Stay Focused to Stay Found: How Staying on Topic Enhances Your Visibility

Want to know the secret to keeping your Google Business Profile ranking at the top? 🚀 In this episode, we reveal how topical relevance can transform your online visibility and attract more customers. 💡 Hear the real-world story of a carpet cleaning company 🧹 and how posting focused content skyrocketed their rankings 📈, while straying off-topic led to an instant drop.

Discover actionable tips to refine your strategy, build trust, and dominate local searches. Don’t miss this chance to give your business the edge it needs. 🎧 This episode is a must-listen!

#GoogleRankings #HomeServiceMarketing #TopicalRelevance #DigitalMarketingTips #BusinessGrowth

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Episode Transcript

Speaker 1 (00:00):
Hey Home Service Pros , let's talk about something
crucial for your onlinevisibility topical relevance.
This is one of the key factorsin keeping your Google Business
Profile ranking high, and it'ssomething you just can't afford
to ignore.
When the content that you poston your Google Business Profile
stays focused on your coreservices, google rewards you

(00:22):
with better rankings.
But stray too far from thatfocus and you'll notice that
your rankings start to drop.
Let me share a quick example.
We recently ran a test with acarpet cleaning company.
First, we posted contentdirectly related to their core
service carpet cleaning andtheir rankings were strong.
But when we posted somethingslightly off-topic, like a post

(00:44):
about stain removal, theirrankings dropped significantly.
And as soon as we replaced itwith the carpet cleaning content
, their rankings bounced back upalmost immediately.
So what's the takeaway?
Maintaining topical relevance ismore than just a best practice.
It's essential when yourcontent consistently aligns with

(01:05):
your primary core services.
Google connects the dotsbetween what users are searching
for and what your businessoffers, and here's why that
matters it's relevance to userintent.
Staying on topic will increaseyour chance of showing up in
relevant searches.
Boost your position in theGoogle Maps, making it easier

(01:25):
for clients to find you Increasetrust and credibility.
Consistent, relevant contentbuilds trust with your audience,
which leads to more conversions.
If you want to stay on top oflocal search rankings and
attract more customers, start bykeeping your content laser
focused on what you do best.

(01:47):
If you need help optimizingyour Google business profile and
boosting your rankings, contactme today and let's get started
on crafting a winning strategyfor your home service business.