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October 31, 2019 17 min

You’ve probably heard that Steve Jobs (and Mark Zuckerberg to a lesser extent) popularized the idea among tech execs to combat decision fatigue by wearing the same thing every day.  Prior to that becoming part of the Silicon Valley zeitgeist, host hotlou had been doing a less extreme version of it.  His decision to do it, however, was more a product of mere convenience than in pursuit of assuaging decision fatigue.  But soon into this habit, he wondered if anyone was noticing.  So that’s when he designed — you guessed it — a social experiment to determine whether they were.  Welcome to the Total Shirt Show. Show notes: hotlou.com/ep25

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