In this episode of Hot Pursuit, Roy Harmon interviews Jacki Leahy, a fractional RevOps advisor and founder of Activate the Magic. Jacki shares her journey from kindergarten teacher to BDR to accidental admin, and now a successful RevOps consultant.
Key topics discussed:
- The transition from teaching to sales and how classroom management skills transfer to sales operations
- The current state of outbound sales and its challenges
- Innovative tools and techniques for personalizing outreach at scale
- Tips for crafting effective first emails in cold outreach
- The importance of "operationalizing the scalpel" in sales processes
- Positive changes in the outbound world, including AI-powered content creation tools
- The shift towards sustainable growth and focusing on human elements in sales
- Jacki's approach to helping companies under 200 employees optimize their sales processes
- The value of agile, nimble solutions for growing companies
Jacki emphasizes the importance of interrupting prospects' days effectively, using personalization tools, and creating scalable yet human-centric outreach processes. She also discusses her company's approach to helping businesses streamline their revenue operations.
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