From Traffic to Leads: Digital Marketing in Action

What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is packed with actionable strategies. We'll guide you through the essentials of implementing a CRM and the importance of tracking with tools like Google Analytics, ensuring that your efforts translate into conversions and maximize your ROI.

Witness the future of customer interaction with our groundbreaking AI employee demo, a virtual receptionist that revolutionizes efficiency and consistency in service. It's more than just a digital assistant; it's a game-changer for managing calls and customer follow-ups without human error. As a full-service digital marketing agency, we integrate online and offline strategies to create omnipresence for your brand. Discover how a focus on consistent, strategic efforts can lead to significant digital marketing success and propel your business to new heights.

If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online.  Also checkout our Marketing & Automation CRM

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Episode Transcript

Speaker 1 (00:00):
Why digital marketing ?
97% of the people learn aboutyour local business through
online.
Many businesses struggle toconvert traffic into leads.
If they can get the traffic,they struggle converting them,
and then we can actually bridgethe gap between all that through
digital marketing.
Here's some quick wins that youcan actually take to do today.
Optimize your Google businessprofile.
If you don't have one, get one.

(00:22):
Leverage paid ads for targetingtraffic and then create local
content that engages.
You don't want to ignore the SEObasics.
You make sure that you have aCRM and then make sure you're
tracking, because you can't fixwhat you don't track.
So you want to make sure you'retracking.
Put Google Analytics and calltracking so that you know where
traffic's coming from, what'sdriving the leads, and then, of

(00:42):
course, you can follow up and doother stuff with that too.
How can we help?
We're a full service digitalmarketing agency.
We do everything, from SEO towebsites to marketing automation
.
We customize the strategies andwe measure the results.
Our focus is drivingconversions, not just the
traffic, and we maximize our ROIand we increase the lifetime
value of your client, remove allthe tech headaches and we fully

(01:03):
manage our online brandpresence.
These are just must.
Omnipresence it's becoming moreand more important to SEO.
Some people are big users onInstagram, some are users on
Facebook, so you just want to beeverywhere.
It's all integrated marketingand even offline.
Small efforts repeated overtime lead to significant results
.
It's doing a little bit, butconsistently and being strategic

(01:24):
and intentful about it and itwill lead to the results.
Quick demo of just our AIemployee of answering a call,
and it's very similar to just areceptionist this call will be
recorded for quality purposes.

Speaker 2 (01:45):
Hey, you have reached LeadNurtureClose.
How can I help you today?
Hi there, I was just calling toget an idea how much it would
cost to optimize my website.
I understand you're curiousabout the cost of optimizing
your website.
A team member will reach out toyou with all the details.
Can I get your name please?
Yes, don Franklin, great.

(02:08):
Just to make sure I got itright, your name is
B-O-N-F-R-A-N-K-L-I-N.
Is that correct?
Sure, awesome, could.

Speaker 1 (02:19):
I have your email address, so we can get back to
you with the information.
Yes, Optimize at gmailcom.

Speaker 2 (02:27):
Just to make sure I've got it right, your email
address is optimize at gmailcom.
Is that correct?
Correct?
Thanks, Don.
A team member will reach out toyou soon with the details about
optimizing your website.
Have a great day.

Speaker 1 (02:43):
Thank you.
Okay, that's out of the box.
I haven't done any prompting,any extra stuff.
I just wanted to show you rightout of the box and so you're
going to get a text that saysthanks for reaching out.
Team member is going to getback to you and I'm also going
to get an email that's going totell you a recap.
But that is literally right outof the box, with zero prompting
, zero advanced stuff.
I just wanted to show you howsimple it was and what it can do

(03:10):
.
And it can replace areceptionist that's just
answering the calls.
Receptionist is how much?
And they can make mistakes.
So this is very consistent andit works well.