In this episode, Roy Harmon interviews Islin Munisteri, CRO at Theia Strategies, about product-led growth (PLG). Islin explains that PLG is effective because it puts the customer first and allows users to try the core product for free before upgrading to more advanced features.
PLG is particularly suited for B2C companies and can also be applied in industries like home services and FinTech. Islin emphasizes the importance of understanding the customer journey and having a clear ideal customer profile (ICP) to guide product development and sales efforts.
RevOps plays a crucial role in executing a successful PLG strategy by aligning teams, setting clear goals, and implementing efficient processes.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.