In this episode, Roy Harmon interviews Janet Ballonoff, the founder and principal consultant at Marketing Strategy Solutions, about lead nurturing. They discuss the importance of having a strategic approach to lead nurturing and how the lead nurturing process is not linear but more like a plate of spaghetti. They also talk about the number of touches it takes to convert a lead and the importance of understanding the buyer's journey. Janet emphasizes the need for clear goals, understanding buyer personas, and creating relevant and personalized content. She also highlights the importance of planning and having the right data in order to effectively nurture leads.
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