Episode Transcript
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Intro (00:01):
Do you live in a world filled with corporate data? Are
you plagued by siloeddepartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace Lord Lack? Lack of time,
lack of strategy, and lack ofthe most important and powerful
(00:24):
tool in your superhero toolbelt, knowledge.
Never fear, hub heroes. Getready to don your cape and mask,
move into action, and become thehub hero your organization
needs. Tune in each week to jointhe league of extraordinary
inbound heroes as we help youeducate, empower, and execute.
(00:50):
Hub heroes, it's time to uniteand activate your powers.
George B. Thomas (00:55):
Yeah. Activate those powers. And you know what?
I wanna talk about the leaguefor a second because I don't
know if anybody's been payingattention, Liz, but the league
has kind of changed a littlebit. And What bet?
I wanna just a little bit. Iwanna take a moment to address,
the fact of, one, Devin, we loveyou so much. We miss you, and we
(01:17):
hope that you are doing well andgetting better and working on
you. And, you have a goldenticket anytime you want to come
and do a Hub Heroes episodebecause the mad value that is in
your brain and you bring to thetable. But, obviously, we can't
just keep going and not say whywe're super excited, to also
(01:42):
make the change.
And that is the last coupleepisodes you've been on. We're
gonna make it official. We'regetting you cartooned. Hi, Chad.
Oh.
Oh, yes. We have Chad, is goingto be rolling with Liz, Max,
myself on the Hub Heroes podcastmoving forward. Let me let me
talk about, Chad. You might haveto find the air valve to, like,
(02:05):
you know, decompress, as as wego here. But let me talk about,
why we love chat.
Listen. I love to get HubSpotnerdy. I have for years. Like,
even back in the day when it wasMarcus Sheridan and myself, we
were doing the hub cast. It waslike, let's get nerdy.
I was the nerdy dude. I don'tfeel so nerdy when I'm hanging
(02:28):
out with Chad, and I love that.I love that he is the type of
guy that is, like, pushing me tobe better at HubSpot, pushing me
to be a little more, nerdierthan me and HubSpot, making me
wanna up my game. And and here'sthe thing. As soon as I
realized, this dude is supersmart.
This dude is challenging me. Ithought to myself, you know
(02:52):
what? Maybe he could challengethe rest of the community. Maybe
he could get the rest of the hubheroes to wanna learn more
impact. Like and so I'm like,man, I plus, let's let's just
say this.
Chad is an awesome guy. LikeThank you. We were hanging out
at inbound, and we've hung outin meetings. And he just has a
(03:15):
very similar happy, helpful,humble human heart that I have
been bringing to the table since02/2012. Anyway, Chad, we love
you.
I'm excited that you're here.I'm excited that you said yes to
being part of the shenanigans,
Max Cohen (03:34):
that Oh, I love shenanigans.
George B. Thomas (03:37):
I I hope that you're happy that you said yes.
Chad Hohn (03:40):
So, yeah, so happy to be here. I mean, you know, I
will second that, definitelymiss Devin. But, like, I got to
meet him for the first time inperson at inbound this year.
And, yeah, I just ran over andgave the dude a hug because he's
awesome. He's excited to see me.
I was excited to see him, youknow? So, but also, I'm just
(04:01):
really excited. You know, Imean, I've been in the live
audience most weeks for like thelast year. Right? And I just
like what you guys are talkingabout.
Yeah. I like what you guys areare talking about, and, you
know, it's, it's glad to be ableto contribute at least my
hypertechnical brand ofnerdiness and HubSpot specific
(04:23):
type, you know, love for theoperational side, the
implementational side of thingsin HubSpot, and I like to be
able to, you know, bring that tothe table. And I'm really,
really, really glad to be here.So thanks for having me on.
George B. Thomas (04:36):
Yeah. Of course. Excited about. And on
and on and on. I don't I mean, Idon't know when these episodes
ever end.
So, welcome to our Hub Heroversion of goodness. You you
could have inserted a differentword there, but go ahead, Liz.
Sorry.
Liz Moorhead (04:53):
No. It's okay. I just wanna say one of the things
I'm actually most excited aboutwith with Chad coming on is that
we've always had a veryinterdisciplinary approach to
the people who are part of thisshow. Right? You know, George,
you are you are deeply in thetactical and in the weeds, but
(05:13):
your superpowers begin withunderstanding the the humans.
Can you give me a good human?
George B. Thomas (05:20):
Well, yes. Yes. I I can say humans.
Liz Moorhead (05:25):
Right? Yeah. Oh, yeah. That was great. So we have
the human side of it, thestrategic, the mindsets.
We have Max who has been insideBig Orange Sprocket, has done a
lot of work with them, which isreally exciting. I come here not
only do I wrangle, but I'm herewith the content nerdery side of
things. So it's really neat, Ithink, particularly you know,
(05:46):
we've discussed over the pastfew episodes actually, over the
past, I would say, maybe eightepisodes. Guys, HubSpot is
getting way more complex. It'sway more technical.
The that means the decisionmaking around it that we need to
have is much more complex, whichactually leads us into today's
discussion, which I am veryexcited about. We are doing a
(06:07):
HubSpot operations hub deepdive, and we are doing this with
Chad. And we have talked aboutthe HubSpot operations hub
before, but it's also probablyone of the most criminally
underrated and under discussedhubs in the HubSpot ecosystem.
Because when we think aboutoperations within a business,
we're not immediately thinkingrevenue, glitz, glam. You know?
(06:29):
Like, that's not where you gotit's a spreadsheet. It's someone
telling me to do my job. But,like, if we think about it,
operations is how you takevisionary stuff that a CEO wants
to do, all the things that teamswant to be doing, and makes it
real. Right? Like, otherwise,it's just like wishing and
dreaming, and nothing isactually getting done, built,
(06:51):
executed, measured, managed.
It does not happen withoutoperations. Nothing gets done in
a company without operations.But, thankfully, Chad, light of
my life, you are here to savethe day. And I want to start
this conversation with a verysimple question. What do you see
folks still getting wrong aboutthe HubSpot operations hub in
terms of Mhmm.
What it is and who it's for?Because I still hear
Max Cohen (07:14):
Oh, yeah.
Liz Moorhead (07:14):
A lot of kinda, like, wishy washy ambiguity
around, like, what is I don'tpeople don't understand what
problems it's designed to solve.
Max Cohen (07:22):
Right.
Liz Moorhead (07:22):
So talk me through this.
Chad Hohn (07:23):
Yeah. Yeah. I mean, there's a lot of nice to haves
in it, to be honest. Like, so ifyou're at a place in your
business where you want some ofthe nice to haves, like the data
quality control center, which isjust, you know, orange sprocket
language for stuff thatautomates, like, trimming white
space from first and last names,capitalizing first and last
names, recommending edits onsome of the standard, like,
(07:47):
contact or company properties.That's just a really nice to
have.
Right? So if you're at a size oforganization where, you know,
you want clean emails to go out,like, I mean, you know, like,
hey, the first name should becapitalized. So and it looks so
it looks right. There shouldn'tbe a last name in the first name
when I'm sending a marketingemail. Boom.
(08:07):
OpsHub takes care of that foryou. You're good to go. Like you
just turn on seven automationsthat are pre baked in there and
it's done. And it just does itall for you just like that.
Right.
And then,
George B. Thomas (08:18):
like I love that work, by the way. Like
Yeah. Because here's and then Iwant you to jump back in. But
one of the things that I wannathrow in here is I I feel like
there's this thought thatoperations hub is for the nerds
Mhmm. And that it's difficult.
Right. And and the more you lookat it, that's kind of a no and a
(08:41):
yes at the same time.
Chad Hohn (08:43):
Is it Right?
Max Cohen (08:43):
Yeah. But but some
George B. Thomas (08:44):
of the things that you just mentioned, no
nerds needed. No nerds needed.If you can click a mouse seven
times, your data will lookbetter. Yeah. And you will not
have those.
Oh, God. Did that just happen?Moments when you're
communicating with prospects,leads, and customers. Alright.
Max Cohen (09:02):
Go
Chad Hohn (09:02):
ahead, Chad. Sorry. Yeah. Yeah. Yeah.
No. That's I mean, that'sexactly right. Like, it's it's
the thing, and that's one of thethings that I think people get
wrong about it is, like, do Ihave to have a hyper nerd to use
it? Well, no. But, like, if youcan follow simple business logic
of a workflow then you can domore with that workflow with
operations hub with dataformatting or with you know
(09:24):
other things you also get likemore calculated property fields
and things like that that's alsohelpful if you're leveraging
those and yeah.
I mean, I I would say, like,it's really just designed to
make your data better and giveyou tools to, like, truly allow
you to supercharge your data ifyou know how to use those, if
(09:46):
you have some of those nerds onon hand.
George B. Thomas (09:48):
So can I ask you a question? Because, you
know, you're here.
Chad Hohn (09:53):
I mean, you're you're going to. So And
George B. Thomas (09:55):
I'm and I'm going to. Why why do why do
sometimes they make things seemmore difficult than they have
Max Cohen (10:04):
to be? Like, you know, normal human beings, when
we hear the word formula, we'relike,
George B. Thomas (10:11):
I don't even know what that is. And, like I'm
Liz Moorhead (10:14):
not here to do math. I'm not here to like Mhmm.
George B. Thomas (10:16):
Bracket, exclamation mark, a bracket
bracket. Like, is that, like, doI need to know that? Is it a
good to know that? If I do needto know that, is there a cheat
sheet? Chad, please tell methere's a cheat sheet for the
users.
Chad Hohn (10:30):
Yeah. I mean, honestly, you know, good old,
mister hub helper Harry isreally great at giving you a lot
of like how would I do customformulas right and really I
think I actually use improperterminology because I believe by
design HubSpot has named itcalculated fields, and data
formatting actions in workflowsso it's like a lot less nerd
(10:54):
blaster than I communicated it.Right? That's just how I know it
because I know behind the sceneswhat it's doing is it's
performing transformations onyour data. Right?
So, anyway, all that to say,like, yeah, HubSpot's great. I
mean but HubSpot's done a reallygood job of the standard UI and,
(11:18):
giving you the ability to dosimple step by step things so
that it just gives you thenecessary fields to perform math
operations or to add two thingstogether or to strip data or
whatever just by picking a dropdown, putting the field in that
you want to do some sort ofmanipulation on, and then saying
what you want to do to thatfield if you're not comfortable
(11:40):
using the custom section. Now Ijust always go straight to Mr.
Custom and just plug awaybecause, you know, I like to do
really, really fancy things,like, with my string values, you
know, with, like, the ability tocreate, like, a link a hyperlink
to something. And if thenecessary information for the
link is not there, I like totell the end user that this has
(12:04):
not yet synced from the externalsystem.
But if the ID that is part ofthat URL is there, then it shows
the URL. Right? That way, forthe human using the system that
you're trying to put a link inthere for, they get a nice
experience like, oh, it hasn'tcome over from that other system
yet. Or I can click on it and ittakes me into, say, QuickBooks
online or whatever. Right?
(12:24):
So that's why I like the custom.Right? Because I can do things
that I can kind of, like, planahead for for the person on the
other side of the screen.
George B. Thomas (12:33):
Okay. So I wanna jump in there because I
think you mentioned two things.And and first of all, the fact
that you jump right into thecustom code, does not surprise
me because it sounds like you'revery much a card carrying member
of the Nerd Blaster twothousand, that you kinda gave us
a little bit ago. Yeah.
Max Cohen (12:51):
For sure.
George B. Thomas (12:51):
But but but here's the thing. You mentioned
experience
Max Cohen (12:56):
Mhmm.
George B. Thomas (12:56):
And you mentioned I think ahead. Mhmm.
Chad Hohn (12:59):
Can
George B. Thomas (12:59):
you just dive into how important especially
with Operations Hub? And then Iswear, Liz, I'm done asking
questions, and you can continueto roll. But can you can you
tell me, like, how important thethinking ahead with Operations
Hub and the building anexperience is Yeah. In your
mind.
Chad Hohn (13:19):
Yeah. So two really, really, really important things
there. When I am adding a newshiny button to the system ever,
And I just consider a shinybutton a feature, some sort of
functionality for the end userto accomplish a goal. And that
could be to send an email tosomebody. That could be to
(13:40):
create a deal and other externalthings with automation, like,
automagically, you know, behindthe scenes, it's gonna make some
external assets when you do thisthing and then create a deal
afterwards so that everything'sproperly linked together, you
know, anything like that.
There's two things that you needto really think about and that's
that's exactly what you said butwhere my brain goes is reporting
(14:03):
if I cannot report on it becauseI haven't logged the information
in the system that I need tothen how can we even measure
whether or not the shiny buttonI just created is valuable or
not? Right? Mhmm. I mean,sometimes you just need it to be
a means to an end to accomplisha goal, but reporting has to be
(14:24):
in your mind when you'rebuilding something in the
system. And then I have to sitthere and think like, well, I'm
the guy who built the thing, andso I know every lever switch nut
bolt widget in the thing.
Right? I'm I'm intimatelyfamiliar with what's happening.
But any other human who comesalong has no clue how it's
(14:45):
built, what other systems it'stalking to, if any, and where
that data even comes from or howit got there in the first place.
And they probably don't evenknow that you can hover over the
property, hit the detailsbutton, and look at the property
history. Right?
I mean, you have to think, like,if I'm gonna get a new hire in
here, I need that person to justreally simply be able to see the
(15:06):
UI and then, like, the thing todo what I need them to,
basically. Right? And so if youcan give them real time feedback
on whether or not the link thatthey're gonna click is just
basically gonna break. So, youknow, you don't wanna put it
there or it's there if it's ableto work. Right?
That kind of a thing. Right? Ithink that's extra helpful when
(15:27):
thinking about the person whohas to do the job.
Liz Moorhead (15:29):
So speaking about the people who actually have to
do the job, this is really Iwhat I wanna get into because I
think Mhmm. When we talk aboutthe the problems that HubSpot
operations hub is designed tosolve, like, that's pretty clear
to me. But when I think aboutthe other hubs in the ecosystem,
marketing is for marketers,sales is for sales. When we
think about operations hub, Iget a little bit, like, fuzzy
(15:50):
wuzzy around the edges of whoit's actually for and who it's
not for, or when do you need itand when do you not need it.
Chad Hohn (15:59):
Mhmm.
Liz Moorhead (16:00):
So I'd love to get some thoughts around that for
you.
Chad Hohn (16:03):
Yeah. Yeah. I mean, for my opinion in it is, like,
if you can have it, then youshould probably get it. But, I
mean, that's just me because,like, I'm gonna use it. Right?
And
Max Cohen (16:13):
I agree.
Chad Hohn (16:14):
Yeah. If you can swing it, then just get it. So
you're not gonna be limited andhave to put in act job
workarounds because you can'tuse one of those features, if
that makes sense.
George B. Thomas (16:27):
And when you say
Max Cohen (16:28):
If you can if you can afford it, you should onboard
it.
George B. Thomas (16:30):
That that's what that was gonna be my
question. When you say if youcan swing it, you're talking
about it from a budgetarystandpoint. Yeah.
Chad Hohn (16:37):
From a budgetary standpoint. Right. Even if you
don't fully know how to use itjust yet, you will learn,
especially if you're an adminor, you know, if you're a
HubSpot admin type persona. AndI think the the who is for is
truly everybody. Like, literallyeveryone.
I mean, if you're working out ofMarketing Hub and Marketing Hub
(17:01):
through marketers. Right. Youknow? Well actually operations
hub is going to help you makebetter personalized emails
because you can transform andformat data better before you
feed it to your customer right Imean it's going to allow you to
I mean if you're getting fancyquery external systems prior to
sending an email and retrievedata from your billing segment
(17:25):
you know if you're not usingHubSpot payments or whatever
like you can actually use thewebhook functionality You can
use the the format datafunctionality. You can use, the
custom coded actionfunctionality if you want to
dive even that deep.
But it's truly for all hubs.Like and I think one of the
things that I really latched onto when a couple years ago,
(17:46):
George did the super admin bootcamp and I was, you know, a part
of it, for HubSpot, was thatit's, you know, one tool, no
hubs. I mean, it's truly onetool, and you don't wanna think
about it in like, yeah. The hubsare, like, a way to talk about
the feature sets and sell it.But, like, it all works
(18:07):
together.
That's why they call the darnthing a customer platform.
Right? I mean, that's whatthey're going for.
George B. Thomas (18:12):
So here's a question for you, Max. You too,
Chad. Because, again, you'respeaking my language of, like,
hashtag no hubs.
Chad Hohn (18:21):
Mhmm.
George B. Thomas (18:22):
Especially with operations hub, do you feel
it's more layers, less hub?
Chad Hohn (18:28):
Yeah. It's another layer another layer
functionality on top for sure.It just basically for me, it
supercharges the functionalityof all other hubs.
Max Cohen (18:36):
I agree with that. It is one of those things where
it's very while it is its ownhub, it is hub agnostic in the
way that it can have an impact.Right. I think the thing and I
forget I don't know what theoriginal question was because I
just came I just came from thebus stop.
George B. Thomas (18:52):
Yeah. So the original question was, like,
when do you need HubSpotoperations? Hub, like, when when
do you not need it? When do youneed it was the original
question.
Max Cohen (19:01):
Yeah. Absolutely. So if you're a HubSpot admin and
you get in Slacks every singleday saying, hey. Could you build
a report that does this? Hey.
Can you build a report that doesthis? Can you build a report
that does this? Yeah. I think,like, the most basic amazing use
of of datasets is not all thecool things you can do with,
like, the, you know, customformulas and, like, all this
crazy stuff. The best thing youcan do with it right off the bat
(19:24):
is use it to enable those aroundyou to be able to be to make
reporting more accessible tothem.
Right? Like, think about ascenario where you've got
multiple teams inside ofHubSpot. Right? Well, if you
haven't done a good job atmanaging things, you know,
there's probably a really,really good chance that there's
a billion properties across alldifferent records that are
(19:44):
relevant to some people and notrelevant to others. Right?
There's a million differentnuances in the data on how
things are labeled and howthey're associated and what
stages mean what and whatbusiness units belong to what
records and all these differentthings. Right? And when you
start to have a lot of teamsdoing a lot of different shit in
HubSpot, that starts it makes itthat much tougher for everyone
(20:08):
else to build reports becausethey can't make sense to any of
the data that's in there. Right?What properties am I supposed to
use?
What's all the nuances aroundthe way I should be filtering
the data? So I'm only gettingstuff that's, you know, relevant
to me. Right? You know, and thecoolest part about datasets is
that instead of just being like,don't worry. I'll build the
(20:29):
reports because I understand thenuances of all the data, and I
know all the differentproperties that you use and
this, that, and the other thing.
Right? You can literally make itso when you're exactly. You're
the bottleneck. Right? You canyou can literally make it so
that, like, people, when they goand build reports, they have
their own dataset they can workout of that's going to pre
filter the data.
Right? So they don't have toworry about filtering because no
(20:50):
one's just gonna understand thatright off the bat. Right? Yeah.
And you can only give themaccess to the properties that
are actually relevant to them.
So everything they see in thatleft hand side is stuff that
makes sense. Right? And yeah.And, like, it it just makes
reporting so much moreaccessible to people around the
organization. You can enablethem to do reporting on their
own because you're giving themonly the properties that they
(21:11):
need, only the data that theyneed.
You're filtering it
in the right way. And they don't have to think, what's
a primary versus a secondarydata source? What's a like, when
should I be filtering on createdate?
Like, you know, you could just build a forum, right,
and make it easy. And then soeveryone can go in there and
access their data and buildreports. So Yeah. I think that's
one of the like, if you're thatsorry. Roundabout way of saying,
(21:32):
like, if you're the admin that'sconstantly getting, like, you
can't get through your daybecause people keep asking you
how to build a report on x y z,bro, get yourself some datasets
immediately.
George B. Thomas (21:42):
So so, Chad, I I know I might get in trouble
with Liz because, you know
Max Cohen (21:46):
Oh, shit.
George B. Thomas (21:46):
There's questions that we wanna make
sure we get through in theamount of time. But I saw you
smiling, and and I behind thescenes, I know that you're a
datasets Oh, well nerd.
Max Cohen (21:57):
So Oh, yeah.
George B. Thomas (21:57):
So I'm giving you permission, to take a couple
minutes to dive into the reallydeep end of where your brain
goes and why you were smilingwhen Max was talking about
datasets.
Chad Hohn (22:08):
Yeah. Well, I mean, the first thing off the hop is
that at inbound this year, and Ithink I mentioned it before, but
they brought it down to ops hubpro. So what used to be base
price $2,800 a month add on isnow in Ops Pro for $800 a month.
So you literally just saved $2to have this now accessible
(22:30):
feature that is fullycustomizable datasets. Right?
Wow. And, like, what is adataset? Well, a dataset is, you
know, for those who aren't superfamiliar with it, who maybe
haven't bought Ops Pro becausedo I need it? I don't know.
Right?
Well, a dataset is the abilityto configure properties that you
(22:52):
would like somebody to use andfilters for that data only in
that dataset. So you can createa dataset that's designed for
revenue reporting and a datasetthat's designed for lead source
tracking. And your teams thencan use that information
accordingly. And if they need anew property, they have to reach
(23:15):
out to you so you can add a newproperty to the dataset if
they're, like, missing somethingthat they want. But that's a
whole lot easier than, like,having to build every single
report.
And I've seen people with theirportals, like, people completely
locked down their portalsbecause their team can't figure
out their, like, no joke, like,multiple thousand deal
(23:36):
properties, multiple thousanddeal properties that people have
had because they're trying totrack so many data points. And
so they lock everybody outbecause even though they may
have an enterprise portal, theyhaven't taken the time to
segment the streams of data toempower those end users to take
a stab at reporting and reachout to you with questions if
(23:58):
they have them. Right? Datasetsallows you to empower your team
to be able to answer thesequestions for themselves because
you never ever wanna be thebottleneck. Even working at a
solutions agency, like a partneragency, I never worry about
working myself out of a jobwhere somebody's gonna need me
because there's always more Ican teach them, and then there's
(24:19):
always more I can train them onhow to do and empower them to be
able to manage and handle theirown portal.
But then we get to focus on, youknow, more of the cool stuff.
Right? It's Yeah. My thought.
George B. Thomas (24:30):
I I I love how you just went about that because
I think one and then, Liz, Ipromise I'll be quiet, and you
can go with the next question.One, it's like, a, do this to
disable any chaos that may occurin your HubSpot portal based on
x y z data reporting aboutthings. The other thing is Max
(24:52):
was waxing poetic on a very whatfelt like complex thing.
Max Cohen (24:57):
Mhmm.
George B. Thomas (24:57):
And then in your response was like, but you
can simplify said complex thingso that Yep. And here's the
thing. When you don't have chaosand you simplify the complex,
guess what you get? Buy in.Yeah.
And buy in is what everybody'slooking for as far as
Chad Hohn (25:14):
%.
George B. Thomas (25:15):
People in your organization and the way that
you use this. Alright. So I'mactually gonna jump in, and I'm
gonna ask the next question sowe can keep moving forward.
Like, over the last year, let'ssay, what are the, biggest
improvements? What are what aresome of the biggest improvements
you've seen in the last yearfeature wise, and usability wise
(25:39):
around Operations Hub?
Max Cohen (25:41):
Oh, dude. Scheduled workflows. I know that wasn't in
the last year, but I know itwas.
Chad Hohn (25:45):
It's amazing. That's amazing. Being able to run
something once a day that allthe deals that meet the
criteria, all the contacts yeah.That's that's operationally
amazing.
Max Cohen (25:54):
That alone makes Operations Hub Pro worth it, in
my personal opinion.
Chad Hohn (25:58):
Oh, what I mean, I've loved the webhooks in general. I
mean, that's also far beforethis year, but being able to
utilize webhooks if you don'tknow what they are, just ask.
Liz Moorhead (26:08):
Yeah. Because that's what I was gonna ask
because I'm I I like I gotta behonest. I've been on multiple
episodes with you jokers, and Ilove you all so much. And you're
like, webhooks, webhooks. I'mlike, yes.
I know what web and hooks are.So for the five year olds of the
audience, what is that?
Max Cohen (26:22):
Oh, wait. I have a good good I have a good analogy.
Right? Okay. Yeah.
Oh, no. And then, Chad, you cangive your First
George B. Thomas (26:28):
of all, is it is your analogy g rated?
Max Cohen (26:30):
Oh, yeah. No. Totally.
George B. Thomas (26:31):
Okay. Okay.
Max Cohen (26:32):
I can make it r rated if you want. No. No. No.
Liz Moorhead (26:34):
No. Said, yeah. No. Totally. He said, yeah.
You can
Max Cohen (26:36):
make it. That is
Liz Moorhead (26:37):
not an answer.
Max Cohen (26:38):
I could make it n c 17.
Liz Moorhead (26:40):
No. With the producer. Listen closely.
Max Cohen (26:43):
So it's like attention. So, Liz, so there
sometimes it's it's easier tounderstand, when you also, like,
compare to, like, what, like, anAPI is. Right? So, like, when
you're thinking about how, like,softwares connect to each other
well, I'm a tell you. Right?
Wait. We use one one nerd wordto to explain another nerd word.
George B. Thomas (27:03):
But I'll sit down and wait for the API.
Liz Moorhead (27:05):
Is at least I at least know what an API is. I
know.
Max Cohen (27:07):
Okay. Alright. Alright. So so you've got an
API. Right?
An API is something that a aprogram makes available for
other programs to go and Yes.
Liz Moorhead (27:15):
The American Panda Institute.
Max Cohen (27:17):
Yes. Correct. Yep. The American Panion Institute.
Right?
So, think of, like, using an APIto, like, get data from another
system. Like, you have to make arequest where you have to go,
hey. Is something happening? Andthen when you when it comes
back, like, you know whether ornot it did. So a good example of
it like, an API request wouldbe, let's say I was having a
(27:39):
party.
And, Liz, stop stop laughing andlistening to me. Yeah. I'm
laughing. Like, oh, because ofwhat Chad's doing. So think of
it as like a party.
So, like, an example of an APIwould be, you have to call me
every ten minutes and ask ifyou're invited to the party.
Right. Right? And so if youwanna know if you're invited to
(28:00):
the party, well, you're gonnahave to ask again in ten
minutes.
George B. Thomas (28:03):
Okay.
Max Cohen (28:03):
So
if you wanna know, you're gonna have to keep asking
me. Like, Max, am I invited tothe party yet? No. Max, am I
invited to the party yet? No.
Max, am I invited to the partyyet? No. That's like an API
call. Right? Where, like, yourequest information, you get
back a response.
Right?
Chad Hohn (28:18):
Mhmm.
Max Cohen (28:18):
A webhook sorry. A webhook would be, what if you
didn't have to ask for it? Whatif it could just tell you when
you were invited? Right? So,like, a webhook will basically,
you know, shoot data out toanother system.
Right? And the way they kind ofexplain it and I'm not, like, a
developer. Right? So I might bespeaking bullshit here in chat
and catch me. The way, like,apps use webhooks is they, like,
(28:40):
subscribe to webhooks.
Right? So, like, when you useHubSpot's webhooks API, right,
you're basically subscribing tolisten to things happening.
Right? So, like, you could say,HubSpot, tell me every time a
contact changes a certainproperty, or tell me every time
a deal gets created, or tell meevery time a company record gets
created. Right?
Instead of yep. Alright. Insteadof asking HubSpot every single
(29:03):
time, hey. Are there any morecompanies that got created? Or
Or I'll check-in 10.
Hey. Are there any morecompanies created? It's more so
HubSpot telling you. So HubSpotsending you a webhook when
something happens versus youhaving to reach out and grab
information. So in in inworkflows, it allows you to I I
think they call it send awebhook or trigger a webhook.
I can't remember.
Chad Hohn (29:22):
Send a webhook or you can make get requests as well.
So you can retrieve data and youcan send data.
Max Cohen (29:28):
Yep. So basically, what it allows you to do is,
like, let's say you've got abunch of data in HubSpot. Right?
And you wanna send that data outto some other system. Right?
You can fire it off via webhookin a workflow. And so what's
really neat about that versusHubSpot's API, when you
subscribe to webhooks inHubSpot, if you're some other
(29:48):
app and you wanna, like, listenfor certain things to happen.
Tell me every time a contactgets created. Tell me every time
a deal gets created. Tell meevery time a contact property
changes.
Right? There's only certaintypes of events you can listen
to happen. Right? It's like,most of the time Chad, correct
me if I'm wrong. It's likecreate, delete, and, and
property change for most
Chad Hohn (30:09):
of the time. It's called CRUD operations. So
create, read, update, delete.And in HubSpot, you also get
merge, which is very helpful.
Max Cohen (30:17):
So it can listen for these, like, certain very
specific things to happen torecords. The cool thing about
being able to trigger thatthrough a workflow is in
HubSpot, you can build aworkflow that triggers off of
freaking anything happening.Right? Any sort of unique event
thing that took place, whateveryou can do to trigger a
(30:39):
workflow, you can then make itfire off a webhook somewhere.
Chad Hohn (30:42):
Mhmm.
Max Cohen (30:43):
Right? So it's it's like a more surgical way Mhmm.
Of of being able to listen towebhooks from HubSpot if you're
sending data into, like, adifferent system.
George B. Thomas (30:54):
Mhmm. So Did did
Max Cohen (30:54):
I do an okay job at explaining that for? Yeah.
Chad Hohn (30:56):
If you don't know that was really good. And I
think there's
Liz Moorhead (30:58):
I actually get it. Yes.
Max Cohen (31:00):
Yeah. Yes. Right.
Chad Hohn (31:01):
It's event based.
George B. Thomas (31:03):
I think it's My
Max Cohen (31:04):
only question
George B. Thomas (31:04):
my only question is, Max, am I invited
the party yet? Oh, I'll tell youwhat
Chad Hohn (31:08):
you are. Check-in ten minutes.
Max Cohen (31:10):
You're invited to the party, actually. No. I just
webhooked you. You're invited tothe party. Oh, okay.
Chad Hohn (31:13):
Okay. Yeah. That's awesome.
George B. Thomas (31:15):
And I learned what crud is. Yeah. So it's that
You thought right.
Chad Hohn (31:20):
There you go. Yeah. I think, it's like a push
notification on your phone. Justthink of it like that. Yep.
It's literally like, hi. Thisthing happened. There you go. It
happened right now.
Max Cohen (31:31):
That's actually a really good example. Instead of
you having to go check Facebook,Facebook is just, like, sending
you the information
Chad Hohn (31:37):
To bring it back to the platform. Even though the
algorithm.
Liz Moorhead (31:39):
So let me know if somebody in a Facebook group.
Right. Here we go.
Chad Hohn (31:44):
Yeah. Yeah. Yeah. So here's the other distinction.
And, Max, I don't know if you Idon't know if you know this yet,
buddy.
All right. Do you know did youknow that private app webhooks
now support every objectincluding custom objects
including okay you did good
Max Cohen (32:04):
but except for public apps
Chad Hohn (32:06):
Yeah. Except for well, Python public apps are
gonna get that.
Max Cohen (32:08):
They didn't get it yet.
Chad Hohn (32:10):
They didn't get it. Okay.
Max Cohen (32:10):
So this
Chad Hohn (32:11):
it's on the road map.
George B. Thomas (32:12):
If they
Max Cohen (32:12):
did, I
George B. Thomas (32:12):
would have been losing
Max Cohen (32:13):
my mind about it on LinkedIn.
Chad Hohn (32:14):
My understanding was that's coming. At least I heard
that could be a thing for sure.
Max Cohen (32:19):
Yeah. It's always gonna start in it's always gonna
start in private private apps.
Chad Hohn (32:23):
But, here's the other thing about a webhook and just
we can get off this topic afterthis, but like be like when a
private app in a HubSpot privateapp is like your ability to
create either an API connectionto your HubSpot or a webhook
subscription just to a HubSpotportal that gives you special
(32:44):
keys that you can you knowaccess that data with, it allows
you to be notified of whatobject ID and what thing
happened, okay? But with aHubSpot workflow webhook you can
create your own custom set ofinformation including and this
(33:06):
is one that actually gettingback to one of the biggest
improvements that I've seen inthe last year is the associated
data panel so like in a workflowyou could say I am on a deal but
I want to retrieve the mostrecently updated company from
this deal and grab someproperties from there and bring
it into this deal workflow,okay? So you get associated
(33:28):
object information in yourworkflow, and then you can
create a webhook payload frommultiple data sources and send
that off to provide an eventbased trigger to another system.
So that's particularly helpful.
Liz Moorhead (33:45):
I just have a cute collection of nerds here, and
you're all so happy, and thatmakes me happy. Yeah. But moving
on. Okay. I have to know,though.
I love this, like, big nerd lovefest we're having over ops up.
Right? And I think we'rebringing a lot of clarity to who
it's for, who it's not for. Thefact that it's criminally
underused, like, you should haveit. Seriously.
(34:05):
However, I need to know fromyou, are there any current
downsides or anywhere where yousee currently HubSpot is either
failing to deliver on itspromise or we're just not quite
there yet.
Chad Hohn (34:19):
Mhmm. I have one.
George B. Thomas (34:21):
Like a wish list. Is that what you're asking
on this one? Or just
Liz Moorhead (34:24):
That's the optimistic way of looking at it.
It also gives you like, hey,guys. We have a problem here.
Max Cohen (34:29):
Okay. Alright.
Liz Moorhead (34:29):
Yeah. Yeah.
Chad Hohn (34:31):
Like, for me, I mean, things that push me out of
workflows into externalautomation platforms is things
like being able to search forinformation either as the start
of a workflow to trigger it orin a workflow to search for
information because what you getright now is like the most
(34:51):
recently associated thingy orthe most recently updated
contact or the first createdwhatever. Right? You get that.
You get one thing with its oneset of properties. But what if I
wanted to grab the mostrecently, you know, the most
recently updated meeting andthen all of its contacts and
(35:14):
then send an email to everysingle one of the contacts.
Well, you need what's called aloop or a for loop or in
programming. And basically,like, this would be, like,
iterating through, like, anarray, in programming world.
Right? And so, like, basically,an array, all it is is, like,
here's my contact, except thisis one thingy where I have 10
(35:36):
contacts in the thingy, and Ijust loop through all 10 of them
until I run out. Right?
George B. Thomas (35:41):
We love
Chad Hohn (35:41):
That's what you would need to be able to do in a
HubSpot workflow. Otherwise,it's gonna push you into other
systems like make.com or Zapieror trade.io or something that
can support looping of data.
George B. Thomas (35:56):
Do do you do you ever see that do you think
that's a thing that HubSpotmight be paying attention to or
not paying attention to at all?
Chad Hohn (36:05):
I think that it hasn't been super, super high on
their priority list. But it issomething that they know that
they're lacking. Like, I'vespoken with people in, like,
workflows and ops land before,and they know that they need
some of that. But I don't thinkthat particular thing is super
(36:27):
high on the priority listbecause I think a lot of people,
even the nerds, would unlessthey're particularly familiar
with how to write code, wouldreally dive into that. Right?
Or at least how code works.Like, I'm I am no developer.
Right? But I understand code, ifthat makes sense. And so You're
developer.
(36:48):
No. I'm a wannabe developer,dude. Like, definitely a
wannabe. Yeah. Like, chat GBT, Ican get some stuff done, you
know.
George B. Thomas (36:55):
But I feel like I'm a wannabe developer. I
think you're more than a wannabedeveloper. Just but
Chad Hohn (37:01):
Maybe maybe entry level then if we're, you know,
if we're gonna be generous.
Max Cohen (37:04):
Hold on. This dude whipped out a Wi Fi analyzer
over at inbound when we werewalking around and telling me
about the mega
Liz Moorhead (37:10):
Are you for real?
Max Cohen (37:12):
And and yeah. Listen. This guy's saying
Chad Hohn (37:15):
you can't
Max Cohen (37:16):
this guy's saying I'm not a developer, but he's
definitely building apps in hisfree time. I guarantee it.
George B. Thomas (37:22):
So this is why I go back to the first thing
that we talked about. This iswhy I love Chad. This is why
Chad is on the show. Anybody whohas a Wi Fi detector at an event
and is getting that nerdy, I sayWell Yes,
Max Cohen (37:36):
please. Starlink in his backpack.
Chad Hohn (37:38):
Yeah. My wife likes to make fun of me for this one.
I got rejected from being ableto go to Disneyland 1 time
because I had an iFixit toolkitin my backpack, and they
wouldn't let me through becauseit had, like, pokey things.
Max Cohen (37:52):
Oh, jeez. Weird.
Liz Moorhead (37:53):
Also just reiterate once again his spooky
printer. I just love it so much.Yeah. I'm gonna put it in the
show notes because we've talkedabout it now in, like, three
different episodes, and thepeople deserve to see what is
happening.
Max Cohen (38:05):
Yeah. Can spooky printer get a Hub Heroes
character?
George B. Thomas (38:08):
Oh, that would be that would be funny.
Max Cohen (38:10):
Just like printer man.
George B. Thomas (38:12):
The Rock or printer man or something.
Chad Hohn (38:14):
Yeah. That'd be so good. Yeah.
Liz Moorhead (38:17):
I love that. Copy scan man. I love it.
George B. Thomas (38:20):
There you go.
Liz Moorhead (38:21):
What's your favorite feature, though? What
do we like? What makes us happy?What what sparks joy in ops hub?
Max Cohen (38:28):
All of all of the, well, besides I mean, besides,
the the scheduled workflowsthing, just the format data is
so sick. Right? Especially Imean, lately, I've been seeing
it a lot with, like, EventHappily or things that are
complicated when it comes tothings like, like, how companies
(38:50):
display, time in, like, emails.Right? So, like, we have oh, I
was working on this with, Annover there a while ago.
Yeah. Yeah. Yeah. Whereas, like,you know, HubSpot has this, you
know, fun thing on in terms of,like, the way they store, dates
and times in fields and stufflike that. And when you when you
(39:10):
start to think about, oh, ifI'm, like, sending out emails
or, like, displaying a timesomewhere, things get really
weird and freaky when it comesto things like time zones.
Right?
Chad Hohn (39:19):
Yeah. Freaky dinky.
Max Cohen (39:20):
Yeah. Especially when it's, like, the event stuff.
Right? And so, like, I love itbecause, you know, we can take
whatever time code that, like,HubSpot stores a time in. Right?
And then we're able to turn thatinto, you know, a like, reformat
it into, like, a different Thetime zone
Chad Hohn (39:38):
of vision.
Max Cohen (39:39):
Different time zone, different time format. Right?
Yeah. Which is really neat. Butthe reason I bring this one up
is because there's a reallyrecent update that actually, is
very, very exciting that I thinkI don't think this is this is
not necessarily an operationshub thing.
Right? But it it it plays reallywell into that. So I don't know
(40:00):
if any of you guys caught theupdate recently where marketing
emails can now leverage customproperties that aren't just
properties from your objects.Mhmm. Do you know what I'm
talking about?
Yeah. So for anyone who doesn'tknow this, this all goes back to
transactional email Oh, yeah. InHubSpot. Right? And so if you
(40:20):
guys know what transactionalemail is, transactional email is
when you wanna send an emailthat's not of a marketing
nature, but it's more of, like,a legal update, an account
update, a something like Like,
Chad Hohn (40:31):
they can't unsubscribe.
Max Cohen (40:33):
Yeah. You can't unsubscribe, and you can send it
to people who aren't subscribedto you. Right? And the thing is
is, like, legally, there's onlycertain types of emails you can
do that without having anyrepercussions. Right?
So in transactional email, andHubSpot has had this for a
while, they had this thingcalled the single send API. It
was one of the methods in whichyou could send a transactional
(40:53):
email. And what the single sendAPI was is basically you could
build an email in HubSpot, butsome outside system could tell
HubSpot to send said email. Butthe other really neat tricky
thing that it did is in thatsame request that your outside
system would send to HubSpot totrigger that email to be sent,
(41:15):
it could also pass through somekey value pairs of like
properties and values that wouldgive
Chad Hohn (41:23):
you some non HubSpot data. Yep. Yeah. Non HubSpot
data from an external source.
Max Cohen (41:28):
Yep. So like let's pretend you had data that you
didn't wanna store as HubSpotproperties. Right? Like, maybe
it was something more sensitivelike a receipt, or, like, some
kind of a sensitive accountnumber or something like that.
Right?
Especially before they havesensitive data, whatnot.
Exactly. Yes. Yes. But eventhough with sensitive data, if
(41:48):
you're not gonna use that datain HubSpot, why store it
Chad Hohn (41:51):
there? There.
Max Cohen (41:52):
Right? And so the your outside system, maybe it's
your app, maybe it's your POSsystem, maybe it's your
whatever, could use this API tobasically say, hey, HubSpot.
Send this specific email thatyou have stored inside you to
this specific email address. Oh,and, also, here's a bunch of
properties I want you to dumpinto the email. Right?
And the way that you would dothis, you do is you'd write
(42:15):
double bracket custom dot nameof whatever the property is that
the API would send over. Andjust like a personalization
token from a property inHubSpot, it would change those
values. Now Marketing Hubrecently oh, recently. I don't
know. Maybe it was a year ago,did single send API for
(42:35):
marketing emails, which isreally, really big.
But now what you can do is youcan still do that same, like,
custom dot name of propertything, but you can use those in
workflows and suck data out ofsomething like a format data
action to then dump into anemail. So here's the roundabout
(42:58):
example I'm giving. Right? Let'suse the example of, like, okay,
when we send out our emails topeople, we wanna make sure we
tell them the time of the eventin whatever their time zone is.
Right?
Whatever. So what you can do,you what would you you would
usually have to do is, like,you'd have to take the date time
(43:18):
that it's stored in, and thenyou'd have to build a separate,
like, single line text fieldproperty to hold whatever the
converted, like, time format,like, end result would be.
Right? And then what you'd haveto do is you'd have to format
data, stuff it into this otheraction, and then use that or
there's not an action, thisother field, and then use that
(43:39):
field in an email. Whereas nowyou can just have these custom,
like, properties that don'texist in HubSpot, like, as a
field or anything, And it canliterally use actions from,
like, format data workflowactions or custom coded workflow
actions, both operations hubthing, and inject those values
into emails that the workflow issending.
(43:59):
Right? So you eliminate allthese other steps of having to,
like, unnecessarily store thisdata, and that gets especially
tricky if I wanna, like,reformat the data into four or
five different time zones.Right? Because then I'm making
four or five differentproperties and then four or five
different emails that have thedifferent properties in it. And
that's like asinine, Whereas Icould just literally just do it
within actions inside of HubSpotor in a workflow and just shove
(44:22):
it into these custom fields.
It's so sick.
George B. Thomas (44:24):
So this is an interesting, thing because I
bumped into the thing thatyou're talking about earlier
this morning, and I hadn't seenit before. Like, I was I was in
marketing email, and I was inthe actions dropdown, which, you
know, usually you see, like,convert to regular email,
convert to automated email.Copy. Now now I yeah. Yeah.
(44:46):
Yeah. Exactly. Now I happen tobe testing the new, by the way,
email responsive design beta.
Chad Hohn (44:54):
Oh, yeah. Yeah. Yeah.
George B. Thomas (44:55):
Okay. But when I I was like, I need to check
this out because now I can doresponsive emails based on
mobile or desktop. Holy crap.That means a lot, and it's
probably a whole anotherepisode. But in a drop down,
it's there's literally nowconvert to single send API Yep.
Yep. Instead of just convert toautomated email or convert to
(45:16):
regular email. So it'sinteresting that to me, that's a
sign of what you guys aretalking about on the nerdy side
is coming mainstream to an emailtool called HubSpot.
Chad Hohn (45:28):
Right.
George B. Thomas (45:29):
Like, now or in the very near future.
Chad Hohn (45:30):
Yeah. Well, because what was always traditionally
difficult, like Max was talkingabout, is even if you have
Opshub, formatting that datetime to the prospect or the
attendees time zone is difficultbecause you need to know where
they're from. Right? And ifthat's unknown, you need to set
up some, like, default logic tosay, this is the time that it's
(45:53):
in if we don't know your timezone and to format the text of
the email differently. So,anyway, all that to say, yeah,
it is it's super, super helpfulto be able to handle any kind of
stuff like that.
Like, if you wanna make your ownreminder emails in HubSpot,
rather than just using HubSpot'smeeting reminder emails, which
are pretty limited, They'vethey've gotten way better,
(46:13):
actually. I don't know if youguys know. You can go customize
those and include, like, a Zoommeeting link in them now. If you
go out there, it's a meetinglocation. And then you know?
So those never used to becustomizable. They were just
what they were, and that was it.Right?
Liz Moorhead (46:27):
Good spot. Okay, nerds. Nerds.
George B. Thomas (46:29):
Yeah.
Liz Moorhead (46:30):
Alright. Time to land the plane.
Chad Hohn (46:32):
Yeah. George I can keep going with this for a long
time. I know.
Liz Moorhead (46:37):
I had no idea. I I too have been a champion of
webhooks for all time. I'veloved them forever. Big fan.
Chad Hohn (46:45):
I'm sure
Max Cohen (46:45):
you have. Yeah. I mean
Liz Moorhead (46:46):
I think yep. But the and the American Panda
Institute. Absolutely.
Chad Hohn (46:50):
Since we're laying on
Max Cohen (46:50):
your plane Wi Fi? Yeah. Dude, how's your Wi Fi
right now? How's your
Chad Hohn (46:53):
Wi Fi? Good. Well, I I just upgraded to symmetrical
two gigabit. Yeah.
Max Cohen (46:58):
Me too, dude. Me too.
Liz Moorhead (47:00):
Oh my god. So George, try. Hi.
Max Cohen (47:03):
What is this guy talking about?
George B. Thomas (47:05):
You know do you know what I love? Question
for you. Yeah. Yeah.
Chad Hohn (47:07):
Yeah. Yeah.
Max Cohen (47:08):
Yeah. Yeah. Did you What do you love? Also upgrade
to to isometric two way gigabitor whatever? That's my question.
Chad Hohn (47:14):
Sorry. I'm sorry. Miss
Max Cohen (47:16):
oh. Larry miss miss.
George B. Thomas (47:18):
I I have not upgraded to any
Max Cohen (47:21):
Symmetrical two gigabit. Symmetrical,
George B. Thomas (47:26):
pseudo cubicle Wi Fi.
Chad Hohn (47:28):
2.5 gig hardline
Max Cohen (47:30):
Yeah. In the computer. What's Liz's actual
question?
Liz Moorhead (47:34):
George, speaking of which, so glad you brought
that up.
George B. Thomas (47:38):
Yeah.
Liz Moorhead (47:39):
Alright, guys. George, I actually want you to
land the plane and bring us homewith one question. Because we
have talked a lot today aboutwho this is for, who this isn't
for. The fact that people shouldhave it, but there are use cases
where it's like, hey. Maybe thisisn't the right time.
So I'd love for you to speakdirectly to our audience. Those
where operations is either topof mind or it should be. What is
(48:00):
the one thing you want themwalking away from this episode
with?
George B. Thomas (48:03):
Yeah. No amount of money should stop you
from efficiency. Like, it it'sfunny because I I go back to
where we talked in this thisepisode about, like, if you can
afford it. Mhmm. Sometimesthere's things in life where
it's like you can't not affordit.
(48:24):
Right? And I think operationsquickly falls into one of those.
It's funny. I was doing thesuper admin training today on
data hygiene, And we started totalk about the mathematics of
dirty data when it comes to asales team and, like, the
average sales rep making 60,000a year. And if they spend 10% of
their day in they're dealingwith dirty data, that's, you
know, 6,000 and times 10 repsand all of a sudden now two
(48:49):
things are true.
One, Operations Hub doesn't lookthat expensive, and also Breeze
credits don't look thatexpensive when you're talking
about making sure that you haveclean data and an efficient
system. Right. So so if youstart to think about that, no
amount of money should stop youfrom creating an efficient
(49:09):
system inside of HubSpot. That'swhat I would hope that you would
take away. And, also, the secondpiece of that is you don't have
to be a nerd to get immediatebenefit out of it.
Mhmm. But Yeah. It may lean youinto becoming or wanting to
bring on a nerd to help you geteven more out of it.
Liz Moorhead (49:32):
Chad, any final words for our for our beautiful
listeners at home? Do you or dowe wanna scan printer copy scan
man to see how he's doing?
Chad Hohn (49:40):
Should we
Max Cohen (49:42):
I'm doing great. I'm a printer.
Liz Moorhead (49:44):
Beep, boop, boop.
Chad Hohn (49:45):
Sorry. I I was moved for those listening, I was
moving my mic over to the glowyprinter.
Max Cohen (49:49):
I wanna I wanna give a I wanna give a follow-up word
to any HubSpot reps listening tothis.
Liz Moorhead (49:54):
Uh-oh. Uh-oh.
George B. Thomas (49:55):
Should I stop it now?
Max Cohen (49:56):
No. Don't. Because they all need to hear it. Guys,
George B. Thomas (49:59):
when you when you I got the button ready.
Max Cohen (50:01):
Here's what you don't do. Right? When when when when a
customer asks, do you integratewith something? Or I need can it
integrate with my x y z? Theanswer is not, yeah, you just
need operations hub.
Chad Hohn (50:14):
Yeah. Not the answer. No. You don't even need that
Max Cohen (50:16):
at all. Hey. That is not the answer. Okay? So stop
doing that.
Stop doing that. Don't do that.
George B. Thomas (50:25):
Okay, hub heroes. We've reached the end of
another episode. Will Lord Lackcontinue to loom over the
community, or will we be able todefeat him in the next episode
of the hub heroes podcast? Makesure you tune in and find out in
the next episode. Make sure youhead over to the hubheroes.com
to get the latest episodes andbecome part of the League of
(50:48):
Heroes.
FYI, if you're part of theLeague of Heroes, you'll get the
show notes right in your inbox,and they come with some hidden
power up potential as well. Makesure you share this podcast with
a friend. Leave a review if youlike what you're listening to,
and use the hashtag, hashtag hubeuros podcast on any of the
socials and let us know whatstrategy conversation you'd like
(51:10):
to listen into next. Until nexttime, when we meet and combine
our forces, remember to be ahappy, helpful, humble human,
and, of course, always belooking for a way to be
someone's hero.
Do you live in a world filled with corporate data? Are
you plagued by siloeddepartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace Lord Lack? Lack of time,
lack of strategy, and lack ofthe most important and powerful
(00:24):
tool in your superhero toolbelt, knowledge.
Never fear, hub heroes. Getready to don your cape and mask,
move into action, and become thehub hero your organization
needs. Tune in each week to jointhe league of extraordinary
inbound heroes as we help youeducate, empower, and execute.
(00:50):
Hub heroes, it's time to uniteand activate your powers.
George B. Thomas (00:55):
Yeah. Activate those powers. And you know what?
I wanna talk about the leaguefor a second because I don't
know if anybody's been payingattention, Liz, but the league
has kind of changed a littlebit. And What bet?
I wanna just a little bit. Iwanna take a moment to address,
the fact of, one, Devin, we loveyou so much. We miss you, and we
(01:17):
hope that you are doing well andgetting better and working on
you. And, you have a goldenticket anytime you want to come
and do a Hub Heroes episodebecause the mad value that is in
your brain and you bring to thetable. But, obviously, we can't
just keep going and not say whywe're super excited, to also
(01:42):
make the change.
And that is the last coupleepisodes you've been on. We're
gonna make it official. We'regetting you cartooned. Hi, Chad.
Oh.
Oh, yes. We have Chad, is goingto be rolling with Liz, Max,
myself on the Hub Heroes podcastmoving forward. Let me let me
talk about, Chad. You might haveto find the air valve to, like,
(02:05):
you know, decompress, as as wego here. But let me talk about,
why we love chat.
Listen. I love to get HubSpotnerdy. I have for years. Like,
even back in the day when it wasMarcus Sheridan and myself, we
were doing the hub cast. It waslike, let's get nerdy.
I was the nerdy dude. I don'tfeel so nerdy when I'm hanging
(02:28):
out with Chad, and I love that.I love that he is the type of
guy that is, like, pushing me tobe better at HubSpot, pushing me
to be a little more, nerdierthan me and HubSpot, making me
wanna up my game. And and here'sthe thing. As soon as I
realized, this dude is supersmart.
This dude is challenging me. Ithought to myself, you know
(02:52):
what? Maybe he could challengethe rest of the community. Maybe
he could get the rest of the hubheroes to wanna learn more
impact. Like and so I'm like,man, I plus, let's let's just
say this.
Chad is an awesome guy. LikeThank you. We were hanging out
at inbound, and we've hung outin meetings. And he just has a
(03:15):
very similar happy, helpful,humble human heart that I have
been bringing to the table since02/2012. Anyway, Chad, we love
you.
I'm excited that you're here.I'm excited that you said yes to
being part of the shenanigans,
Max Cohen (03:34):
that Oh, I love shenanigans.
George B. Thomas (03:37):
I I hope that you're happy that you said yes.
Chad Hohn (03:40):
So, yeah, so happy to be here. I mean, you know, I
will second that, definitelymiss Devin. But, like, I got to
meet him for the first time inperson at inbound this year.
And, yeah, I just ran over andgave the dude a hug because he's
awesome. He's excited to see me.
I was excited to see him, youknow? So, but also, I'm just
(04:01):
really excited. You know, Imean, I've been in the live
audience most weeks for like thelast year. Right? And I just
like what you guys are talkingabout.
Yeah. I like what you guys areare talking about, and, you
know, it's, it's glad to be ableto contribute at least my
hypertechnical brand ofnerdiness and HubSpot specific
(04:23):
type, you know, love for theoperational side, the
implementational side of thingsin HubSpot, and I like to be
able to, you know, bring that tothe table. And I'm really,
really, really glad to be here.So thanks for having me on.
George B. Thomas (04:36):
Yeah. Of course. Excited about. And on
and on and on. I don't I mean, Idon't know when these episodes
ever end.
So, welcome to our Hub Heroversion of goodness. You you
could have inserted a differentword there, but go ahead, Liz.
Sorry.
Liz Moorhead (04:53):
No. It's okay. I just wanna say one of the things
I'm actually most excited aboutwith with Chad coming on is that
we've always had a veryinterdisciplinary approach to
the people who are part of thisshow. Right? You know, George,
you are you are deeply in thetactical and in the weeds, but
(05:13):
your superpowers begin withunderstanding the the humans.
Can you give me a good human?
George B. Thomas (05:20):
Well, yes. Yes. I I can say humans.
Liz Moorhead (05:25):
Right? Yeah. Oh, yeah. That was great. So we have
the human side of it, thestrategic, the mindsets.
We have Max who has been insideBig Orange Sprocket, has done a
lot of work with them, which isreally exciting. I come here not
only do I wrangle, but I'm herewith the content nerdery side of
things. So it's really neat, Ithink, particularly you know,
(05:46):
we've discussed over the pastfew episodes actually, over the
past, I would say, maybe eightepisodes. Guys, HubSpot is
getting way more complex. It'sway more technical.
The that means the decisionmaking around it that we need to
have is much more complex, whichactually leads us into today's
discussion, which I am veryexcited about. We are doing a
(06:07):
HubSpot operations hub deepdive, and we are doing this with
Chad. And we have talked aboutthe HubSpot operations hub
before, but it's also probablyone of the most criminally
underrated and under discussedhubs in the HubSpot ecosystem.
Because when we think aboutoperations within a business,
we're not immediately thinkingrevenue, glitz, glam. You know?
(06:29):
Like, that's not where you gotit's a spreadsheet. It's someone
telling me to do my job. But,like, if we think about it,
operations is how you takevisionary stuff that a CEO wants
to do, all the things that teamswant to be doing, and makes it
real. Right? Like, otherwise,it's just like wishing and
dreaming, and nothing isactually getting done, built,
(06:51):
executed, measured, managed.
It does not happen withoutoperations. Nothing gets done in
a company without operations.But, thankfully, Chad, light of
my life, you are here to savethe day. And I want to start
this conversation with a verysimple question. What do you see
folks still getting wrong aboutthe HubSpot operations hub in
terms of Mhmm.
What it is and who it's for?Because I still hear
Max Cohen (07:14):
Oh, yeah.
Liz Moorhead (07:14):
A lot of kinda, like, wishy washy ambiguity
around, like, what is I don'tpeople don't understand what
problems it's designed to solve.
Max Cohen (07:22):
Right.
Liz Moorhead (07:22):
So talk me through this.
Chad Hohn (07:23):
Yeah. Yeah. I mean, there's a lot of nice to haves
in it, to be honest. Like, so ifyou're at a place in your
business where you want some ofthe nice to haves, like the data
quality control center, which isjust, you know, orange sprocket
language for stuff thatautomates, like, trimming white
space from first and last names,capitalizing first and last
names, recommending edits onsome of the standard, like,
(07:47):
contact or company properties.That's just a really nice to
have.
Right? So if you're at a size oforganization where, you know,
you want clean emails to go out,like, I mean, you know, like,
hey, the first name should becapitalized. So and it looks so
it looks right. There shouldn'tbe a last name in the first name
when I'm sending a marketingemail. Boom.
(08:07):
OpsHub takes care of that foryou. You're good to go. Like you
just turn on seven automationsthat are pre baked in there and
it's done. And it just does itall for you just like that.
Right.
And then,
George B. Thomas (08:18):
like I love that work, by the way. Like
Yeah. Because here's and then Iwant you to jump back in. But
one of the things that I wannathrow in here is I I feel like
there's this thought thatoperations hub is for the nerds
Mhmm. And that it's difficult.
Right. And and the more you lookat it, that's kind of a no and a
(08:41):
yes at the same time.
Chad Hohn (08:43):
Is it Right?
Max Cohen (08:43):
Yeah. But but some
George B. Thomas (08:44):
of the things that you just mentioned, no
nerds needed. No nerds needed.If you can click a mouse seven
times, your data will lookbetter. Yeah. And you will not
have those.
Oh, God. Did that just happen?Moments when you're
communicating with prospects,leads, and customers. Alright.
Max Cohen (09:02):
Go
Chad Hohn (09:02):
ahead, Chad. Sorry. Yeah. Yeah. Yeah.
No. That's I mean, that'sexactly right. Like, it's it's
the thing, and that's one of thethings that I think people get
wrong about it is, like, do Ihave to have a hyper nerd to use
it? Well, no. But, like, if youcan follow simple business logic
of a workflow then you can domore with that workflow with
operations hub with dataformatting or with you know
(09:24):
other things you also get likemore calculated property fields
and things like that that's alsohelpful if you're leveraging
those and yeah.
I mean, I I would say, like,it's really just designed to
make your data better and giveyou tools to, like, truly allow
you to supercharge your data ifyou know how to use those, if
(09:46):
you have some of those nerds onon hand.
George B. Thomas (09:48):
So can I ask you a question? Because, you
know, you're here.
Chad Hohn (09:53):
I mean, you're you're going to. So And
George B. Thomas (09:55):
I'm and I'm going to. Why why do why do
sometimes they make things seemmore difficult than they have
Max Cohen (10:04):
to be? Like, you know, normal human beings, when
we hear the word formula, we'relike,
George B. Thomas (10:11):
I don't even know what that is. And, like I'm
Liz Moorhead (10:14):
not here to do math. I'm not here to like Mhmm.
George B. Thomas (10:16):
Bracket, exclamation mark, a bracket
bracket. Like, is that, like, doI need to know that? Is it a
good to know that? If I do needto know that, is there a cheat
sheet? Chad, please tell methere's a cheat sheet for the
users.
Chad Hohn (10:30):
Yeah. I mean, honestly, you know, good old,
mister hub helper Harry isreally great at giving you a lot
of like how would I do customformulas right and really I
think I actually use improperterminology because I believe by
design HubSpot has named itcalculated fields, and data
formatting actions in workflowsso it's like a lot less nerd
(10:54):
blaster than I communicated it.Right? That's just how I know it
because I know behind the sceneswhat it's doing is it's
performing transformations onyour data. Right?
So, anyway, all that to say,like, yeah, HubSpot's great. I
mean but HubSpot's done a reallygood job of the standard UI and,
(11:18):
giving you the ability to dosimple step by step things so
that it just gives you thenecessary fields to perform math
operations or to add two thingstogether or to strip data or
whatever just by picking a dropdown, putting the field in that
you want to do some sort ofmanipulation on, and then saying
what you want to do to thatfield if you're not comfortable
(11:40):
using the custom section. Now Ijust always go straight to Mr.
Custom and just plug awaybecause, you know, I like to do
really, really fancy things,like, with my string values, you
know, with, like, the ability tocreate, like, a link a hyperlink
to something. And if thenecessary information for the
link is not there, I like totell the end user that this has
(12:04):
not yet synced from the externalsystem.
But if the ID that is part ofthat URL is there, then it shows
the URL. Right? That way, forthe human using the system that
you're trying to put a link inthere for, they get a nice
experience like, oh, it hasn'tcome over from that other system
yet. Or I can click on it and ittakes me into, say, QuickBooks
online or whatever. Right?
(12:24):
So that's why I like the custom.Right? Because I can do things
that I can kind of, like, planahead for for the person on the
other side of the screen.
George B. Thomas (12:33):
Okay. So I wanna jump in there because I
think you mentioned two things.And and first of all, the fact
that you jump right into thecustom code, does not surprise
me because it sounds like you'revery much a card carrying member
of the Nerd Blaster twothousand, that you kinda gave us
a little bit ago. Yeah.
Max Cohen (12:51):
For sure.
George B. Thomas (12:51):
But but but here's the thing. You mentioned
experience
Max Cohen (12:56):
Mhmm.
George B. Thomas (12:56):
And you mentioned I think ahead. Mhmm.
Chad Hohn (12:59):
Can
George B. Thomas (12:59):
you just dive into how important especially
with Operations Hub? And then Iswear, Liz, I'm done asking
questions, and you can continueto roll. But can you can you
tell me, like, how important thethinking ahead with Operations
Hub and the building anexperience is Yeah. In your
mind.
Chad Hohn (13:19):
Yeah. So two really, really, really important things
there. When I am adding a newshiny button to the system ever,
And I just consider a shinybutton a feature, some sort of
functionality for the end userto accomplish a goal. And that
could be to send an email tosomebody. That could be to
(13:40):
create a deal and other externalthings with automation, like,
automagically, you know, behindthe scenes, it's gonna make some
external assets when you do thisthing and then create a deal
afterwards so that everything'sproperly linked together, you
know, anything like that.
There's two things that you needto really think about and that's
that's exactly what you said butwhere my brain goes is reporting
(14:03):
if I cannot report on it becauseI haven't logged the information
in the system that I need tothen how can we even measure
whether or not the shiny buttonI just created is valuable or
not? Right? Mhmm. I mean,sometimes you just need it to be
a means to an end to accomplisha goal, but reporting has to be
(14:24):
in your mind when you'rebuilding something in the
system. And then I have to sitthere and think like, well, I'm
the guy who built the thing, andso I know every lever switch nut
bolt widget in the thing.
Right? I'm I'm intimatelyfamiliar with what's happening.
But any other human who comesalong has no clue how it's
(14:45):
built, what other systems it'stalking to, if any, and where
that data even comes from or howit got there in the first place.
And they probably don't evenknow that you can hover over the
property, hit the detailsbutton, and look at the property
history. Right?
I mean, you have to think, like,if I'm gonna get a new hire in
here, I need that person to justreally simply be able to see the
(15:06):
UI and then, like, the thing todo what I need them to,
basically. Right? And so if youcan give them real time feedback
on whether or not the link thatthey're gonna click is just
basically gonna break. So, youknow, you don't wanna put it
there or it's there if it's ableto work. Right?
That kind of a thing. Right? Ithink that's extra helpful when
(15:27):
thinking about the person whohas to do the job.
Liz Moorhead (15:29):
So speaking about the people who actually have to
do the job, this is really Iwhat I wanna get into because I
think Mhmm. When we talk aboutthe the problems that HubSpot
operations hub is designed tosolve, like, that's pretty clear
to me. But when I think aboutthe other hubs in the ecosystem,
marketing is for marketers,sales is for sales. When we
think about operations hub, Iget a little bit, like, fuzzy
(15:50):
wuzzy around the edges of whoit's actually for and who it's
not for, or when do you need itand when do you not need it.
Chad Hohn (15:59):
Mhmm.
Liz Moorhead (16:00):
So I'd love to get some thoughts around that for
you.
Chad Hohn (16:03):
Yeah. Yeah. I mean, for my opinion in it is, like,
if you can have it, then youshould probably get it. But, I
mean, that's just me because,like, I'm gonna use it. Right?
And
Max Cohen (16:13):
I agree.
Chad Hohn (16:14):
Yeah. If you can swing it, then just get it. So
you're not gonna be limited andhave to put in act job
workarounds because you can'tuse one of those features, if
that makes sense.
George B. Thomas (16:27):
And when you say
Max Cohen (16:28):
If you can if you can afford it, you should onboard
it.
George B. Thomas (16:30):
That that's what that was gonna be my
question. When you say if youcan swing it, you're talking
about it from a budgetarystandpoint. Yeah.
Chad Hohn (16:37):
From a budgetary standpoint. Right. Even if you
don't fully know how to use itjust yet, you will learn,
especially if you're an adminor, you know, if you're a
HubSpot admin type persona. AndI think the the who is for is
truly everybody. Like, literallyeveryone.
I mean, if you're working out ofMarketing Hub and Marketing Hub
(17:01):
through marketers. Right. Youknow? Well actually operations
hub is going to help you makebetter personalized emails
because you can transform andformat data better before you
feed it to your customer right Imean it's going to allow you to
I mean if you're getting fancyquery external systems prior to
sending an email and retrievedata from your billing segment
(17:25):
you know if you're not usingHubSpot payments or whatever
like you can actually use thewebhook functionality You can
use the the format datafunctionality. You can use, the
custom coded actionfunctionality if you want to
dive even that deep.
But it's truly for all hubs.Like and I think one of the
things that I really latched onto when a couple years ago,
(17:46):
George did the super admin bootcamp and I was, you know, a part
of it, for HubSpot, was thatit's, you know, one tool, no
hubs. I mean, it's truly onetool, and you don't wanna think
about it in like, yeah. The hubsare, like, a way to talk about
the feature sets and sell it.But, like, it all works
(18:07):
together.
That's why they call the darnthing a customer platform.
Right? I mean, that's whatthey're going for.
George B. Thomas (18:12):
So here's a question for you, Max. You too,
Chad. Because, again, you'respeaking my language of, like,
hashtag no hubs.
Chad Hohn (18:21):
Mhmm.
George B. Thomas (18:22):
Especially with operations hub, do you feel
it's more layers, less hub?
Chad Hohn (18:28):
Yeah. It's another layer another layer
functionality on top for sure.It just basically for me, it
supercharges the functionalityof all other hubs.
Max Cohen (18:36):
I agree with that. It is one of those things where
it's very while it is its ownhub, it is hub agnostic in the
way that it can have an impact.Right. I think the thing and I
forget I don't know what theoriginal question was because I
just came I just came from thebus stop.
George B. Thomas (18:52):
Yeah. So the original question was, like,
when do you need HubSpotoperations? Hub, like, when when
do you not need it? When do youneed it was the original
question.
Max Cohen (19:01):
Yeah. Absolutely. So if you're a HubSpot admin and
you get in Slacks every singleday saying, hey. Could you build
a report that does this? Hey.
Can you build a report that doesthis? Can you build a report
that does this? Yeah. I think,like, the most basic amazing use
of of datasets is not all thecool things you can do with,
like, the, you know, customformulas and, like, all this
crazy stuff. The best thing youcan do with it right off the bat
(19:24):
is use it to enable those aroundyou to be able to be to make
reporting more accessible tothem.
Right? Like, think about ascenario where you've got
multiple teams inside ofHubSpot. Right? Well, if you
haven't done a good job atmanaging things, you know,
there's probably a really,really good chance that there's
a billion properties across alldifferent records that are
(19:44):
relevant to some people and notrelevant to others. Right?
There's a million differentnuances in the data on how
things are labeled and howthey're associated and what
stages mean what and whatbusiness units belong to what
records and all these differentthings. Right? And when you
start to have a lot of teamsdoing a lot of different shit in
HubSpot, that starts it makes itthat much tougher for everyone
(20:08):
else to build reports becausethey can't make sense to any of
the data that's in there. Right?What properties am I supposed to
use?
What's all the nuances aroundthe way I should be filtering
the data? So I'm only gettingstuff that's, you know, relevant
to me. Right? You know, and thecoolest part about datasets is
that instead of just being like,don't worry. I'll build the
(20:29):
reports because I understand thenuances of all the data, and I
know all the differentproperties that you use and
this, that, and the other thing.
Right? You can literally make itso when you're exactly. You're
the bottleneck. Right? You canyou can literally make it so
that, like, people, when they goand build reports, they have
their own dataset they can workout of that's going to pre
filter the data.
Right? So they don't have toworry about filtering because no
(20:50):
one's just gonna understand thatright off the bat. Right? Yeah.
And you can only give themaccess to the properties that
are actually relevant to them.
So everything they see in thatleft hand side is stuff that
makes sense. Right? And yeah.And, like, it it just makes
reporting so much moreaccessible to people around the
organization. You can enablethem to do reporting on their
own because you're giving themonly the properties that they
(21:11):
need, only the data that theyneed.
You're filtering it
in the right way. And they don't have to think, what's
a primary versus a secondarydata source? What's a like, when
should I be filtering on createdate?
Like, you know, you could just build a forum, right,
and make it easy. And then soeveryone can go in there and
access their data and buildreports. So Yeah. I think that's
one of the like, if you're thatsorry. Roundabout way of saying,
(21:32):
like, if you're the admin that'sconstantly getting, like, you
can't get through your daybecause people keep asking you
how to build a report on x y z,bro, get yourself some datasets
immediately.
George B. Thomas (21:42):
So so, Chad, I I know I might get in trouble
with Liz because, you know
Max Cohen (21:46):
Oh, shit.
George B. Thomas (21:46):
There's questions that we wanna make
sure we get through in theamount of time. But I saw you
smiling, and and I behind thescenes, I know that you're a
datasets Oh, well nerd.
Max Cohen (21:57):
So Oh, yeah.
George B. Thomas (21:57):
So I'm giving you permission, to take a couple
minutes to dive into the reallydeep end of where your brain
goes and why you were smilingwhen Max was talking about
datasets.
Chad Hohn (22:08):
Yeah. Well, I mean, the first thing off the hop is
that at inbound this year, and Ithink I mentioned it before, but
they brought it down to ops hubpro. So what used to be base
price $2,800 a month add on isnow in Ops Pro for $800 a month.
So you literally just saved $2to have this now accessible
(22:30):
feature that is fullycustomizable datasets. Right?
Wow. And, like, what is adataset? Well, a dataset is, you
know, for those who aren't superfamiliar with it, who maybe
haven't bought Ops Pro becausedo I need it? I don't know.
Right?
Well, a dataset is the abilityto configure properties that you
(22:52):
would like somebody to use andfilters for that data only in
that dataset. So you can createa dataset that's designed for
revenue reporting and a datasetthat's designed for lead source
tracking. And your teams thencan use that information
accordingly. And if they need anew property, they have to reach
(23:15):
out to you so you can add a newproperty to the dataset if
they're, like, missing somethingthat they want. But that's a
whole lot easier than, like,having to build every single
report.
And I've seen people with theirportals, like, people completely
locked down their portalsbecause their team can't figure
out their, like, no joke, like,multiple thousand deal
(23:36):
properties, multiple thousanddeal properties that people have
had because they're trying totrack so many data points. And
so they lock everybody outbecause even though they may
have an enterprise portal, theyhaven't taken the time to
segment the streams of data toempower those end users to take
a stab at reporting and reachout to you with questions if
(23:58):
they have them. Right? Datasetsallows you to empower your team
to be able to answer thesequestions for themselves because
you never ever wanna be thebottleneck. Even working at a
solutions agency, like a partneragency, I never worry about
working myself out of a jobwhere somebody's gonna need me
because there's always more Ican teach them, and then there's
(24:19):
always more I can train them onhow to do and empower them to be
able to manage and handle theirown portal.
But then we get to focus on, youknow, more of the cool stuff.
Right? It's Yeah. My thought.
George B. Thomas (24:30):
I I I love how you just went about that because
I think one and then, Liz, Ipromise I'll be quiet, and you
can go with the next question.One, it's like, a, do this to
disable any chaos that may occurin your HubSpot portal based on
x y z data reporting aboutthings. The other thing is Max
(24:52):
was waxing poetic on a very whatfelt like complex thing.
Max Cohen (24:57):
Mhmm.
George B. Thomas (24:57):
And then in your response was like, but you
can simplify said complex thingso that Yep. And here's the
thing. When you don't have chaosand you simplify the complex,
guess what you get? Buy in.Yeah.
And buy in is what everybody'slooking for as far as
Chad Hohn (25:14):
%.
George B. Thomas (25:15):
People in your organization and the way that
you use this. Alright. So I'mactually gonna jump in, and I'm
gonna ask the next question sowe can keep moving forward.
Like, over the last year, let'ssay, what are the, biggest
improvements? What are what aresome of the biggest improvements
you've seen in the last yearfeature wise, and usability wise
(25:39):
around Operations Hub?
Max Cohen (25:41):
Oh, dude. Scheduled workflows. I know that wasn't in
the last year, but I know itwas.
Chad Hohn (25:45):
It's amazing. That's amazing. Being able to run
something once a day that allthe deals that meet the
criteria, all the contacts yeah.That's that's operationally
amazing.
Max Cohen (25:54):
That alone makes Operations Hub Pro worth it, in
my personal opinion.
Chad Hohn (25:58):
Oh, what I mean, I've loved the webhooks in general. I
mean, that's also far beforethis year, but being able to
utilize webhooks if you don'tknow what they are, just ask.
Liz Moorhead (26:08):
Yeah. Because that's what I was gonna ask
because I'm I I like I gotta behonest. I've been on multiple
episodes with you jokers, and Ilove you all so much. And you're
like, webhooks, webhooks. I'mlike, yes.
I know what web and hooks are.So for the five year olds of the
audience, what is that?
Max Cohen (26:22):
Oh, wait. I have a good good I have a good analogy.
Right? Okay. Yeah.
Oh, no. And then, Chad, you cangive your First
George B. Thomas (26:28):
of all, is it is your analogy g rated?
Max Cohen (26:30):
Oh, yeah. No. Totally.
George B. Thomas (26:31):
Okay. Okay.
Max Cohen (26:32):
I can make it r rated if you want. No. No. No.
Liz Moorhead (26:34):
No. Said, yeah. No. Totally. He said, yeah.
You can
Max Cohen (26:36):
make it. That is
Liz Moorhead (26:37):
not an answer.
Max Cohen (26:38):
I could make it n c 17.
Liz Moorhead (26:40):
No. With the producer. Listen closely.
Max Cohen (26:43):
So it's like attention. So, Liz, so there
sometimes it's it's easier tounderstand, when you also, like,
compare to, like, what, like, anAPI is. Right? So, like, when
you're thinking about how, like,softwares connect to each other
well, I'm a tell you. Right?
Wait. We use one one nerd wordto to explain another nerd word.
George B. Thomas (27:03):
But I'll sit down and wait for the API.
Liz Moorhead (27:05):
Is at least I at least know what an API is. I
know.
Max Cohen (27:07):
Okay. Alright. Alright. So so you've got an
API. Right?
An API is something that a aprogram makes available for
other programs to go and Yes.
Liz Moorhead (27:15):
The American Panda Institute.
Max Cohen (27:17):
Yes. Correct. Yep. The American Panion Institute.
Right?
So, think of, like, using an APIto, like, get data from another
system. Like, you have to make arequest where you have to go,
hey. Is something happening? Andthen when you when it comes
back, like, you know whether ornot it did. So a good example of
it like, an API request wouldbe, let's say I was having a
(27:39):
party.
And, Liz, stop stop laughing andlistening to me. Yeah. I'm
laughing. Like, oh, because ofwhat Chad's doing. So think of
it as like a party.
So, like, an example of an APIwould be, you have to call me
every ten minutes and ask ifyou're invited to the party.
Right. Right? And so if youwanna know if you're invited to
(28:00):
the party, well, you're gonnahave to ask again in ten
minutes.
George B. Thomas (28:03):
Okay.
Max Cohen (28:03):
So
if you wanna know, you're gonna have to keep asking
me. Like, Max, am I invited tothe party yet? No. Max, am I
invited to the party yet? No.
Max, am I invited to the partyyet? No. That's like an API
call. Right? Where, like, yourequest information, you get
back a response.
Right?
Chad Hohn (28:18):
Mhmm.
Max Cohen (28:18):
A webhook sorry. A webhook would be, what if you
didn't have to ask for it? Whatif it could just tell you when
you were invited? Right? So,like, a webhook will basically,
you know, shoot data out toanother system.
Right? And the way they kind ofexplain it and I'm not, like, a
developer. Right? So I might bespeaking bullshit here in chat
and catch me. The way, like,apps use webhooks is they, like,
(28:40):
subscribe to webhooks.
Right? So, like, when you useHubSpot's webhooks API, right,
you're basically subscribing tolisten to things happening.
Right? So, like, you could say,HubSpot, tell me every time a
contact changes a certainproperty, or tell me every time
a deal gets created, or tell meevery time a company record gets
created. Right?
Instead of yep. Alright. Insteadof asking HubSpot every single
(29:03):
time, hey. Are there any morecompanies that got created? Or
Or I'll check-in 10.
Hey. Are there any morecompanies created? It's more so
HubSpot telling you. So HubSpotsending you a webhook when
something happens versus youhaving to reach out and grab
information. So in in inworkflows, it allows you to I I
think they call it send awebhook or trigger a webhook.
I can't remember.
Chad Hohn (29:22):
Send a webhook or you can make get requests as well.
So you can retrieve data and youcan send data.
Max Cohen (29:28):
Yep. So basically, what it allows you to do is,
like, let's say you've got abunch of data in HubSpot. Right?
And you wanna send that data outto some other system. Right?
You can fire it off via webhookin a workflow. And so what's
really neat about that versusHubSpot's API, when you
subscribe to webhooks inHubSpot, if you're some other
(29:48):
app and you wanna, like, listenfor certain things to happen.
Tell me every time a contactgets created. Tell me every time
a deal gets created. Tell meevery time a contact property
changes.
Right? There's only certaintypes of events you can listen
to happen. Right? It's like,most of the time Chad, correct
me if I'm wrong. It's likecreate, delete, and, and
property change for most
Chad Hohn (30:09):
of the time. It's called CRUD operations. So
create, read, update, delete.And in HubSpot, you also get
merge, which is very helpful.
Max Cohen (30:17):
So it can listen for these, like, certain very
specific things to happen torecords. The cool thing about
being able to trigger thatthrough a workflow is in
HubSpot, you can build aworkflow that triggers off of
freaking anything happening.Right? Any sort of unique event
thing that took place, whateveryou can do to trigger a
(30:39):
workflow, you can then make itfire off a webhook somewhere.
Chad Hohn (30:42):
Mhmm.
Max Cohen (30:43):
Right? So it's it's like a more surgical way Mhmm.
Of of being able to listen towebhooks from HubSpot if you're
sending data into, like, adifferent system.
George B. Thomas (30:54):
Mhmm. So Did did
Max Cohen (30:54):
I do an okay job at explaining that for? Yeah.
Chad Hohn (30:56):
If you don't know that was really good. And I
think there's
Liz Moorhead (30:58):
I actually get it. Yes.
Max Cohen (31:00):
Yeah. Yes. Right.
Chad Hohn (31:01):
It's event based.
George B. Thomas (31:03):
I think it's My
Max Cohen (31:04):
only question
George B. Thomas (31:04):
my only question is, Max, am I invited
the party yet? Oh, I'll tell youwhat
Chad Hohn (31:08):
you are. Check-in ten minutes.
Max Cohen (31:10):
You're invited to the party, actually. No. I just
webhooked you. You're invited tothe party. Oh, okay.
Chad Hohn (31:13):
Okay. Yeah. That's awesome.
George B. Thomas (31:15):
And I learned what crud is. Yeah. So it's that
You thought right.
Chad Hohn (31:20):
There you go. Yeah. I think, it's like a push
notification on your phone. Justthink of it like that. Yep.
It's literally like, hi. Thisthing happened. There you go. It
happened right now.
Max Cohen (31:31):
That's actually a really good example. Instead of
you having to go check Facebook,Facebook is just, like, sending
you the information
Chad Hohn (31:37):
To bring it back to the platform. Even though the
algorithm.
Liz Moorhead (31:39):
So let me know if somebody in a Facebook group.
Right. Here we go.
Chad Hohn (31:44):
Yeah. Yeah. Yeah. So here's the other distinction.
And, Max, I don't know if you Idon't know if you know this yet,
buddy.
All right. Do you know did youknow that private app webhooks
now support every objectincluding custom objects
including okay you did good
Max Cohen (32:04):
but except for public apps
Chad Hohn (32:06):
Yeah. Except for well, Python public apps are
gonna get that.
Max Cohen (32:08):
They didn't get it yet.
Chad Hohn (32:10):
They didn't get it. Okay.
Max Cohen (32:10):
So this
Chad Hohn (32:11):
it's on the road map.
George B. Thomas (32:12):
If they
Max Cohen (32:12):
did, I
George B. Thomas (32:12):
would have been losing
Max Cohen (32:13):
my mind about it on LinkedIn.
Chad Hohn (32:14):
My understanding was that's coming. At least I heard
that could be a thing for sure.
Max Cohen (32:19):
Yeah. It's always gonna start in it's always gonna
start in private private apps.
Chad Hohn (32:23):
But, here's the other thing about a webhook and just
we can get off this topic afterthis, but like be like when a
private app in a HubSpot privateapp is like your ability to
create either an API connectionto your HubSpot or a webhook
subscription just to a HubSpotportal that gives you special
(32:44):
keys that you can you knowaccess that data with, it allows
you to be notified of whatobject ID and what thing
happened, okay? But with aHubSpot workflow webhook you can
create your own custom set ofinformation including and this
(33:06):
is one that actually gettingback to one of the biggest
improvements that I've seen inthe last year is the associated
data panel so like in a workflowyou could say I am on a deal but
I want to retrieve the mostrecently updated company from
this deal and grab someproperties from there and bring
it into this deal workflow,okay? So you get associated
(33:28):
object information in yourworkflow, and then you can
create a webhook payload frommultiple data sources and send
that off to provide an eventbased trigger to another system.
So that's particularly helpful.
Liz Moorhead (33:45):
I just have a cute collection of nerds here, and
you're all so happy, and thatmakes me happy. Yeah. But moving
on. Okay. I have to know,though.
I love this, like, big nerd lovefest we're having over ops up.
Right? And I think we'rebringing a lot of clarity to who
it's for, who it's not for. Thefact that it's criminally
underused, like, you should haveit. Seriously.
(34:05):
However, I need to know fromyou, are there any current
downsides or anywhere where yousee currently HubSpot is either
failing to deliver on itspromise or we're just not quite
there yet.
Chad Hohn (34:19):
Mhmm. I have one.
George B. Thomas (34:21):
Like a wish list. Is that what you're asking
on this one? Or just
Liz Moorhead (34:24):
That's the optimistic way of looking at it.
It also gives you like, hey,guys. We have a problem here.
Max Cohen (34:29):
Okay. Alright.
Liz Moorhead (34:29):
Yeah. Yeah.
Chad Hohn (34:31):
Like, for me, I mean, things that push me out of
workflows into externalautomation platforms is things
like being able to search forinformation either as the start
of a workflow to trigger it orin a workflow to search for
information because what you getright now is like the most
(34:51):
recently associated thingy orthe most recently updated
contact or the first createdwhatever. Right? You get that.
You get one thing with its oneset of properties. But what if I
wanted to grab the mostrecently, you know, the most
recently updated meeting andthen all of its contacts and
(35:14):
then send an email to everysingle one of the contacts.
Well, you need what's called aloop or a for loop or in
programming. And basically,like, this would be, like,
iterating through, like, anarray, in programming world.
Right? And so, like, basically,an array, all it is is, like,
here's my contact, except thisis one thingy where I have 10
(35:36):
contacts in the thingy, and Ijust loop through all 10 of them
until I run out. Right?
George B. Thomas (35:41):
We love
Chad Hohn (35:41):
That's what you would need to be able to do in a
HubSpot workflow. Otherwise,it's gonna push you into other
systems like make.com or Zapieror trade.io or something that
can support looping of data.
George B. Thomas (35:56):
Do do you do you ever see that do you think
that's a thing that HubSpotmight be paying attention to or
not paying attention to at all?
Chad Hohn (36:05):
I think that it hasn't been super, super high on
their priority list. But it issomething that they know that
they're lacking. Like, I'vespoken with people in, like,
workflows and ops land before,and they know that they need
some of that. But I don't thinkthat particular thing is super
(36:27):
high on the priority listbecause I think a lot of people,
even the nerds, would unlessthey're particularly familiar
with how to write code, wouldreally dive into that. Right?
Or at least how code works.Like, I'm I am no developer.
Right? But I understand code, ifthat makes sense. And so You're
developer.
(36:48):
No. I'm a wannabe developer,dude. Like, definitely a
wannabe. Yeah. Like, chat GBT, Ican get some stuff done, you
know.
George B. Thomas (36:55):
But I feel like I'm a wannabe developer. I
think you're more than a wannabedeveloper. Just but
Chad Hohn (37:01):
Maybe maybe entry level then if we're, you know,
if we're gonna be generous.
Max Cohen (37:04):
Hold on. This dude whipped out a Wi Fi analyzer
over at inbound when we werewalking around and telling me
about the mega
Liz Moorhead (37:10):
Are you for real?
Max Cohen (37:12):
And and yeah. Listen. This guy's saying
Chad Hohn (37:15):
you can't
Max Cohen (37:16):
this guy's saying I'm not a developer, but he's
definitely building apps in hisfree time. I guarantee it.
George B. Thomas (37:22):
So this is why I go back to the first thing
that we talked about. This iswhy I love Chad. This is why
Chad is on the show. Anybody whohas a Wi Fi detector at an event
and is getting that nerdy, I sayWell Yes,
Max Cohen (37:36):
please. Starlink in his backpack.
Chad Hohn (37:38):
Yeah. My wife likes to make fun of me for this one.
I got rejected from being ableto go to Disneyland 1 time
because I had an iFixit toolkitin my backpack, and they
wouldn't let me through becauseit had, like, pokey things.
Max Cohen (37:52):
Oh, jeez. Weird.
Liz Moorhead (37:53):
Also just reiterate once again his spooky
printer. I just love it so much.Yeah. I'm gonna put it in the
show notes because we've talkedabout it now in, like, three
different episodes, and thepeople deserve to see what is
happening.
Max Cohen (38:05):
Yeah. Can spooky printer get a Hub Heroes
character?
George B. Thomas (38:08):
Oh, that would be that would be funny.
Max Cohen (38:10):
Just like printer man.
George B. Thomas (38:12):
The Rock or printer man or something.
Chad Hohn (38:14):
Yeah. That'd be so good. Yeah.
Liz Moorhead (38:17):
I love that. Copy scan man. I love it.
George B. Thomas (38:20):
There you go.
Liz Moorhead (38:21):
What's your favorite feature, though? What
do we like? What makes us happy?What what sparks joy in ops hub?
Max Cohen (38:28):
All of all of the, well, besides I mean, besides,
the the scheduled workflowsthing, just the format data is
so sick. Right? Especially Imean, lately, I've been seeing
it a lot with, like, EventHappily or things that are
complicated when it comes tothings like, like, how companies
(38:50):
display, time in, like, emails.Right? So, like, we have oh, I
was working on this with, Annover there a while ago.
Yeah. Yeah. Yeah. Whereas, like,you know, HubSpot has this, you
know, fun thing on in terms of,like, the way they store, dates
and times in fields and stufflike that. And when you when you
(39:10):
start to think about, oh, ifI'm, like, sending out emails
or, like, displaying a timesomewhere, things get really
weird and freaky when it comesto things like time zones.
Right?
Chad Hohn (39:19):
Yeah. Freaky dinky.
Max Cohen (39:20):
Yeah. Especially when it's, like, the event stuff.
Right? And so, like, I love itbecause, you know, we can take
whatever time code that, like,HubSpot stores a time in. Right?
And then we're able to turn thatinto, you know, a like, reformat
it into, like, a different Thetime zone
Chad Hohn (39:38):
of vision.
Max Cohen (39:39):
Different time zone, different time format. Right?
Yeah. Which is really neat. Butthe reason I bring this one up
is because there's a reallyrecent update that actually, is
very, very exciting that I thinkI don't think this is this is
not necessarily an operationshub thing.
Right? But it it it plays reallywell into that. So I don't know
(40:00):
if any of you guys caught theupdate recently where marketing
emails can now leverage customproperties that aren't just
properties from your objects.Mhmm. Do you know what I'm
talking about?
Yeah. So for anyone who doesn'tknow this, this all goes back to
transactional email Oh, yeah. InHubSpot. Right? And so if you
(40:20):
guys know what transactionalemail is, transactional email is
when you wanna send an emailthat's not of a marketing
nature, but it's more of, like,a legal update, an account
update, a something like Like,
Chad Hohn (40:31):
they can't unsubscribe.
Max Cohen (40:33):
Yeah. You can't unsubscribe, and you can send it
to people who aren't subscribedto you. Right? And the thing is
is, like, legally, there's onlycertain types of emails you can
do that without having anyrepercussions. Right?
So in transactional email, andHubSpot has had this for a
while, they had this thingcalled the single send API. It
was one of the methods in whichyou could send a transactional
(40:53):
email. And what the single sendAPI was is basically you could
build an email in HubSpot, butsome outside system could tell
HubSpot to send said email. Butthe other really neat tricky
thing that it did is in thatsame request that your outside
system would send to HubSpot totrigger that email to be sent,
(41:15):
it could also pass through somekey value pairs of like
properties and values that wouldgive
Chad Hohn (41:23):
you some non HubSpot data. Yep. Yeah. Non HubSpot
data from an external source.
Max Cohen (41:28):
Yep. So like let's pretend you had data that you
didn't wanna store as HubSpotproperties. Right? Like, maybe
it was something more sensitivelike a receipt, or, like, some
kind of a sensitive accountnumber or something like that.
Right?
Especially before they havesensitive data, whatnot.
Exactly. Yes. Yes. But eventhough with sensitive data, if
(41:48):
you're not gonna use that datain HubSpot, why store it
Chad Hohn (41:51):
there? There.
Max Cohen (41:52):
Right? And so the your outside system, maybe it's
your app, maybe it's your POSsystem, maybe it's your
whatever, could use this API tobasically say, hey, HubSpot.
Send this specific email thatyou have stored inside you to
this specific email address. Oh,and, also, here's a bunch of
properties I want you to dumpinto the email. Right?
And the way that you would dothis, you do is you'd write
(42:15):
double bracket custom dot nameof whatever the property is that
the API would send over. Andjust like a personalization
token from a property inHubSpot, it would change those
values. Now Marketing Hubrecently oh, recently. I don't
know. Maybe it was a year ago,did single send API for
(42:35):
marketing emails, which isreally, really big.
But now what you can do is youcan still do that same, like,
custom dot name of propertything, but you can use those in
workflows and suck data out ofsomething like a format data
action to then dump into anemail. So here's the roundabout
(42:58):
example I'm giving. Right? Let'suse the example of, like, okay,
when we send out our emails topeople, we wanna make sure we
tell them the time of the eventin whatever their time zone is.
Right?
Whatever. So what you can do,you what would you you would
usually have to do is, like,you'd have to take the date time
(43:18):
that it's stored in, and thenyou'd have to build a separate,
like, single line text fieldproperty to hold whatever the
converted, like, time format,like, end result would be.
Right? And then what you'd haveto do is you'd have to format
data, stuff it into this otheraction, and then use that or
there's not an action, thisother field, and then use that
(43:39):
field in an email. Whereas nowyou can just have these custom,
like, properties that don'texist in HubSpot, like, as a
field or anything, And it canliterally use actions from,
like, format data workflowactions or custom coded workflow
actions, both operations hubthing, and inject those values
into emails that the workflow issending.
(43:59):
Right? So you eliminate allthese other steps of having to,
like, unnecessarily store thisdata, and that gets especially
tricky if I wanna, like,reformat the data into four or
five different time zones.Right? Because then I'm making
four or five differentproperties and then four or five
different emails that have thedifferent properties in it. And
that's like asinine, Whereas Icould just literally just do it
within actions inside of HubSpotor in a workflow and just shove
(44:22):
it into these custom fields.
It's so sick.
George B. Thomas (44:24):
So this is an interesting, thing because I
bumped into the thing thatyou're talking about earlier
this morning, and I hadn't seenit before. Like, I was I was in
marketing email, and I was inthe actions dropdown, which, you
know, usually you see, like,convert to regular email,
convert to automated email.Copy. Now now I yeah. Yeah.
(44:46):
Yeah. Exactly. Now I happen tobe testing the new, by the way,
email responsive design beta.
Chad Hohn (44:54):
Oh, yeah. Yeah. Yeah.
George B. Thomas (44:55):
Okay. But when I I was like, I need to check
this out because now I can doresponsive emails based on
mobile or desktop. Holy crap.That means a lot, and it's
probably a whole anotherepisode. But in a drop down,
it's there's literally nowconvert to single send API Yep.
Yep. Instead of just convert toautomated email or convert to
(45:16):
regular email. So it'sinteresting that to me, that's a
sign of what you guys aretalking about on the nerdy side
is coming mainstream to an emailtool called HubSpot.
Chad Hohn (45:28):
Right.
George B. Thomas (45:29):
Like, now or in the very near future.
Chad Hohn (45:30):
Yeah. Well, because what was always traditionally
difficult, like Max was talkingabout, is even if you have
Opshub, formatting that datetime to the prospect or the
attendees time zone is difficultbecause you need to know where
they're from. Right? And ifthat's unknown, you need to set
up some, like, default logic tosay, this is the time that it's
(45:53):
in if we don't know your timezone and to format the text of
the email differently. So,anyway, all that to say, yeah,
it is it's super, super helpfulto be able to handle any kind of
stuff like that.
Like, if you wanna make your ownreminder emails in HubSpot,
rather than just using HubSpot'smeeting reminder emails, which
are pretty limited, They'vethey've gotten way better,
(46:13):
actually. I don't know if youguys know. You can go customize
those and include, like, a Zoommeeting link in them now. If you
go out there, it's a meetinglocation. And then you know?
So those never used to becustomizable. They were just
what they were, and that was it.Right?
Liz Moorhead (46:27):
Good spot. Okay, nerds. Nerds.
George B. Thomas (46:29):
Yeah.
Liz Moorhead (46:30):
Alright. Time to land the plane.
Chad Hohn (46:32):
Yeah. George I can keep going with this for a long
time. I know.
Liz Moorhead (46:37):
I had no idea. I I too have been a champion of
webhooks for all time. I'veloved them forever. Big fan.
Chad Hohn (46:45):
I'm sure
Max Cohen (46:45):
you have. Yeah. I mean
Liz Moorhead (46:46):
I think yep. But the and the American Panda
Institute. Absolutely.
Chad Hohn (46:50):
Since we're laying on
Max Cohen (46:50):
your plane Wi Fi? Yeah. Dude, how's your Wi Fi
right now? How's your
Chad Hohn (46:53):
Wi Fi? Good. Well, I I just upgraded to symmetrical
two gigabit. Yeah.
Max Cohen (46:58):
Me too, dude. Me too.
Liz Moorhead (47:00):
Oh my god. So George, try. Hi.
Max Cohen (47:03):
What is this guy talking about?
George B. Thomas (47:05):
You know do you know what I love? Question
for you. Yeah. Yeah.
Chad Hohn (47:07):
Yeah. Yeah.
Max Cohen (47:08):
Yeah. Yeah. Did you What do you love? Also upgrade
to to isometric two way gigabitor whatever? That's my question.
Chad Hohn (47:14):
Sorry. I'm sorry. Miss
Max Cohen (47:16):
oh. Larry miss miss.
George B. Thomas (47:18):
I I have not upgraded to any
Max Cohen (47:21):
Symmetrical two gigabit. Symmetrical,
George B. Thomas (47:26):
pseudo cubicle Wi Fi.
Chad Hohn (47:28):
2.5 gig hardline
Max Cohen (47:30):
Yeah. In the computer. What's Liz's actual
question?
Liz Moorhead (47:34):
George, speaking of which, so glad you brought
that up.
George B. Thomas (47:38):
Yeah.
Liz Moorhead (47:39):
Alright, guys. George, I actually want you to
land the plane and bring us homewith one question. Because we
have talked a lot today aboutwho this is for, who this isn't
for. The fact that people shouldhave it, but there are use cases
where it's like, hey. Maybe thisisn't the right time.
So I'd love for you to speakdirectly to our audience. Those
where operations is either topof mind or it should be. What is
(48:00):
the one thing you want themwalking away from this episode
with?
George B. Thomas (48:03):
Yeah. No amount of money should stop you
from efficiency. Like, it it'sfunny because I I go back to
where we talked in this thisepisode about, like, if you can
afford it. Mhmm. Sometimesthere's things in life where
it's like you can't not affordit.
(48:24):
Right? And I think operationsquickly falls into one of those.
It's funny. I was doing thesuper admin training today on
data hygiene, And we started totalk about the mathematics of
dirty data when it comes to asales team and, like, the
average sales rep making 60,000a year. And if they spend 10% of
their day in they're dealingwith dirty data, that's, you
know, 6,000 and times 10 repsand all of a sudden now two
(48:49):
things are true.
One, Operations Hub doesn't lookthat expensive, and also Breeze
credits don't look thatexpensive when you're talking
about making sure that you haveclean data and an efficient
system. Right. So so if youstart to think about that, no
amount of money should stop youfrom creating an efficient
(49:09):
system inside of HubSpot. That'swhat I would hope that you would
take away. And, also, the secondpiece of that is you don't have
to be a nerd to get immediatebenefit out of it.
Mhmm. But Yeah. It may lean youinto becoming or wanting to
bring on a nerd to help you geteven more out of it.
Liz Moorhead (49:32):
Chad, any final words for our for our beautiful
listeners at home? Do you or dowe wanna scan printer copy scan
man to see how he's doing?
Chad Hohn (49:40):
Should we
Max Cohen (49:42):
I'm doing great. I'm a printer.
Liz Moorhead (49:44):
Beep, boop, boop.
Chad Hohn (49:45):
Sorry. I I was moved for those listening, I was
moving my mic over to the glowyprinter.
Max Cohen (49:49):
I wanna I wanna give a I wanna give a follow-up word
to any HubSpot reps listening tothis.
Liz Moorhead (49:54):
Uh-oh. Uh-oh.
George B. Thomas (49:55):
Should I stop it now?
Max Cohen (49:56):
No. Don't. Because they all need to hear it. Guys,
George B. Thomas (49:59):
when you when you I got the button ready.
Max Cohen (50:01):
Here's what you don't do. Right? When when when when a
customer asks, do you integratewith something? Or I need can it
integrate with my x y z? Theanswer is not, yeah, you just
need operations hub.
Chad Hohn (50:14):
Yeah. Not the answer. No. You don't even need that
Max Cohen (50:16):
at all. Hey. That is not the answer. Okay? So stop
doing that.
Stop doing that. Don't do that.
George B. Thomas (50:25):
Okay, hub heroes. We've reached the end of
another episode. Will Lord Lackcontinue to loom over the
community, or will we be able todefeat him in the next episode
of the hub heroes podcast? Makesure you tune in and find out in
the next episode. Make sure youhead over to the hubheroes.com
to get the latest episodes andbecome part of the League of
(50:48):
Heroes.
FYI, if you're part of theLeague of Heroes, you'll get the
show notes right in your inbox,and they come with some hidden
power up potential as well. Makesure you share this podcast with
a friend. Leave a review if youlike what you're listening to,
and use the hashtag, hashtag hubeuros podcast on any of the
socials and let us know whatstrategy conversation you'd like
(51:10):
to listen into next. Until nexttime, when we meet and combine
our forces, remember to be ahappy, helpful, humble human,
and, of course, always belooking for a way to be
someone's hero.
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