Maximize Your Revenue: The Power of Tracking and Small Adjustments in Sales & Marketing

why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth 📊💼. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains 💡💰. Learn the importance of tracking lifetime client value and how a simple 1% improvement can have a massive impact on your bottom line 📈.

We'll also discuss advanced strategies like using pixels for retargeting ads to capture visitors who didn’t convert the first time 🎯 and show you how to analyze all this data to make informed decisions that improve your conversion rates and overall business performance 🔍.

Make sure your business is set up for success by tracking everything and optimizing each step of the sales process 🚀. Whether you’re looking to increase your lead generation, improve your closing rate, or boost your customer retention, this video provides actionable insights to help you achieve your goals ✅.

🔥 Need help tracking your sales and marketing funnel?
Don Franklin and the team at Lead Nurture Close Web Marketing are here to assist! Reach out to us for expert guidance and tailored solutions to maximize your business results 💼📧.

If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online.  Also checkout our Marketing & Automation CRM

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Episode Transcript

Speaker 0 (00:00):
So sales and marketing is a numbers game and
what you need to be doing istracking everything from the
traffic to your website, howmuch of that traffic converts
into leads, how many of yourleads convert into appointments
or estimates or proposals, andthen how many of those proposals
or estimates actually closeinto actual business, and then

(00:22):
to be able to track what's thelifetime value of a client.
And then, if you can track allof this, you can analyze the
data and make small adjustmentsthat will actually have big
impacts to your bottom line oryour top line revenue.
But if you don't track, youcannot improve.
So you have to make sure thatyou're tracking everything

(00:44):
through a sales funnel.
You're tracking your traffic toyour website, tracking your
traffic that actually convertsinto leads, tracking how many of
those leads become anappointment or a proposal or an
estimate, and then how many ofthose proposals or estimates
actually become closed business,and then track how much of that

(01:05):
closed business is doingbusiness with you year after
year, so you know what thelifetime value of that client is
.
So if you can make a smalladjustment which may seem
insignificant, like a 1%improvement across any of those
data points, it will actuallyhave a big impact in your top
line review or your bottom line.

(01:26):
Prime example of this if youcan improve your sales by 1%.
So let's just say you do 100sales this month, 100 new
customers this month and eachcustomer for the month is worth
$1,000.
So if you have 100 sales salesworth a thousand dollars, that's

(01:46):
a hundred thousand dollars forthis month, which is 1.2 million
for the year.
If you can improve by 1% juston your sales closing a prospect
that was an estimate to a sales, that 1% is equal to one new
customer, which is equal to ahundred thousand dollars for the
month, which is equal to$12,000 for the year.

(02:06):
And that's not even mentioningwhat is that lifetime value
worth?
That's only for a year, somaybe they continue to purchase
for next year.
Or let's just say that was oneproject and they're going to
purchase something else againnext year.
So you have to track all this.
But that 1% improvement had a$12,000 impact again next year.
So you have to track all this.
But that 1% improvement had a$12,000 impact for the year.

(02:28):
So imagine if you can makesmall adjustments on how many
leads are coming into yourwebsite, if you can make an
improvement on converting thoseleads on your website.
So if you have add, maybe, theright call to action on your
website and now you've increasedyour visitors to your website
to actual leads by 1%, 2%, thosecan have major impacts and if

(02:52):
you make these adjustments allacross the different parts of
the data points, you can makemassive, massive improvements to
your revenue.
If you aren't tracking any ofthis, then you are not able to
adjust.
And then there's someadditional tracking points, so
just on the website alone.
What if you have some pixels onyour website that are actually

(03:15):
capturing the visitors list,which is like invisible, but
you're able to remarket to thosepeople through paid ads?
Sure, we've all seen you golook at Amazon or some shopping
place or looking at cars onlineand now you see the ads
following you around.
Well, that's retargeting.
So all of that kind of is partof the tracking.

(03:39):
But then being able to use thatand actually retarget them to
again do what You're going toincrease your conversions,
because maybe they didn'tconvert when they first hit your
website from that initialtraffic, but by doing some
retargeting ads you'reconverting them later.
That's improving your conversionrate on the traffic to your
website.
So if you can make adjustmentsbased off the data.

(04:02):
So you need to be able toanalyze all the data, do all the
tracking and then makeimprovements and adjustments to
see if you can make any of thoseresults better and improve your
bottom line.
And I guarantee you can do verysmall changes to make very big
impacts to improve your bottomline.
So the point of the matter ismake sure you have everything in

(04:24):
place to track everything fromwebsite visitors down to the
sales and then even to thereferrals and to the
repurchasing from existingclients, because all of that
will help you determine where toput some little bit of a focus
to make a big improvement.
Don Franklin Lean NatureClothes Web Marketing.
Please reach out to us if youwould like some help in making

(04:47):
sure that you have all of yourtracking in place and all of
your data points are beingmonitored so that we can start
helping you make some of thesemassive improvements to increase
your business.