In this episode of the Hot Pursuit podcast, Roy Harmon talks with Paul Mortimer, Head of Marketing for Avidly HubSpot Solutions, about the evolving landscape of SEO and content marketing in the era of AI.
Key points discussed:
- The potential impact of Google's Search Generative Experience (SGE) on traditional SEO practices
- Why creating valuable, user-focused content is more important than ever
- The shift from keyword-focused strategies to topic clusters and user intent
- Building trust and community as a cornerstone of modern marketing
- The importance of personalization and authentic communication in content creation
- How AI might change job roles in marketing and content creation
- The potential future of search and how marketers can prepare
Paul shares insights on Avidly's approach to content marketing and community building, emphasizing the value of expert knowledge and personal connections in an AI-driven world.
Resources mentioned:
- Avidly's HubSpot newsletter: avidlyagency.com/hubspot-newsletter-signup
- Connect with Paul on LinkedIn: linkedin.com/in/dpmortimer
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