HubSpot #INBOUND24 Is Almost Here! (Yes, We're Very Excited + a Little Nervous)

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Intro (00:01):
Do you live in a world filled with corporate data? Are
you plagued by siloeddepartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace Lord Lack? Lack of time,
lack of strategy, and lack ofthe most important and powerful

(00:24):
tool in your superhero toolbelt, knowledge.
Never fear, hub heroes. Getready to don your cape and mask,
move into action, and become thehub hero your organization
needs. Tune in each week to jointhe league of extraordinary
inbound heroes as we help youeducate, empower, and execute.

(00:50):
Hub Heroes, it's time to uniteand activate your powers. Before
we begin, we need to disclosethat Devin is currently employed
by HubSpot at the time of thisepisode's recording.
This podcast is in no wayaffiliated with or produced by
HubSpot, and the thoughts andopinions expressed by Devin
during the show are that of hisown and in no way represent

(01:10):
those of his employer.

Liz Moorhead (01:11):
Hi, everybody. George, normally, you open the
show by going, Liz, I knowyou're about to talk, but I
wanna say something. So I'vejust actually just tried to get
ahead of it by leaving you thebirth stage.

George B. Thomas (01:21):
Oh, you're trying to give me the space to
tell you that I have officiallyhad Chat GBT write me a song
about grapes in the toilet?Okay. Sweet. I did, but we'll
talk about that later.

You do realize for the audience at home who does
not join us live, they have noidea what it is that you're
talking about.

I was here.

Because I now have to say it.

Max Cohen (01:37):
Noah's fault. That's gonna be Noah's fault, though.
Yeah. Because the recordingbutton was hit.

Out of context, when I was a child George.

Okay. Yeah.

When I was such a child

Max Cohen (01:48):
put yourself into this situation, Liz.

So most parents who are dealing with kid little
kids going off to school rightnow are dealing with kids who
are crying on their way andthose who are screaming as soon
as they get back home becausehow dare you leave me to learn
letters and numbers and shapesand blocks and sharing and and
friendship pictures.

Max Cohen (02:08):
Nice.

I was not that child. When I was dropped off at
school, my mother apparentlywould have it. Elizabeth, have a
good day. And I went, bye, mom.You can go.
You can leave. Apparently, atone point, I turned around and
said, why are you here? And thenI just ran off into the school.
And then I was either when shecame to pick me up, refusing to

(02:29):
get in the car because I wouldbe on top of the jungle gym
because I had decided I did notwant to go.

New home.

Or there was one particular occasion where my
mother couldn't find me on thejungle gym, so she went inside
and asked where is Elizabeth?Well, Elizabeth is currently
flushing grapes in the toilet.

Oh, yeah. We're gonna talk about that
later.

To which my mother, you know, in just the
inquisitive woman that she was.Why is she doing that? My
teacher apparently replied,unclear, but Elizabeth was on a
mission, and she's not one to bederailed. Oh. And that was kind
of

That hasn't changed.

Max Cohen (03:05):
Yeah. I feel like that is a pretty good
description of you.

Yeah. One not to be derailed.

Max Cohen (03:10):
We do not derail, Liz.

Nope. How is your session planning for inbound
going, Max?

Max Cohen (03:16):
Not well. Not good at all.

Not well.

Max Cohen (03:17):
No. No.

Mm-mm. Chat's fire. No.

Max Cohen (03:20):
No. That train that train has derailed. In fact Was

it ever on the tracks?

Max Cohen (03:27):
I completely missed it, and I don't even think I
went to the station. I didn'teven make it to the station to
see it going off into thesunset.

You got there.

The train is already

on fire.

Max Cohen (03:38):
A LinkedIn post that said, session registration
opened up forty minutes ago, andI said, oh, jeez. I should hop
in there. And then I saw thatthe post was posted four days
earlier. And I said, I might bein trouble. I fucked up.
Because I wanted to because Iwas like, I'm gonna go in there,

(03:58):
and I'm gonna register forGeorge's session this time
because I wanna go and see it.And so I went and went to check
it out, and it is fucking books.Register for the Encore.

There's an Encore.

Max Cohen (04:09):
There's an Encore. I didn't know there's no way I
could do this.

Oh, George. Book chat.

Max Cohen (04:13):
Told me to chat Encore's book. So yeah. I don't
know. You know what, George? Youmight have to invite me up to
the stage just to sit there withyou.
Well, you might have to specialguest, and I'll sit there and do
absolutely nothing.

Not you can listen to

the stage and flush scrapes down the toilet.

Max Cohen (04:27):
Yes. Yes.

You're not sitting on the stage and flush
there is no toilet on the stage.But, Max, will you be my
bouncer?

Max Cohen (04:32):
I'll be your bouncer if they'll

be me. There we go. There we go. I can get
you in there. Cool.
Who do I

Max Cohen (04:37):
I'll check everybody in with the event happily.

Oh, you're the content strategist, I guess.
It's funny because I'll just belike, yeah, my content
strategist, my bouncer, my wife.Like

She yells at me and asks me existential
questions about my childhood,and she says blog posts come out
of it.

Oh, that's

Max Cohen (04:50):
it. Chad says my wife runs the staffing. I'll get you
in. What wait. What?
Chad, is this true?

Shh. Wait. How wait. What?

Stop. What?

No. Wait.

Okay. Ladies and gentlemen at home What? While
they are wait running and wowingtheir way to glory, welcome to
the frantic one week countdown

to I never knew this.

Where we have Okay.

Oh my god.

Max Cohen (05:18):
Get Chad get Chad in the room. Let's have him as a
guest.

Do you ever have sorry, Liz. I know this is
like herding cats, and we'regonna talk about inbound. I
promise. But have you ever foundout something in your life that
you didn't know, and then you'relike, how did I not know that?
And then your brain explodes,and you don't know where to go
from there.
I that's me right now. What? Inever how the

Max Cohen (05:38):
As a man go ahead, Liz. Liz Liz Liz is not herding
cats. She's herding two nastypigs on a farm that are not well
behaved.

I'm herding two drunk kangaroos with super
soakers full of Gatorade. Going,why are you what's the problem,
Liz? What could possibly bewrong? Setting everything on
fire.

Max Cohen (06:00):
We're so screwed.

So welcome listeners. Inbound shot
challenge. Every time we sayinbound, we take a shot. Is that
what I heard?

I've got gin somewhere.

Max Cohen (06:09):
Do it.

To be honest Inbound. This chaos represents
the energy I think all of us arefeeling with one week to go to
inbound, which is why we arehaving this conversation.
Because we have George, theplanner Yeah. Right, the
ringmaster, who I'm gonna guessyou didn't have a problem
signing up for sessions, George.You were you were there ready to
rock and roll.

The ones I wanted to get to, I am signed up
for. The the

Meanwhile, Max is watching in the distance a train
that he was supposed to be oncatch on fire, thinking he was
supposed to be on a plane threedays later. So here we are,
ladies and gentlemen, the fullrange of the human experience.

Yeah.

Welcome. One and all. So let's just jump right
in. How y'all feeling?

Great and excited and confused all at the
same time.

Max Cohen (06:53):
Yeah. I'm also those things.

How about you? Great podcast, guys.

What great podcast, guys. We'll just cut
are we done? Are we done here?No. Oh,

Max Cohen (07:02):
no. No. I'm actually I'm so stoked for him, man. I,
like, I can't wait. It's gonnabe awesome.

My god.

Max Cohen (07:06):
I like, I, I'm still peeved it happens in September
just because it's, like, rightwhen, you know, kids are going
back to school. My wife's also ateacher. She's going to school.
So it's, like, you know, we justget into the new routine, and
I'm like, see you. And I'm gonefor a week, and I feel, like,
super guilty about it.
But, you know, I mean, it'sdude, this is our summer camp.
This is this is HubSpot summercamp. Like yeah. HubSpot family

(07:29):
reunion. Yeah.
Inbound prom. It's all of thosethings all mixed into one, and
it's gonna be freaking awesome.I can't wait.

I'm just excited because I get to go.

Max Cohen (07:39):
Yes. Yeah.

This is a very You did not get to

Max Cohen (07:41):
go last year. Yes.

Or the year before.

Max Cohen (07:43):
Oof.

Or the year before.

I see.

Max Cohen (07:45):
I would have

been since jeez. I wanna say 2019.

Well, that's like grandpa in Internet years.

Max Cohen (07:56):
It's been a minute.

It's been a hot minute.

That's right. And his grand is gonna whip us all
into shape today.

There we go. Yeah.

So I am also excited. There is an element of
great flushing confusion. Idon't know what to do with
myself. I I don't know where togo. I got some sessions, not all
of them, because I was somewherein between George and Max where
it's like, I wasn't four dayslate, but Liz was definitely
running after the train and,like, hurling her butt.
Like, Keanu Reeves and Speedwhen he has to jump on the bus

(08:25):
while it is in motion. That wasme getting into my session, so
I'll admit that. But I amfreaking pumped. But we're all
freaking pumped for differentreasons because, George, you're
showing up as a speaker. Yeah.
Max, you're showing up as bothbig popsicle of happily

Max Cohen (08:41):
Yes.

And also a former

Max Cohen (08:43):
Shilling big pollinator.

Sprocket shill. Right? You're you're shilling
big pop and I'm just get I'mthere for the vibes and the
learning and for me. And I lovethat. George, I wanna start with
you.

Max Cohen (08:53):
And to see your your babe your baby boys, though,
too. Right?

I gotta hug you so much.

Max Cohen (08:58):
Yeah. Me too.

You can leave me.

I think I'm taller than both of you, aren't I?
Because I'm taller than Georgefor sure.

Well, god. You're definitely taller than me
because I'm Wait a giant.

Max Cohen (09:06):
But I'm six feet tall.

I am also six feet.

Max Cohen (09:09):
Ah, well Then we are

tiny George sandwich.

Max Cohen (09:12):
The same height.

Yeah. Tiny George sandwich?

Let's not

Max Cohen (09:15):
George sandwich.

Let's let's but I know you're gonna be the
cream in our area. Know when toget my exercise at inbound. When
I see Liz and Max together, thatmeans run.

Max Cohen (09:25):
Run. Run because you're gonna get squished. We
are going to squish you

when we shift. Yes. I bet this isn't making any
of our listeners uncomfortableat all whatsoever.

Max Cohen (09:35):
You're just gonna get

a little squish.

Max Cohen (09:36):
I mean, squish you.

Making me uncomfortable. Does that matter?
Squish you. So, George,

let's switch to something or maybe either it's
gonna be more comfortable orless comfortable. You are
speaking, and your sessionfilled up so quickly. You now
have an encore presentation. Andfor the listeners at home, your
session is really excitingbecause you're you're giving a
tactical, real world practicalplaybook of how to create human

(10:03):
powered AI assisted content. AndI'd love for you to just talk
take us behind the scenes alittle bit.
How's preparation going? How areyou feeling? You are one week
out as an attendee and aspeaker. What's that like?

Yeah. I'm I'm super excited for the session,
both sessions. Actually, threesessions, but I'll get into that
here in a hot minute. Actually,three sessions and two late
night shows. Anyway, I'll I'llget into that in a

minute. Seasons and

a movie. Yeah. It's it's crazy. Like, I I mean,
inbound is quickly becoming,like, content creation mecca.
But, again, we'll we'll talkabout that in in the future in
this episode as well.
Liz, the preparation is goinggood. It's probably one of the
best presentation decks thatI've ever created, just in

(10:50):
general, but for sure, inbound.The use of graphics and plain
text, and it's just sexy. Butalso, I love the fact that this
is going to be the first timethat I'm not really strapped
down to just the presentationdeck because it is a ninety
minutes session that has someworkshop, like three to four

(11:13):
workshop areas where I get topull up my screen. I get to
share with people how I do stuffin real time, how they can do
stuff in real time, how they caninteract with their assistant,
how they can leave the easybutton where it belongs, not on
their desk, not on theircomputer, probably in the closet

(11:33):
somewhere, how they can embracetheir humanity, their power,
maybe even the power that theydon't yet know that they have
and the augmented, like,energizing expertise that
they'll have at their fingertipsafter the session.
So I'm just excited to hopefullybe that catalyst for people who

(11:55):
are trying but stumbling, ormaybe possibly afraid and
keeping it or giving it theHeisman. And even he dipped the
toes in the water of, like, moreadvanced stuff that people are
like, oh, I didn't know weshould be using that when we're
doing that. So it's it's justI'm excited because it's gonna
be a big nerd fest, and it's allabout the humans, and it's all

(12:19):
about empowering them to moveforward with better content in
the future.

So I wanna throw something out there that they
haven't really mentioned, whichis I think most people attending
inbound or maybe who haven'tattended in the past couple
years or so, we're used to thestandard, it's a forty five
minute session. Nope. We're notgoing. You are doing a ninety
minute session twice.

Ninety minute sessions. Yes.

Twice. Twice. So Twix. I get I wanna go behind
the scene. How do you evenprepare for that?
I mean, it's dry heaving into apaper bag for

two weeks

straight and then just praying.

No. It's actually using AI as my power
assistant for the last two yearsand have not been talking about
it online and trying to be anexpert at it and just simply
being able to finally share withthe world, here's all the stuff
that I've been playing with.Here's all the stuff we've been
doing. By the way, here's thestuff we've been doing, and not

(13:15):
near one of you that reads ourblog or knows who we are have
ever said, that smells like AI.Nope.
Nobody. And so I I'm just again,I'm not dry heaving. Listen.
I've been doing ninety minutesessions twelve weeks in a row

(13:37):
for the super admin trainingthat we do. So the time length
is like, whatever.
I can talk for that long. I canteach for that long. And there's
just so many good juicy areasthat we can get into. My biggest
fear is that we'll get into apocket of juiciness and, like,
miss out on some of the stuff,to be honest, if I'm worried
about anything. But, yeah,ninety minutes, two different

(13:58):
times that people can join us.
And it's again, I am I have ajuicer, like, self. I I'm
challenging myself. A juicer. Bea juicer. I'm challenging myself
to make this the best everinbound talk that I've ever
given, which is saying a lot.

So here's my question, though. And this is
where I I'm someone who's a bigfan of how the sausage gets
made. And I know when I've goneand seen, like, really big talks
like this. Like, if somebodywere to ask me, you know, Liz,
what have you been working on incontent for the past two years?
It would be a three hour run onsentence.

Yep.

And nobody would have any idea what I'm talking
about. So how do you synthesizeall the work that you're doing
into a ninety minutepresentation that doesn't break
all, like, all of our hearts?Right? Like, because I think
when I go to inbound, I sometimeI for the most part, I feel
really excited. I feel like I'mlearning things, things that I

(14:56):
can take away and immediately,like, use.
Right? But we've all been insessions where it's like, why am
I here? Yeah. Why aren't any ofus here? What is happening?
Like, the the stuff wherethere's all fluff, no substance.
All promises, no payoff.

There's there's there's no fluff in this
bad boy. I'm allergic to fluff,by the way. I literally was on a
podcast earlier today, where wewere doing a nice dope kind of
interview about the journey thatwe've been on here at George b
Thomas LLC, psychic strategies,BYD, and now superhuman
framework. And, like, that thatcame up where they're like,

(15:33):
yeah, we just know that we'renever gonna get fluff from
George. Like, we're going to getwhat we need to hear and what's
what's supposed to be said.
And I'm like, That's just andso, Liz, there's two things.
One, there is no fluff in thispresentation. I'm not fluffing
to be able to make ninetyminutes. The other pieces

Max Cohen (15:51):
Is there any fluff? No. No. No. No.

What about marshmallow fluff?

There's no marshmallow fluff. Although
Marshmallow.

Max Cohen (15:58):
There's only there's only pickles in that peanut
butter sandwich. No. No. Youknow this.

Marshmallow fluff and peanut butter is a
good sandwich too. But Yeah. Butlet's milk in your eggs too.
Here's here's the thing. Here'sthe thing.

No fluff.

Here here's the thing. I I believe, and I've
been told historically, one ofmy superpowers is being able to
simplify the complex. Man, didwe have to simplify the complex
when we're building out thispresentation and the things that
we're gonna talk about? Becauseit would be way easy to just go

(16:31):
over everybody's head, butthat's not what we're doing.

Max Cohen (16:34):
Liz, you looked so concerned looking off camera to
the right there

just in a whiteboard. Do you wanna know

what the real answer is? Do you wanna know
what the real answer is? I was

Max Cohen (16:44):
because I was convinced you were staring at a
ghost, if I'm being honest withyou. You were like

This is where I'm gonna show my ass as a as a word
nerd. I looked at the board,which is a scribble of
brainstorming notes, things thatwill never see the light of day.
There are internal use only,will never be published on a
website, and I spelled a wordwrong, and I felt like an idiot
sandwich when I caught it out ofthe corner of my eye. That is
legitimately what happened.Mhmm.

Oh, well, that's not that big a deal. I
spell stuff wrong all day, andpeople still love me.

Not a

Max Cohen (17:18):
They still love the way you spell.

No. They don't love the way that I spell, but
they love me. Anyway, this isthe stuff about me. We're just
talking about inbound. He's He'sHe's He's He's He's He's He's
He's enthusiasm, not accuracy.

Max Cohen (17:29):
He spells with his heart, not with his brain.
Facts. Facts.

Max, okay. So you're coming at this from the
other side. Right?

Because you're like,

well, I never made it to the train. The station is
on fire. What are sessions? Butyou're there, and you are busy.
So how are you preparing onthat?
Because you're the chiefevangelist at Happily. Right?

Max Cohen (17:50):
I'm preparing.

How are you preparing? What are you doing?

Max Cohen (17:53):
I'm preparing mentally is what I'm doing.

Like, just brain do push ups?

Well, the I mean, last time we went,

Max Cohen (18:00):
I wasn't expecting necessarily to be spending six
hours outside both days handingout popsicles to people, and
looking like a complete freakwhen I did. So, like, I I mean,
now at this point, I'm just,like, kinda going into it being
like, listen. I know my scheduleis not gonna be my schedule. I'm
gonna get pulled around in athousand different directions
and have to do all thesedifferent things and make all

(18:21):
this content and, you know,shake shake hands, kiss babies,
do all this different kind ofstuff. And so I'm just I am just
going to clear my calendarcompletely, assume it's gonna be
total chaos, and not make any,commitments because I'm sure
they're going to get overlappedwith some other stuff that I
have to be at.

(18:42):
Right? That and I'm also just,like, awful at planning ahead
too. So I think, like, the ADHDin my brain is just, like, you
know what? Just be there andtalk to people at the booth, and
that's gonna be

enough be the happiest

Max Cohen (18:58):
people around. Yeah. It's like it's like I can just
plan to be at the booth and telleverybody how awesome our apps
are, and maybe I'll walk aroundand get a SOTI pop and say hi to
people, but that's all I canhandle. You know what I mean?
Instead of just being like, oh,man.
I'm going into it, and I haveall these, like, things I have
planned and all these things onmy calendar, and I'm not gonna
have enough time to get betweenthem. And I'm gonna get stopped

(19:20):
by people, walk out of thebathroom and do it. You know?
And so I'm just like, I need toI I I'm my my brain is just
doing everything it can to justsay, don't stress out about it.
Just be there.
Don't have any obligations.Nothing. You know? I try the one
thing I put on my calendar toblock out from myself was when I

(19:40):
knew George's thing washappening. The one thing I
neglected to do was actuallybook a seat at the session.
So, you know, George, I'll bethere in spirit, I guess, unless
apparently Chad can make me thebouncer or something. So So
here's

here's the thing, though. I wanna double
down on that because anybodywho's listening to this, like,
I'll say inbound, but attendingany, event should not be a
reason for, anxiety and mentalbreakdown. Like, when I think
about inbound and if you wannaget the most out of inbound or

(20:16):
the most out of any event thatyou go to, you lean into
serendipity. Like, yes, you makea little bit of a plan. Yes.
You set a few expectations. Ofcourse, you're going because you
want to learn things. Butopening your brain up to that
not everything you will learnand maybe not even the most
important thing that you willlearn will be from a keynote

(20:37):
stage or a breakout stage. Itmay be in the in this case, the,
Weston Lobby drinking a, youknow, Pepsi or

Max Cohen (20:48):
Coke Zero.

Coke Zero or a Bloody Mary or whatever beverage
you like, and you might have aconversation that just changes
your life, changes yourbusiness, changes the way that
you think about everything thatyou historically done, and it
was not from a professionalspeaker because we all have the
ability to add value to thoselives that we're gonna meet at
these events.

Max Cohen (21:08):
Yeah. I mean, it's been awesome.

You put that

up last year with magic in the hallways.

Yes. Yeah. Yeah.

Max Cohen (21:14):
It's And about half of the hallways.

Listen. I've I've seen it happen over and
over and over again. Like and,again, there's a lot of great
speakers. There's a lot of greatsessions. There's a lot of
places that I wanna be, but I amalways opening and, or open and
listening to, oh, this might bemore important than that.
Let me go ahead and take timeout to go do this thing. Like,

(21:37):
for instance, if I get a chanceto talk to Tony this year, I'm a
talk to Tony this year. I'm justsaying. Because I heard a lot
about Tony last year from Max.

I'm on I heart Tony shirt.

Max Cohen (21:49):
Yeah. Tony's my boy. Yeah.

If you don't know what we're talking about,
go back and listen to lastyear's episode where Max talks
about Tony.

Friendship and definitely a % getting people's
names right on the first try.

His name is John.

Max Cohen (22:04):
His name is John. I'm like, no. It's not.

Anyway, moving on.

Love that. So, George, I actually want to stick
with you here for a momentbecause you're starting to shake
in your mouth.

Hot seat. Good lord.

No. But it's because you

You are,

Max Cohen (22:20):
because I'm not prepared.

You have interesting things

Max Cohen (22:26):
to talk about. I have anxiety.

Max, how do you feel? Present.

Max Cohen (22:34):
I'm here. I am here, and I'm excited. And I'm also
staring at my calendar nextweek, and I just don't want next
week to have to happen. Anyway.Yeah.
Yeah.

I mean, to be honest, though, Max

Max Cohen (22:44):
Just wanna fast forward.

Right now do you think are listening with kind of
a similar, I'm excited. Yeah.

Max Cohen (22:52):
Yeah. I think this is excitement. Yeah.

There's packing and there's flights and
there's all sorts of stuff inthe middle of

Max Cohen (22:59):
I just don't wanna drive. I just don't wanna drive
into Boston for me.

George while I stressfully clutch dry erase
markers. Yeah. Talk Max and Iand our listeners off the ledge
about it's okay to be a littleyou know, calm down. What should
we be doing what should we bedoing this week leading up to
inbound? What should we be doingright now?

Yeah. I I think there's a couple things,
and we can get to the, like,micro pieces. But from a macro
level and, again, this is hardto maybe imagine and somewhat
hard to do. But I literally haveThursday and Friday of the week
before we go to inbound mostlyblocked off. I have some

(23:39):
important meetings, but I haveit mostly blocked off for what I
would call the decompression ofinformation that I don't need in
my brain.
Meaning, if I'm about to go fillup, I need to, like, make some
space. I need to think about,like, what what cannot be on my
brain that I might be thinkingabout? What things can I close
out so that I'm not using thatenergy? How do I free myself to

(24:03):
have a four day experience, afour day human centric
experience, and not have these,like, lingering pieces that I'm
thinking about and worryingabout. So literally, like, a how
do you drain the brain a littlebit so that you can refill it,
with the stuff that's gonnahappen at inbound?
I'm also during this time, whatshould I pack? Do I have

(24:28):
comfortable sneakers? Do I haveenough hoodies? Do my hoodies
match my hats? Like, theimportant stuff.
Like, do you have the rightjewelry to go with your outfit?
Which, by the way,

I too am worried if my hoodies match

my hat. Listen. Listen. You have to
dress comfortable. So, like,that's the one thing.
It's funny. The amount of timesthat inbound the team has
messaged people that it's, like,casual professional. Like, make
sure you have comfortable shoes.Like, don't wear your cowboy
boots. Probably don't wear yourhigh heels.
Like, be comfortable because,again, it's it's it's about the

(25:03):
experience of the humans thatyou're gonna be around and the
education that you can bringinto your life. And so there is
a level of packing. There's alevel of decompressing. But I
was telling Max when we got,started I love Max's guest
appearance of his dogs on thepodcast every now and then. I'm
sorry.
She's been smiling

Max Cohen (25:23):
all day, and now she's got her squeaky toy.

We we keep it real. So so here's the real
thing, though, that and I talkedto Max about this before we hit
the record, Liz, before you gothere. Right now, what everybody
should be doing is is mentallythinking about how they can
absorb as much energy as humanlypossible into their body, their

(25:47):
spirit, their psyche, whatever.Like, I'm I'm for the next week,
I'm, like, charging up to havethe energy that will be expended
over that four to five dayperiod. So, like, drain the
brain, infuse yourself withenergy, take lots of vitamin c
before you get on the dangplane, and spend time with about

(26:09):
a bazillion other humans.
Make sure you pack properly, andthen go for it. And and I would
treat, inbound and I I know Imentioned serendipity. I would
treat inbound your inboundexperience like a four day
roller coaster. Let it take youwhere it's gonna take you. Try
to stay on the tracks that youcreated the most you can, but

(26:30):
just enjoy the dang experience.

Love that. George, you're also prepping stuff for
something a little bit extraspecial that's outside of your
two sessions. Are we allowed totalk about it?

Yeah. We can talk about it, which which, by
the way, I keep referencingthree. I have two sessions that
I'm doing the ninety minutesessions. And then I I wanna
also mention because I need tomention for, the other human
that is gonna be part of this,we are doing a debate. Oh.
And and it's an AI debate, and Icoulda swore yeah. Yeah. Here it

(27:05):
is. So, debate, AI in marketing,pilot or copilot? And so it's
gonna be myself, and it's gonnabe, Doug Davidoff, and it's
gonna be Dale, Berndrand.
And we're gonna be talking aboutAI pilot or copilot. So I'm
excited about that. But, Liz, Idon't think that's what you were
mentioning. I think you werementioning the, inbound late

(27:29):
night show with George b Thomas.Mhmm.
Yeah. So it's happening twonights, Wednesday night and
Thursday night, from 5PM to05:30. There is a location, a
stage that we will actually beable to be on. It's like a news
anchor desk that has, like, fourchairs. We're gonna have

(27:51):
different humans in thosechairs.
Wednesday and Thursday, I thinkMax is gonna be there. Wednesday
or Thursday, Liz might be there.I've got Chris Carolyn. I've got
other people that we're invitingto be part of this. Heck, it
might even be a little bit of around robin sit down, get up,
let somebody in during thethirty minute session.
But we're gonna break down allthe things that we're loving

(28:13):
about inbound, things that we'relearning, things that people
should be thinking about. We'regonna do our best to make the
audience that is present laughand enjoy and some additional
education. But really, we'regonna try to we'll see if we can
pull this part off. We're gonnatry to do a LinkedIn live for

(28:34):
each of those nights so thatpeople who couldn't make it to
the inbound, could actually seewhat we're talking about, see
the different guests, see kindof around the experience that
we're gonna be in the middle of.So I'm excited because a couple
years, we have done this show,like, audio only in hallways, in

(28:56):
the yard, in what felt like abroom closet one year.
So the fact that we're actuallygonna be on stage and there can
be an audience for this, five to05:30 Wednesday and Thursday
inbound, late night show, I'mI'm I'm pretty psyched to see
where it goes and what we can dowith it.

We need to have a live recording of Cub Heroes
next year, And I do solemnlyswear that I promise not to get
us canceled or to say anythingbad.

Don't promise.

All I'll do all I'll do

Max Cohen (29:27):
is I'll take care

of it.

I'll the worst I'll do is flush grapes down the
toilet. Okay? That's the worstI'll do. That's it. Oh, okay.
And Darmesh, you're

gonna have to right there just yeah. That we
anyway.

I really can't be trusted, can I?

No. Not really. Not when it comes to
packaging.

I would be with okay. So you're telling me are
you I could keep it together.I'm I can do it. I'm an adult.

I believe in you. I believe in you. I think
you can do it. I I trust you. Wecan do it.

So what what everybody's listening to right
now is the mental collapse of mypsyche. What I perceive myself
to be and the realization of whoI am. I believe and aspire to be
a functional adult human. Hey. Iam, in a reality, a literate
chaos gremlin, and that's fine.

It's it's everybody needs to be who they
are as long as you're showing upas a whole ass human.

I love that.

Max Cohen (30:25):
Yeah. A whole ass gremlin.

Yeah. Just don't feed them after midnight
or get them wet, I guess, iswhat they say. So

But what if I want ramen after midnight?

Oh, I like see, I'd like ramen, but anyway
Okay. We need okay. We need a weofficially need a t shirt that
just says whole ass gremlin.

Whole ass gremlin.

Chad Chad put in the chat, whole ass gremlin.

Whole ass gremlin. That that would be Liz. That
would

Max Cohen (30:50):
be Liz.

I'm a whole ass human before midnight, after
midnight.

Max Cohen (30:53):
I know that fine. I know that we we we I'm I'm
assuming we're getting on tosome of the things that we're
excited about, beyond Yeah. Someof the session stuff we've
already talked about. I I don'tknow. I'm not sure if I missed
that boat kinda like I missedall my Max.
Sessions yet.

Let me get this straight.

Max Cohen (31:10):
Yeah.

You were four days late to signing up, and now you
are you are, quote, unquote,being the responsible one
getting us back on track?

Max Cohen (31:19):
I mean, I was you know what I was? I was the one
that said, I hope that questionwasn't asked, and I forgot to
answer it. And this is mecasually bringing it up just in
case that this is the

second one.

Question, and you said you had you were panicked.

Max Cohen (31:34):
About what we were excited about?

So You

said you didn't know that's how we got onto the
trees. Oh, no. Alright, Max. Howabout this? Max, for the very
first time, never been askedbefore, how are you feeling
about inbound this year?
What are you excited about?

Max Cohen (31:51):
Well, I thought that was different than, like, what
specific things happening atinbound are we excited about? I
thought there was gonna be awhole conversation about which
sessions and stuff like that,but maybe I've completely missed
all of it. I just wanna say, Iam particularly hurt. I am
particularly excited about theproduct spotlights this year.

Yes.

Max Cohen (32:13):
Because I don't wanna see anything that's gonna get me
in trouble. There's a couple ofthings that I have been privy to
that I I'm and I will not, Iwill not, name any of my
sources. I will not give anyhints to what it is. All I know
is there are things that the,you know, that are coming that
are very, very, very exciting. Iwas caught a little bit off

(32:37):
guard with all the AI stuff thathappened last year, which was
really cool.
But there are just some really,really big things that I've at
least, you know, known arecoming down the pike, that are
gonna be super cool. And so I'mvery excited about the product
spotlight stuff, this year. Ijust wanna say that. And I'm

(32:58):
gonna leave it there because Idefinitely can't talk about what
it is. But, yeah, it's gonna becool.
It's gonna be a good one,everybody. Just buckle buckle
the up. It's gonna be an awesomeproduct spotlight.

I I feel like that's payback for earlier when
we would Earlier? Share Mightbe. But, you know

Max Cohen (33:16):
Might be.

I'll take it. I'll take it. Yep. Yep.

I'll take it because I never get to be the
one with secrets.

Max Cohen (33:22):
Mhmm.

Now I have one.

Max Cohen (33:23):
And, like, my I think some of this might be, like,
super nerdy stuff that maybe thegeneral public may not
appreciate as much as me. But assomeone who eats, breathes, and
drinks and sleeps HubSpot, youknow, really big fundamental,
stuff that's giving you Man, now

I'm really in the Yeah. Yeah. Yeah. Yeah.
Yeah.
Yeah. Yeah. Yeah.

So so this is where I wanna go with you,
George. This is where thejourney I want us to go out
because we've talked a bit kindof more in the abstract about
how to prepare for the event.

Yep.

But there in addition to the sessions,
inbound is also where we seeproduct reveals, product
updates. Although last year, Iremember it being kind of
strange because you guysreported from the front lines,
We had big product spotlights,and then they launched a whole
ass hub without telling anybody.

Yeah. Yeah. Remember that? Yeah. Well yeah.

So how do you keep how do you what is your approach
going into this year of how tomake sure you're getting all the
product updates you need, how toabsorb, synthesize, take away
the right things? How would youadvise your audience our
audience to do the same?

Yeah. Well, so first of all, I would say, the
days of waiting for inbound topay attention to HubSpot,
product updates are long gone.Like, how do I prep for inbound
for product updates? I read theproduct updates inside the
HubSpot thing almost daily andsign up for betas as they're
released. And so I'm curious tohow much will be a beta that I

(34:50):
already turned on that they'retalking about.
But I'll be looking for then thethe nooks in, the nooks and the
crannies or however you saythat. Whatever. You don't

Max Cohen (35:00):
Nooks and wait. Crannies. Did you say videos?

Crannies inside the hot spot English muffin.
Yeah.

Yes. Yes. I'll be looking for that because
there I I feel like, especiallyafter Max's thing, there's gonna
be some, like, hidden gemsecrets that all of a sudden
will, like, kinda so I'll bepaying attention to the micro
because for the rest of theyear, I've been paying attention
to the macro that's beenhappening of, like, hundreds of
updates and almost hundreds ofbetas. But there but there are

(35:27):
certain directions where I'mtrying to see threads that are
continuing. For instance, one ofthe things that I'm excited that
I wanna try to get to is asession called Money Moves, and
it's how to sell like a pro withCommerce Hub because it's Jack
Cooper Smith who's actuallydoing the session.

(35:49):
And I feel like he's the type ofguy that will say about as much
as he humanly can about what youcould do and will be able to do
in the future with Commerce Hub.So I'm excited about that. So,
like, there there's even one Ithink it's I'm trying to think
if it's Mark Hahn or Kyle Jepsenor there's literally, like, one
that's called, updates from qthree that you could go to and

(36:13):
literally pay attention, which,by the way, when you're doing an
updates and you gotta limit itto a quarter of updates to do a
presentation on, it's like,okay. So, like, that's that's
the thing. You could look forthat q three update session.
You could look at the hubs thatyou love because there's certain
ones that are there's speakersthat are HubSpot employees that

(36:37):
are gonna dive into the theminutia and nerdiness of those.
That that would be mysuggestion.

Max Cohen (36:43):
I would also, say only if there was a weekly show
every Monday morning

Shail, brother show.

Max Cohen (36:51):
Max and Kyle that meticulously went over each and
every single new product updateand put it into perspective.

Oh, is that a thing?

Max Cohen (37:00):
It might be a thing. It's called the Monday morning
briefing, and it helps it withKyle Jepsen every Monday. And we
go over every single one ofthose dark little problems.

If if I'm listening to this and I don't
know Yeah. Could question

Hypothetically speaking, if this beautiful
thing were to exist Yeah.

Max Cohen (37:15):
If it were to exist, we do it live on LinkedIn every
Monday. Right? And we LinkedInis, like, so stupid in the way
that, like, you schedule livesand stuff like that. But if you
go follow, the HubSpot tips andtricks LinkedIn page, that's
where we go live from everyMonday at 10:30 eastern. We'll

(37:39):
make sure we have thatscheduled.
Yeah. For sure. But, yeah, meand Kyle, we just literally
bring up the product updatepanel. We sit there with our
coffee, and we just go, what dowe got? And we you know?
And I very intentionally don'tpay attention to product updates
until that because I try to givemy genuine reaction on it, and I

(38:00):
also just, like, literally haveno time to even look at that
panel. And so I'm just, like,stumbling across people talking
about it, like, during the week,like, in their, you know,
LinkedIn posts and stuff likethat. But, you know, me and Kyle
are gonna try to do something toyou figure out what's the best
way that we can kindasynthesize, you know, everything
that that drops and inbound thethe week after. So Is

it terrible that I have FOMO? Yeah. I mean
What do

Max Cohen (38:26):
you mean?

Is it terrible that I was like as you're
explaining this, I'm like, oh, II wish I could sit with Max and
Kyle on a Monday and Come to us.Talk about product updates. But
You

Max Cohen (38:38):
should join us, Ron.

I I don't know if I could add one more thing to
my plate. But I was literallyhaving FOMO knowing that but I
can at least go back and watchthe recordings. Yeah. Anyway, I
digress.

I love that for all of us.

That I digress?

Honestly, you wanna my yes. I love product
updates. I feel honestly a lotmore relieved hearing you,
George, to talk about them andsame with you, Max, because I
think, again, we I made it as ajoke earlier, but we do kinda
have the full spectrum ofexperience here at the virtual
table of going to inbound withthe exception of someone who's

(39:16):
never been. Although, quitefrankly, it's been so long, it
kinda and it's so different. Itit he is the first time.
Right? But when I think aboutwhat it used to be, like, what
leading up to inbound, all ofthe big things were gonna get
revealed there. Now it's a a bitmore of a wild west situation
where you open up the portal.It's like, well, where's this to
us gone now? Where's this to usdifferent?

(39:39):
But every day, you're kind of,like, opening a door, and now
there's a new room on the otherside, or the wallpaper used to
be pink and now it's orange. Andyou're not really getting
notified of these changes. Butthen we'll have weird little
blips like last year where wedid have a lot of announcements,
and they're just like, oh, and,also, by the way, there's a
HubSpot cover. There it is.Hello and goodbye.

(40:01):
Right? So hearing you talk aboutthat really makes me realize
that, you know, inbound is stillthe event to connect, to learn,
to see what the next evolutionof HubSpot is gonna look like,
where we are, where we're going,how we're gonna get there.

Yeah.

But you're reinforcing an important thing
that I think some people haveforgotten. Have to self educate.

Oh. We

have to make it a point to stay connected

Without a doubt.

To learn. Yeah. Now I do have a couple other
questions.

Before you jump in there, because this is
actually a perfect segue, Liz,because you people might have
heard you say that, and they're

like, well, that sounds to me?

That sounds uncomfortable. If you just heard
what Liz was talking about andit sounds uncomfortable to you,
then you should check out JaySchweddelson's session at
Inbound that is thriving indiscomfort, how being
uncomfortable fuels growth. I'mjust saying. That might be the
session for you if when Liz saidthat you have to do those

(41:07):
things, you're, like, started totwitch.

I make people twitch on a regular basis. I
completely understand. Now,George, here I have a question
that is for Max, but also for mebecause I wasn't late, but I
wasn't on time either.

Yeah.

So there may be folks who either missed the
train on scheduling theirsessions, did not realize there
was a train they even needed tocatch, or some sort of horrible
in between limbo state.

Yeah.

What do you do if your sessions aren't booked yet
or you're only partially? Butwhat what's your plan of attack
if you were in our situation?

Yeah. Be really, really good at getting
first in line. And what I meanby that is every session that is
booked out right now, they leavea percentage of empty seats for
people who can make it into aline for people who don't show

(42:06):
up even though they booked thesession. So as full as full
could be, it isn't really full.And so if there's, like, one,
three, or seven sessions thatyou're like, oh, the train just
went on by.
Just figure out how to map yourrunning from one to the other to

(42:28):
be first in line, and you'llprobably make it into the room.
Now if you're in that mode, itwould What time is your session
again, Jordan? Yeah. So let'ssee. The first one

Yeah. For friends. For our listeners. Right? Yeah.
For for our

let's see. Let let me look here real quick.

Max, you're so selfless for the listeners.

So Thursday, it's at 09:45. So you'd probably
wanna be there at about

Max Cohen (42:58):
Adding that back to the calendar now.

Thirty, probably, to get first in line.
Friday, it starts at 12:45, soyou'd probably wanna be there at
12:30, which, by the way, Ididn't even mention that I'm
excited that I'm just gonna I'mgonna be like Liz for a minute.
She had a year where she said Iopened for John Cena. My Friday
session, I'm basically openingfor Ryan Reynolds. I just want

(43:22):
everybody to know that.
It's me.

Is it that that that's Ryan Reynolds?
Technically, it's true.

It's true. Technically, it's true.

Max Cohen (43:27):
Yeah. Wait. He's coming on to the same stage that

you're gonna be on writing for? Stage, but
it's just on after me. So Yeah.

If someone were to look at the agenda, they would
have seen that Liz Murphy,Warhawk, whatever. Liz was the
last session on the last day,the last thing you watch before
you and your suitcase go seeJohn Cena. Yeah. Alright.
Technically.

Max Cohen (43:47):
I have a kind of similar experience. The closest
thing I've ever gotten to thisis, back when I played
competitive paintball a wholelot, there was actually, a time
where NESN, which is the NewEngland sports network, which
is, like, where you watch allyour sports on TV if you like
living in New England Yeah. Cameout and they filmed, one of the

(44:08):
events, like, to do it on thisside. Have you ever heard of,
like, Dirty Water? It's like aBoston TV show where they do,
like, a lot of local stuff.
Okay. Mhmm. And, and they filmedthe event. And I actually had
they interviewed me because Iwas, like, one of the players,
and

we just

Max Cohen (44:22):
played the whole thing and all that kind of
stuff. Like, I was one of thefirst clips at the beginning.
And guess what aired directlybefore that on that channel?
Patriots, football, postgameconference with mister Tom
Brady.

Wow.

Yeah. So Tom Brady opened for you.

Max Cohen (44:38):
Tom Brady opened for me.

Wow. That's what I know. My good.

Yeah. Holy shit. Down here. Not NASA. Well,
obviously, it's New Englandsports network, mid Atlantic
sports network.
Mhmm. That's fine. Yeah. Theonly so I actually do have I do
have one bragging right that Iusually don't talk about, but I
would love to share because it'sa real one. It's not like a I
open for John Cena.
So one time I had to give a talkin front of Dharmesh, which is

(45:02):
fine and not at all somethingthat makes me want

to send a person. I know where this was.
Yeah.

Yeah. It was at Harvard. It was an Impact Life.
And Kathleen Booth, who I wasworking with at the time, who
now is the she's over leading upmarketing at Pavilion, an
incredible online community forCRO and marketing leaders.

Just absolutely shilling. Slightly
shilling right there.

I don't even work for them. She's just a nice
person.

Max Cohen (45:27):
Anyway a shill.

So I get off stage, and I'm a little bit
panicked because I knew it wentwell, but I had I went a little
bit over time. I was a littlefreaked out. I was teaching
people about pillar content forthe first time, which is
something people think is likehomework. I thought I had made
it fun and engaging. AndKathleen pulls me aside and
says, you need to check Twitter.

(45:49):
And I said, why? And she said,well

Yeah, bro.

Darmesh was in the audience, and

Max Cohen (45:55):
he was

on his laptop. And then about two minutes into your
session, he closed his laptopand started watching. And then
later on, he picked up hisphone. And then I went on
Twitter, and I saw that Darmeshtweeted, Liz is funny, and
that's a lot for me. That's alot coming from me because I
have Netflix.

Oh.

I printed it out and hung it up on the

wall. Right?

Max Cohen (46:22):
Oh my god. Put that on your

put that on your LinkedIn.

Max Cohen (46:25):
Are you kidding me? That's as good as it should.

I just I just you know, sometimes I get really
sad. Like, put that one timeback in 2017. Darmesh thought
that was

Yeah. What's your claim to fame? Darmesh
thinks I'm funny.

Max Cohen (46:37):
Boom. Darmesh was in the chat of the last, Monday
morning briefing that we did,and I almost died.

Yeah. Nice.

Max Cohen (46:48):
I was like, oh, he's watching us.

I was like, I'm like,

Max Cohen (46:53):
I'm gonna put all the best possible fruit of myself
that I can. Yeah.

I feel like he's always watching, though.
Like, somehow, someway, like,he'll just appear in places and
be like,

Max Cohen (47:03):
mhmm.

I see you.

Max Cohen (47:05):
First time, long time. Yep. Yep.

Whatever I see him, I wanna say hi, but
apologize at the same time, andI have no idea why.

Max Cohen (47:11):
Mhmm.

Not a clue. Anyways,

back on track. Nick Nick from Fargo said he has
an agent for that. Yeah. I I

Max Cohen (47:20):
got this.

Spot is everywhere.

But yes. So that was my that was my claim to
fame, my excitement. But okay. Ineed to know this. We've talked
a lot about do's.
What are the don'ts? What arethe absolute don'ts? I actually
wanna start here on this one.Oh. I wanna start here.
Actually, I finally have someadvice instead of SaaS. Don't
beat yourself up about a numberof things. You have likely all

(47:43):
been connecting with people youhaven't seen in a long time, and
you're hoping to see them at thebig show. You will see some. You
will not see others.
You will not make it to all thesessions that you want to go to.
Some of the sessions that youwant to go to that you will
really be excited about, we'lllet you down. You're not gonna
get as much sleep as you want.You're not gonna get everything
done that you want, and that'sokay.

Yeah.

The biggest don't for you is don't focus on the
things you don't get to dobecause you're going to miss out
on the magical opportunities youcould not plan for that you will
have. Yeah. It is a chaos showbecause it is a magical glitter
unicorn orange explosion happytime.

Yeah.

We all leave better and happier.

Max Cohen (48:31):
Yeah. I agree with that.

I think

Max Cohen (48:33):
it's also I think just to piggyback on the don't
there is, like, give your giveyourself space to be a free
range chicken a little bit.Right? And just have have empty
spaces. Like, don't you don'thave to account for every single
fucking hour that you're there.Yes.
Like, give yourself time to justroam around and suck it in and

(48:54):
do something, like, you know,what give yourself space to let
spontaneous moments happen,whether it's running into
someone in the hallway,discovering some cool solution
in a booth you didn't know aboutYeah. Talking to another
partner, or seeing someone thatyou've only seen on LinkedIn
before. Like, give yourself thespace to do that, you know?
Yeah. Use the bathroom.

(49:15):
Like, you know what I mean?Like, that's the thing.

Yeah. One of the biggest don'ts. Don't pee,
in the middle of a keynotestage.

Max Cohen (49:23):
Don't pee in public. Yep.

Yeah. Without a doubt. Sure. But for sure,
Nick from Fargo says

I'm sorry. I'm the one who gets this canceled.

Yes. Yes. So whatever. So here's the thing.
Here's the thing.
Again, Nick from Fargo. Yes.

Intro (49:36):
Human time.

That's what you wanna pay attention to,
human time. I but, Liz, I don'tknow if you covered the biggest
don't of inbound.

Maybe I left it for you, like,

the big part. Biggest don't of inbound is
don't get drunk the first night.

Max Cohen (49:49):
Or do if you like

You you hear me? Don't get drunk the first
night because then all you do isyou walk around as a Human. With
a hangover for the next twodays, and you're like, why did I
do that? I can't learn anything.I don't really wanna talk to
anybody because I need, threeAdvil and, like, some tomato
juice or something.
Like, listen. There's go to theparties. Have fun. But, like

Max Cohen (50:15):
Get a good night's sleep

Yes.

Max Cohen (50:16):
On Monday.

Get a good night's sleep the first night so
that you're energized andprepped and ready. I can't tell
you the amount of years I'vegone there, and I've gone out,
like, just because we're gonnaeat and stuff and had what I
call, oh, boy moments, whereI'll see somebody that I know
has an inbound tag, and I'll belike, oh, boy. Like Yeah. That
person's in trouble. Like

Max Cohen (50:39):
Mhmm.

The the rest of their like, they might be I I
know of a human that spent halftheir time in their hotel at
inbound because of the firstnight of their experience.
That's tough.

I have a story and then another don't. The story,
you are not allowed to askfollow-up questions, but

I will Oh, no.

No. That's not fair. Saying

That's not fair.

I will no. I'm gonna preface this by saying the
reason you can't ask follow-upquestions is because, genuinely,
this isn't about me. This isgenuinely about a friend, not a
quote unquote.

Max Cohen (51:11):
She's gonna start this story saying, so I was
putting shuffleboard withShaquille O'Neal on top of,
like, a tower in Dubai. Youcan't ask me about it.

No. You can't. No. Actually, what happened was the
one of the last years I was atinbound. You know how agency be?
Agency life be like, have youconsidered rooming with five
other people in a room for two?So we had four girls in a room,
and two of the girls had goneout the previous night. And by
the way, they didn't getwrecked. They didn't get

(51:40):
trashed, and they were still upthe next morning. In fact, one
of them one of them was asociopath and was at the gym by
five, and I hadn't even beendrinking.
And I'm like, who

Max Cohen (51:48):
would that guy.

And why. Right? Exactly. But what was really
cute it was a kind of a cutething. They came back, and I was
there with a friend of mine, andthey were trying to be quiet.
That is in quotes. So theyapparently had gone to
McDonald's, then they were

like, do you wanna wake them up?

They went they went into the bathroom and
closed the door because theydidn't wanna wake us up. The
problem is is the bathroom was agiant echo chamber. So for about
an hour, it was just giggles.And then when I went into the
bathroom in the morning, therewas a hamburger bun just

Oh, god.

To the side of the shower.

Oh, god. Yep. Don't put hamburger buns in your
shower. That's a dump.

Max Cohen (52:25):
So Don't put grapes in

your clothes. Memories make sober memories.
Now my other don't, and this isvery practical and very
tactical, don't wear stuffthat's uncomfortable. Yeah. Wear
stuff don't wear stuff you arewearing for the first time.
You need to get up and go.

Break down.

To wear things that are comfortable and broken
in. You need to wear things thatyou feel good in because you're
going to be not and I'm nottalking about, like, I look
good. I feel good. Know that itlooks good put together. Know
that it, like, is polished, andyou don't look like a Cheeto
dusted covered potato who justrolled out of bed.
But, like, wear things that youdon't have to pull on. Wear

(53:07):
things that don't make you feelinsecure because you are wearing
them for the first time. Like,whenever I wear cardigans or
blazers, I'm constantly tuggingat them because if I raise my
arms, the blazer pops up. Like,I'm not comfortable. Right?
Where things you feel good in?Where things you can walk in?
Where things that go fromdaytime to nighttime? And then
also understand it's aconference, and people are gonna

(53:30):
be a lot more forgiving than youthink. Simple is better.
Less is more.

Yep. Yep. I have, one last don't. Don't be
shy.

Gross. Please.

Please. Please. Please. Introvert. Just
be slightly extroverted.
Just people like You

know Devin would yell at you if he

was I know he would. I know he would. But but
here he's not here, so I can saythis. Like, if you see me, come
say hi. Come shake my hand.
Give me a high five. If you seesomebody else that you know from
online, like, don't don't be theperson from afar. Don't oh, I
don't want to bother them. It'snot a bother. Like, it's it's

(54:13):
the energy.
It's the gas that keeps us goingbecause, again, this is a family
reunion. This is a inbound prom.This is a whatever analogy. So
just take the four days and anddon't be shy.

Well, I would also say don't make the assumption
that it's not built forintroverts because one of the
things that Devon talked about alot last year is that, yes,
there's the part where it'slike, whether you're an
introvert or an extrovert, itdoesn't matter what vert
persuasion you are. Some part ofinbound is gonna push you
outside of your comfort zone.Some part of inbound is going to

(54:49):
feel a little bit fish out ofwater. You might be an expert
extrovert who's going there ontheir own. You might be a leader
who's there with your team, andyou have to lead your team, get
sales, but also empower yourpeople.
Like, there are gonna be lots ofdifferent ways in which you are
challenged to show updifferently than a way that is
your usual, your natural, evil.Right? But I would say because

(55:11):
inbound is so big, I think ithad it they have done a really
good job of creating micronetworking station networking
opportunities. Right? They alsohave quiet rooms.
They have created spaces whetheryou're just for example, whether
you're naturally introverted ormaybe you have a neurodivergency

(55:33):
where you might get overlystimulated in a way where you
need to find a way to reset.Right? Those spaces are
available, but then, also, youhave the ability to go back to
your room. Right? Like, if youjust need some time to take a
beat, take a beat.
But don't be afraid to go thereand meet people. It they are

(55:53):
conferences are scary no matterwhat. They are scarier for
introverts. I can understandthat for sure.

Yeah.

But it is a place where there is a concerted
effort to genuinely createopportunities for everyone no
matter who you are, how youlearn, how you like to interact
to grow better together.

Love it. Love it.

That's what I

Max Cohen (56:14):
would say. I have one quick do. I have one quick do
because because I have to gosoon.

Is,

Max Cohen (56:23):
speaking of that, go because it'll this will make you
do. Do get a porchetta sandwichfrom, Kenny Packers, or Chicken
and Rice Guys. But if you canget a porqueta sandwich from
Pennypackers, which is one ofthe vendors, one of the
illustrious vendors that they'regonna have, at the food truck

(56:46):
circle. Do it. You will notregret it.
Thank me later.

Or do this. Get a lobster mac and cheese
from Yankee lobster. It's a holein the wall, but o m g. You know
what, Liz? I I thought

That's my inbound tradition.

Yeah. It's Liz, I thought, is this a dream
or a twisted fruity fate? Whyare they in the water when they
should be on my plate? Grapes inthe toilet. What a crazy sight.
Bobbing and weaving in theporcelain light. Oh, I don't
know how they got there, but nowthey're making waves. Life's got

(57:23):
funny moments like these grapesin the drain. Did they roll off
the counter in some midnightrace, or did someone decide this
was their final resting place?Her name might have been Liz.
I could see them bobbing gentlylike they didn't have a care. I
laughed so hard thinking, how'dthey get there? There's no rhyme
or reason, no sense to explain.Sometimes life's just silly like

(57:48):
fruit down the drain. Okay.
Hub heroes, we've reached theend of another episode. Will
Lord Lack continue to loom overthe community, or will we be
able to defeat him in the nextepisode of the Hub Heroes
podcast? Make sure you tune inand find out in the next
episode. Make sure you head overto the hubheroes.com to get the

(58:11):
latest episodes and become partof the League of Heroes. FYI, if
you're part of the League ofHeroes, you'll get the show
notes right in your inbox, andthey come with some hidden power
up potential as well.
Make sure you share this podcastwith a friend. Leave a review if
you like what you're listeningto, and use the hashtag, hashtag
hub heroes podcast on any of thesocials, and let us know what

(58:35):
strategy conversation you'd liketo listen into next. Until next
time, when we meet and combineour forces, remember to be a
happy, helpful, humble human,and, of course, always be
looking for a way to besomeone's hero.

All Episodes

Episode Transcript

Popular Podcasts

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Dateline NBC

The Breakfast Club

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}HubSpot #INBOUND24 Is Almost Here! (Yes, We're Very Excited + a Little Nervous)

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Dateline NBC

The Breakfast Club

All Episodes

HubSpot #INBOUND24 Is Almost Here! (Yes, We're Very Excited + a Little Nervous)

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman