September 18, 2025 • 17 mins
🎙️ New Podcast Episode: The Future of SEO & GEO for Home Service Pros 🚀
The game has changed. For over a decade, Google was the king of search and SEO was the proven path to leads. But in 2025 and beyond, customers aren’t just searching on Google anymore — they’re asking AI-powered platforms like ChatGPT, Perplexity, Claude, and even voice assistants for quick, trusted answers.
This shift has created a new lead generation formula for home service businesses:
🔎 SEO (Search Engine Optimization) → still critical to fuel traffic
🤖 GEO (Generative Engine Optimization) → the key to showing up in AI-generated answers
In this episode, we dive deep into:
✅ Why search behavior is rapidly evolving and what it means for landscapers 🌱, pool builders 🏊, garage door companies 🚪, soft wash experts 🫧, and all home service providers.
✅ How SEO and GEO work together to keep you visible in BOTH Google and AI-driven engines.
✅ Real-world examples of companies already generating 250+ leads a month with this strategy.
✅ The 4 pillars of SEO success — technical setup, content depth, backlinks & citations, and user experience.
✅ How to make sure your business shows up when customers ask ChatGPT or Google, “Who’s the best in my area?”
✅ Why video is your secret weapon to cut through AI noise and build trust with real faces and real stories.
✅ Action steps you can take THIS WEEK to test your visibility and start improving your rankings.
👉 If you’re a home service pro and want consistent traffic, leads, and long-term growth, this episode is packed with the insights and strategies you need to stay ahead of your competition.
Don’t get left behind. The future of search is here — and it’s multi-platform. 🚀
🎧 Listen now and learn how to master SEO + GEO to grow your visibility, leads, and revenue in 2025 and beyond.
If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM
🔗 Stay Connected with Lead Nurture Close
🌐 Visit us: leadnurtureclose.com
📱 Follow us on Instagram: @leadnurtureclose
👍 Like us on Facebook: Lead Nurture Close
🎥 Subscribe to our YouTube Channel for more marketing tips: YouTube
👉 Ready to grow your home service business? Get in touch with us for a free consultation!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Today, we're going to be talking about SEO and GEO
for home services.
This is the new lead generationformula for landscapers, pool
builders, garage door companies,soft wash pros pretty much any
company that's in the homeservice industry.
Today, we're going to actuallytake a deep dive into this new
formula for ranking your homeservice business.
It's not just on Google anymore, but it's across the platforms
(00:23):
where your customers areactually searching in 2025 and
beyond.
For over a decade, google wasthe only game in town, but
things are shifting, and they'reshifting pretty quickly.
Customers are using ChatGPT,perplexity, clod Brot, and what
they're doing is they're askingquestions and expecting quick,
trusted answers.
(00:43):
You can look at the evolution ofsearch.
In 2010, google dominated thesearch landscape.
In 2020s, ai-powered platformsstarted to emerge and now, in
2025 and beyond, it's amulti-platform search ecosystem,
and you have to be takingadvantage of this or you're
going to get left behind.
Why Google still holds the mosttraffic.
(01:03):
Earlier adopters are shifting.
Voice and generative engineslike ChatGPT now play a serious
role in search behavior,especially for local and FAQ or
frequently asked questions stylequery.
Google is way ahead still, butmarket share is slowly
transitioning, and so we want tomake sure that you're putting
your best foot forward and thatyou're being where your
(01:25):
customers are.
So let's define these terms AEOAEO helps you show up in the
voice responses, while GEO isabout ranking in the AI
generated answer.
Geo is generative engineoptimization and you want
visibility in both of these,especially the GEO now, where
users are now making decisionsbased off of what they're asking
(01:47):
these AI and chat GPT or largelanguage models.
Here's a real example A userhas chat GPT for landscapers or
garage door repair nearby.
The AE will pull from the mapand the citations and reviews
and ranks companies accordinglyand then SEO feeds the GEO.
So SEO is still a major part ofthe game, but you want to make
(02:10):
sure you're doing thingscorrectly so that it's feeding
GEO and giving it the resources.
So this is your new playingfield.
Our model supports your growthwith consistent traffic and lead
flow.
Seo and GEO are both driversthat feed conversions, retention
and revenue.
If you look at the chart here,conversions are what turn
prospects into customers, andthen you have repeat referrals.
You've got to build that loyalcustomer base and then
(02:32):
optimization is ongoing to getbetter and better results by
refining things, and then yourleads, seo and GEO fuel the top
of the funnel.
That's how people are going tofind you, your brand and
questions, the answers they'reasking for in these chat, gpt
and Google queries.
Here's an example of a realclient in the softwash space and
they dominate insert over 250leads a month, incredible cost
(02:56):
per lead of only $18 and 67cents versus.
If you're doing pay-per-clickand paid ads, which is still a
great channel, you're going topay quite a bit more for each
lead there.
But SEO this proves SEO stilldrives the result, especially
when layered in with GEO, andthat's going to be more and more
important going forward.
Whether it's in Google orChatGPT, these engines reward
(03:18):
the same fundamentals trust,authoritativeness, proximity,
relevance and we want to dialall of those in.
You can't just take one ofthese.
You gotta factor all of thesein and get them as best as you
can to get the best outcome.
This is your new SEO checklist.
It's no longer just aboutkeywords.
You need to have a great userexperience.
You have to have a fast sitespeed on your website.
(03:40):
When you go to a website andyou're having to wait for it to
come up or load fully, imagesaren't there.
That's a poor user experienceand Google recognizes that.
Users recognize that and theybounce, and so you're going to
have a poor SEO and, of course,poor conversions because you're
now losing customers coming toyour website.
And then you have to have solidoff-page signals or other
(04:02):
websites that are actuallygiving a thumbs up or nod to
your website, and that's kind ofsending some trust signals over
to your website from theseother trusted sources.
And then you have technicalfundamentals.
You got to make sure those arein place.
Those are like the baseline.
If you don't have those, thenyou're missing a big, important
piece in your whole overall SEOand GEO strategy.
(04:22):
So these speak to our four corepillars of SEO.
Which is technical you wannahighlight the issues like title
tag, optimization, status codesand schema and make sure all of
those are correct along yourwebsite.
And then content this is a bigplayer the depth, the relevance
and the topical completeness ofthe page's content Hugely
important not only for SEO butfor GEO Authority.
(04:44):
You need to identify whetherthe page has sufficient backlink
and citation strength, becausethose are all signals to Google
and other platforms that yourwebsite and your brand is
actually an authority in yourindustry, and so you have to
make sure that you're hittingthe head on all of those and
making sure that you're checkingthe boxes there.
And then, as I mentioned before,user experience you want to
(05:04):
look at your mobile and desktopspeed.
Mobile is more important thandesktop for most industries.
Google does go mobile first intheir index.
However, you still want to makesure your desktop speed is
great there as well, becausepeople might be searching from
work or their home when they gethome and they're not always on
mobile, although mobile isdriving 70, 80% of the searches
(05:26):
and traffics for most industries.
So you just want to make sureboth of those are spot on.
And then, of course, your callto actions are very clear and
your whole website in general islaying out very clear
expectations, very clear, justclarity.
In general, you want a user tobe able to come there and not
have to search for your phonenumber or search for their
answer they're trying to get.
You want it to be right therein front of them.
(05:46):
Geo, generative engineoptimization that success starts
with clear, human content thatAI understands and that users
trust.
So real videos, structure, tech, consistent answers these are
all critical to show up in theAI result.
And so, if you look at thescreen here, your website is
your hub in your Google businessprofile and so all of these
(06:06):
things are reflected from that.
So you have your AI engines,youtube, social platforms,
google maps, directories and youwant to make sure all
consistent and congruent acrossall these platforms and that
they're connected.
On your website.
You have links to your YouTubeand to your social platforms and
so that AI engines and Googlethey can actually come and make
(06:28):
the connections and connect thedots that you are an
authoritativeness in your marketacross all of these Very
important Creating content.
You can actually syndicate thatcontent, that's sharing it to
those trusted sites.
So it's not just necessarily alink from your website, but it's
actually putting that contentonto these other sources and
then those content sources canlink back to your website as
(06:49):
well.
So you wanna syndicate thecontent.
Your keywords matter.
You want to start with servicesthat drive revenue, like
landscape lighting install orgarage door spring repair.
Those are importanttransactional keywords that are
actually going to drive revenuefor your business.
And then you can expand intolonger tail phrases and
(07:10):
questions, and so you want tohave as many fishing poles in
the water along all thesedifferent keywords, but you want
to start with the ones that areservice related, that are going
to drive your revenue, and thenyou can focus on broadening and
widening up that scope as yougo.
You need to make sure, alongthese lines of the services and
driving revenue, that you createone page for every service and
(07:32):
city that you serve or providefor a service, because Google
ranks pages and not a website,and if you don't have a page for
each service, you're morelikely not going to rank for
those services.
So you're going to give a muchbetter signal to Google by
having specific pages for eachone of these services and then
you want to optimize them withunique copy, strong what's
called H1s or your headers, andthen have conversion points
(07:55):
throughout the copy on thatwebsite.
This table here shows thatthese are like the basics.
It's the table stakes for SEOand foundational for GEO.
So you need to make sure thatthese are all in place in order
for you to be positioned with afoundational platform that's
strong, to get yourself into therankings for SEO and into the
answers for GEO.
Slow site these will loserankings and leads.
(08:17):
I kind of mentioned this before.
When core web vitals are lookedat from Google, it's basically
a scoring system that's seeingand experiencing your website,
and it matters more than everwhen it comes to ranking.
Google knows the importance ofit and so it's a huge ranking
factor.
So you've got to make sure thatyour core web vitals and your
speed and the user experienceare all top notch for your site.
(08:38):
You want to make sure it's fast, accessible and it's conversion
friendly.
Those are very key If you wantto win in the map.
You need to make sure you claimand optimize your Google
business profile.
Get consistent reviews.
I can't stress enough theconsistent part.
You don't want to just get like10 and then get nothing.
The consumers, as well asGoogle, want to see the
(09:02):
consistency.
If I go to a website and I seethe last review was a year ago,
that's not consistent and thatdoesn't give me a good trust of
what I might experience if Iwere to use that company.
And so you want to make surethat when a user is looking at
the reviews, they see somerecent reviews.
So you want to be consistent ingetting those reviews.
And then you want to show up inall of the directories that
that ai pulls from and this iskey.
So chat, gpt and other largelanguage models, as I mentioned
early on, they pull from a lotof sources and directories are
(09:25):
some of these sources and sothere's key directories that
they pull from.
You need to make sure thatyou're in those direct.
We can help you with thisfoundation and kind of help lay
this all out and foot forwardfor you.
You are getting found in the AIGEO answers.
Video is your edge, the edgeagainst the AI noise that's out
there.
Customers trust real faces andreal people.
I know there's a lot ofcompanies out there.
(09:47):
They don't have the time orthey don't want to be the face
in these videos and if that'sthe case, then assign one of
your technicians as your videorep and give them a system to
follow, because video isimportant to consumers but it
also drives rankings and trustto both Google and the consumers
.
So video is going to be yoursecret weapon and get you
outside of the AI noise andgetting you in front and top of
(10:10):
mind of your consumers.
You can reverse engineer the GEOvisibility.
You can test prompts in ChatGPTand you can see who ranks and
then match their formatting andvisibility.
You can test prompts in chatgpt and you can see who ranks
and then match their formatting,and then you can focus on
directories and answeringcontent based off of what you're
finding when you're doing thesetest prompts and reverse
engineering your competitors.
So that's a really importanttip that you can do the
(10:31):
formatting, using it in headersor lists or call listicles.
I'm having very conciseparagraphs.
There's a lot of strategiesaround that which you can also
ask ChatGPT on that as well andhow to do that.
So ChatGPT or Grok or a lot ofthe others can be your friend in
helping you find out theseanswers and how to move forward
in the best way.
These are some tools to help youdial in the strategy that I've
(10:52):
mentioned.
You can use these to analyzecompetitors, you can use them to
find search terms and you canuse them to improve your site
speed and authority.
These are just a few out there.
There's a lot of differenttechnologies out there and tools
that you can use, but these area few important ones to kind of
get you started and get you agood foundation.
The GT metrics is one of theones that grades your speed and
then Google keyword planner.
(11:13):
You can use that for helpingcome up with your keyword
research.
Spyfu is another great one foranalyzing competitor strategies
and then Answer the Public is agreat one for finding the long
tail keywords that are aroundyour particular industry and
coming up with questions, shouldhave asked questions,
frequently asked questions and alot of things around that that
you can easily create contentfor both text and video content
(11:35):
as well.
This is what we do here atLeader.
To Close, within our AI poweredorganic traffic system, we
implement and track SEO and GEOfor you.
We help you build authority andvisibility where it counts most
, and that's going to be Google,as well as ChatGPT and other
large language models using GEO.
And then the map pack isanother important one.
(11:57):
A lot of leads and queries comefrom the map pack, which is
only three in the Google mappack, so it's important to do
everything you can to optimizeyour Google business profile as
well, and then a lot of othersignals that you want to use in
order to get you theauthoritativeness and trust
within Google.
We do a full audit for yourbusiness at no charge and you
(12:18):
can walk away with a keywordlist, a ranking heat map and a
plan that's gonna help you grow.
And if you're interested inthis, just head over to
leannurtureclothescom forwardslash strategy and we'll be able
to set you up and take care ofyou and get you a good
foundation of how to moveforward in using all these tools
and tips that we just talkedabout.
You need to get your SEO and GEOsolid.
(12:41):
You need to be trustworthy,visible and everywhere that your
customers are searching and, asI mentioned, more and more are
searching through AI, largelanguage models, chatgpt, grok,
et cetera.
And SEO in Google is still key.
I think it's always going to bethere, even if it loses market
share and more people are usingchat.
(13:02):
I think there's still going tobe some kind of evolution of
Google and that will still beimportant to meet.
But even if it's not, this iswhy you're wanting to be putting
your best foot forward for GEOand making sure that you're
optimizing for that as well, soyou're prepared for both
spectrums, and that's just morefishing poles in the water, that
you have more channels toactually catch more fish.
(13:22):
So it's key to start thinkingabout both SEO and GEO, and
that's the new formula.
It still matters.
It's your foundation of alldigital visibility.
As I mentioned, video is gonnabe your advantage.
Differentiate yourself fromyour competitors with real
footage.
We used to always say authenticimages, and that's still key,
but now trying to get in realvideo is going to be even more
(13:42):
powerful with AI coming around,and that's going to be what sets
you apart from everybody else.
How long does it take to startseeing results with this SEO in
GEO approach?
That's a really good question.
Typically, our clients startseeing some kind of movement in
60 to 90 days, but the realtraction is usually 90 to 120
(14:04):
days, and it could be longerdepending upon where they're
actually starting from and whatthe local market competition is,
and so there is some variationsthere that make an impact on
that.
But the importance is that itcompounds.
The more consistent yourcontent, your citations, your
reviews all of that, thestronger your SEO and GEO
footprint begins to grow, and soyou need to be consistent.
(14:26):
It's a momentum play and it'snot just a one-off tactic.
You have to be consistentacross all of these things.
Do I really need both SEO andGEO?
Isn't one enough?
Well, not anymore.
Seo will get you in the gamemaps, organic listing your site,
but GEO is how you show up inthe AI tools, as I've talked
(14:47):
about, like ChatGPT and others.
Ai LLMs are more and morecoming about, and consumers are
using it more and more, sothey're actually searching in
both now.
So you really really need to bevisible in both of those and
not just SEO.
Especially as time goes on,less and less could be happening
in Google and more and more ishappening in these LLMs or AI,
(15:10):
large language models, so youwant to be positioning yourself
to be visible in both.
What's one thing I can do thisweek to improve my rankings?
Well, that's easy.
Test it Go to chat GPT.
Open it up and ask who itrecommends for your service in
your city.
If it doesn't mention you,that's your signal that you need
to optimize your citations,your reviews and your whole
(15:31):
content structure.
If you're not sure how to dothat, if you'd like some help on
that, reach out to us.
As I mentioned, we'll do a fullaudit for you and we can give
you a really clear picture ofyour visibility, not just on
Google, but also on chat andother AIs, and then we can see
what areas that you have gaps inand that need improvement.
So reach out to us.
We can help you with that.
(15:52):
If you're watching this on areplay, please post in the chat
that you're watching this at,and if you have questions there,
me and my team will see thoseand we'll gladly get an answer
back to you on that.
Looks like that's it.
I wanna really thank you fortaking the time.
Thank you for being here.
If you wanna help withimplementing any of this stuff
that we covered today, justreach out.
We'd be glad to help.
Our mission is to equip thehome service entrepreneurs with
(16:15):
a world-class marketing system,ai-driven innovation and
unwavering partnership, so thatthey can realize their full
potential.
We want to help you buildlasting legacies and impact the
families and communities thatthey serve.
That's our mission, and wewould love to help you reach
your goals.
Reach out to us and let's growyour visibility together.
That's it for now.
Until next time, please takecare.
Today, we're going to be talking about SEO and GEO
for home services.
This is the new lead generationformula for landscapers, pool
builders, garage door companies,soft wash pros pretty much any
company that's in the homeservice industry.
Today, we're going to actuallytake a deep dive into this new
formula for ranking your homeservice business.
It's not just on Google anymore, but it's across the platforms
(00:23):
where your customers areactually searching in 2025 and
beyond.
For over a decade, google wasthe only game in town, but
things are shifting, and they'reshifting pretty quickly.
Customers are using ChatGPT,perplexity, clod Brot, and what
they're doing is they're askingquestions and expecting quick,
trusted answers.
(00:43):
You can look at the evolution ofsearch.
In 2010, google dominated thesearch landscape.
In 2020s, ai-powered platformsstarted to emerge and now, in
2025 and beyond, it's amulti-platform search ecosystem,
and you have to be takingadvantage of this or you're
going to get left behind.
Why Google still holds the mosttraffic.
(01:03):
Earlier adopters are shifting.
Voice and generative engineslike ChatGPT now play a serious
role in search behavior,especially for local and FAQ or
frequently asked questions stylequery.
Google is way ahead still, butmarket share is slowly
transitioning, and so we want tomake sure that you're putting
your best foot forward and thatyou're being where your
(01:25):
customers are.
So let's define these terms AEOAEO helps you show up in the
voice responses, while GEO isabout ranking in the AI
generated answer.
Geo is generative engineoptimization and you want
visibility in both of these,especially the GEO now, where
users are now making decisionsbased off of what they're asking
(01:47):
these AI and chat GPT or largelanguage models.
Here's a real example A userhas chat GPT for landscapers or
garage door repair nearby.
The AE will pull from the mapand the citations and reviews
and ranks companies accordinglyand then SEO feeds the GEO.
So SEO is still a major part ofthe game, but you want to make
(02:10):
sure you're doing thingscorrectly so that it's feeding
GEO and giving it the resources.
So this is your new playingfield.
Our model supports your growthwith consistent traffic and lead
flow.
Seo and GEO are both driversthat feed conversions, retention
and revenue.
If you look at the chart here,conversions are what turn
prospects into customers, andthen you have repeat referrals.
You've got to build that loyalcustomer base and then
(02:32):
optimization is ongoing to getbetter and better results by
refining things, and then yourleads, seo and GEO fuel the top
of the funnel.
That's how people are going tofind you, your brand and
questions, the answers they'reasking for in these chat, gpt
and Google queries.
Here's an example of a realclient in the softwash space and
they dominate insert over 250leads a month, incredible cost
(02:56):
per lead of only $18 and 67cents versus.
If you're doing pay-per-clickand paid ads, which is still a
great channel, you're going topay quite a bit more for each
lead there.
But SEO this proves SEO stilldrives the result, especially
when layered in with GEO, andthat's going to be more and more
important going forward.
Whether it's in Google orChatGPT, these engines reward
(03:18):
the same fundamentals trust,authoritativeness, proximity,
relevance and we want to dialall of those in.
You can't just take one ofthese.
You gotta factor all of thesein and get them as best as you
can to get the best outcome.
This is your new SEO checklist.
It's no longer just aboutkeywords.
You need to have a great userexperience.
You have to have a fast sitespeed on your website.
(03:40):
When you go to a website andyou're having to wait for it to
come up or load fully, imagesaren't there.
That's a poor user experienceand Google recognizes that.
Users recognize that and theybounce, and so you're going to
have a poor SEO and, of course,poor conversions because you're
now losing customers coming toyour website.
And then you have to have solidoff-page signals or other
(04:02):
websites that are actuallygiving a thumbs up or nod to
your website, and that's kind ofsending some trust signals over
to your website from theseother trusted sources.
And then you have technicalfundamentals.
You got to make sure those arein place.
Those are like the baseline.
If you don't have those, thenyou're missing a big, important
piece in your whole overall SEOand GEO strategy.
(04:22):
So these speak to our four corepillars of SEO.
Which is technical you wannahighlight the issues like title
tag, optimization, status codesand schema and make sure all of
those are correct along yourwebsite.
And then content this is a bigplayer the depth, the relevance
and the topical completeness ofthe page's content Hugely
important not only for SEO butfor GEO Authority.
(04:44):
You need to identify whetherthe page has sufficient backlink
and citation strength, becausethose are all signals to Google
and other platforms that yourwebsite and your brand is
actually an authority in yourindustry, and so you have to
make sure that you're hittingthe head on all of those and
making sure that you're checkingthe boxes there.
And then, as I mentioned before,user experience you want to
(05:04):
look at your mobile and desktopspeed.
Mobile is more important thandesktop for most industries.
Google does go mobile first intheir index.
However, you still want to makesure your desktop speed is
great there as well, becausepeople might be searching from
work or their home when they gethome and they're not always on
mobile, although mobile isdriving 70, 80% of the searches
(05:26):
and traffics for most industries.
So you just want to make sureboth of those are spot on.
And then, of course, your callto actions are very clear and
your whole website in general islaying out very clear
expectations, very clear, justclarity.
In general, you want a user tobe able to come there and not
have to search for your phonenumber or search for their
answer they're trying to get.
You want it to be right therein front of them.
(05:46):
Geo, generative engineoptimization that success starts
with clear, human content thatAI understands and that users
trust.
So real videos, structure, tech, consistent answers these are
all critical to show up in theAI result.
And so, if you look at thescreen here, your website is
your hub in your Google businessprofile and so all of these
(06:06):
things are reflected from that.
So you have your AI engines,youtube, social platforms,
google maps, directories and youwant to make sure all
consistent and congruent acrossall these platforms and that
they're connected.
On your website.
You have links to your YouTubeand to your social platforms and
so that AI engines and Googlethey can actually come and make
(06:28):
the connections and connect thedots that you are an
authoritativeness in your marketacross all of these Very
important Creating content.
You can actually syndicate thatcontent, that's sharing it to
those trusted sites.
So it's not just necessarily alink from your website, but it's
actually putting that contentonto these other sources and
then those content sources canlink back to your website as
(06:49):
well.
So you wanna syndicate thecontent.
Your keywords matter.
You want to start with servicesthat drive revenue, like
landscape lighting install orgarage door spring repair.
Those are importanttransactional keywords that are
actually going to drive revenuefor your business.
And then you can expand intolonger tail phrases and
(07:10):
questions, and so you want tohave as many fishing poles in
the water along all thesedifferent keywords, but you want
to start with the ones that areservice related, that are going
to drive your revenue, and thenyou can focus on broadening and
widening up that scope as yougo.
You need to make sure, alongthese lines of the services and
driving revenue, that you createone page for every service and
(07:32):
city that you serve or providefor a service, because Google
ranks pages and not a website,and if you don't have a page for
each service, you're morelikely not going to rank for
those services.
So you're going to give a muchbetter signal to Google by
having specific pages for eachone of these services and then
you want to optimize them withunique copy, strong what's
called H1s or your headers, andthen have conversion points
(07:55):
throughout the copy on thatwebsite.
This table here shows thatthese are like the basics.
It's the table stakes for SEOand foundational for GEO.
So you need to make sure thatthese are all in place in order
for you to be positioned with afoundational platform that's
strong, to get yourself into therankings for SEO and into the
answers for GEO.
Slow site these will loserankings and leads.
(08:17):
I kind of mentioned this before.
When core web vitals are lookedat from Google, it's basically
a scoring system that's seeingand experiencing your website,
and it matters more than everwhen it comes to ranking.
Google knows the importance ofit and so it's a huge ranking
factor.
So you've got to make sure thatyour core web vitals and your
speed and the user experienceare all top notch for your site.
(08:38):
You want to make sure it's fast, accessible and it's conversion
friendly.
Those are very key If you wantto win in the map.
You need to make sure you claimand optimize your Google
business profile.
Get consistent reviews.
I can't stress enough theconsistent part.
You don't want to just get like10 and then get nothing.
The consumers, as well asGoogle, want to see the
(09:02):
consistency.
If I go to a website and I seethe last review was a year ago,
that's not consistent and thatdoesn't give me a good trust of
what I might experience if Iwere to use that company.
And so you want to make surethat when a user is looking at
the reviews, they see somerecent reviews.
So you want to be consistent ingetting those reviews.
And then you want to show up inall of the directories that
that ai pulls from and this iskey.
So chat, gpt and other largelanguage models, as I mentioned
early on, they pull from a lotof sources and directories are
(09:25):
some of these sources and sothere's key directories that
they pull from.
You need to make sure thatyou're in those direct.
We can help you with thisfoundation and kind of help lay
this all out and foot forwardfor you.
You are getting found in the AIGEO answers.
Video is your edge, the edgeagainst the AI noise that's out
there.
Customers trust real faces andreal people.
I know there's a lot ofcompanies out there.
(09:47):
They don't have the time orthey don't want to be the face
in these videos and if that'sthe case, then assign one of
your technicians as your videorep and give them a system to
follow, because video isimportant to consumers but it
also drives rankings and trustto both Google and the consumers
.
So video is going to be yoursecret weapon and get you
outside of the AI noise andgetting you in front and top of
(10:10):
mind of your consumers.
You can reverse engineer the GEOvisibility.
You can test prompts in ChatGPTand you can see who ranks and
then match their formatting andvisibility.
You can test prompts in chatgpt and you can see who ranks
and then match their formatting,and then you can focus on
directories and answeringcontent based off of what you're
finding when you're doing thesetest prompts and reverse
engineering your competitors.
So that's a really importanttip that you can do the
(10:31):
formatting, using it in headersor lists or call listicles.
I'm having very conciseparagraphs.
There's a lot of strategiesaround that which you can also
ask ChatGPT on that as well andhow to do that.
So ChatGPT or Grok or a lot ofthe others can be your friend in
helping you find out theseanswers and how to move forward
in the best way.
These are some tools to help youdial in the strategy that I've
(10:52):
mentioned.
You can use these to analyzecompetitors, you can use them to
find search terms and you canuse them to improve your site
speed and authority.
These are just a few out there.
There's a lot of differenttechnologies out there and tools
that you can use, but these area few important ones to kind of
get you started and get you agood foundation.
The GT metrics is one of theones that grades your speed and
then Google keyword planner.
(11:13):
You can use that for helpingcome up with your keyword
research.
Spyfu is another great one foranalyzing competitor strategies
and then Answer the Public is agreat one for finding the long
tail keywords that are aroundyour particular industry and
coming up with questions, shouldhave asked questions,
frequently asked questions and alot of things around that that
you can easily create contentfor both text and video content
(11:35):
as well.
This is what we do here atLeader.
To Close, within our AI poweredorganic traffic system, we
implement and track SEO and GEOfor you.
We help you build authority andvisibility where it counts most
, and that's going to be Google,as well as ChatGPT and other
large language models using GEO.
And then the map pack isanother important one.
(11:57):
A lot of leads and queries comefrom the map pack, which is
only three in the Google mappack, so it's important to do
everything you can to optimizeyour Google business profile as
well, and then a lot of othersignals that you want to use in
order to get you theauthoritativeness and trust
within Google.
We do a full audit for yourbusiness at no charge and you
(12:18):
can walk away with a keywordlist, a ranking heat map and a
plan that's gonna help you grow.
And if you're interested inthis, just head over to
leannurtureclothescom forwardslash strategy and we'll be able
to set you up and take care ofyou and get you a good
foundation of how to moveforward in using all these tools
and tips that we just talkedabout.
You need to get your SEO and GEOsolid.
(12:41):
You need to be trustworthy,visible and everywhere that your
customers are searching and, asI mentioned, more and more are
searching through AI, largelanguage models, chatgpt, grok,
et cetera.
And SEO in Google is still key.
I think it's always going to bethere, even if it loses market
share and more people are usingchat.
(13:02):
I think there's still going tobe some kind of evolution of
Google and that will still beimportant to meet.
But even if it's not, this iswhy you're wanting to be putting
your best foot forward for GEOand making sure that you're
optimizing for that as well, soyou're prepared for both
spectrums, and that's just morefishing poles in the water, that
you have more channels toactually catch more fish.
(13:22):
So it's key to start thinkingabout both SEO and GEO, and
that's the new formula.
It still matters.
It's your foundation of alldigital visibility.
As I mentioned, video is gonnabe your advantage.
Differentiate yourself fromyour competitors with real
footage.
We used to always say authenticimages, and that's still key,
but now trying to get in realvideo is going to be even more
(13:42):
powerful with AI coming around,and that's going to be what sets
you apart from everybody else.
How long does it take to startseeing results with this SEO in
GEO approach?
That's a really good question.
Typically, our clients startseeing some kind of movement in
60 to 90 days, but the realtraction is usually 90 to 120
(14:04):
days, and it could be longerdepending upon where they're
actually starting from and whatthe local market competition is,
and so there is some variationsthere that make an impact on
that.
But the importance is that itcompounds.
The more consistent yourcontent, your citations, your
reviews all of that, thestronger your SEO and GEO
footprint begins to grow, and soyou need to be consistent.
(14:26):
It's a momentum play and it'snot just a one-off tactic.
You have to be consistentacross all of these things.
Do I really need both SEO andGEO?
Isn't one enough?
Well, not anymore.
Seo will get you in the gamemaps, organic listing your site,
but GEO is how you show up inthe AI tools, as I've talked
(14:47):
about, like ChatGPT and others.
Ai LLMs are more and morecoming about, and consumers are
using it more and more, sothey're actually searching in
both now.
So you really really need to bevisible in both of those and
not just SEO.
Especially as time goes on,less and less could be happening
in Google and more and more ishappening in these LLMs or AI,
(15:10):
large language models, so youwant to be positioning yourself
to be visible in both.
What's one thing I can do thisweek to improve my rankings?
Well, that's easy.
Test it Go to chat GPT.
Open it up and ask who itrecommends for your service in
your city.
If it doesn't mention you,that's your signal that you need
to optimize your citations,your reviews and your whole
(15:31):
content structure.
If you're not sure how to dothat, if you'd like some help on
that, reach out to us.
As I mentioned, we'll do a fullaudit for you and we can give
you a really clear picture ofyour visibility, not just on
Google, but also on chat andother AIs, and then we can see
what areas that you have gaps inand that need improvement.
So reach out to us.
We can help you with that.
(15:52):
If you're watching this on areplay, please post in the chat
that you're watching this at,and if you have questions there,
me and my team will see thoseand we'll gladly get an answer
back to you on that.
Looks like that's it.
I wanna really thank you fortaking the time.
Thank you for being here.
If you wanna help withimplementing any of this stuff
that we covered today, justreach out.
We'd be glad to help.
Our mission is to equip thehome service entrepreneurs with
(16:15):
a world-class marketing system,ai-driven innovation and
unwavering partnership, so thatthey can realize their full
potential.
We want to help you buildlasting legacies and impact the
families and communities thatthey serve.
That's our mission, and wewould love to help you reach
your goals.
Reach out to us and let's growyour visibility together.
That's it for now.
Until next time, please takecare.
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