E419 - Unlocking Your Back Catalog - The Art of Podcast Playlists

Episode 419 - Unlocking Your Back Catalog - The Art of Podcast Playlists

Leveraging playlists to organize your podcast’s back catalog is a powerful strategy for helping listeners quickly find content that matches their interests-especially when you have a large library of episodes. Playlists group similar topics, themes, or guest types, making your podcast more accessible and binge-worthy.

Where to Create and Share Podcast Playlists

Beyond YouTube and Spotify, consider these platforms:

• Podbean: Allows for both audio and video playlists, integrating with your main podcast feed and website

• Vimeo: Great for high-quality video podcast playlists with customization options

• Dailymotion: Supports easy video uploads and playlist creation for a diverse audience

• Twitch: Ideal for live and pre-recorded podcast content, with playlist-like collections for episodes

• Wistia & SproutVideo: Offer advanced playlist features and analytics for both short and long-form video episodes1.

• Listen Later (by Listen Notes): Lets you curate podcast episode playlists and provides an RSS feed that listeners can add to any podcast app, making it easy to share themed collections

• Acast, Buzzsprout, Podomatic: Many podcast hosting platforms offer playlist or episode grouping features, plus embeddable web players for your site

Where to Promote Your Playlists

• Podcast Show Notes: Include direct links to playlists in your episode notes so listeners can easily find related content

• Your Podcast Website or Blog: Create a dedicated “Playlists” or “Start Here” section, and embed playlist players for easy navigation

• Social Media: Promote playlists on Instagram, Facebook, LinkedIn, and X (formerly Twitter) with engaging visuals, episode highlights, and direct links

• Email Newsletters: Feature playlists in your regular emails to subscribers, highlighting new or themed collections.

• Podcast Directories: Some directories (like Apple Podcasts and Listen Notes) allow you to create and share curated lists or collections

• Community Groups: Share playlists in relevant online communities, forums, or groups where your target audience gathers.

By creating and promoting playlists across multiple platforms like Podbean, Vimeo, Dailymotion, Listen Later, and your own website, you make it easier for listeners to discover and enjoy your content. Promote these playlists in your show notes, on your website, and across social media to maximize reach and listener engagement

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