Summary
In this episode, Brad Smith, an automation specialist and founder of AutomationLinks, shares his framework for creating the perfect email.
He explains that the key to successful email marketing is personalization and building relationships with customers.
Brad outlines a six-step automated email sequence that includes:
- emails focused on getting a reply,
- asking for social media follows,
- providing valuable resources,
- sharing relatable stories and case studies, and
- making a strong call to action.
He emphasizes the importance of keeping emails short, simple, and personalized to increase open and click-through rates.
Brad also discusses the significance of monthly newsletters in staying top of mind with customers.
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