The Hot Pursuit Marketing Podcast
Buckle up and rev your engines for Hot Pursuit, a LeadPost podcast. Join LeadPost CMO Roy Harmon on a high-octane ride through the world of marketing. Ride shotgun with top marketing experts and learn how to turn site traffic into customers. Cruise down the fast lane of personalization, content marketing, remarketing, and more. And join us for pit stops to refuel on the latest trends, strategies, and tips. Whether you're a veteran marketing road warrior or a rookie taking the wheel, Hot Pursuit is your marketing roadmap.
Episodes
Note: This episode was recorded before Google ditched their plans to vaporize third-party cookies.
In this episode of The Hot Pursuit Podcast we sit down with Jeff Greenfield, co-founder and CEO of Provalytics, to discuss the future of digital marketing without third-party cookies.
Learn about the impending changes, how they will impact your strategies, and what you can do to stay ahead. Jeff shares his insights on the import...
In this episode, Roy Harmon interviews Janet Ballonoff, the founder and principal consultant at Marketing Strategy Solutions, about lead nurturing. They discuss the importance of having a strategic approach to lead nurturing and how the lead nurturing process is not linear but more like a plate of spaghetti. They also talk about the number of touches it takes to convert a lead and the importance of understanding the buyer's jou...
In this episode of the Hot Pursuit podcast, Roy Harmon talks with Paul Mortimer, Head of Marketing for Avidly HubSpot Solutions, about the evolving landscape of SEO and content marketing in the era of AI.
Key points discussed:
- The potential impact of Google's Search Generative Experience (SGE) on traditional SEO practices
- Why creating valuable, user-focused content is more important than ever
- The shift from keyword-foc...
Jon Farah, founder of PBLC, discusses the importance of lifecycle marketing automation and how it can drive sales velocity.
He emphasizes the need for alignment between sales and marketing teams and the value of providing informative and educational content to prospects.
Jon shares a specific campaign example for a health tech client and highlights the use of email as the primary channel for delivering automation content. He also...
In this episode of Hot Pursuit, Roy Harmon interviews Jacki Leahy, a fractional RevOps advisor and founder of Activate the Magic. Jacki shares her journey from kindergarten teacher to BDR to accidental admin, and now a successful RevOps consultant.
Key topics discussed:
- The transition from teaching to sales and how classroom management skills transfer to sales operations
- The current state of outbound sales and its challenges ...
In this episode, Roy Harmon interviews Islin Munisteri, CRO at Theia Strategies, about product-led growth (PLG). Islin explains that PLG is effective because it puts the customer first and allows users to try the core product for free before upgrading to more advanced features.
PLG is particularly suited for B2C companies and can also be applied in industries like home services and FinTech. Islin emphasizes the importance of under...
In our latest podcast episode, Christopher Antonopoulos dives into the concept of being a 'digital detective' and how it revolutionizes the way we understand our customers and prospects. From gathering crucial data to building meaningful relationships, Chris shares invaluable insights into creating a seamless lead gen and nurturing process.
In this episode of the Hot Pursuit Podcast, Roy is joined by Dan Nistor, an seasoned e-commerce consultant and CEO and co-founder of Vevol Media. The discussion revolves around the benefits of partnerships, how to start and maintain them, and practical advice for finding and nurturing valuable business relationships.
Digital marketing has always been quick to change. One minute, everything’s cheap and easy, the next, you’re paying through the nose for a click, and you can't get a backlink to save your life. Things are more difficult than ever, so I had a chat with Ishaan Shakunt, founder of Spear Growth to figure out what’s going on.
On this episode, Filip Popov, Vice President of Partnerships at Growth Era, shares his experience and insights on cold email. He emphasizes that cold email is still a relevant and effective tactic, and explains how to get the most out of it.
In this episode of the Hot Pursuit Podcast, we talk to Maurice Rahmey, CEO of Disruptive Digital. Maurice has six years of experience working at Meta, and he shares his insights on how you can generate better quality leads through Meta Ads.
In this episode, Jessica Schultz of Amplify Group discusses the power of customer reviews for lead generation. Join us to learn why (and how) Jess recommends using customer reviews throughout the sales process, from discovery to reference calls.
In this episode, Roy Harmon interviews Stephanie Fiteni, CMO at 9H Digital, about developing content that converts. Stephanie shares her insights on understanding the target audience, aligning content with their needs and pains, and measuring the performance of different types of content.
This episode is a deep dive into value-based bidding with Ed Goss, Managing Director of Ten Thousand Foot View. Ed explains how lead generation companies are using this bidding strategy to drive better ads on Google Ads.
Tim Cakir, CEO of Task Drive, discusses the use of generative AI for personalization in marketing campaigns. He explains how generative AI can be used on both manual and automated levels to personalize messages and content. Tim also shares insights on using the OpenAI platform and connecting APIs with ChatGPT. He emphasizes the importance of accuracy and avoiding errors in AI-powered personalization. Tim introduces Task Drive, a co...
Summary
In this episode, Brad Smith, an automation specialist and founder of AutomationLinks, shares his framework for creating the perfect email.
He explains that the key to successful email marketing is personalization and building relationships with customers.
Brad outlines a six-step automated email sequence that includes:
- emails focused on getting a reply,
- asking for social media follows,
- providing valuable resour...
In this episode, we talk to data scientist Jay Porter to understand multi-touch attribution.
In this episode, we talk to Rachael Bassey, founder of ContentCollab, to learn how you can drive more website traffic with expert roundups.
In this episode, we talk to Don Polite, CMO at SKYGEN USA. Don has experience in multiple B2C and B2B industries. He shared insights that will help you improve your marketing in every vertical.
In this episode, Roy talks to Evan Day, Marketing Director at CAN Capital, about what it takes to run a good split test.
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