How 'They Ask, You Answer' Can Transform Your Home Service Business | Essential Digital Marketing Tips

Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any home service business owner looking to dominate their local market and grow their business.

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Episode Transcript

Speaker 0 (00:00):
Hey, it's Don Franklin here, your digital
marketing expert for homeservice businesses.
Today, I wanted to introduceyou to a book that can
completely transform not justhow you run your business, but
also how you approach youronline marketing.
The book is, they Ask youAnswer, by Marcus Sheridan and,
trust me, it's a must read ifyou're serious about growing
your business and dominatingyour local market.

(00:20):
So why is this book such a gamechanger for home service
companies like yours?
Well, let me break it down.

(00:50):
They Ask you Answer is all yoursearch engine rankings and
making it easier for newcustomers to find you.
In the digital age,transparency isn't just a nice
to have thing, it's essential,and Marcus Sheridan emphasizes
the importance of being upfrontabout things like pricing,
processes and even thechallenges within your industry.
When you're honest and open,online customers are more likely
to trust you, which translatesinto higher conversion rates and

(01:11):
more loyal customers.
And here's where the magicreally happens.
They, ask you Answer,encourages businesses to create
their own video content, and, asa digital marketing expert, I
can't stress enough how powerfulvideo is for your online
strategy.
Videos allow you to showcaseyour team, highlight your work
and provide a personal touchthat written content simply

(01:33):
can't match.
So by producing your own videos, you're not just promoting your
services.
You're building a connectionwith your audience that can
significantly increaseengagement and conversions.
And let me tell you, thesearen't just theories.
The book is packed with realworld examples of businesses
that have seen massive growth byimplementing these exact
strategies.
And if you've been strugglingwith your online presence or if

(01:53):
you're looking to take yourmarketing to the next level, the
principles in they Ask youAnswer are exactly what you need
to get there.
So if you're ready to transformyour home service business and
supercharge your onlinemarketing efforts, they ask you
answer should be the next bookthat you read.
It's practical, it's actionableand it's proven to deliver
results.
Thanks for watching, and ifyou're interested in learning
how to apply these strategiesspecifically to your business,

(02:16):
feel free to reach out.
Let's work together and makeyour business the leader in your
local market.
If you want more expert tips ondigital marketing for home
service businesses, subscribe toour channel and let's grow your
business.