INBOUND25 After Hours Show Day 1

Episode Transcript

Speaker 1 (00:01):
Do you live in a world filled with corporate
data? Are you plagued by siloedapartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace, lord lack, lack of time,
lack of strategy, and lack ofthe most important and powerful

(00:22):
tool in your superhero toolbelt? Knowledge.
Never fear hub heroes. Get readyto don your cape and mask, move
into action, and become the hubhero your organization needs.
Tune in each week to join theleague of extraordinary inbound
heroes as we help you educate,empower, and execute. Hub

(00:46):
Heroes, it's time to unite andactivate your powers.

Speaker 2 (00:53):
Alright. We're at inbound twenty twenty five, and
this is the after hours show. Itis Wednesday, September? Third.
Yeah.
You can tell time zones arehacking my brain. Alright. So
here's what I wanna do. I wannatalk about it's it's the first
first day. It's San Francisco.

(01:14):
I've asked you guys to be onthis episode because one, we've
done other podcasts together. Iknow that you have opinions
around things that we havetalked about today, whether it
be HubSpot, whether it be AI,whether it be just the fact that
it's San Francisco in general.And so we're gonna just kinda

(01:34):
kick this off. First of all,let's go around so people who
are listening to this, becauseI'm gonna put this through the
Hub Heroes RSS feed as the afterhour show. So they're not gonna
hear Max, they're not gonna hearChad, they're not gonna hear
Liz.
They will hear some new voiceson this episode. So let's go
ahead and Nico will no. You knowwhat? You know what? Always a

(01:56):
gentleman.
We'll start with ladies first.Mhmm. So, Casey, if you wanna
introduce yourself, who you are,what you do, maybe where you do
it. Nico, Chris, you canfollow-up, and then I don't
think I need to probably sayanything, but I might say
something after that.

Speaker 3 (02:10):
Hello. Casey Hawkins here. Long time listener, first
time caller. Oh. I am of CaseyCo.
Marketing. I do freelanceHubSpot consulting, a little
HubSpot coaching, a littleHubSpot content. We're working

(02:31):
on a on a current jobdescription and title. And I'm
based out of Annapolis, so I amtaking over for Liz on the West
Coast Oh, there as the Annapolisrepresentation.

Speaker 2 (02:42):
Beautiful. Nico.

Speaker 4 (02:45):
I am Nico Lefakis, and I work at Harvest ROI as
their AI specialist slashtechnical solutions engineer.
And what that means isessentially, I help to deploy AI
for various businesses, clientswho need it in areas that they

(03:06):
feel that they're either gettingstuck in, they're mired down
with too much work, whatever itmight be. As well as enabling
the team to make them able to dowhat they need to a lot better,
a lot faster. Yeah. That'sthat's that's my shindig.

Speaker 2 (03:22):
Nice. Chris.

Speaker 5 (03:24):
Chris Garland, HubSpot coach focused on
customer experience, AI, quoteto cash optimization, post
sales, order management, all theother stuff that people want to
do in HubSpot. You might find mesometimes as the founding pro at
ProFoundly. You might see me asa solutions partner, but either

(03:46):
way, you're going to see me inmy beard on on LinkedIn. That's
at least what I'm hearing

Speaker 2 (03:51):
Yeah.

Speaker 5 (03:51):
At inbound right now. People can tell me that they see
my beard, but they cannot tellme about the content that I do.

Speaker 3 (03:57):
I've gotten a lot of friends come up to me and say, I
saw your friend, the one withthe beard.

Speaker 2 (04:02):
Yeah. There you go.

Speaker 4 (04:04):
There you go.

Speaker 2 (04:04):
Well, we

Speaker 5 (04:05):
I must be doing

Speaker 4 (04:05):
something right.

Speaker 2 (04:05):
We gotta work on that. We gotta figure out how to
get the word Chris into theirbrain, but, that can be another
conversation. So, obviously, I'mGeorge. Hey. Listen.
If you're don't know who I am,you have obviously never
listened to the hub heroespodcast before shame on you, but
maybe this will get you tolisten to historical episodes.
So we're in inbound. We're inSan Francisco. Let's start with

(04:26):
that elephant in the room. ItFor years, Since 2012, 2011,
it's been in Boston.
This year we moved to SanFrancisco. When I say we, I had
no part of the decision. Thiswas inbound slash HubSpot,
probably more than inbound sincethey're separate entities

(04:46):
decision. Give me your hot takeon Boston versus San Francisco.
I know this is only the firstday, but like, what what feels
different?
What feels the same? What'scool? What's like, oh crap
moments? What what do you havefor me?

Speaker 4 (05:01):
I think some of the walks feel the same in some
areas. But outside of that, itis a very different place. The I
I hate hate to say it. I'm notsure. Uh-oh.
The Moscone Center, bit moreorganized. Okay. It's a little

(05:24):
it's a little easier to, like,basically, like, you've got the
t shape going on.

Speaker 2 (05:28):
Yeah.

Speaker 4 (05:30):
To be able to say, like, oh, all the importance is
in this one place. And then,like, everything else is kind of
around here. Yeah. I do actuallylike the setup here a little bit
better. It doesn't feel quite asit feels a little bit more like
CES.
Okay. Even though I've neverbeen there, I've watched videos
of CES like every single yearand it looks super interesting.

(05:51):
And I can honestly say that thatthis feels way more interesting
and like lively and interactivethan last year.

Speaker 2 (06:03):
Interesting. Yeah. Interesting. I have thoughts on
that, but let's you guys, whatare your what are your thoughts?

Speaker 3 (06:08):
So this is my first inbound. So I Mhmm. I have
nothing to compare to otherthan, like, I've been to Boston.

Speaker 4 (06:15):
Oh, well, there you go. There you go.

Speaker 2 (06:18):
The water smells like water here. The water smells
like water there.

Speaker 3 (06:21):
There's a really nice Italian name food neighborhood
in Boston.

Speaker 2 (06:28):
Yeah. We're we're gonna go out and eat Italian
tonight, by the way.

Speaker 3 (06:31):
You'll have to let let us know how that compares.

Speaker 2 (06:33):
Yeah. We'll have to let you know Italian to Italian,
Boston to San Francisco, what wethink. Chris, empty that brain
of yours, on this conversation.

Speaker 5 (06:42):
Well, it's only my third third inbound, so I didn't
really have time to get attachedto Boston.

Speaker 2 (06:47):
Yeah.

Speaker 5 (06:50):
I think no lawn on d is is a big deal.

Speaker 2 (06:53):
Yeah.

Speaker 5 (06:56):
But the vibe, it's it's a different vibe for sure.
Yeah. I can understand why inthis moment that it maybe should
be here, and maybe it just let'schange everything at once, while
in a space where we can takeWaymo's around and HubSpot's not
the only thing freaking everyYeah. Freaking everybody out.

(07:17):
Yeah.
Like, they're getting help fromSan Francisco. It is cool to to
come here and see the work thatthe team put in to put Orange
and HubSpot everywhere. Right?That's been really cool to see.

Speaker 2 (07:30):
Yeah. Yeah. It is it is strangely exciting and
strangely different at the sametime. There's a couple things I
noticed like coming out of themain keynote this morning. It we
got funneled too tight and ittook a little bit longer than
historically you would havegotten out of the normal like

(07:50):
BCEC main area.
Honestly though that's maybe myonly complaint like the space is
cool. It feels like you evenmaybe have a little bit more
room and I'm not sure if that'sbecause the space is bigger or
they're using more of the spacebecause of the I think it's
around 13,000 people that areactually here at this event this

(08:12):
year. I do like the the vibe isdifferent. Yeah. I would almost
say maybe a little bit moresubdued than it would be in
Boston because Boston is like itfeels very much more like a
party you know even some of thethings when Yamini historically

(08:34):
would have gotten gotten likeraving applauses, I was like,
wow, that's that's the applausethat San Francisco gives.
Okay. Okay. Well, that's it'sjust a different crowd,
different space, differentpeople. Mhmm. Here's the thing
that I will say though that hasbeen very interesting to me and
it has absolutely nothing to dowith inbound or HubSpot.

(08:57):
We got off the plane and we goton a taxi to head over here and
my taxi driver he was a oldGreek guy spoke broken broken
English and he said are you guyshere for an event and I said
yeah we're here for inbound andhe said we really need you guys
And I said, you do? And he goes,yeah, San Francisco has had a

(09:20):
really hard time, believe it ornot, getting back to normal from
COVID. And I said, really? Like,we're talking a lot of years
that it's been because yeah Iknow you'll you'll see when you
get there it is a shadow of itsformer self and there are like
businesses that are no longerthere and we need you guys and I

(09:41):
thought well that's interestingokay So last night, I'm at the
hotel. My wife and I were like,this might be a little personal
for some of you on the podcast.
I didn't have distilled waterfor my CPAP and we tried to go
over to Target and Target closedat eight. Yeah. So my wife is
talking to one of the workers atthe hotel and she says, man why

(10:06):
does Target close at eight? Andhe said, oh well the city is a
shadow of its former self andthe businesses never really came
back to open or stay later andsome of the businesses are gone.
Like they started talking aboutWhole Foods and how it used to
be this whole other likeclothing company but went away
and now Whole Foods is there.

(10:27):
He's like, yeah, the fact thatyou guys are here is a great
thing for our community. That'sawesome. And that got me
thinking, like, I don't know ifthis is the reason. Right?
Because I have my theories.
One theory is that they'rerenovating the BCEC because the
BCEC now has a new name andmaybe that's not why we're
there. But then I have thisother weird interesting theory

(10:49):
after hearing these two humanstories and wondering if Yamini
and the inbound crew was like,how do we inject some revenue
into a city that is actuallysomewhat struggling? Now I'm I'm
that's my words. That's notinbounds word. That's not
Yamini's word.
But I wanna tie these stringstogether. Even if it's not true

(11:12):
Uh-huh. I think I'm excited thatwe're here because we're making
an impact in all of therestaurants, in all of the
stores, in all of the taxidrivers, and Chris, you know
what I'm about to say. We'reimpacting humans.

Speaker 3 (11:26):
Oh, that was good.

Speaker 2 (11:27):
You like that? Yeah. Without the soundboard.

Speaker 3 (11:29):
You did.

Speaker 2 (11:29):
Okay. So so that's my my take on I'm I'm glad we're
here. I do miss Boston. I'm Ithink we're back there next
year, which will be good. Mhmm.
But I'm I'm comfortable with,hey, we're we're even if we
didn't mean to, we're doing agood deep.

Speaker 4 (11:45):
Yeah.

Speaker 2 (11:45):
Okay. Let's let's shift gears. Let's talk about
HubSpot. Yamini's Spotlight.Let's and again, it's fresh to
us.
But let's talk about whatHubSpot's doing, what HubSpot's
talking about, how HubSpot ispositioning themselves in the

(12:09):
future. Casey, let's start withyou. Unpack that brain for me.

Speaker 3 (12:15):
I'm glad I went first. Yeah. So the flywheel is
now a loop.

Speaker 2 (12:22):
The funnel.

Speaker 3 (12:25):
The funnel

Speaker 2 (12:26):
That is a flywheel.

Speaker 3 (12:27):
The funnel turned to a flywheel, and now it's a loop.
Yeah. Okay. Like an infinitysign for our for our listeners.

Speaker 2 (12:34):
Kind of. Yeah. Or it's one of those racetracks
that you played with as Yeah. AYeah. It's it could be that.
Yep. Yeah. Go ahead, Casey. Keepkeep going. Ladies and
gentlemen, I have thoughts.
I'm trying to keep my mouthshut. Go ahead, Casey.

Speaker 3 (12:52):
I I think it makes sense to change the flywheel
just on principle that we are ina different time and to act like
we can keep marketing the waywe've been marketing in this age
of AI and as content has beenchanging and attentions have

(13:15):
been changing, I think makes alot of sense. And Yeah. Real at
the end of the day, theflywheel, the loop, the funnel,
I mean, they're all justrepresentations of how we
interact with our other humans.Yeah. And so I'm I'm okay with
the change because at the end ofthe day, it doesn't really

(13:36):
matter the shape to me.
It's it's all about, like, weare in a significantly different
time

Speaker 2 (13:44):
Yeah.

Speaker 3 (13:44):
Than we were when the flywheel was introduced.

Speaker 2 (13:47):
Yeah. Chris or Nico, who wants to go next? Flip a
coin? Chris, you're being veryquieted over there.
Suspiciously.

Speaker 3 (13:54):
Right?

Speaker 2 (13:55):
I know.

Speaker 5 (13:55):
I mean, I've I've talked to a lot of people about
the loop. Yeah. And I told somepeople last night, when we saw
it at partner day, I saidthere's only one good excuse

Speaker 2 (14:09):
to call it the loop. Uh-oh.

Speaker 5 (14:11):
And that is it enables you to use human in the
loop in your your marketingmessaging. And that was her last
sentence, I think, of thekeynote. Yeah. Mhmm. But
otherwise, like, when the I Ican't imagine being in the
position they're in where theyhave to try and help, like,

(14:35):
HubSpot customers, an ecosystemthat loves inbound and that
whole it's it's like a cultculture.
Yeah. It's, some would say it'sit's cult like at times.

Speaker 2 (14:46):
Mhmm.

Speaker 5 (14:48):
But knowing where they want to go and the identity
crisis that is kind of happeningright now people assign inbound
to HubSpot, which is differentfrom outbound, which represents
sales and doing thingsdifferently. And it's not they
gotta find a way out of justthey're the marketing platform.

(15:12):
They're the marketing people.Yeah. And I don't know that
they've been able to do that.
They've tried customer platform,growth suite, like all these
different things. And Iappreciate the effort. I like
the infinity symbol is finallythe right symbol to be using in

(15:32):
my opinion. But I'm gonnastruggle with it, I think, for
lots of reasons that AI isalready confirming for me. It's
a linear process trying to beapplied to a nonlinear, you
know, buyer journey.
Yeah. And I I get that humansneed linear processes to

(15:55):
understand things, but I thinkit's a new it's a new new paint
on a on a similar kind offramework. So that's that's
where I'm at.

Speaker 2 (16:08):
Interesting. Processing. A different shade of
orange on the jaguar waymo, ifyou will. Yeah. Yeah.
Nico. Uh-huh. Yeah. It's So beena

Speaker 4 (16:23):
I will speak to the things that I'm happy about,
which is, smart CRM.

Speaker 2 (16:31):
Yep. And

Speaker 4 (16:34):
what seems to be a greater push towards module
module what?

Speaker 2 (16:43):
Modular Yeah.

Speaker 4 (16:44):
Yeah. Modular. Yeah. Words. So yeah, I I I did
actually like the fact thatCommerce Hub is like, or that
quotes are separating out.
A lot of people were like, well,why are we breaking this out now
into its own separate thing?It's like, well, because you had
it mashed up with other thingsbefore that other people didn't
really need. So it makes senseto, like, have everybody play in

(17:07):
their own sandbox. And that way,you only have to buy what you
need, right, as opposed to,like, buying a couple of
different hubs so that you canget this tool in the middle
because you actually half of itwas on this thing and another
part of it was on this otherpart.

Speaker 5 (17:19):
Oh,

Speaker 4 (17:19):
yeah. I like the fact that, you know, prospecting
agent is going across the board.Customer agent is getting more
outreach. Yeah. And Yeah.
And that's Those are really likethe the highlights for me. I
don't really know what to I'mreal. I'm with Chris on on the

(17:42):
loop. I don't really know whatto make of it. I don't know that
it's that much.
You know, we went from a wheelto a loop. So I'm not not
entirely sure. Right? Like,they're they're both circular in
ways. Right?

Speaker 2 (17:58):
But Mhmm.

Speaker 4 (17:58):
I guess the only thing I can think of is that
maybe, and it's assuming likeit's So I look at it as the
application of a, you know,again, like a theorem of
marketing, not even so much as aplaybook, right? Yeah. And so,
okay, as an application, youcould definitely say, assuming

(18:19):
that you actually do come backaround

Speaker 5 (18:23):
Yeah.

Speaker 4 (18:23):
To the customer. Okay. This is now a very
effective new model.

Speaker 2 (18:26):
Yeah. Okay.

Speaker 4 (18:28):
It's I I do struggle with the idea that it's not
inbound and that it's somethingnew. It doesn't feel like it in
that way. Like in the customeracquisition part of it doesn't
feel Yeah. Different from aninbound methodology.

Speaker 2 (18:47):
Yeah.

Speaker 4 (18:47):
So I kind of see that as the as the jump off point.
But then from there, yes, I seeit potentially again, assuming
that people actually take onthat that extra meaning because
I've asked partners before like,hey, you finished your
engagement six months down theroad. Did you call them back and
ask them like, hey, how arethings going? Like ever since we

(19:08):
tuned up your CRM, like, what'sthe performance like? Right.
Yeah. So assuming that thisactually, you know, gets rolled
out in the right way andpartners, you know, do take take
on to this and we do actuallymake this model switch per se.
Mhmm. Yeah. I can understand thethe the theory and the the

(19:29):
phrasing behind the loop.

Speaker 2 (19:31):
Yeah. So let me get very particular about the words
I use right now. One, I thinkYamini is amazing.

Speaker 4 (19:42):
Yep.

Speaker 2 (19:42):
I think the presentation that Yamini did was
amazing. I think that everythingthat Yamini talked about in the
slides that didn't show the loopwere amazing. Like the concept
and the bullet points and theideas and the strategies and the
places that we need to bethinking and going were amazing.

(20:03):
The loop lost me. I'm likecouldn't the four things been
blades on a flywheel that youalready have?
Couldn't it be like a cubicalrepresentation of like segments
of your business but like why aloop and I don't know where it
came from who came up with itbut my point is I I understand

(20:27):
we're trying to make it coolWe're trying to market
something. We're trying to givea concept that people can
understand. But to me, it feelslike we've gone funnel flywheel
loop, which is only three stepsaway from a basic inbound
methodology that people shouldbe paying attention to and still
implementing in just a way thatis today. Yeah. Yeah.

(20:48):
And that's I wish we would go inthe direction of like can we
bring back the inboundmethodology? Can we throw in
some AI like around what thatwould look like today instead of
it just being social blogs likethe old school one that you saw
with like the actual tactics inthe, you know, layers of the
methodology. Yeah. And that'sthat's what I was hoping for.
And and if you rip away the loopand you extract the slides and

(21:10):
what she you almost have that.
Mhmm. Like, you're 80% there.Yeah. And so if you love the
loop, let us know. If you hatethe loop, I'd love to know that
too.
I will tell you that I've beenforewarned by Max. Oh. And you
said, oh. And Chad, that we willbe having a similar conversation

(21:35):
around the loop in a futurefuture episode of the podcast.
Alright.
Let's do one more questionbecause we're quickly running
out of time here. What is themaybe best or most fascinating
conversation that you've hadtoday that you're allowed to
share? Because we many of ushave talked to people who are

(21:56):
probably at one to one sharingthings that may or may not need
to be on the broadcast air, ifyou will. But what's like a
fascinating, interesting, funconversation that you've had
since you've been in SanFrancisco at Inbound?

Speaker 3 (22:14):
I talked today to Jay Schwedelson.

Speaker 2 (22:18):
Nice.

Speaker 3 (22:19):
Name drop. Thank you. Yeah. Thank you, everybody.

Speaker 2 (22:21):
He's a dope human.

Speaker 3 (22:22):
He is. Yeah. He is a dope human. And we talked a lot
about b

Speaker 2 (22:29):
to

Speaker 3 (22:29):
b marketing and how stuffy it can be Mhmm. And how
we treat b to b marketing as ifto quote you, George, as if
they're not humans. Yeah. Like,we treat them like they're
businesses. But behind everybusiness is just a bunch of

(22:49):
humans.
And I think in b to b, we coulddo a better job at bringing the
humanness into everything thatwe're doing. And it's gonna make
you more successful, and you'regonna have more fun doing it.

Speaker 5 (23:05):
Yeah.

Speaker 4 (23:07):
Had a pretty good conversation with couple of
different people from a partnerorganization.

Speaker 2 (23:16):
And Okay. Very specific there. Okay. Yeah.
Yeah.
Yeah. Yeah.

Speaker 4 (23:21):
I'll I'll definitely be having the same conversation
with other partners over thenext couple of days. So I know I
know this didn't happen lastyear, but it did happen in '22.
So if you were there in '22 forit, then it's coming back again
this year because I'm acorrespondent this year, which
means that everybody gets aninterview and and and you have

(23:44):
to better be on your toes.

Speaker 2 (23:45):
Oh, yeah.

Speaker 4 (23:46):
Gonna be grilling you. So we were talking about
the future of rev ops because

Speaker 2 (23:53):
Oh, AI ops. Yeah. Yeah. Yeah. They dropped that.
Yeah. So I literally have not tointerrupt you, but give I me one
literally grab chat GPT. Becauseby the way, during the keynote,
what I would do is I would startconversations with my assistant
and say, article idea, and thengive it a line of the thing that

(24:14):
grabbed my attention so I couldgo back and start to work on a
rough draft of and one of themthat I immediately was like, oh,
article idea AI operations.Okay. We need to talk about that
right now.
But go go ahead, Nico.

Speaker 4 (24:26):
Yeah. Just talking about whether or not how many
partners are actually positionedfor this. Yeah. And it's kind of
funny because, I mean, it's notfunny, but it's funny to me, I
suppose.

Speaker 2 (24:40):
Maybe not in a way.

Speaker 4 (24:41):
Not in

Speaker 5 (24:41):
a way. Yeah. Yeah. Yeah. Exactly.

Speaker 4 (24:43):
You know, we're talking about agents. We're
talking about assistance. We'retalking about this rollout. How
many partners internal teamsactually like dabble in this?
Know how to use it?
Yeah. Know it like in and outcould talk to a client about it
comfortably. You could set oneup for them comfortably.

Speaker 2 (25:04):
Yeah.

Speaker 4 (25:04):
How close are we to that point? Right. And then the
only other thing that I did havea discussion about and again,
not trying to throw shade. Yougot to understand people. I love
HubSpot to death.
And when you love something likereally like that hardcore,
you're going to pick on itbecause you want it to be
better.

Speaker 2 (25:24):
You have expectations. Yeah. Yeah.

Speaker 4 (25:26):
So I think the one thing that threw me the most was
where's the education? So posttoday, if I wanted to point my
client to learn more aboutBreeze beyond product knowledge.

Speaker 2 (25:44):
Yeah.

Speaker 4 (25:46):
If I want them to learn how to build an assistant.
Yeah. If I want them to learnhow to build an agent.

Speaker 2 (25:54):
So

Speaker 4 (25:55):
I'm not going to, I'm going to be the first one to say
this. It's a little open AItoday. So it feels a little
disjointed for me in terms ofwhat released, what didn't
release.

Speaker 2 (26:07):
Versus what you can do to Yeah. Dive Oh,
interesting.

Speaker 5 (26:11):
Oh, we got some content we can find

Speaker 2 (26:13):
into. Yeah. Chris, what what conversation did you
have?

Speaker 5 (26:19):
I had a good conversation, with the HubSpot
customer wanting to talk aboutERP integration. Wow. And I
think it's good to this is whyit's an impossible challenge, I
think, for HubSpot to reallyplease everybody in a way that
they've been able to in thepast. Mhmm. Because while Nico

(26:41):
is, a 100% right in thatpartners, I believe, are pretty
far away from where they need tobe in terms of enabling AI in
their client base.
But the client base isn'tnecessarily ready for it either.
And that's what came out of thisconversation. It was another

(27:03):
conversation where the companyis finally starting to take
their data seriously. Theyunderstand it's a mess in the
ERP. It's a mess in HubSpot.

Speaker 2 (27:14):
Yep.

Speaker 5 (27:15):
In my conversation with the HubSpot admin, like, he
put up a one to one brain date.I didn't know what he was gonna
wanna I just knew he wanna talkabout ERP implementation. Yeah.
And it was about, like, hey,this is what I'm thinking about.
Is it the right way?
Like, am I missing anything?Like, it looks like the data

(27:37):
model's there in HubSpot, but Ican't find any information or
content

Speaker 2 (27:43):
Yeah.

Speaker 5 (27:43):
Support us doing it this way. I can't find other
customers that have done thisbefore. And, again, that's my
favorite coaching moments are,yes, those common sense things
that you're thinking about arecommon sense. Yeah. You're in
the right to do them.
But it also gets to the pointwhere everybody in the

(28:03):
organization is like needs toreach a maturity level with data
and with AI now.

Speaker 2 (28:12):
Yeah.

Speaker 5 (28:12):
To really leverage a lot of the tools that are being,
given to us, which are amazing.But that's where this this
conversation brings me back to,like, if you don't get the data
model correct Mhmm. You don'tthey they are doing these things
and people are asking for moredata cleanup because they know

(28:34):
they can't get stuff out of AI

Speaker 2 (28:36):
Yeah.

Speaker 5 (28:37):
Until they fix that part. They might not be saying
that out loud, but this is whereit comes back to. If they can
get to the unified customerview, then most goals that they
have just start to becomepossible. Sometimes they know
about AI being one of thosethings and sometimes not. Mhmm.
But that's where a lot of themessage about, like, we're all

(28:58):
still on board with. Yes.HubSpot can be the best place
for 100% business context to begathered together. And if you
can do that, then AI tool, like,there's no better platform.
Yeah.
Like, for the cost and for theusability, like, it's just gonna
crush. Yeah. Yeah. To get there,we have to educate people that

(29:21):
they can do things like invoicesinside of HubSpot now. Like, all
this data has a home.
Mhmm. So

Speaker 2 (29:29):
There's a couple things that come to my mind.
One, basically, you're talkingabout there's still a lot of
blind spots out there. Yeah.Which means there's a lot of
education to be created, whetherthat be HubSpot Academy, whether
that be ProFoundly, whether thatbe Psychic Strategies, you know,
Harvest ROI, whoever. There'ssome blind spots out there.
Mhmm. The other thing that cameto my mind is I think I think

(29:50):
Yamini was helping people diptheir toe in part of the
conversations that you werehaving because she mentioned
trapped data, siloed data, andbad data. Mhmm. And I think that
was, to me, was actually abeautiful moment that if people
would have been taking notes andwriting something down, it's
like, oh, when I go back to myorganization, I should look at
these three things to make surethey're not happening in my

(30:13):
organization. Right?
And so this kind of idea arounddata. I'll tell you my
conversation that I had today,I'm cheating a little bit
because it's not really like aconversation, which I've had
some great conversations. But onstage today, I said something.
And I've always been curious ofthe reaction that I would get
when I said the thing that I'vesaid before virtually. But I

(30:35):
wanted to see how an audiencewould participate with what I
said.
And I said these words. I said,AI is the first tool that I feel
guilt around.

Speaker 3 (30:48):
I felt that when you said it.

Speaker 2 (30:49):
And the amount of heads that nodded. And I said,
you never felt guilty for usingOkay, hub heroes. We've reached
the end of another episode. WillLord Lack continue to loom over
the community or will we be ableto defeat him in the next
episode of the hub heroespodcast? Make sure you tune in
and find out in the nextepisode.

(31:12):
Make sure you head over to thehubheroes.com to get the latest
episodes and become part of theleague of heroes.

Speaker 5 (31:18):
And use

Speaker 2 (31:19):
FYI, if you're part of the league of heroes, you'll
get the show notes right in yourinbox and they come with some
hidden power up potential asMake sure you share this podcast
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(31:40):
to listen in to next. Until nexttime, when we meet and combine
our forces, remember to be ahappy, helpful, humble human,
and of course, always be lookingfor a way to be someone's hero.