INBOUND25 After Hours Show Day 2

Episode Transcript

Speaker 1 (00:01):
Do you live in a world filled with corporate
data? Are you plagued by siloedapartments? Are your lackluster
growth strategies demolishingyour chances for success? Are
you held captive by the evilmenace, lord lack, lack of time,
lack of strategy, and lack ofthe most important and powerful

(00:22):
tool in your superhero toolbelt? Knowledge.
Never fear hub heroes. Get readyto don your cape and mask, move
into action, and become the hubhero your organization needs.
Tune in each week to join theleague of extraordinary inbound
heroes as we help you educate,empower, and execute. Hub

(00:46):
Heroes, it's time to unite andactivate your powers.

Speaker 2 (00:53):
Alright. We're at inbound twenty twenty five, day
two, and this is a specialepisode of the hub heroes
podcast that we're gonna beputting out the after hours
show. I'm your boy George bThomas. You know who I am. I
don't have to really explain allof that.
If this is your first timelistening, then go back to other
episodes. You can figure out whoI am as well as the normal
guest. But today, I'm excitedbecause we have a powerhouse of

(01:18):
women sitting in what is, I'llaffectionately call a fish
aquarium or chameleon aquarium,whatever whatever animal might
live in here, and we're doing,an episode. So first of all,
ladies, let's, have youintroduce who you are, what you
do, where you do it, that kindof stuff.

Speaker 3 (01:38):
Great. Hey. I'm Omi. I am the cofounder of Diaz and
Cooper. We are a platinumHubSpot partner based out of
Miami, Florida, and I'm excitedto be here.

Speaker 4 (01:48):
Awesome. I'm Camille Bauhorn.

Speaker 5 (01:50):
I'm a HubSpot solutions consultant with Simple
Strat, and we're based out ofNebraska. My name is Lika
Rogers. I'm from Minometrix,founder of Minometrix. I'm based
out of Brooklyn and, Platinum,Solutions partner.

Speaker 6 (02:04):
And I'm Tracy Graziani. I am the geek
executive officer at GreenfireStrategy, and we're a HubSpot
partner located in Cleveland,Ohio. Oh, geek. What? Geek what?
What? Geek executive officer.

Speaker 2 (02:19):
Oh, I like that. The g e o. That's that's pretty
cool. Okay. So let's go aheadand jump into this.
I wanna talk about inbound.First of all, San Francisco
versus Boston. Have you all beento inbound in Boston? Right?
Every one of us?
Yeah. Okay. Beautiful. So thiscan be the good, the bad, the

(02:42):
ugly. The thing that the HubHeroes podcast listeners like,
they like the the real dealHolyfield, the truth.
So give give me your thoughts,Boston versus San Francisco.

Speaker 5 (02:52):
Way more driverless cars. Oh,

Speaker 2 (02:56):
yes. Waymo's. Yeah. Have you ridden in one?

Speaker 5 (02:59):
I have not. I'm I think this is gonna be a goal
for

Speaker 2 (03:02):
me tonight. Anybody? Anybody in the way okay.

Speaker 3 (03:05):
Yes. I've done I've done three Waymo's so far.

Speaker 2 (03:08):
Okay.

Speaker 4 (03:08):
Yes. And including one with a woman who said

Speaker 3 (03:11):
she was absolutely not gonna do it and then ended
up being the one that that thatcalled the Waymo.

Speaker 2 (03:17):
Oh, really? Yeah. Okay. Interesting. Yep.

Speaker 6 (03:21):
What I did I was with Omi, in the Waymo. So

Speaker 4 (03:25):
I Okay.

Speaker 6 (03:25):
Been here.

Speaker 2 (03:26):
Are you the woman that caught it?

Speaker 6 (03:27):
No. Oh, okay. I was like, you know, I'm game for
everything with Ace one. So I'mlike, I'll try it. Sure.
But this other person was like,absolutely not. And then she did
it and she was like, let's do itagain.

Speaker 2 (03:37):
Oh, that's funny. That's funny. Okay. So we got
off on, driverless cars, whichby the way, will let the
listeners know, I have not beenin one yet. However, I did tell
my wife who came to Inbound withme this year that when we're
done on Friday, because we don'tfly out till Saturday, we can do
whatever she wants to do.
And so we're probably gonna takeone of these driverless cars. I

(03:59):
will close my eyes the entiretime, to go to see the Golden
Gate Bridge, and then maybeeven, Full House House, and I
guess the Doubtfire House ishere. And so I guess we're gonna
go look at houses and buy zerohouses because it's California.
But let's go back to, Bostonversus San Francisco for
inbound. Give me your thoughts.

Speaker 4 (04:22):
So it's a mixed bag for me. I love being in

Speaker 3 (04:25):
a new city. There's a different energy here. It's
exciting to be in a differentvenue. The venue is fantastic.
But I do miss Boston.
I mean, I miss the familiarity.I miss the Mike's Pastries. Oh.

Speaker 4 (04:39):
Yeah. You gotta have a you gotta walk on the North
Shore on the North Side when youwhen you're there. Yeah. But I
think just

Speaker 3 (04:49):
getting used to the logistics just took a

Speaker 4 (04:51):
little bit longer. But most of us are pretty
flexible. Otherwise, we wouldn'tdo what we do.

Speaker 2 (04:56):
Yeah. Very, very true. What else, ladies?

Speaker 5 (04:59):
I have jet lag, which is really ridiculous coming from
the East Coast. I've been upevery day at 4AM.

Speaker 2 (05:05):
Oh, Lucy, you're doing good. You're doing good
because I woke up at 02:30 andwas like, no. I'm like and I
tried to like, you know, laydown and then hit the phone to
see what time it is, lay down.And I was like, okay, it's it's
not changing. It's time to getup.

Speaker 5 (05:18):
I've I've a couple of people that are West Coast
based, they're like, mama, youknow how we feel.

Speaker 2 (05:24):
Yeah. Yeah. True. True. True facts.

Speaker 4 (05:26):
I'm sure there's a lot of factors at play, but I am
loving San Francisco compared toBoston. I just feel like the air
is clear. It's more walkable.There's nice restaurants.
Probably just in a differentneighborhood.

Speaker 2 (05:36):
Yeah.

Speaker 4 (05:36):
But I love it in San Francisco.

Speaker 2 (05:38):
Yeah. Yeah. I will say the streets are clean as
like I'm like because we again,if you're up early and you go
out, you see like they'repressure washing the sidewalks
and stuff, which is I'm like,okay, this is cool. Thoughts on
on Boston?

Speaker 6 (05:55):
I love both cities, for different reasons. I do miss
having, like, you know, a dailylobster roll, because that's not
happening

Speaker 2 (06:05):
here. Preach.

Speaker 6 (06:06):
Preach. But we've had lots of fun and there is plenty
of great seafood here too. Soit's not like we're missing out

Speaker 2 (06:14):
Yes.

Speaker 6 (06:14):
By any means. So I love both.

Speaker 2 (06:17):
Yeah. I I would agree with you. It's it's interesting
because last night, we had to goout to the well, we didn't have
to go out. We could have noteaten, but we went out to eat
with a client. And it was funnybecause we were looking at the
menu and my wife knows one thingthat I love to do when we go to
Boston is I love to get, youknow, mac and cheese, crab mac

(06:39):
and cheese.
And she goes, oh, oh, babe,babe. Or actually lobster mac
and cheese. She goes, they gotlobster mac and cheese. And I
almost ordered it. And then Iwas like, I'm not in Boston.
So instead I ordered this crazylike grilled cheese and tomato
soup thing. And it what itsurprised me because they

(06:59):
brought it out and it hadsauteed onions in my grilled
cheese. And I was like, this isthe dopest grilled cheese
sandwich I've ever had in mylife. Okay. So I'm I am loving
San Francisco.
I'm loving the Moscone Center.But I will say, I'm gonna just
plant the flag and be like, I'mglad, at least I think

(07:20):
prayerfully we're gonna be backin Boston because I've had to
ask for directions more in thelast two days than I've had to
ask in my entire life. And mywife looked at me earlier today
and she goes, man, you're justnot really good with this
directions thing, are you? AndI'm like, no, I don't remember
how to get around to anything inhere. Where are we going?
And she's literally been helpingme get from point a to point b.

(07:41):
Maybe I'm getting old. Okay.Let's switch gears from San
Francisco to Boston and talk tome about today or yesterday
because you guys have the theopportunity of two days. What
have you heard or seen fromHubSpot that you're like, that's
the dopest thing ever and thenmaybe something that you're

(08:02):
like, I don't know.

Speaker 4 (08:07):
Dopest thing ever for sure is Data Hub.

Speaker 2 (08:11):
Mhmm.

Speaker 3 (08:12):
For sure. Although I'm I'm a little

Speaker 4 (08:17):
It makes me cringe a little bit, the auto merge
function. I'm Oh, not sure mostof my customers are ready for
that. The

Speaker 3 (08:27):
one that gave me that freaking heart attack today was
the move from the CPQ, thecustom quotes moving into
commerce hub. Oh. So I'm excitedfor the functionality. I think
the functionality is gonna bemore solid. However, I was
literally in the middle of acustom quote project with a
client.
They had not yet published anyquotes, and so half our work has

(08:50):
disappeared out of their portal.Oh. But the lovely HubSpot
engineers are gonna hopefully,fingers crossed, help me with
it.

Speaker 2 (08:57):
Let's let's hope. Let's hope. Alright. So, again,
what is the dopest thing you'veheard or seen and what's the I'm
not sure.

Speaker 4 (09:07):
I got a second the data hub for sure. I mean,
definitely have several clientsright now that have disparate
systems. It's gonna help somuch, not to mention the
enrichment and the smartproperties that you can enrich
from those. I think that's gonnabe fabulous. I'll also call kind
of a smaller update.
That's actually before inbound.Object property snapshots.

Speaker 6 (09:25):
So being

Speaker 4 (09:26):
able to have those contact activities roll up to
the company, the company thatthey were at when they occurred,
so even if they changecompanies, you know, as well as
a life cycle stage reference forthat.

Speaker 2 (09:35):
Yeah.

Speaker 4 (09:35):
And so being able to know, great, they were at MQL
when they did this, and I thinkthat'll be so great for
attribution.

Speaker 2 (09:41):
Yeah. Love it. You went nerdy. I like that.

Speaker 4 (09:44):
That's my MO.

Speaker 2 (09:45):
There you go. I like that. What else, ladies? What
what what's on your mind?

Speaker 5 (09:49):
I I I don't think a lot of things meet the deadline.
Oh. I am very curious what'sgonna happen at the spring
spotlight. Yeah. And one of thegripes I'll come up with a
gripes

Speaker 2 (10:02):
Yeah. Yeah.

Speaker 5 (10:03):
Is I like the case study, the AI case study Yep.
Feature. Yep. What I don't likeis that it's not theme
supported. So if you're on adark theme, case studies is
always a light theme.

Speaker 2 (10:16):
Yeah. So,

Speaker 5 (10:19):
and when I spoke to them about it, they're like,
yeah, we kinda know when justexpect some changes. Whenever
they say just expect somechanges, I think whole new
things

Speaker 2 (10:29):
Yeah.

Speaker 5 (10:29):
Come out.

Speaker 2 (10:30):
Yeah. Hopefully, it just becomes like it's part of
kind of content hub and themedand it just grabs whatever
you're using. Product team, ifyou're listening, maybe,
potentially, that is the way wego. What what else? Where where
else does your brain go?

Speaker 6 (10:46):
So yesterday's session with all the sales
updates with Kyle and that holycow. Like, I was all I mean,
fortunately, as partners, wekinda knew we had some advanced
knowledge of some things thatwere coming, but there were more
things that than what we knew.

Speaker 2 (11:05):
Yeah.

Speaker 6 (11:06):
And I was literally in the session, like texting my,
head admin on my team becausethere were so many things in
that session that specificallyare gonna help certain clients
who had complex reportingissues, especially some of these
new improvements are gonna makeit so much easier for sales

(11:26):
managers to have visibility intothe sales process with their
team

Speaker 2 (11:32):
Yeah.

Speaker 6 (11:32):
In a way that doesn't feel punitive. Because I think
the old way that the dashboardshave worked, it becomes about,
like, well, did you, you know,you didn't make your call quota.
You didn't make know, it was somuch like either you did or
didn't hit these specific goals,and now you can see these
activity metrics, you know, repby rep. Yeah. And, and so,

(11:55):
anyway, it's what's what'scoming, what's what's rolling
out with all these betas, justsign up for all of them.
They're super exciting.

Speaker 2 (12:01):
Yeah.

Speaker 6 (12:02):
My moment of anxiety and pause is the same as Omi's.
I literally have the samechallenge. Yeah. We are in the
middle of a very complex customquote project. Yeah.
And and so this is this is anunpleasant transition.

Speaker 2 (12:19):
Yeah. Listen, I'm gonna be honest with you. At at
the at dinner with the client,it's funny that this is like a
first base, second base, thirdbase moment here. We too have
been working on how they'regonna be doing quoting in their
organization. We have tapped inquote happily to do some of the
stuff that we're gonna do withthem and the immediate

(12:41):
conversation at dinner tablebefore I could even get bite one
is like, hey, do we need tothink about what we're doing?
Like is this all changing? Likewhen do we and I'm like, hold
the phone let's just get donewith this week and then we'll
like see what's gonna happen butit was around the quoting and
what they're changing there sovery interesting. Okay let's

(13:02):
shift gears and this might bedifficult. First of all
everybody's been to somesessions. Correct?
Because it's possible by the wayto come to inbound and not ever
go to a session. This year I'vebeen struggling because I've
been talking to a lot of peoplein the hallways, but I've tried
to get to a couple. So everybodyjust so your listeners,
everybody shook their head. Yes.We've we've been to some
sessions.

(13:23):
So out of the sessions, if youcould only pick one thing that
you could see your eyeballs arelike, oh God, George. What are
you doing to me?

Speaker 4 (13:31):
Just

Speaker 2 (13:32):
one. If you could pick one thing and that would be
the most important thing thatyou learned that you would wanna
teach your clients about. What'slike the hashtag one thing that
you and I when I say teach, it'slike I would wanna teach them so
they could implement it likeyesterday. What's that one thing
you've learned?

Speaker 6 (13:54):
For

Speaker 5 (13:57):
there was and this was not part of a session. This
was just one of the on the herostage. Andrew was talking about
AI agents. Yep. And he basicallysaid, don't sell the the nuts
and bolts of AI.

(14:18):
Sell the customer experiencethat you get from AI. And I
thought that was veryinteresting. And I think
throughout inbound, and this issomething that I've really
enjoyed about this inbound, isthat they've done a really good
job weaving in the human, thehuman elements

Speaker 2 (14:37):
Yeah.

Speaker 5 (14:37):
And AI. And, even in Yamini's speech of, like, what
does the future Yeah. Look like?It's that human aspect. And I'm
I'm sitting across from Omi whohas a background in
anthropology.
So I'm sure she's probably gonnabe like, yeah. But I'm really

(14:57):
appreciative of that. And I Ithink I will probably chew on
that for months to come.

Speaker 2 (15:03):
Yeah. One, I'll jump in here real quick and then,
Omi, I I think you're like readyto rock and roll. She's like
she's like leaning in on the micjust so you you can't see it. I
can't. It's it's fun.
One of the things that I love isthat in 2012, I fell in love
with HubSpot because it wasabout being human in marketing.
And so there's been times whereI felt like we've maybe left

(15:26):
that in the dust a little bit,which made me sad as like the
guy who on the podcast usuallyhas a button. It's like humans
like, know, I press it and andwe go. So I too was pleasantly
surprised to hear the word twoor three times from Yamini
around humans. And as I watchedthe kickoff, was like, you're
literally setting up my keynoteor not keynote, my breakout

(15:48):
session that I'm about to do.
Like you were talking about thething that I'm gonna talk about
even deeper right now. And so Igot excited. But, I mean, come
on. I'll let you go.

Speaker 3 (15:58):
Yeah. So I'm gonna take

Speaker 4 (15:59):
this in a little bit of a different direction.

Speaker 3 (16:00):
Yeah. Not necessarily something that is implementable
in the CRM. I'm gonna say thatthe last session of partner day
was freaking spectacular. Thatsession, if if that was the only
session I had come to in thisentire thing, and and believe
me, there was value to be

Speaker 6 (16:19):
had. Okay.

Speaker 3 (16:20):
So, you know, it's so many things. I mean, obviously,
Kyle Jepson's session, whatever.

Speaker 2 (16:24):
Yeah. Yeah.

Speaker 3 (16:25):
But the the gentleman's name escapes me cast
something he used to be withOpenAI. Okay. And he talked
about how as AI becomes morecommonplace, he put on a little
bit of his futurist hat on, andhe said, people are just gonna
have to get used to the factthat they cannot identify
themselves by the jobs they do.Oh. And there's gonna they're

(16:48):
gonna have to learn to be ahuman

Speaker 2 (16:52):
Yeah.

Speaker 3 (16:53):
That is not defined by their job function because AI
might disrupt it, change it,remove it Yeah. Whatever the
case might be. And so, as weembrace the wonderful things
that AI can do, we need toremember what what is it about
us as humans that makes usspecial Yeah. Outside of the job
function that we do on a day today basis. And if I could teach

(17:16):
that to my daughters, if I couldteach that to everyone that I
love, if the world could learnto embrace that

Speaker 2 (17:23):
Yeah.

Speaker 3 (17:23):
I think that's gonna make this journey a lot smoother
in the next

Speaker 4 (17:26):
over the next decade or so.

Speaker 2 (17:27):
Tracy, you were, like, viscerally, like, you were
agreeing, like, wholeheartedly.Like, so this the last session
of partner day must it must justhave been amazing. Yeah. Okay.
So what's what's the one thingwhoever wants to go next, what's
the one thing that you wouldman, I I love what you just
said, by the way, but and what'sthe one thing that you would
especially about your daughters,like or daughter.

(17:49):
What's what's the one thing thatyou would wanna teach? And I'll
shut up. There. There we go.

Speaker 4 (17:54):
I think that human element definitely comes
through. Right? Even though wehave AI now, we're having new
technology, we've all always hadtechnological advances. We're
still not throwing out theentire playbook. Right?
We still have the marketingbasics that we're always coming
back to. We're still doingcontent marketing. We're
changing it a little bit for AEOversus SEO. But I think, right,
making sure that we're stillgoing back to those basics even

(18:15):
though we have all these newtools to play with.

Speaker 2 (18:17):
Yeah.

Speaker 6 (18:20):
So I don't I I don't know how to apply this with my
clients, but my immediatethought while I was in the
session is I'm gonna go home anddo this with my team. Yeah. So I
attended the session today aboutfun.

Speaker 2 (18:36):
Okay. Alright. Like fun.

Speaker 6 (18:40):
Weird. Like, jeez, would shouldn't we maybe have
fun at work? Probably, yes. Butwhat was wild was, you know, I
don't know. These breakouts,these they're what?
There's it was like a deep dive.So there's what? Like, more than
a 100 people in the room. Right?Maybe 150 something?
I don't know. I'm not sure thecapacity. It's a lot of people.
Yeah. And he had everybody closetheir eyes and remember when

(19:04):
they were a kid, whatever it wasthey that they did that was the
most fun, that was just likepure joy and fun for them when
they were a kid.
Like everybody silent, closingtheir eyes, and just thinking
through. And he does the whole,like, visualization. Right?

Speaker 2 (19:19):
Like Yeah.

Speaker 6 (19:19):
What were you seeing? What were you smelling? What
were you whatever. Right? Thethe the you know, all that
touchy feely crap.

Speaker 2 (19:25):
Right? Therapy.

Speaker 6 (19:26):
Right. Exactly. But we all did it. Right? Yeah.
And doing that, I had this,like, it my own sort of moment
about, like, I'm a weirdo. Butbut but then he he really
managed to make it aninteractive session. So then he
had everybody sort of turn tothe person beside them and not

(19:49):
the awkward way that manyspeakers do. Yeah. And, like,
actually have people turn thisinto actionable stuff and go
through, okay.
So based on that, like, what arethe three values or qualities of
fun for you. Yeah. And then hejust his whole session kinda
walked you through this, and Iwas like, this this first of

(20:10):
all, it unlocked some things inme that, like, I'm gonna go back
to work a different person onMonday. Yeah. I wanna do that
with my team because I wannaunlock that piece of every
person I work with.
Yeah. Because I know it's gonnamake everything about what we do
and who we help a thousand timesbetter.

Speaker 2 (20:30):
Well, even how you help, like the fact that they'll
have that transformationalmoment and then they'll show up
for clients in a different wayis very interesting. It's funny
when you were talking aboutthat, there's been something
that I've said for years where Idon't go to work, I go to play.
And it's just a mindset choice.Right? Because it could be real
depressing and it could be a lotof hours or it could be like,
hey, this is the funnest thingever.

(20:51):
And so I do try to go to play.But also when you said that I
was transported back to beinglike four years old on a big
wheel in Lincoln, Montana, notechnology and I'm like, wow,
like why did my brain go there,to like this moment of but there
was no care and there was like,you know, wide open spaces and

(21:11):
all that kind of cool stuff.Okay. So we gotta wrap this up
because, well, let's be honest,we all wanna make it to the
comedian. If you're listening tothis, I'm not trying to throw,
you know, shades your way,you're at home, you're not here,
but we got fun stuff to do.
But I do wanna ask one lastquestion because the acronym was
used and I'm curious on yourladies thoughts of this world

(21:35):
that we're moving into of AEO.Give me your thoughts.

Speaker 5 (21:42):
I think I think the verdict is still out.

Speaker 3 (21:46):
So I,

Speaker 5 (21:49):
I'm always a little bit wary when, you know, one
year it doesn't exist, and thenext year they say we've had an
increase of a 850%.

Speaker 2 (21:58):
Yeah.

Speaker 5 (21:58):
I I I question those stats. Not to not to say that
that's not true.

Speaker 2 (22:05):
Right.

Speaker 5 (22:06):
I do think we're getting more traffic from search
engines. Unlike SEO, I don'tthink it's as transparent. So
I'm not hanging my hat on allthe the metrics to it yet. Yeah.
I do believe in the principlethough.
I do believe we have to getready for people using AI as

(22:29):
search Yeah. And and and problemsolving. I wouldn't even call it
search at this point anymore.It's like, how do I? What do I?

Speaker 2 (22:37):
Can you

Speaker 5 (22:38):
help me with? Yeah. So I I think we're actually even
querying differently. So I don'twanna call it search.

Speaker 2 (22:44):
Yeah.

Speaker 5 (22:44):
I do think we have to get ready for that. I'm just a
little wary on how do you putdata to that yet.

Speaker 2 (22:51):
Yeah. It's it's early days. Yeah.

Speaker 4 (22:54):
I think that's a great point, and I'm really
excited to start tracking thatdata. Right? So HubSpot talked
about releasing that new,original traffic source Yep. Of
that AI search. I think that'sgonna be really interesting.
Look at it across clients,across industries, see what
we're seeing there. And as as Imentioned before, right, we're
continuing those contentmarketing efforts and seeing how
those impact and how those comeinto those, you know, chat GBT

(23:15):
or cloud questions

Speaker 2 (23:16):
Yeah.

Speaker 5 (23:17):
And evolve from there. Yeah. You know, having
having done SEO for all theseyears, I mean, it's it was kind
of like standard.

Speaker 2 (23:25):
Yeah.

Speaker 5 (23:26):
You had the ability to kind of figure out, well,
like, started with keywords.What were the keywords? And then
it was like, what are the longtail keywords? And then it was
like, what are the queries? Andso we've evolved in that space.
It's so early days. I'd like toknow, and I don't think we can
get it yet. I'd like to knowwhat people are asking ChatGPT,

(23:46):
Claude. What what is it thatthey're trying to get help with?
Because if we can show up forthat

Speaker 2 (23:52):
Yeah. That that Is your brain saying to you that
it's fundamentally different ina way that they've interacted
with the little box on Google?Yeah. I do feel it's gonna be
different.

Speaker 5 (24:02):
Yeah. Yeah. And We don't even leave ChatGPT for
many things as well or or Claudeand Yeah. I mean, you have a
clone.

Speaker 2 (24:09):
Yeah. I do. So I do have a clone. He's pretty cool.
I'm just anyway, not why we'rehere.

Speaker 3 (24:15):
I I think people are solving everyday problems with
the different GPTs. Right? So Ihave custom GPTs that, you know,
help me with research and helpme with I'm figuring things out
for my business. I I I built alittle mini, you know, this is
my business and these are mymetrics, and what do you suggest
I do if I wanna increase

Speaker 2 (24:33):
Yes.

Speaker 3 (24:34):
Blah blah blah, whatever, if I wanna do this or
that. And I and then I use itfor something as mundane as help
me find a restaurant withinthese parameters, and it found a
fantastic perplexity. Thank you.Found a fantastic restaurant. I
still double checked it onGoogle, though, to make sure.
That's funny.

Speaker 2 (24:52):
But there comes a day where you don't do that, I
believe.

Speaker 3 (24:54):
Yeah. I think I think that's right. Yeah. I think
eventually we'll just trust it.But I think people are
interacting with it in a waythat is more like problem
solving versus just trying tofind an answer.
Yeah. And I think a lot of theprinciples that that originally
were true for SEO, you know, thelong form accurate deep

(25:16):
expertise type content Yeah.That's gonna be even more
relevant. It's just gonna behidden from the human eyes.

Speaker 2 (25:23):
Mhmm.

Speaker 3 (25:23):
Right? Because people aren't gonna wanna read this
whole long diatribe. They'regonna want GPT to give them the
highlights. Yeah. Is that goodor bad eyes?

Speaker 2 (25:31):
Don't know. Yeah.

Speaker 6 (25:34):
My thinking on this is like, there's nothing new
under the sun, even even AI.

Speaker 2 (25:42):
Yeah.

Speaker 6 (25:43):
And when we were in the pre chat GPT world, our
clients, whenever there was abig Google algorithm change,
there would be people posting onLinkedIn. Oh my gosh. My
client's traffic tanked. What doI do? What do I do?
We never really experienced thatwith our clients because we
always had a policy of writingfor helping people

Speaker 2 (26:05):
Yeah.

Speaker 6 (26:05):
Not writing for SEO tactics and techniques and hacks
and crap like that. Right?

Speaker 2 (26:12):
Yeah.

Speaker 6 (26:12):
So we always managed our clients always managed to
survive. What's different thistime is that what is helpful is
a

Speaker 2 (26:22):
shift. And

Speaker 6 (26:23):
so I read a book on the way and I won't say which
one because of what I'm about tosay. Oh. But I I read Whoopsie.
I read a book on the way on theplane, on the way here.

Speaker 2 (26:34):
Yeah.

Speaker 6 (26:34):
Four four and a half hour flight's about enough time
to read a business book. Right?

Speaker 2 (26:37):
Yeah.

Speaker 6 (26:37):
And still watch a movie.

Speaker 2 (26:39):
Wow. You read fast.

Speaker 6 (26:39):
Yeah. I mean, four days. And so I read a book, and
I just found myself, like,skimming it and flipping through
those pages so quick. Because itwas it it was good content when
that book was released, whichwas not that many years ago. But
at this point, everything thatwas in that book, I could get

(27:01):
from Perplexity.
When I need it, how I need it,like chapter by chapter

Speaker 2 (27:06):
Yeah.

Speaker 6 (27:07):
And have that full breakdown and just good content.
And this author probably puttons of work into researching
this

Speaker 2 (27:14):
Yeah.

Speaker 6 (27:14):
This. But that kind of information where it's just
giving me the facts

Speaker 2 (27:19):
Yeah.

Speaker 6 (27:20):
Those facts are very easy for me to get at my
fingertips right away. And thatkind of book doesn't need to
exist anymore. That kind of blogdoesn't need to exist anymore.
And so what we have to figureout is how to be helpful and
continue to be helpful in aworld where there's and I hate
it when people say in a worldnotice that I said this live

Speaker 2 (27:40):
Yeah.

Speaker 6 (27:40):
Because ChatGPT always says in a world where
Yeah. I just did it. It does itbecause we do that, by the way.
Yeah. That's why it does it.
Everything it does is based onus. Yes. So that's why it does
it. But I just did it. But but

Speaker 2 (27:52):
We'll delve into that a little bit later.

Speaker 6 (27:54):
But I'm just kidding. But, like, chat chat, GBT,
Perplexity, those perpecPerplexity, in particular, would
solve the problem that this bookwas solving Yeah. Exceptionally
well.

Speaker 2 (28:03):
Yeah.

Speaker 6 (28:04):
And that book doesn't need to exist now because
Perplexity will do it. But thatperson, because I know that
author and they're really smart

Speaker 2 (28:11):
Yeah.

Speaker 6 (28:12):
They're already writing a different kind of book
Yeah. Because they do understandhelping people. And so they're
gonna be fine. They're not gonnabe out of work as a as a writer.

Speaker 2 (28:22):
Yeah.

Speaker 6 (28:23):
You know? And so we just have to reimagine what
helpful is.

Speaker 2 (28:27):
Oh, I love this idea of reimagining what helpful is.
It's funny because I'll I'llkinda end the show here. I had
an epiphany moment where I waslike it literally was an o o m g
moment because at the beginningof my career I was hired by
Marcus Sheridan and he wrote thebook They Ask You Answer. And I
was like, I've been I've been anadvocate of that mindset all

(28:51):
along. And it was funny becauseYamini from the stage she said
be part of the answer.
And I literally was sitting nextto my wife and I said, oh, beep.
I said, have we been doing SEOand AEO the entire time with the
they ask you answer strategy?Has Marcus Sheridan positioned
himself to actually helporganizations with the content

(29:11):
they need in this frame as well?And it just was this thing of
like, listen, if you areactually a happy, helpful,
humble human giving people theanswers that they need, you're
gonna win. That's a wrap ladiesand gentlemen.
Thanks for joining us. We'll seeyou next time. Okay, hub heroes.

(29:31):
We've reached the end of anotherepisode. Will Lord Lack continue
to loom over the community, orwill we be able to defeat him in
the next episode of the hubheroes podcast?
Make sure you tune in and findout in the next episode. Make
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(29:55):
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(30:15):
listen into next.
Until next time, when we meetand combine our forces, remember
to be a happy, helpful, humblehuman, and of course, be looking
for a way to be someone's hero.