The Hot Pursuit Marketing Podcast

Digital marketing has always been quick to change. One minute, everything’s cheap and easy, the next, you’re paying through the nose for a click, and you can't get a backlink to save your life. Things are more difficult than ever, so I had a chat with Ishaan Shakunt, founder of Spear Growth to figure out what’s going on.

On this episode, Filip Popov, Vice President of Partnerships at Growth Era, shares his experience and insights on cold email. He emphasizes that cold email is still a relevant and effective tactic, and explains how to get the most out of it.

In this episode of the Hot Pursuit Podcast, we talk to Maurice Rahmey, CEO of Disruptive Digital. Maurice has six years of experience working at Meta, and he shares his insights on how you can generate better quality leads through Meta Ads.

In this episode, Jessica Schultz of Amplify Group discusses the power of customer reviews for lead generation. Join us to learn why (and how) Jess recommends using customer reviews throughout the sales process, from discovery to reference calls.

In this episode, Roy Harmon interviews Stephanie Fiteni, CMO at 9H Digital, about developing content that converts. Stephanie shares her insights on understanding the target audience, aligning content with their needs and pains, and measuring the performance of different types of content.

This episode is a deep dive into value-based bidding with Ed Goss, Managing Director of Ten Thousand Foot View. Ed explains how lead generation companies are using this bidding strategy to drive better ads on Google Ads.

In this episode, we talk to data scientist Jay Porter to understand multi-touch attribution.

In this episode, we talk to Rachael Bassey, founder of ContentCollab, to learn how you can drive more website traffic with expert roundups.

In this episode, we talk to Don Polite, CMO at SKYGEN USA. Don has experience in multiple B2C and B2B industries. He shared insights that will help you improve your marketing in every vertical.

In this episode, Roy talks to Evan Day, Marketing Director at CAN Capital, about what it takes to run a good split test.

In this episode, Chase Buckner, Director of Product Marketing at HighLevel talks about how you can reduce client churn at your agency.

In this episode, Roy talks to Evan Weber of Experience Advertising about how marketers can use retargeting to increase revenue.

In this episode, Roy talks to John Gross, founder and CEO of Fat Earth Media. John explains the importance of integrating creative strategy and media buying. He also talks about the steps you need to take to get started.

This episode of the Hot Pursuit podcast has something for everyone. BRIGHT+CO CEO Jennifer Sutton joined us to talk about BRIGHT+CO's "un-agency" approach to running a marketing agency. She shares valuable insights for people who work at agencies and for the people that hire those agencies.

Whether you're cold emailing, cold calling, or reaching out to people on LinkedIn, this episode is for you. Jarie Bolander, the author of Story-Driven Outreach, shares his tips for increasing engagement through the power of story.

Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning. 

We talked to Sascha Hoffmann of Scuba Marketing and Back 2 Marketing School about lifecycle marketing. What is lifecycle marketing? How can it help your business? Find out all that and more in this episode.