call, go to our
website and also schedule astrategy session at
leadnatureclothescom.
Forward slash strategy.
If you're seeing this replay onsocial media and you have any
questions, go ahead and drop thecomment in the social media
posts with your questions andwe'll be sure to answer them.
Or feel free to reach out andwe'll be glad to answer any
(20:17):
questions that you might have inperson.
Whether it's email, text, phonecall whatever channel works
best for you, we'd be glad tohelp answer any questions that
you might have.
All right, thank you very muchfor being here.
Go ahead and turn your websiteinto your number one.
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