Episode Transcript
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Intro (00:01):
Do you live in a world filled with corporate data? Are
you plagued by silo departments?Are your lackluster growth
strategies demolishing yourchances for success? Are you
held captive by the evil menace,Lord Lack, lack of time, lack of
strategy, and lack of the mostimportant and powerful tool in
(00:23):
your superhero tool belt,knowledge. Never fear, hub
heroes.
Get ready to don your cape andmask, move into action, and
become the hub hero yourorganization needs. Tune in each
week to join the league ofextraordinary inbound heroes as
we help you educate, empower,and execute. Hub heroes, it's
(00:47):
time to unite and activate yourpowers.
George B. Thomas (00:52):
Hi. Liz, first of all, before you get into why
we're here today and what we'regonna talk about, I just want
everybody who is maybe watchingthis on LinkedIn to know that
the chat pane is being paidattention to. If you have an
item or an idea, make sure youhit that because I'm definitely
we are definitely watching thechat as we move forward. So,
(01:12):
Liz, what what the heck are wedoing here today?
Liz Moorhead (01:15):
Well, apparently, I left you jokers unattended
last week, and you ended uphaving an absolutely incredible
conversation, but it was soincredible that it required a
part two. So, George, I actuallywanna ask you guys. Bring our
audience up to date if this istheir first episode,
particularly since it's thefirst time we're going live on
LinkedIn.
George B. Thomas (01:34):
Yeah.
Liz Moorhead (01:34):
What the heck happened in my absence? What
were you guys doing?
George B. Thomas (01:38):
Well, I mean, we were having a good
conversation. And and, by theway, you should go back and go
to the Hub Heroes podcast andlisten to that conversation. But
then when we we kinda weretiptoeing around the things we
wish, could happen. We we wantedto be able to do the kind of
(01:59):
magic wand moments that we couldforesee in the future. And, we
all agreed, hey.
We should do an episode on that.Like, what listen. We we know
historically that HubSpot lovesideas.hubspot.com. We know
historically that HubSpot lovesto listen to, the humans, the
(02:23):
humans that use HubSpot. And sowhy not give them a whole
episode of things that theycould be like,
Liz Moorhead (02:31):
So let me get this straight. Let me get this
straight. You had a wholeepisode that was dedicated to
the idea of, hey. There's been alot of big changes to HubSpot
recently, lot of new bells andwhistles added. So let's go back
to basics and talk about whatthe basics, the fundamentals of
HubSpot and inbound that youneed to pay attention to, and
you still ended up tiptoeingaround.
(02:52):
But what if we had more?
George B. Thomas (02:54):
Yes. We need help. We Yeah. We need help.
Max Cohen (02:57):
Not satisfied.
Liz Moorhead (02:59):
Not satisfied, Maximus? Why aren't you
satisfied this morning?
Max Cohen (03:02):
Because I'm not I I ain't never gonna be not
satisfied. Oh, jeez. I ain'tnever gonna stop being
unsatisfied.
George B. Thomas (03:09):
I go back to we need help.
Liz Moorhead (03:11):
Well, gentlemen gonna stop. The only hope I can
offer is the ability to purgeall of these ideas from your
brain and into the generalpopulace. Does that work for you
all today?
Max Cohen (03:21):
Yeah.
Liz Moorhead (03:21):
Yeah. Fantastic. So that's what we're going to be
talking about today. Each of ushas come to the table today with
a wish list of things and stuffand abilities that we wish we
had within HubSpot.
George B. Thomas (03:34):
Yeah. And some of us more than others. Let's
just throw that out there realquick. Good god, Max. It
Max Cohen (03:40):
feels like an attack.
Liz Moorhead (03:41):
Max, I'm doing well.
George B. Thomas (03:43):
No. I'm not attacking, but I was looking for
my beep button because I feltlike I should swear when I
looked at your list. But, anywayI was
Max Cohen (03:49):
swearing when I was building it.
Liz Moorhead (03:52):
Max, do you wanna kick us off since we have about
a Homer's Odyssey worth of stuffto get through with you in this
episode?
Max Cohen (04:00):
Yeah. I mean, where do you want me to start? I mean,
I
Liz Moorhead (04:04):
don't I'm scared looking at this list. The
instructions were two to three,my guy, and we have 18.
Max Cohen (04:12):
Mhmm. Yeah. I well, be fair.
George B. Thomas (04:14):
Quick actions a lot. Can we start there?
Max Cohen (04:17):
Like, it's fitter. Hold on.
George B. Thomas (04:18):
You say quick actions. Like, walk us through
that.
Max Cohen (04:21):
I just I just wanna point out, nowhere in the
instructions did it say two tothree Oh. On that document. So
Liz Moorhead (04:28):
Also, can we talk about the fact, like, I don't
know if anybody else noticedthis, and our viewers at home
cannot see this part, but I'llshare it. This is not so much an
assignment that you completedfor this podcast. This is a note
you began on 10/15/2024 at09:30AM.
Max Cohen (04:44):
Correct.
Liz Moorhead (04:45):
This is a list of grievances that has been growing
for some time.
Max Cohen (04:48):
Yes. Yes. And what I mean, this was my wish list.
This is this is I mean, a lot ofthese, you know, a lot of these
are just, you know, like, littlethings. Just like little nice
things that I think would becute in order to have
Liz Moorhead (05:01):
nice things you think would take us through your
cute list.
George B. Thomas (05:04):
Yeah. Or or one or two and then Yeah.
Max Cohen (05:08):
Sure. Well, George, let's say what George said.
George, you said I mentionedquick actions.
George B. Thomas (05:13):
Yeah. You mentioned quick actions, like,
in two, if not three of, like,these takka stuff
Max Cohen (05:19):
there. Well, so do you remember how they created
those quick action record cardsthat go in the middle panel? Do
you know what I refer to?
George B. Thomas (05:27):
Yeah. I do. And Chad has even given you,
like, a finger in the air, like,a good finger, by the way.
Max Cohen (05:32):
So they have, you know,
Chad Hohn (05:33):
they have a lot of voice is shot today. So
Max Cohen (05:36):
We're dying, Chad.
Liz Moorhead (05:37):
Too much giga. Not much,
George B. Thomas (05:39):
Chad. I mean, I
Max Cohen (05:40):
also probably need to, like, look at them. But,
like, there's, you know, there'sa couple ones in there that are
just, like, kind of, goofy.Right? And, like, I think
there's a really big opportunityto add some, like, super cool
stuff in there. So, like, forexample, k?
They have a, quick action buttonin the middle panel card that
just says, like, go to a URL or,like, go to a page. Right? But
(06:04):
it's possibly the most pointlessbutton in the entire world
because it doesn't let youcustomize that URL per record at
all. Right? So, like, it's it'sliterally just it's it's you
know what it is?
It's literally worse than abookmark in Chrome. Like, it's
not like, there if it's justalways going to the same place,
(06:25):
why have it on a record? Right?Like, usually, you have things
on a record because it's uniqueto that record. Right?
So what I would love to see isthe ability to create those
quick action cards that go tolinks. Right? But those links
come from properties you'restoring on the record. Right?
So, like, let's say for examplePartially
George B. Thomas (06:44):
from properties.
Max Cohen (06:45):
Yeah. Or or partially. Correct. Right? Let's
say, for example, you've gotsome outside system that your
team still needs to rely on.
Right? And you've got someinformation or maybe, like, a
link to, you know, a record forthat record in that other
system. It would be amazing ifwe could say, hey, when you
build this quick action buttonin the middle panel, pull the
(07:07):
URL from this other propertythat's storing, you know, this
unique URL for this specificrecord in that other system.
Right? I would love to see that.
You know, so that would be supercool. What was the other one?
Quick action, middle card buttonto manual. Oh, yeah. Dude, let
me throw an object through aspecific workflow through one of
those quick action cards.
(07:29):
Right? Like, I just thinkthere's so many more dynamic
things that they could dobecause, like, when it launched
what is it? Oh, is it just,like, a big version of the same
thing you see on the top lefthand corner of a record? Right?
So it's I don't know.
There's a lot that can be donethere, and yes, maybe they were
just, like, laying thefoundation for some really cool
(07:50):
things to come. Right? But, youknow, every time I go and try to
set that up in its currentstate, I'm like, this adds zero
value whatsoever. Like, becauseit there's just, you know,
nothing, like, really cool thatI can do with it.
George B. Thomas (08:03):
Yeah. I I like, Chad, that you said it's
been there for a while, whichfor anybody who's been in the
HubSpot ecosystem, you know,it's easy to think about, like,
when something's sat there for awhile, does that mean it's done?
And, of course, I I HubSpotprojects, anyone? I know. I
sadly say HubSpot projects tothis.
Like, it's been there forever,but nothing's happening.
Liz Moorhead (08:23):
Why do we have to so early, Chad? Why do we have
to save you so
George B. Thomas (08:27):
well? It's in the. Yeah. It's in the. But
Yeah.
Max Cohen (08:32):
Next to academy.
George B. Thomas (08:33):
Yeah. Come on, ladies and gentlemen. So,
hopefully, Max, I would love tosee them do the anything that
you can do to make it moredynamic based on records is
amazing.
Max Cohen (08:43):
I think that, but I also think, like, yo, let third
party app developers build quickaction buttons that work inside
those cards. Like, I thinkthat'd be
George B. Thomas (08:52):
cool.
Chad Hohn (08:52):
With UI extensions, you could do that now, I think.
Right?
Max Cohen (08:56):
Oh, yeah. I mean, you could build totally separate UI
extensions. What I'm saying is,like, like, what if what if they
could build buttons that someonecould put into one of those,
like, standard quick actioncards? Sure.
George B. Thomas (09:08):
Yeah. Do you do you think that somebody like
Event Happily would have areason to have a quick action
like that?
Max Cohen (09:16):
Yeah. Probably. Sorry. My family's calling me.
Give me one second.
I gotta go on mute.
George B. Thomas (09:19):
Alright. Well, then, Liz, who what about you,
Liz? You actually had, a coupleitems on this list. Why don't
you talk through one of yoursbefore we baton it to the the
next
Liz Moorhead (09:28):
Yeah. Absolutely. I mean, the biggest thing for me
and it was so funny. When I wassitting down and thinking about
what are my wish list items forwhat I wish HubSpot would do, I
found myself not actually askingfor anything wholly new.
Although, George, some of theitems on your list I found very,
very intriguing.
But when I think about my roleas a content strategist, because
(09:50):
that's really what I do. Right?Content strategy, content
creation. I'm really happy, forthe most part, with a lot of the
tools and how they exist. Thebiggest gap for me and the
biggest wish list item for me,quite frankly, is the education
in HubSpot Academy continues tobe lacking in the content area.
We have a lot of great contentcertifications around picking
(10:12):
the right topics, arounddistribution, around all of
these things. But let's behonest, the part of content
creation and content strategyand content overall that
continues to be the hardest isthe actual creating of the
content. When you have in handthe topic you need to make into
a reality, people still don'tknow how to do it. Content
(10:35):
creation still hurts. Even withAI tools, we're not teaching
them the basic formulas, thebasic simple best practices.
Right? That go into contentcreation. And it's not this
isn't something where I'mnecessarily pointing fingers
just at HubSpot alone. It'ssomething you and I have talked
about, George, extensively. Andwhen I say you and I have talked
(10:56):
about, you have politely noddedwhile I've just gone completely
unhinged with my ranting.
But this is a problem that I'venoticed in the industry overall
since the beginning. It there isthis thing that we don't talk
about and that's creatingcontent. The actual physical act
of somebody gives you a topicand they tell you to create a
(11:19):
piece of content from it hurts.Either people don't understand
the process or they feel reallyinsecure about it, even if they
are in decades long expert inthe topic. Like there is just
nobody talks around it.
And then we just hope people'seducation that they paid
attention to maybe in, like,middle school, high school,
(11:41):
maybe college is gonna carrythem through.
George B. Thomas (11:44):
Oh, God. That's
Liz Moorhead (11:45):
It's just it's it doesn't have to hurt so much. So
my biggest wish list item andHubSpot, I hope you're listening
and I would happy to be a partof it is talk more about the
physical act of creating contentbecause just throwing more
generative tools into the mix isactually making it more
challenging. Those tools becomepowerful when you understand how
(12:06):
to plug a strategy in, when youunderstand how to tell a story,
when you understand all of thosethings. But that's my biggest
wish list item.
George B. Thomas (12:14):
Like I love it.
Liz Moorhead (12:15):
HubSpot Academy is an incredible resource of
education. And I have been inthis in this industry now for
about ten years, and thatcontinues to be the spot where
I'm like, am I just alone in thedarkness banging a pan asking
for this? Does nobody else wantthis?
George B. Thomas (12:30):
Yeah. Maybe we won't. I'm gonna go out on a
limb here, and and pray that theLinkedIn algorithms, deliver
this at the doorstep. CourtneySembler. Meet Liz Morehead.
Liz Moorhead (12:40):
Hi, Courtney.
George B. Thomas (12:41):
Liz Morehead. Meet Courtney Sembler. Like, hi.
Can can we do something? Can wecreate some I would love to see
that.
Anything that we can do to makethings that are hard easier,
like, it, to me, is just a a winwin situation here. And and so I
I'm gonna actually piggyback offof what you, kinda were talking
about there, Liz, because when Ithink about what's difficult
(13:04):
right now, it it's we have anecosystem that, hopefully, we
understand it's about beingHuman centric. Value first,
right, type of type of scenariohere. You're creating content.
You're a believer in inbound.
You wanna create courses. Youwanna do these things. You wanna
build a community, but dang onit if it ain't hard. You you
(13:26):
gotta fly over to something likeCircle. You gotta fly over to
something like Mighty Networks.
And then all of a sudden, theconversation becomes that you
gotta integrate Zapier becauseyou definitely want deals to be
there. And, well, where shouldpayments happen? Should they
happen over on Circle or MightyNetworks? Should they happen
through HubSpot payments? And,dang, gone, it just becomes
convoluted and becomes a mess.
And what I would love to see iswhere we could just have, like,
(13:47):
a circle or a Mighty Networksnatively inside of our Hub Spot
content, hub, the CMS, whateverportion you wanna put it into,
but being able to literally fireup. And, again, you can use
different spaces. You know,maybe it's hubs and sprockets
instead of, like, spaces andwhatever they use in seven
(14:16):
lesson course with a quiz thatthen delivers a certification
when you're done that's, youknow, automatically behind the,
like, membership area wherepeople can sign up. And, there's
actually, like, a native chatcommunity feature where like,
first of all, HubSpot. Youyourself could could
(14:38):
dramatically change the HubSpotcommunity ecosystem by having
your own mighty network circlescenario for, like, what you're
trying to do, let alone if we ascustomers had this ability to to
to be community focused, easilydo live events behind the
(14:59):
paywall, easily do coursesbehind the paywall, easily
enable conversations inside of acommunity.
And why? Dang gone. Because it'son top of a CRM. Dang gone.
Because it would have theability to do smart content.
Dang on because you could fireworkflows based off of things
(15:19):
that they actually did in yourcommunity natively. Okay. I'll
get off my pedestal.
Liz Moorhead (15:26):
Also allows you to more easily integrate a lot of
the content that you'recreating. Right? You and I have
done a ton of experimentationwith, membership based community
networks. And the challenge hasalways been is that it's a
walled garden. It exists on anisland, completely disconnected
(15:46):
from the rest of the digitalecosystem of your brand.
Now I could also see a world inwhich, you know, that's a very
exciting hub, but it's it's tome, and maybe I'm thinking about
this incorrectly, it's the itwould be like the first type of
product hub, right, where thehub is the product you're
actually giving to yourcustomers. And that's exciting,
but that is also very biguncharted territory. But I that
(16:08):
was the thing on your list thatjumped out at me of, yes, make
it easier.
George B. Thomas (16:15):
They launched that, I might die and go to
heaven. I'm just saying. I'mlike We
Liz Moorhead (16:19):
need you alive, so don't do that.
George B. Thomas (16:21):
Yeah. That's true.
Liz Moorhead (16:22):
Chad, I know you are you are you are here
struggle busting with us today,right, guys? So everybody, let's
clear some room for our softspoken wizard. Tell me what
you've got on your list, bud.
Chad Hohn (16:35):
Yeah. Well, I apologize. I've just been
coughing all weekend. Totallyfine, but throat hurts. No.
You're not? Yeah. Well, youknow, totally fine outside of
George B. Thomas (16:46):
your neck.
Liz Moorhead (16:47):
Loving, Max. Leave him alone.
Chad Hohn (16:50):
It's okay. I'm still enjoying myself. Apologies. Next
time we're live, we'll or allsound better. I promise.
But, anyway, I thinkpiggybacking off of what George
was saying just to, like, expandon that for a second. One thing
I really enjoyed was, thethought of how that could tie
into onboarding training and acustomer success workspace.
(17:13):
Because what if your productthat you're selling needs that
level of integration andunderstanding of how far
somebody's gotten through yourtraining content, a knowledge
base isn't great for that. Youcan see if somebody's hit a
page. And if you're usingcertain video sharing services,
you can see if somebody'swatched a video.
But creating some sort of coursecontent that's a little more
advanced like that would beamazing to be able to
(17:36):
automatically let somebody intoone of those, like, sprockets or
whatever to allow them to startusing some of those, functions.
That'd be amazing. That'd be,like, such a great thing for
customer success. Right?
George B. Thomas (17:48):
Well, we
Chad Hohn (17:48):
learn hub.
George B. Thomas (17:50):
And, dude, it would revolutionize our super
admin training in the way thatwe do that. And, oh my god.
Anyway Yeah. Anyway, I'll shutup because it's your
Chad Hohn (17:58):
Yeah. Yeah. For for me, I think, one thing that
would be you know, that I wantedto talk a ton about, and we'll
see if we get back to some of myother ones, but is, like, and I
noticed this on Max's list too,but it's different. Mine was the
ability to basically autofillparts of payment links, like
(18:21):
Commerce Hub. Right?
So, basically, you, you know,you can't inject a discount code
with a query parameter oranything like that. They have to
manually type it in, if I'm notmistaken. And to be able to
prefill contact info, if youknow who you're sending a
payment link to. Right? And,like, maybe that computer's not
(18:41):
cookied, but you know who you'resending it to.
So you can prefill it with URLparameters. Right? And, you
know, I think Max's was anextension of that, but it'd be
amazing if you could do someadditional functionality with
payment links, especially nowthat they're getting better tied
into the Commerce Hub ecosystem.And for me, at least as
(19:01):
partners, I would love for themto be able to unlock some of the
restrictions surroundingCommerce Hub, at least in some
way that we can build some sortof a proof of concept of what we
need for customers if we'reselling something that's
repetitive or that we build overand over. Like our industry, we
sell the same thing to manycustomers.
(19:23):
We have a templated build onHubSpot. And so I'd love to be
able to, like, build somethingwith no restrictions to, like,
some of the commerce hub stuff,like, not being able to write
payments or have payment customobjects or custom properties or
different things because we haveto have custom objects that
represent payments in theaccounting software because we
(19:43):
can't add custom properties tothe payments object. So we have
two different types of payments,and it's a whole thing. It's,
like, confusing for thecustomer.
Max Cohen (19:51):
Well, subscriptions just got it. Right? Mhmm. Yeah.
That's the problem.
Is coming pretty close.
Chad Hohn (19:56):
I imagine they are. Yeah.
Max Cohen (19:58):
I mean, you're gonna see a lot of that with, you
know, the acquisition of cashflow and everything because
that's really what was in it forthem was that big beautiful
Yeah. You know, subscriptionbilling engine. Right? And so
Chad Hohn (20:10):
you probably were over there about Yeah. The
acquisition and some I mean,I've talked to some people over
in Commerce Hub, and there'sbeen some very exciting things
on the on the road map.
Max Cohen (20:20):
Commerce Hub's getting that big boost, Dean.
You know what I mean?
George B. Thomas (20:23):
It's not on my list, but I should have put it
on the list of, like I wouldlove because I had by the way, I
got a text, maybe two days agofrom a buddy of mine, and the
text went something along thelines of, hey. Do you know
somebody who is a commerce hubninja, like a WooCommerce or
Shopify? Like, imagine like, wealready have a commerce hub, but
(20:45):
imagine if it was more like youcould literally build a
storefront. And, again, namecomps. Names of, like, you don't
now all of a sudden you're like,I don't care if there's a
Shopify integration because I'mgonna use HubSpot's x y z,
whatever you call it.
And you could literally do,like, T shirt sizes and colors
(21:06):
and all, like, all of thecommerce things. But, again, in
the now now take that and pairit with community and CRM and
everything that we've talked. Ohmy goodness gracious.
Chad Hohn (21:17):
It literally be the business center of business
operations for everything youdo. You'd be like, if you even
if you were, like, like, aYouTuber, you could use it for,
like Yeah. Literally your wholething, you know, even though
that's, like, b to c. Right?
Max Cohen (21:30):
You you ever you guys like, I I don't know how, I
don't know how much I believethis. Uh-oh. But do you do you
have this
George B. Thomas (21:39):
thing I'm on LinkedIn.
Max Cohen (21:40):
No. I know. I know. But I'm saying, like, do you do
you do you feel like, like,HubSpot would be moving closer
and closer and closer to havesome sort of, like, lightweight
Shopify alternative type deal?
George B. Thomas (21:53):
I hope so.
Max Cohen (21:55):
Yeah?
George B. Thomas (21:56):
No. Actually, I'll even step for I pray so.
Really? Yeah. Bro, I'd use it inheartbeat.
Max Cohen (22:02):
Yeah.
George B. Thomas (22:03):
In a heartbeat.
Max Cohen (22:04):
Like a ecommerce like a true ecommerce, like Yep. Here
are my wares that I sell. Like,you know, you can pick it out
George B. Thomas (22:10):
of a shopping cart. Where would Max be selling
his hats from?
Max Cohen (22:15):
Based. True. True. Yeah. I mean, I think that'll be
interesting.
Like, I you know, I thinkthey're really it's obvious that
they're really trying to, like,nail down the b to b, you know,
commerce side of things. And,you know, they're really gonna
get like, the next thing you'regonna see them do is get really,
really, really good at beingthat sort of, like, Stripe
(22:37):
alternative for SaaS companies.Right? Where, like, they can
build subscriptions in throughthe APIs and, you know, do all
that kind of stuff. Right?
And, like, really connect, like,their app and their billing
into, like, HubSpot's back endsystem. Because, you know,
that's really kinda where theystill sort of, like, lack in
terms of how they kind of, youknow, service SaaS companies.
(22:59):
It's like all those people arestill building on Stripe. Right?
So, yeah, I think that's gonnabe really interesting to see.
George B. Thomas (23:06):
Couple things. One, chat pain is actually
happening over here on LinkedInlive. So if you're listening, by
the way, to the podcast on thepodcast stream after the live,
just know that you could bejoining us on Monday, LinkedIn
live, 9AM, eastern. But, also, Iwanna shout out to Maddie
Jolley. I hope I said your lastname correctly.
She'd love to have the abilityto create custom activities and
(23:29):
custom task types.
Chad Hohn (23:31):
I love
George B. Thomas (23:31):
that. Also wanna give a shout out to
Chad Hohn (23:33):
workflows are a thing. That's cool.
George B. Thomas (23:35):
Yeah. Trent Little. Yes. Sometimes you wanna
get Chad going, and sometimesyou don't wanna get Chad going.
It just depends on the topic.
So I will go ahead and get Chad.
Max Cohen (23:45):
Get Chad.
George B. Thomas (23:46):
Let's who should we move in next?
Max Cohen (23:48):
Is it back to me?
George B. Thomas (23:50):
Yeah. It is.
Max Cohen (23:51):
It is back to me.
Liz Moorhead (23:52):
List of grievances.
George B. Thomas (23:53):
Yeah. But you still very own customer, by the
way. You Yeah.
Max Cohen (23:56):
I mean I mean, I'll hit this first one here. It's
like, dude, we need some, like,more we need I think it's time
that dashboards gets a littlebit more, visual tools to make
sense of the data that someone'sseeing. Right? Like, think
about, like, all you can do isjust dump report after report
after report after report onto adashboard, right? Like, I would
(24:21):
love to see something as simpleas like a thin dividing line
between, you know, the thebricks in which make up your
canvas that you can put yourreports so I can at least, like,
break things into sectionsvisually, right?
Imagine if you could, like,collapse sections and, like,
name them and, like, not have tojust stuff everything in a rich
(24:43):
text module, which takes up aslot for a report. Like I
George B. Thomas (24:46):
need half a brick. I need the half brick to
be able to put titles.
Max Cohen (24:50):
Yeah. Let me half brick it. Exactly. That's why
that's why I'm talking about,like, a thin divider line or
something like that. Like, I Ijust think we need some, like,
we need some more visual toolsthere to help us, like, organize
and make sense the data insteadof it just being, like, a slew
of reports or rich text modulesand it being super ugly.
Right? Like, if you think aboutit, like, that that tool hasn't
fundamentally changed in areally long time from what it
(25:13):
feels like. Right? Maybe withoutyou know, barring some changes
to, like, the limits of how manyreports you can have in
dashboards and stuff like that.But it's like, yo, give us some
give us some visual tools.
George B. Thomas (25:23):
You know? I can't believe you called data
ugly. Bro, data
Max Cohen (25:27):
is I make some ugly ass dashboards, and that's a %.
George B. Thomas (25:30):
The data inside them is beautiful.
Max Cohen (25:32):
Yeah. Anyway, that one's boring. The other thing
that I think is, like, more of,like, a tool wide issue, I would
love to see, like, exclusionaryfilters for association labels.
Right? So when I say that, I'mthinking of situations where
(25:53):
it's like especially inworkflows, where you wanna be
like, hey.
Send an email to contacts withthis association label. Right?
But sometimes, I wanna sendemails to contacts without a
certain association label.Right? And so I'd love to see
them, like, you know, anytimeyou see association labels get
(26:15):
used as filtering, right, youyou could never use them to as,
like, an exclusion for likecriteria.
Right. Which, you know, itcauses us to do a lot of weird
stuff and event happily. Like itforces us to have like a do not
attend, did not attend labelversus a, you know, attended
label because like we can't justbe like send an email to
(26:38):
everyone that attended and thensend an email to everyone who
doesn't have the label that theyattended. We have to go, no.
Send an email exclusively topeople that have the did not
attend labels.
Then we gotta think about, oh,how do we, you know, do, like,
did not attend? And we have to,like, build all these features
around that just to get this,like, stupid label. Whereas,
like, we can skip all that if,you know, we had the ability to
just, you know, exclude thelabels or whatever. Right? So I
(27:01):
I would love to see
Chad Hohn (27:02):
guy overhead and
George B. Thomas (27:02):
stuff too.
Chad Hohn (27:03):
Right? Exactly. To make calls to apply all those
labels rather than just beingable to.
Max Cohen (27:07):
A %. Yeah. So I'd I'd love to be able to exclude
association labels on emails,send actions, and workflows,
specifically. But yeah. I loveit.
Oh, and also give us customobject webhooks for public apps.
Please. Please. Please. Please.
Please.
George B. Thomas (27:19):
Please. Please. Sorry.
Liz Moorhead (27:23):
Alright. Are we ready to come back into Content
Station for a moment?
George B. Thomas (27:26):
Yeah. Choo choo.
Liz Moorhead (27:29):
I had this one as last on my list for this week,
but I I need to just get thisout now. Oh. I have a
complicated relationship withthe SEO tool. I have an
extremely complicatedrelationship with that tool. In
that, when it was first rolledout, it was a topic cluster
development tool.
Yep. And it was called theContent Strategy Tool. And I
(27:51):
didn't totally love it, but itmade me excited because I was
like, finally, they areemphasizing the fact that if you
are creating content, thereneeds to be a strategy behind
it. And it looked like thepromise of something where like,
you know how we talked a lotabout the tools that we've been
seeing roll out across the hubs?Like, this is just the
(28:12):
beginning.
This is, quote unquote, theworst it will ever be. This SEO
tool, the only way it has becomemore dimensionalized is to add
SEO recommendations you weregetting elsewhere within the
tool in a more centralizedlocation and recommended topics.
And I just pulled up,recommended topics within the
HubSpot SEO tool. And the firstrecommended topic is life.
Max Cohen (28:37):
Oh, I see.
Liz Moorhead (28:38):
Life. With a monthly search volume of 165,000
and a difficulty of 100. Yeah.So, you know, I'm sitting here
going
Max Cohen (28:48):
Hold on.
George B. Thomas (28:48):
First of all You
Max Cohen (28:49):
know why I did that. Right? Why? It's challenging you
because it knows
Liz Moorhead (28:53):
Challenging me? I don't need to be challenged.
George B. Thomas (28:56):
I don't need to be challenged.
Max Cohen (28:57):
No. It's going it's going listen. Liz is so good at
creating content. Let's justgive her, like, a super
difficult keyword with a hellageneric prompt. Alright.
Let's Give
Liz Moorhead (29:07):
me a persona in five hours.
Max Cohen (29:09):
I'll be happy to challenge you to say, what's it?
So tell right content. What'sthe
Liz Moorhead (29:13):
meaning of life? Yeah. Say yes to staying in
more.
Max Cohen (29:16):
I think it's I think we're just doing something big
back there. Yeah.
Liz Moorhead (29:20):
Yeah. So here's my issue with it, is that it
doesn't really strategically doanything.
Max Cohen (29:27):
I'm sorry. Does someone have a giant koala bear
in the background? What wasthat?
Liz Moorhead (29:32):
I have no idea what you're talking about.
Max Cohen (29:33):
Wait. Wait. Wait. Wait. Wait.
Whose cat was that? Whose animalwas that?
Liz Moorhead (29:37):
Not mine.
Max Cohen (29:38):
Oh, it's a oh, it's a
Liz Moorhead (29:40):
Oh, Chad.
George B. Thomas (29:42):
No. No. It's not Chad. It was it was me.
Max Cohen (29:46):
Okay. That was
Liz Moorhead (29:47):
Let me get my grievance out, and then we can
go back to all of your funcustom webhook things. Okay?
What I would like to see,because this is about a wish
list episode, right, is I wouldlike to see the SEO tool
actually become something.Because, for example, I I I
asked my a few of friends, whoalso are more in the content
sphere like I am. Do you evenuse the SEO tool within HubSpot
(30:12):
to find topics?
The answer is no. All of us havesomething like Semrush or
Ahrefs. You know, somethingwhere the data is much more
validated deep, and it allows usto go into much more intentional
choices in terms of how we builda content strategy. So the value
for me is really not there forthat. I like that you can track
(30:32):
topic clusters, but the factthat they've been so
deemphasized in terms of howwe're talking about content
strategies, we either have aneducation gap or we have a or we
have a tool development app, butnobody has the heart to get rid
of it.
I think there is clearly a gapwithin the HubSpot marketing hub
for some sort of contentstrategy development and
(30:53):
tracking tool. And to all of youout there who think this is me
talking to all of you, who thinkyour editorial calendar is a
content strategy. No. No. Sothat's my wish list item.
Like, figure out whateveridentity crisis is happening
within the SEO tool and sit downand have a considered
conversation maybe with somecontent strategists about what
(31:15):
are the tools we need within theside within, the HubSpot
marketing hub to track, build,share our content strategies
because this ain't it.
George B. Thomas (31:27):
So so I I wanna double down on what you're
saying, Liz, but I have to saythat I actually love that tool.
I I wish that that tool wouldgrow. Here's the deal. It goes
back to your first thing thatpeople need more education.
People need more education onwhat it is and how to use it,
(31:47):
and the tool needs moreflexibility.
By the way, I'm yes. I'm hold ifyou're listening to the podcast,
I'm holding up a book. It'sliterally called pillar based
marketing. It's by Ryan Brockand Christopher, Toth. On page
one eighty one of the book, itactually talks about building,
your pillar strategy.
(32:07):
And so, again, HubSpot Academy.Courtney Semler. I'm giving you
another shout out. Like, or orteam, how can we get more micro
content, educational value tothis tool that is a a great idea
and, you know, right can beleveraged is super powerful, but
(32:28):
I just don't think enough itit's it, like, got built, and
it's like the alternator. Peopleknow it's there.
They're not sure how it works,and they don't really know if
they should be using it everytime they start their content
car or not. Anyway
Liz Moorhead (32:41):
No. I don't really agree with it. That's why I
said, like, when we've talkedabout other stuff in the past,
you know, we always talk abouthow this is the worst it'll ever
be, but it's just not improving.Sorry. I think my connection's a
little bit quirky right now.
But let's move on. George.
Max Cohen (32:57):
You're good.
George B. Thomas (32:58):
Yeah. Yeah.
Liz Moorhead (33:00):
Talk to me.
George B. Thomas (33:01):
Which one to pick. I I have, let's see. Let
me look at the do I am I gonnahave time to get back to my
dynamic ads rant? Maybe. But sohere's here's let me talk about
this one.
Since we're on a little bit of acontent train, I really, really,
really would love to have anative, chat GPT integration for
(33:23):
so many different reasons, butlet me get very specific on one.
I'm sitting at my couch lastnight. I'm watching the Bills
game. I'm sitting there with mywife, but I'm also working on
some content that I'm having alot of fun creating because I'm,
like, excited about this, like,direction of showing up as a
whole ass human and puttingsomething to the world that
(33:45):
maybe other people might not putto the world. So I'm working on
it, and I'm working in chat g bt.
I'm working in Canvas, and I'veliterally, in Canvas, applied my
h one, my h twos. I've gonethrough and retyped things and
added my own stories, and, like,I've got a piece that's just
ready to publish, like, ready topub I've humanized it because
(34:09):
you can do that in Canvas now.Like, it's like a Word doc
steroids. And I I now I gottacopy and paste it, and then I
gotta worry about formatting.And I and I I can format it in
Canvas.
What I would love is just to beable you know how in, like,
blogs, you can, like, importGoogle Doc, and it'll bring the
(34:30):
Google Doc into, like, your blogeditor? Like, I just wanna be
able to push a button, and thecontent that I've created in
Canvas, it just magically showsup in my HubSpot blog for me to
then use my voice and tone orThat would be beautiful. Make
other edits or any like, likeand, again, that's just one
(34:53):
piece. Like, there are so like,imagine being able to have all
the context and cohesiveness of,like, ChatGPT projects, but it's
like a, sales email project thatthen when you're actually in
templates, you're, like,leveraging that stuff to
actually create the narrativesthat you're anyway, I'll I'll be
(35:17):
quiet. ChatGPT nativeintegration for multiple reasons
of HubSpot would be a wish listitem for me.
Liz Moorhead (35:23):
I love that. Speaking of chat GBT, chat GBT,
what's next on your list?
George B. Thomas (35:28):
There you
Chad Hohn (35:30):
go. Yes. Nice. For me, I think one of the ones that
would be really helpful wouldbe, you know how in a workflow,
you can look up associatedobjects. Right?
Well, you only get one resultbased on required filter
criteria. So you can get, like,the most recently associated or
(35:54):
the first created or the mostrecently updated record. The
reason they have to do that isbecause they can't process loops
of data. So what you really needis the ability to process what's
called an array in programmingland. And an array would be a
return result of items.
(36:15):
So you have, like, five things.It's, like, five contacts
related to a deal, and yourworkflow would do things to all
five of those return contacts bylooping each of the return
search values and the propertiesthat it returned. So being able
to, like, search fully searchthe CRM and, maybe even to
(36:41):
utilize GraphQL, which is oftenused in, like, CMS pages,
because what you could do isprovide, like, one record ID.
So, like, let's say I wanna geta contact and then find all
deals related to that contactand then all emails related to
that that are outbound. And it'sone search request, but it
(37:04):
returns this entire structuredstring of data that you can do
things with.
And it'd be really cool to beable to drill into many
associations deep, like withGraphQL. Again, that's really
great for things like web pagesto limit the amount of API calls
you need to make from somebody'sbrowser. It just gives the data
(37:27):
you need to fill the page withone request, right, for for for
each line, maybe. I'm prettysure that's how, like, index
pages work in HubSpot where youget the contact and you get all
the associated deals, and itshows, like, 18 deals and you
click on it, you know, and it itshows all the different deals
that you can see. Maybe they dosomething else, but that's,
(37:49):
like, one way you could do it,right, for each record in the
page.
So being able to at a technicallevel, like, every time I have
to process multiple returnsearch values, it just pushes me
out of HubSpot workflows, and Ican't use it. And then I have to
go use some sort of middleware.Right? Or custom code, or I have
to write build it in middleware,test it, and then write custom
(38:12):
code to do it after the fact.
George B. Thomas (38:15):
So I've got two things to say. One is just
Wow. Yeah. We officially hit thenerdy side of the podcast with
that.
Liz Moorhead (38:26):
Took us forty six minutes.
George B. Thomas (38:27):
I I I love to do a bit earlier for a while to
get there. Super nerdy. But,Chad, the things that that would
unlock, the abilities thatpeople would then have at their
fingertips. By the way, I wanna,shout out to people who might be
watching this on LinkedIn afterthe fact or if you're watching
it right now. Put in the chatpane because, again, this could
(38:48):
be a a massive list in thefuture.
What do you wish HubSpot wouldbuild next? Just put it in the
chat pane. Let us know. Liz,who's who's next?
Liz Moorhead (38:58):
I believe it's Max. So, Max, this is our final
round. Take us through
George B. Thomas (39:03):
Juice wise.
Liz Moorhead (39:04):
The most important ones, the juiciest.
Max Cohen (39:07):
I do two?
George B. Thomas (39:09):
Sure. Why not?
Max Cohen (39:10):
Oh, one is super quick. I think it would be super
neat if you could turn onexpenses on any of the object
that you want. So imagine if youhad, like, a deal and you wanna
track how much that deal cost toyou as a company. Maybe you took
clients out to dinner or sentthem a thing in the mail
Liz Moorhead (39:32):
or
Max Cohen (39:33):
had to pay a bunch of consulting fees to get something
done. Imagine if you had alittle card that just looked
like line items, right? But itwas line item expenses and it
tallied up how much that objecthas cost you, whether it's a
deal, a contact, a company, orwhatever. I think that'd be
super neat. And if you couldjust, like, turn it on by
(39:53):
objects, that would be cool ashell and, you know, reduce the
amount of extra objects you'dhave to make just to track
something like that.
Chad Hohn (39:59):
Yeah. It is a name thing. It could be added to the
QBO sync too because we use acustom object called bills to
represent both bills andexpenses that link to our
customers' QBO accounts whenthey're related to the proper It
Liz Moorhead (40:12):
also
George B. Thomas (40:13):
contact.
Liz Moorhead (40:14):
It also gives you net revenue too, the ability to
really dial
George B. Thomas (40:17):
in on that. It'd be real reporting at that
point.
Chad Hohn (40:20):
Yeah. For sure.
Max Cohen (40:21):
%. Hundred %. So there's that. I think that would
be super neat. Wow.
And I have floated that idea toJeff Vincent a while ago. We'll
see if it went anywhere. I thinkthe other thing too that I just
think would be so neat is likeand again I maybe I talked about
this last week but dude beingable to do workflows based on
(40:44):
associations getting created andrunning both objects side by
side through a single workflowwould be crazy. Right? So, like
You didn't
George B. Thomas (40:54):
talk about this last week.
Max Cohen (40:56):
So I didn't? Okay. Alright. Alright. Okay.
This is this is gonna soundinsane. Right? And maybe this
doesn't work for
George B. Thomas (41:03):
some reason.
Max Cohen (41:04):
But so when any association gets created in
HubSpot, right? In the back end,there is an object for that
association. Right? There's ajunction object. Okay?
So there is an object for anassociation. Right? And that
association is tying one objectto another object of a different
type, right? So that existsindependently as its own thing,
(41:26):
right? What I would love to seeis a workflow that you can
create that says if for example,you'd say, Alright, whatever a
contact is associated to a dealor something like that.
Right? Or, whatever a, you know,a company is associated to a
ticket with this specificassociation label. Whatever it
(41:47):
may be. Right? I would love tobasically have and, like, maybe
this breaks for some fundamentalreason.
I I don't know. But I would loveto have a dual workflow canvas
where one object is on one sideand the other object is on the
other side. Right? So the twoobjects that get enrolled are
(42:07):
the ones that were joinedtogether by that association.
And then I'd love for you to beable to do different things to
those objects when thatassociation is created.
Right? Such as, like, copyinginformation over or whatever it
may be. Because, like, sure, youcan like, it's just, like,
(42:28):
triggering triggering workflowswhen associations happen is is
really annoying. Right? You haveto, like what do you have to do?
You have to, like, have acalculated field that counts how
many associated objects of acertain type there are and then
reenroll every time the numberchanges and, like, do you
Chad Hohn (42:47):
You could do this. You could get a private app and
then add association change andthen do a webhook.
Max Cohen (42:53):
But that's the thing.
George B. Thomas (42:54):
Yeah. But you have it as webhook
Chad Hohn (42:56):
into a workflow.
Max Cohen (42:57):
Sure. But this is the exact reason why we need
something like this. Because assoon as you say, you could build
a private app, that's when it'slike, oh, shit. It should be a
feature. You know what I mean?
Exactly. Yeah. Yeah. That'scool.
George B. Thomas (43:08):
Hear private app, I'm like FBI open up.
Liz Moorhead (43:16):
Tell us how you really feel, George.
George B. Thomas (43:18):
Oh, god. It it hey. I said this earlier. Any
place where it feels like it'sdifficult. And I mean difficult
for normal showbiz.
Not for GigaChad or, like, UltraNerd, you know, that's out there
listening or watching this at alater date. But, like Con here.
Normal humans. Like, we gotta
Max Cohen (43:37):
Me. Okay.
Liz Moorhead (43:40):
Well, my last one's pretty simple. I'm ready
for v two of the voice and tonetools inside Content Hub.
Max Cohen (43:46):
Bro.
Liz Moorhead (43:47):
I'm ready for more education around how to build
brand voice and tone. I'm readyI'm ready for that because,
like, that to me is wherethere's some really powerful
value add for customers inHubSpot who are creating
content. Like, that's what Iwant. I want us to go bigger. I
want us to have actualconversations about brand voice
(44:08):
and tone.
And I know the community ishungry for it because I gave a
talk at inbound few years agobefore any of this. It was just
a twinkle in someone's eye.Right?
Max Cohen (44:20):
Yep.
Liz Moorhead (44:20):
It was standing room only. They had to move me
to a bigger room to have my talkabout brand voice and tone.
Like, people are hungry to dothis, but the scholarship out
there is pretty lightweight. Iknow that HubSpot has a an
article that's a how to do brandvoice, but it's still kinda
confusing what's the differencebetween voice and tone because
there is an actual differencebetween those two components.
(44:42):
Like, let's get the educationgoing.
Let's get the tool more robustbecause the more we can empower
people to create content that isindeed human, the better off
we're all gonna be. That's mylast one. George, I believe you
had a a rant for us lingeringthere somewhere in the wings.
George B. Thomas (44:59):
It's it's not a rant. It's a listen. So I was
having a conversation with mybuddy, Chris Carolyn, and, he
sent over a video where he waslike and he was excited, and and
I was too. It's a video whereit's showing how you can now
import, podcasts into HubSpotpodcast into the content hub
(45:24):
from other platforms. So, like,Anchor, Libsyn, wherever.
But you can now bring it in, andit can live in HubSpot. And and
I wasn't meaning to be a dick. II I wasn't
Liz Moorhead (45:38):
took over his fun cereal.
George B. Thomas (45:40):
I wasn't meaning to, but but my comment
to it and and by the way, I goback to that I was fully excited
about the fact that you could dothis because that means we're
getting to a place where yourshows should actually live in
there because of all the thingsthat we've talked about, smart
content based on a CRM and theworkflows and all. The words out
of my mouth were and if only wecould have dynamic ads. Because
(46:05):
see, here's that's one of thethings that I love about
transistor.fm is you can havedynamic ads that you can place
over your entire podcastlibrary. So now when you think
about being a content creatorwho actually is trying to get
sponsors for their show, ifthat's your type of thing, Max
mentioned YouTubers earlier inthe show. Like, if you're a
YouTuber and you've got apodcast and you're trying to do
(46:28):
sponsorships or brand deals,well, being able to say, hey.
I'm gonna put your ad over myentire library for the next one
to three months is a biggerprice tag than saying I'm gonna
physically inject a audio ad toeverything that I edit for the
next month, and this is what itcosts. Now all of a sudden, you
(46:51):
can have almost unlimited adspace and almost unlimited ad
turnaround off of 50, a 300, athousand episodes. And if if I
can come to say to somebody, I'mgonna put your ad on our podcast
for for three months over athousand episodes. Cha ching. I
need a cha ching sound.
Dang on it. Like so, like, yes.Great. Let me import it, but
(47:16):
please know that I probablywon't import mine, ours, until
we can actually do dynamic adson the actual platform of and,
again, I say this becauseHubSpot, you have a podcast
network. The amount of peoplethat could use this feature if
(47:39):
they were hosted on your podcastsolution and the amount of
dynamic ads that you could runfor the people that you're
selling to for your podcastnetwork, which were not on, by
the way.
Max Cohen (47:52):
Dust gas.
Liz Moorhead (47:53):
I digress. Sorry. You're right, George. This
wasn't a rant at all. Silly me.
George B. Thomas (47:58):
I love you, HubSpot.
Chad Hohn (48:01):
Anyway, well, I don't know if I can give you a rant
today, but maybe next week.
Liz Moorhead (48:08):
That's fine. But what
Chad Hohn (48:09):
I can give you is one one more thing that I think
would be technically cool. Onething you can do right now is
add a CSV to a data source in,datasets and join that CSV based
on, like, matching propertyvalues, essentially, to create
associations within the datatable so that you can create
(48:32):
reports with some sort ofexternal data. But that needs to
go to the next level and be realtime, not, like, necessarily
only with Google Sheets,although that would be one way
to do it. But being able to addsome sort of external data table
to your HubSpot dataset so thatwhile you're not keeping, like,
(48:58):
a custom object that representswhatever that data table is in
HubSpot, it can still see intoit in your reports in real time.
Like, maybe you don't need tosee it at the record level, but
you need to compare where youraccounting software keeps
expenses.
Right? Again, we are talkingabout expenses as lines and
(49:19):
putting it in the deal to makeit easy for the rep. Well, at
minimum, being able to look atall of the expenses joined on
the, customer ID or the deal ID,and you'll be able to find all
the expenses that are related tothat kind of, like, deal in your
QuickBooks instance, for ex forexample. Right? And to be able
(49:39):
to, like, have all of that dataand have it updated more or less
in real time or at least at thereports real time, which is,
like, every 15 minutes, and beable to, like, create those
joins and create customproperties at the report level,
but not at the record levelbased on those external things.
Because having to, like, exporta spreadsheet and upload it,
(50:02):
again, I know it's the worstit'll ever be, and I know that's
probably where they're headedwith it. But that will unlock a
lot of advanced reporting forsome of the more enterprise
sized clients.
Liz Moorhead (50:13):
Wow. I love that.
George B. Thomas (50:14):
Yeah. Woah. Magic. I tell
Chad Hohn (50:18):
you. It'll be automagical.
Liz Moorhead (50:20):
So it keeps covered so much ground today
across probably, this is one ofour most diverse topic episodes
that we've ever had. So I I knowI ask you this question at the
end of every single episode. Sothis one is going to be a
challenge. But, apparently,according to Max, all of us
could probably stand to be alittle bit more challenged.
(50:41):
Right?
What is the one thing you wantfolks to take away from today's
episode if they remember nothingelse?
George B. Thomas (50:48):
Oh, well, I'll I'll go last.
Liz Moorhead (50:50):
No. George, you're the one landing the plane. It
was supposed
George B. Thomas (50:53):
to be you. Oh, okay.
Chad Hohn (50:55):
You we we already established we can't land planes
anymore.
George B. Thomas (50:57):
That's true. I remember.
Liz Moorhead (50:58):
Yeah. You left us once, and we didn't know how to
end the podcast.
George B. Thomas (51:00):
That's so
Chad Hohn (51:01):
old. It was it was something.
George B. Thomas (51:03):
And then when there was this other time, and I
wasn't there, and there weresnacks involved. Anyway, so
here's here's Hey.
Liz Moorhead (51:08):
The snacks episode was iconic. Croutons for life,
my guy.
George B. Thomas (51:12):
There you go. What kind of croutons were they,
Max?
Max Cohen (51:15):
Chatham Village garlic butter croutons. Eric.
Liz Moorhead (51:19):
And I had rosemary croissant croutons from Trader
Joe's.
Max Cohen (51:22):
It's By the
Chad Hohn (51:23):
way, I was in the chat back then.
George B. Thomas (51:24):
Guest, croutons are very crunchy.
Max Cohen (51:28):
Yes. They are.
George B. Thomas (51:28):
I'm just Delicious. Throw that out there.
But here's here's the takeaway.Let's land the plane. It's okay
to dream.
It's okay to wish. It it's okay.Max is like, really? This is
where we're going? Yes.
This is where we're going. Like
Liz Moorhead (51:42):
Reading rainbow.
Max Cohen (51:42):
Go let your dreams be dreams.
Liz Moorhead (51:46):
Never stop. Never stopping.
George B. Thomas (51:48):
No. No. Hey. This is why I'm saying this. I
was on a call.
I was on a call. I'm on manycalls, but I was on a call, and
I said, hey. That's a greatidea. Did you go over to
ideas.HubSpot.com? And she waslike, oh, I'm not gonna do that.
That's just that's bullcrap. AndI go, what do you mean it's
(52:11):
bullcrap?
Max Cohen (52:12):
You're bullcrap.
George B. Thomas (52:13):
And she shit. Well, I come from this other
ecosystem, and it was, like,hollering into a cave that
nobody ever paid attention to.And I said, oh, oh, you're
you're in a different ecosystem.Because trust me, when you're
part of HubSpot, if you go toideas.hubspot.com and you put an
ID in there, people are gonnavote it up. And I've seen many,
(52:36):
many things over the yearsbecome actually part of the
platform because it was an ideaon ideas.com.
The change in her face, theglimmer in her eye, the
understanding that she was in ein an ecosystem where people
actually listened, like, it wasit it just was a visceral
(52:59):
response. And so this is why I'msaying you're in the HubSpot
ecosystem. You're in theinbounds ecosystem. It's okay to
dream. It's okay to wish.
Put what you wish HubSpot woulddo in the chat pane of the
LinkedIn live. Hit us up onsocials if you're listening to
this on the podcast, app of yourchoice. Let us know, and and
(53:22):
dank on it. Any of these ideasor ideas you have and go to
ideas..com or ideas.HubSpot.comand and submit them. Dream.
Help them build something that'samazing with all the things that
we've talked about and that youdream about every single day.
Okay, Hub Heroes. We've reachedthe end of another episode. Will
(53:45):
Lord Lack continue to loom overthe community, or will we be
able to defeat him in the nextepisode of the Hub Heroes
podcast? Make sure you tune inand find out in the next
episode.
Make sure you head over to thehubheroes.com to get the latest
episodes and become part of theLeague of Heroes. FYI, if you're
(54:06):
part of the League of Heroes,you'll get the show notes right
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and use the hashtag, hashtag hubheroes podcast on any of the
socials, and let us know whatstrategy conversation you'd like
(54:26):
to listen into next. Until nexttime, when we meet and combine
our forces, remember to be ahappy, helpful, humble human,
and, of course, always belooking for a way to be
someone's hero.
Do you live in a world filled with corporate data? Are
you plagued by silo departments?Are your lackluster growth
strategies demolishing yourchances for success? Are you
held captive by the evil menace,Lord Lack, lack of time, lack of
strategy, and lack of the mostimportant and powerful tool in
(00:23):
your superhero tool belt,knowledge. Never fear, hub
heroes.
Get ready to don your cape andmask, move into action, and
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we help you educate, empower,and execute. Hub heroes, it's
(00:47):
time to unite and activate yourpowers.
George B. Thomas (00:52):
Hi. Liz, first of all, before you get into why
we're here today and what we'regonna talk about, I just want
everybody who is maybe watchingthis on LinkedIn to know that
the chat pane is being paidattention to. If you have an
item or an idea, make sure youhit that because I'm definitely
we are definitely watching thechat as we move forward. So,
(01:12):
Liz, what what the heck are wedoing here today?
Liz Moorhead (01:15):
Well, apparently, I left you jokers unattended
last week, and you ended uphaving an absolutely incredible
conversation, but it was soincredible that it required a
part two. So, George, I actuallywanna ask you guys. Bring our
audience up to date if this istheir first episode,
particularly since it's thefirst time we're going live on
LinkedIn.
George B. Thomas (01:34):
Yeah.
Liz Moorhead (01:34):
What the heck happened in my absence? What
were you guys doing?
George B. Thomas (01:38):
Well, I mean, we were having a good
conversation. And and, by theway, you should go back and go
to the Hub Heroes podcast andlisten to that conversation. But
then when we we kinda weretiptoeing around the things we
wish, could happen. We we wantedto be able to do the kind of
(01:59):
magic wand moments that we couldforesee in the future. And, we
all agreed, hey.
We should do an episode on that.Like, what listen. We we know
historically that HubSpot lovesideas.hubspot.com. We know
historically that HubSpot lovesto listen to, the humans, the
(02:23):
humans that use HubSpot. And sowhy not give them a whole
episode of things that theycould be like,
Liz Moorhead (02:31):
So let me get this straight. Let me get this
straight. You had a wholeepisode that was dedicated to
the idea of, hey. There's been alot of big changes to HubSpot
recently, lot of new bells andwhistles added. So let's go back
to basics and talk about whatthe basics, the fundamentals of
HubSpot and inbound that youneed to pay attention to, and
you still ended up tiptoeingaround.
(02:52):
But what if we had more?
George B. Thomas (02:54):
Yes. We need help. We Yeah. We need help.
Max Cohen (02:57):
Not satisfied.
Liz Moorhead (02:59):
Not satisfied, Maximus? Why aren't you
satisfied this morning?
Max Cohen (03:02):
Because I'm not I I ain't never gonna be not
satisfied. Oh, jeez. I ain'tnever gonna stop being
unsatisfied.
George B. Thomas (03:09):
I go back to we need help.
Liz Moorhead (03:11):
Well, gentlemen gonna stop. The only hope I can
offer is the ability to purgeall of these ideas from your
brain and into the generalpopulace. Does that work for you
all today?
Max Cohen (03:21):
Yeah.
Liz Moorhead (03:21):
Yeah. Fantastic. So that's what we're going to be
talking about today. Each of ushas come to the table today with
a wish list of things and stuffand abilities that we wish we
had within HubSpot.
George B. Thomas (03:34):
Yeah. And some of us more than others. Let's
just throw that out there realquick. Good god, Max. It
Max Cohen (03:40):
feels like an attack.
Liz Moorhead (03:41):
Max, I'm doing well.
George B. Thomas (03:43):
No. I'm not attacking, but I was looking for
my beep button because I feltlike I should swear when I
looked at your list. But, anywayI was
Max Cohen (03:49):
swearing when I was building it.
Liz Moorhead (03:52):
Max, do you wanna kick us off since we have about
a Homer's Odyssey worth of stuffto get through with you in this
episode?
Max Cohen (04:00):
Yeah. I mean, where do you want me to start? I mean,
I
Liz Moorhead (04:04):
don't I'm scared looking at this list. The
instructions were two to three,my guy, and we have 18.
Max Cohen (04:12):
Mhmm. Yeah. I well, be fair.
George B. Thomas (04:14):
Quick actions a lot. Can we start there?
Max Cohen (04:17):
Like, it's fitter. Hold on.
George B. Thomas (04:18):
You say quick actions. Like, walk us through
that.
Max Cohen (04:21):
I just I just wanna point out, nowhere in the
instructions did it say two tothree Oh. On that document. So
Liz Moorhead (04:28):
Also, can we talk about the fact, like, I don't
know if anybody else noticedthis, and our viewers at home
cannot see this part, but I'llshare it. This is not so much an
assignment that you completedfor this podcast. This is a note
you began on 10/15/2024 at09:30AM.
Max Cohen (04:44):
Correct.
Liz Moorhead (04:45):
This is a list of grievances that has been growing
for some time.
Max Cohen (04:48):
Yes. Yes. And what I mean, this was my wish list.
This is this is I mean, a lot ofthese, you know, a lot of these
are just, you know, like, littlethings. Just like little nice
things that I think would becute in order to have
Liz Moorhead (05:01):
nice things you think would take us through your
cute list.
George B. Thomas (05:04):
Yeah. Or or one or two and then Yeah.
Max Cohen (05:08):
Sure. Well, George, let's say what George said.
George, you said I mentionedquick actions.
George B. Thomas (05:13):
Yeah. You mentioned quick actions, like,
in two, if not three of, like,these takka stuff
Max Cohen (05:19):
there. Well, so do you remember how they created
those quick action record cardsthat go in the middle panel? Do
you know what I refer to?
George B. Thomas (05:27):
Yeah. I do. And Chad has even given you,
like, a finger in the air, like,a good finger, by the way.
Max Cohen (05:32):
So they have, you know,
Chad Hohn (05:33):
they have a lot of voice is shot today. So
Max Cohen (05:36):
We're dying, Chad.
Liz Moorhead (05:37):
Too much giga. Not much,
George B. Thomas (05:39):
Chad. I mean, I
Max Cohen (05:40):
also probably need to, like, look at them. But,
like, there's, you know, there'sa couple ones in there that are
just, like, kind of, goofy.Right? And, like, I think
there's a really big opportunityto add some, like, super cool
stuff in there. So, like, forexample, k?
They have a, quick action buttonin the middle panel card that
just says, like, go to a URL or,like, go to a page. Right? But
(06:04):
it's possibly the most pointlessbutton in the entire world
because it doesn't let youcustomize that URL per record at
all. Right? So, like, it's it'sliterally just it's it's you
know what it is?
It's literally worse than abookmark in Chrome. Like, it's
not like, there if it's justalways going to the same place,
(06:25):
why have it on a record? Right?Like, usually, you have things
on a record because it's uniqueto that record. Right?
So what I would love to see isthe ability to create those
quick action cards that go tolinks. Right? But those links
come from properties you'restoring on the record. Right?
So, like, let's say for examplePartially
George B. Thomas (06:44):
from properties.
Max Cohen (06:45):
Yeah. Or or partially. Correct. Right? Let's
say, for example, you've gotsome outside system that your
team still needs to rely on.
Right? And you've got someinformation or maybe, like, a
link to, you know, a record forthat record in that other
system. It would be amazing ifwe could say, hey, when you
build this quick action buttonin the middle panel, pull the
(07:07):
URL from this other propertythat's storing, you know, this
unique URL for this specificrecord in that other system.
Right? I would love to see that.
You know, so that would be supercool. What was the other one?
Quick action, middle card buttonto manual. Oh, yeah. Dude, let
me throw an object through aspecific workflow through one of
those quick action cards.
(07:29):
Right? Like, I just thinkthere's so many more dynamic
things that they could dobecause, like, when it launched
what is it? Oh, is it just,like, a big version of the same
thing you see on the top lefthand corner of a record? Right?
So it's I don't know.
There's a lot that can be donethere, and yes, maybe they were
just, like, laying thefoundation for some really cool
(07:50):
things to come. Right? But, youknow, every time I go and try to
set that up in its currentstate, I'm like, this adds zero
value whatsoever. Like, becauseit there's just, you know,
nothing, like, really cool thatI can do with it.
George B. Thomas (08:03):
Yeah. I I like, Chad, that you said it's
been there for a while, whichfor anybody who's been in the
HubSpot ecosystem, you know,it's easy to think about, like,
when something's sat there for awhile, does that mean it's done?
And, of course, I I HubSpotprojects, anyone? I know. I
sadly say HubSpot projects tothis.
Like, it's been there forever,but nothing's happening.
Liz Moorhead (08:23):
Why do we have to so early, Chad? Why do we have
to save you so
George B. Thomas (08:27):
well? It's in the. Yeah. It's in the. But
Yeah.
Max Cohen (08:32):
Next to academy.
George B. Thomas (08:33):
Yeah. Come on, ladies and gentlemen. So,
hopefully, Max, I would love tosee them do the anything that
you can do to make it moredynamic based on records is
amazing.
Max Cohen (08:43):
I think that, but I also think, like, yo, let third
party app developers build quickaction buttons that work inside
those cards. Like, I thinkthat'd be
George B. Thomas (08:52):
cool.
Chad Hohn (08:52):
With UI extensions, you could do that now, I think.
Right?
Max Cohen (08:56):
Oh, yeah. I mean, you could build totally separate UI
extensions. What I'm saying is,like, like, what if what if they
could build buttons that someonecould put into one of those,
like, standard quick actioncards? Sure.
George B. Thomas (09:08):
Yeah. Do you do you think that somebody like
Event Happily would have areason to have a quick action
like that?
Max Cohen (09:16):
Yeah. Probably. Sorry. My family's calling me.
Give me one second.
I gotta go on mute.
George B. Thomas (09:19):
Alright. Well, then, Liz, who what about you,
Liz? You actually had, a coupleitems on this list. Why don't
you talk through one of yoursbefore we baton it to the the
next
Liz Moorhead (09:28):
Yeah. Absolutely. I mean, the biggest thing for me
and it was so funny. When I wassitting down and thinking about
what are my wish list items forwhat I wish HubSpot would do, I
found myself not actually askingfor anything wholly new.
Although, George, some of theitems on your list I found very,
very intriguing.
But when I think about my roleas a content strategist, because
(09:50):
that's really what I do. Right?Content strategy, content
creation. I'm really happy, forthe most part, with a lot of the
tools and how they exist. Thebiggest gap for me and the
biggest wish list item for me,quite frankly, is the education
in HubSpot Academy continues tobe lacking in the content area.
We have a lot of great contentcertifications around picking
(10:12):
the right topics, arounddistribution, around all of
these things. But let's behonest, the part of content
creation and content strategyand content overall that
continues to be the hardest isthe actual creating of the
content. When you have in handthe topic you need to make into
a reality, people still don'tknow how to do it. Content
(10:35):
creation still hurts. Even withAI tools, we're not teaching
them the basic formulas, thebasic simple best practices.
Right? That go into contentcreation. And it's not this
isn't something where I'mnecessarily pointing fingers
just at HubSpot alone. It'ssomething you and I have talked
about, George, extensively. Andwhen I say you and I have talked
(10:56):
about, you have politely noddedwhile I've just gone completely
unhinged with my ranting.
But this is a problem that I'venoticed in the industry overall
since the beginning. It there isthis thing that we don't talk
about and that's creatingcontent. The actual physical act
of somebody gives you a topicand they tell you to create a
(11:19):
piece of content from it hurts.Either people don't understand
the process or they feel reallyinsecure about it, even if they
are in decades long expert inthe topic. Like there is just
nobody talks around it.
And then we just hope people'seducation that they paid
attention to maybe in, like,middle school, high school,
(11:41):
maybe college is gonna carrythem through.
George B. Thomas (11:44):
Oh, God. That's
Liz Moorhead (11:45):
It's just it's it doesn't have to hurt so much. So
my biggest wish list item andHubSpot, I hope you're listening
and I would happy to be a partof it is talk more about the
physical act of creating contentbecause just throwing more
generative tools into the mix isactually making it more
challenging. Those tools becomepowerful when you understand how
(12:06):
to plug a strategy in, when youunderstand how to tell a story,
when you understand all of thosethings. But that's my biggest
wish list item.
George B. Thomas (12:14):
Like I love it.
Liz Moorhead (12:15):
HubSpot Academy is an incredible resource of
education. And I have been inthis in this industry now for
about ten years, and thatcontinues to be the spot where
I'm like, am I just alone in thedarkness banging a pan asking
for this? Does nobody else wantthis?
George B. Thomas (12:30):
Yeah. Maybe we won't. I'm gonna go out on a
limb here, and and pray that theLinkedIn algorithms, deliver
this at the doorstep. CourtneySembler. Meet Liz Morehead.
Liz Moorhead (12:40):
Hi, Courtney.
George B. Thomas (12:41):
Liz Morehead. Meet Courtney Sembler. Like, hi.
Can can we do something? Can wecreate some I would love to see
that.
Anything that we can do to makethings that are hard easier,
like, it, to me, is just a a winwin situation here. And and so I
I'm gonna actually piggyback offof what you, kinda were talking
about there, Liz, because when Ithink about what's difficult
(13:04):
right now, it it's we have anecosystem that, hopefully, we
understand it's about beingHuman centric. Value first,
right, type of type of scenariohere. You're creating content.
You're a believer in inbound.
You wanna create courses. Youwanna do these things. You wanna
build a community, but dang onit if it ain't hard. You you
(13:26):
gotta fly over to something likeCircle. You gotta fly over to
something like Mighty Networks.
And then all of a sudden, theconversation becomes that you
gotta integrate Zapier becauseyou definitely want deals to be
there. And, well, where shouldpayments happen? Should they
happen over on Circle or MightyNetworks? Should they happen
through HubSpot payments? And,dang, gone, it just becomes
convoluted and becomes a mess.
And what I would love to see iswhere we could just have, like,
(13:47):
a circle or a Mighty Networksnatively inside of our Hub Spot
content, hub, the CMS, whateverportion you wanna put it into,
but being able to literally fireup. And, again, you can use
different spaces. You know,maybe it's hubs and sprockets
instead of, like, spaces andwhatever they use in seven
(14:16):
lesson course with a quiz thatthen delivers a certification
when you're done that's, youknow, automatically behind the,
like, membership area wherepeople can sign up. And, there's
actually, like, a native chatcommunity feature where like,
first of all, HubSpot. Youyourself could could
(14:38):
dramatically change the HubSpotcommunity ecosystem by having
your own mighty network circlescenario for, like, what you're
trying to do, let alone if we ascustomers had this ability to to
to be community focused, easilydo live events behind the
(14:59):
paywall, easily do coursesbehind the paywall, easily
enable conversations inside of acommunity.
And why? Dang gone. Because it'son top of a CRM. Dang gone.
Because it would have theability to do smart content.
Dang on because you could fireworkflows based off of things
(15:19):
that they actually did in yourcommunity natively. Okay. I'll
get off my pedestal.
Liz Moorhead (15:26):
Also allows you to more easily integrate a lot of
the content that you'recreating. Right? You and I have
done a ton of experimentationwith, membership based community
networks. And the challenge hasalways been is that it's a
walled garden. It exists on anisland, completely disconnected
(15:46):
from the rest of the digitalecosystem of your brand.
Now I could also see a world inwhich, you know, that's a very
exciting hub, but it's it's tome, and maybe I'm thinking about
this incorrectly, it's the itwould be like the first type of
product hub, right, where thehub is the product you're
actually giving to yourcustomers. And that's exciting,
but that is also very biguncharted territory. But I that
(16:08):
was the thing on your list thatjumped out at me of, yes, make
it easier.
George B. Thomas (16:15):
They launched that, I might die and go to
heaven. I'm just saying. I'mlike We
Liz Moorhead (16:19):
need you alive, so don't do that.
George B. Thomas (16:21):
Yeah. That's true.
Liz Moorhead (16:22):
Chad, I know you are you are you are here
struggle busting with us today,right, guys? So everybody, let's
clear some room for our softspoken wizard. Tell me what
you've got on your list, bud.
Chad Hohn (16:35):
Yeah. Well, I apologize. I've just been
coughing all weekend. Totallyfine, but throat hurts. No.
You're not? Yeah. Well, youknow, totally fine outside of
George B. Thomas (16:46):
your neck.
Liz Moorhead (16:47):
Loving, Max. Leave him alone.
Chad Hohn (16:50):
It's okay. I'm still enjoying myself. Apologies. Next
time we're live, we'll or allsound better. I promise.
But, anyway, I thinkpiggybacking off of what George
was saying just to, like, expandon that for a second. One thing
I really enjoyed was, thethought of how that could tie
into onboarding training and acustomer success workspace.
(17:13):
Because what if your productthat you're selling needs that
level of integration andunderstanding of how far
somebody's gotten through yourtraining content, a knowledge
base isn't great for that. Youcan see if somebody's hit a
page. And if you're usingcertain video sharing services,
you can see if somebody'swatched a video.
But creating some sort of coursecontent that's a little more
advanced like that would beamazing to be able to
(17:36):
automatically let somebody intoone of those, like, sprockets or
whatever to allow them to startusing some of those, functions.
That'd be amazing. That'd be,like, such a great thing for
customer success. Right?
George B. Thomas (17:48):
Well, we
Chad Hohn (17:48):
learn hub.
George B. Thomas (17:50):
And, dude, it would revolutionize our super
admin training in the way thatwe do that. And, oh my god.
Anyway Yeah. Anyway, I'll shutup because it's your
Chad Hohn (17:58):
Yeah. Yeah. For for me, I think, one thing that
would be you know, that I wantedto talk a ton about, and we'll
see if we get back to some of myother ones, but is, like, and I
noticed this on Max's list too,but it's different. Mine was the
ability to basically autofillparts of payment links, like
(18:21):
Commerce Hub. Right?
So, basically, you, you know,you can't inject a discount code
with a query parameter oranything like that. They have to
manually type it in, if I'm notmistaken. And to be able to
prefill contact info, if youknow who you're sending a
payment link to. Right? And,like, maybe that computer's not
(18:41):
cookied, but you know who you'resending it to.
So you can prefill it with URLparameters. Right? And, you
know, I think Max's was anextension of that, but it'd be
amazing if you could do someadditional functionality with
payment links, especially nowthat they're getting better tied
into the Commerce Hub ecosystem.And for me, at least as
(19:01):
partners, I would love for themto be able to unlock some of the
restrictions surroundingCommerce Hub, at least in some
way that we can build some sortof a proof of concept of what we
need for customers if we'reselling something that's
repetitive or that we build overand over. Like our industry, we
sell the same thing to manycustomers.
(19:23):
We have a templated build onHubSpot. And so I'd love to be
able to, like, build somethingwith no restrictions to, like,
some of the commerce hub stuff,like, not being able to write
payments or have payment customobjects or custom properties or
different things because we haveto have custom objects that
represent payments in theaccounting software because we
(19:43):
can't add custom properties tothe payments object. So we have
two different types of payments,and it's a whole thing. It's,
like, confusing for thecustomer.
Max Cohen (19:51):
Well, subscriptions just got it. Right? Mhmm. Yeah.
That's the problem.
Is coming pretty close.
Chad Hohn (19:56):
I imagine they are. Yeah.
Max Cohen (19:58):
I mean, you're gonna see a lot of that with, you
know, the acquisition of cashflow and everything because
that's really what was in it forthem was that big beautiful
Yeah. You know, subscriptionbilling engine. Right? And so
Chad Hohn (20:10):
you probably were over there about Yeah. The
acquisition and some I mean,I've talked to some people over
in Commerce Hub, and there'sbeen some very exciting things
on the on the road map.
Max Cohen (20:20):
Commerce Hub's getting that big boost, Dean.
You know what I mean?
George B. Thomas (20:23):
It's not on my list, but I should have put it
on the list of, like I wouldlove because I had by the way, I
got a text, maybe two days agofrom a buddy of mine, and the
text went something along thelines of, hey. Do you know
somebody who is a commerce hubninja, like a WooCommerce or
Shopify? Like, imagine like, wealready have a commerce hub, but
(20:45):
imagine if it was more like youcould literally build a
storefront. And, again, namecomps. Names of, like, you don't
now all of a sudden you're like,I don't care if there's a
Shopify integration because I'mgonna use HubSpot's x y z,
whatever you call it.
And you could literally do,like, T shirt sizes and colors
(21:06):
and all, like, all of thecommerce things. But, again, in
the now now take that and pairit with community and CRM and
everything that we've talked. Ohmy goodness gracious.
Chad Hohn (21:17):
It literally be the business center of business
operations for everything youdo. You'd be like, if you even
if you were, like, like, aYouTuber, you could use it for,
like Yeah. Literally your wholething, you know, even though
that's, like, b to c. Right?
Max Cohen (21:30):
You you ever you guys like, I I don't know how, I
don't know how much I believethis. Uh-oh. But do you do you
have this
George B. Thomas (21:39):
thing I'm on LinkedIn.
Max Cohen (21:40):
No. I know. I know. But I'm saying, like, do you do
you do you feel like, like,HubSpot would be moving closer
and closer and closer to havesome sort of, like, lightweight
Shopify alternative type deal?
George B. Thomas (21:53):
I hope so.
Max Cohen (21:55):
Yeah?
George B. Thomas (21:56):
No. Actually, I'll even step for I pray so.
Really? Yeah. Bro, I'd use it inheartbeat.
Max Cohen (22:02):
Yeah.
George B. Thomas (22:03):
In a heartbeat.
Max Cohen (22:04):
Like a ecommerce like a true ecommerce, like Yep. Here
are my wares that I sell. Like,you know, you can pick it out
George B. Thomas (22:10):
of a shopping cart. Where would Max be selling
his hats from?
Max Cohen (22:15):
Based. True. True. Yeah. I mean, I think that'll be
interesting.
Like, I you know, I thinkthey're really it's obvious that
they're really trying to, like,nail down the b to b, you know,
commerce side of things. And,you know, they're really gonna
get like, the next thing you'regonna see them do is get really,
really, really good at beingthat sort of, like, Stripe
(22:37):
alternative for SaaS companies.Right? Where, like, they can
build subscriptions in throughthe APIs and, you know, do all
that kind of stuff. Right?
And, like, really connect, like,their app and their billing
into, like, HubSpot's back endsystem. Because, you know,
that's really kinda where theystill sort of, like, lack in
terms of how they kind of, youknow, service SaaS companies.
(22:59):
It's like all those people arestill building on Stripe. Right?
So, yeah, I think that's gonnabe really interesting to see.
George B. Thomas (23:06):
Couple things. One, chat pain is actually
happening over here on LinkedInlive. So if you're listening, by
the way, to the podcast on thepodcast stream after the live,
just know that you could bejoining us on Monday, LinkedIn
live, 9AM, eastern. But, also, Iwanna shout out to Maddie
Jolley. I hope I said your lastname correctly.
She'd love to have the abilityto create custom activities and
(23:29):
custom task types.
Chad Hohn (23:31):
I love
George B. Thomas (23:31):
that. Also wanna give a shout out to
Chad Hohn (23:33):
workflows are a thing. That's cool.
George B. Thomas (23:35):
Yeah. Trent Little. Yes. Sometimes you wanna
get Chad going, and sometimesyou don't wanna get Chad going.
It just depends on the topic.
So I will go ahead and get Chad.
Max Cohen (23:45):
Get Chad.
George B. Thomas (23:46):
Let's who should we move in next?
Max Cohen (23:48):
Is it back to me?
George B. Thomas (23:50):
Yeah. It is.
Max Cohen (23:51):
It is back to me.
Liz Moorhead (23:52):
List of grievances.
George B. Thomas (23:53):
Yeah. But you still very own customer, by the
way. You Yeah.
Max Cohen (23:56):
I mean I mean, I'll hit this first one here. It's
like, dude, we need some, like,more we need I think it's time
that dashboards gets a littlebit more, visual tools to make
sense of the data that someone'sseeing. Right? Like, think
about, like, all you can do isjust dump report after report
after report after report onto adashboard, right? Like, I would
(24:21):
love to see something as simpleas like a thin dividing line
between, you know, the thebricks in which make up your
canvas that you can put yourreports so I can at least, like,
break things into sectionsvisually, right?
Imagine if you could, like,collapse sections and, like,
name them and, like, not have tojust stuff everything in a rich
(24:43):
text module, which takes up aslot for a report. Like I
George B. Thomas (24:46):
need half a brick. I need the half brick to
be able to put titles.
Max Cohen (24:50):
Yeah. Let me half brick it. Exactly. That's why
that's why I'm talking about,like, a thin divider line or
something like that. Like, I Ijust think we need some, like,
we need some more visual toolsthere to help us, like, organize
and make sense the data insteadof it just being, like, a slew
of reports or rich text modulesand it being super ugly.
Right? Like, if you think aboutit, like, that that tool hasn't
fundamentally changed in areally long time from what it
(25:13):
feels like. Right? Maybe withoutyou know, barring some changes
to, like, the limits of how manyreports you can have in
dashboards and stuff like that.But it's like, yo, give us some
give us some visual tools.
George B. Thomas (25:23):
You know? I can't believe you called data
ugly. Bro, data
Max Cohen (25:27):
is I make some ugly ass dashboards, and that's a %.
George B. Thomas (25:30):
The data inside them is beautiful.
Max Cohen (25:32):
Yeah. Anyway, that one's boring. The other thing
that I think is, like, more of,like, a tool wide issue, I would
love to see, like, exclusionaryfilters for association labels.
Right? So when I say that, I'mthinking of situations where
(25:53):
it's like especially inworkflows, where you wanna be
like, hey.
Send an email to contacts withthis association label. Right?
But sometimes, I wanna sendemails to contacts without a
certain association label.Right? And so I'd love to see
them, like, you know, anytimeyou see association labels get
(26:15):
used as filtering, right, youyou could never use them to as,
like, an exclusion for likecriteria.
Right. Which, you know, itcauses us to do a lot of weird
stuff and event happily. Like itforces us to have like a do not
attend, did not attend labelversus a, you know, attended
label because like we can't justbe like send an email to
(26:38):
everyone that attended and thensend an email to everyone who
doesn't have the label that theyattended. We have to go, no.
Send an email exclusively topeople that have the did not
attend labels.
Then we gotta think about, oh,how do we, you know, do, like,
did not attend? And we have to,like, build all these features
around that just to get this,like, stupid label. Whereas,
like, we can skip all that if,you know, we had the ability to
just, you know, exclude thelabels or whatever. Right? So I
(27:01):
I would love to see
Chad Hohn (27:02):
guy overhead and
George B. Thomas (27:02):
stuff too.
Chad Hohn (27:03):
Right? Exactly. To make calls to apply all those
labels rather than just beingable to.
Max Cohen (27:07):
A %. Yeah. So I'd I'd love to be able to exclude
association labels on emails,send actions, and workflows,
specifically. But yeah. I loveit.
Oh, and also give us customobject webhooks for public apps.
Please. Please. Please. Please.
Please.
George B. Thomas (27:19):
Please. Please. Sorry.
Liz Moorhead (27:23):
Alright. Are we ready to come back into Content
Station for a moment?
George B. Thomas (27:26):
Yeah. Choo choo.
Liz Moorhead (27:29):
I had this one as last on my list for this week,
but I I need to just get thisout now. Oh. I have a
complicated relationship withthe SEO tool. I have an
extremely complicatedrelationship with that tool. In
that, when it was first rolledout, it was a topic cluster
development tool.
Yep. And it was called theContent Strategy Tool. And I
(27:51):
didn't totally love it, but itmade me excited because I was
like, finally, they areemphasizing the fact that if you
are creating content, thereneeds to be a strategy behind
it. And it looked like thepromise of something where like,
you know how we talked a lotabout the tools that we've been
seeing roll out across the hubs?Like, this is just the
(28:12):
beginning.
This is, quote unquote, theworst it will ever be. This SEO
tool, the only way it has becomemore dimensionalized is to add
SEO recommendations you weregetting elsewhere within the
tool in a more centralizedlocation and recommended topics.
And I just pulled up,recommended topics within the
HubSpot SEO tool. And the firstrecommended topic is life.
Max Cohen (28:37):
Oh, I see.
Liz Moorhead (28:38):
Life. With a monthly search volume of 165,000
and a difficulty of 100. Yeah.So, you know, I'm sitting here
going
Max Cohen (28:48):
Hold on.
George B. Thomas (28:48):
First of all You
Max Cohen (28:49):
know why I did that. Right? Why? It's challenging you
because it knows
Liz Moorhead (28:53):
Challenging me? I don't need to be challenged.
George B. Thomas (28:56):
I don't need to be challenged.
Max Cohen (28:57):
No. It's going it's going listen. Liz is so good at
creating content. Let's justgive her, like, a super
difficult keyword with a hellageneric prompt. Alright.
Let's Give
Liz Moorhead (29:07):
me a persona in five hours.
Max Cohen (29:09):
I'll be happy to challenge you to say, what's it?
So tell right content. What'sthe
Liz Moorhead (29:13):
meaning of life? Yeah. Say yes to staying in
more.
Max Cohen (29:16):
I think it's I think we're just doing something big
back there. Yeah.
Liz Moorhead (29:20):
Yeah. So here's my issue with it, is that it
doesn't really strategically doanything.
Max Cohen (29:27):
I'm sorry. Does someone have a giant koala bear
in the background? What wasthat?
Liz Moorhead (29:32):
I have no idea what you're talking about.
Max Cohen (29:33):
Wait. Wait. Wait. Wait. Wait.
Whose cat was that? Whose animalwas that?
Liz Moorhead (29:37):
Not mine.
Max Cohen (29:38):
Oh, it's a oh, it's a
Liz Moorhead (29:40):
Oh, Chad.
George B. Thomas (29:42):
No. No. It's not Chad. It was it was me.
Max Cohen (29:46):
Okay. That was
Liz Moorhead (29:47):
Let me get my grievance out, and then we can
go back to all of your funcustom webhook things. Okay?
What I would like to see,because this is about a wish
list episode, right, is I wouldlike to see the SEO tool
actually become something.Because, for example, I I I
asked my a few of friends, whoalso are more in the content
sphere like I am. Do you evenuse the SEO tool within HubSpot
(30:12):
to find topics?
The answer is no. All of us havesomething like Semrush or
Ahrefs. You know, somethingwhere the data is much more
validated deep, and it allows usto go into much more intentional
choices in terms of how we builda content strategy. So the value
for me is really not there forthat. I like that you can track
(30:32):
topic clusters, but the factthat they've been so
deemphasized in terms of howwe're talking about content
strategies, we either have aneducation gap or we have a or we
have a tool development app, butnobody has the heart to get rid
of it.
I think there is clearly a gapwithin the HubSpot marketing hub
for some sort of contentstrategy development and
(30:53):
tracking tool. And to all of youout there who think this is me
talking to all of you, who thinkyour editorial calendar is a
content strategy. No. No. Sothat's my wish list item.
Like, figure out whateveridentity crisis is happening
within the SEO tool and sit downand have a considered
conversation maybe with somecontent strategists about what
(31:15):
are the tools we need within theside within, the HubSpot
marketing hub to track, build,share our content strategies
because this ain't it.
George B. Thomas (31:27):
So so I I wanna double down on what you're
saying, Liz, but I have to saythat I actually love that tool.
I I wish that that tool wouldgrow. Here's the deal. It goes
back to your first thing thatpeople need more education.
People need more education onwhat it is and how to use it,
(31:47):
and the tool needs moreflexibility.
By the way, I'm yes. I'm hold ifyou're listening to the podcast,
I'm holding up a book. It'sliterally called pillar based
marketing. It's by Ryan Brockand Christopher, Toth. On page
one eighty one of the book, itactually talks about building,
your pillar strategy.
(32:07):
And so, again, HubSpot Academy.Courtney Semler. I'm giving you
another shout out. Like, or orteam, how can we get more micro
content, educational value tothis tool that is a a great idea
and, you know, right can beleveraged is super powerful, but
(32:28):
I just don't think enough itit's it, like, got built, and
it's like the alternator. Peopleknow it's there.
They're not sure how it works,and they don't really know if
they should be using it everytime they start their content
car or not. Anyway
Liz Moorhead (32:41):
No. I don't really agree with it. That's why I
said, like, when we've talkedabout other stuff in the past,
you know, we always talk abouthow this is the worst it'll ever
be, but it's just not improving.Sorry. I think my connection's a
little bit quirky right now.
But let's move on. George.
Max Cohen (32:57):
You're good.
George B. Thomas (32:58):
Yeah. Yeah.
Liz Moorhead (33:00):
Talk to me.
George B. Thomas (33:01):
Which one to pick. I I have, let's see. Let
me look at the do I am I gonnahave time to get back to my
dynamic ads rant? Maybe. But sohere's here's let me talk about
this one.
Since we're on a little bit of acontent train, I really, really,
really would love to have anative, chat GPT integration for
(33:23):
so many different reasons, butlet me get very specific on one.
I'm sitting at my couch lastnight. I'm watching the Bills
game. I'm sitting there with mywife, but I'm also working on
some content that I'm having alot of fun creating because I'm,
like, excited about this, like,direction of showing up as a
whole ass human and puttingsomething to the world that
(33:45):
maybe other people might not putto the world. So I'm working on
it, and I'm working in chat g bt.
I'm working in Canvas, and I'veliterally, in Canvas, applied my
h one, my h twos. I've gonethrough and retyped things and
added my own stories, and, like,I've got a piece that's just
ready to publish, like, ready topub I've humanized it because
(34:09):
you can do that in Canvas now.Like, it's like a Word doc
steroids. And I I now I gottacopy and paste it, and then I
gotta worry about formatting.And I and I I can format it in
Canvas.
What I would love is just to beable you know how in, like,
blogs, you can, like, importGoogle Doc, and it'll bring the
(34:30):
Google Doc into, like, your blogeditor? Like, I just wanna be
able to push a button, and thecontent that I've created in
Canvas, it just magically showsup in my HubSpot blog for me to
then use my voice and tone orThat would be beautiful. Make
other edits or any like, likeand, again, that's just one
(34:53):
piece. Like, there are so like,imagine being able to have all
the context and cohesiveness of,like, ChatGPT projects, but it's
like a, sales email project thatthen when you're actually in
templates, you're, like,leveraging that stuff to
actually create the narrativesthat you're anyway, I'll I'll be
(35:17):
quiet. ChatGPT nativeintegration for multiple reasons
of HubSpot would be a wish listitem for me.
Liz Moorhead (35:23):
I love that. Speaking of chat GBT, chat GBT,
what's next on your list?
George B. Thomas (35:28):
There you
Chad Hohn (35:30):
go. Yes. Nice. For me, I think one of the ones that
would be really helpful wouldbe, you know how in a workflow,
you can look up associatedobjects. Right?
Well, you only get one resultbased on required filter
criteria. So you can get, like,the most recently associated or
(35:54):
the first created or the mostrecently updated record. The
reason they have to do that isbecause they can't process loops
of data. So what you really needis the ability to process what's
called an array in programmingland. And an array would be a
return result of items.
(36:15):
So you have, like, five things.It's, like, five contacts
related to a deal, and yourworkflow would do things to all
five of those return contacts bylooping each of the return
search values and the propertiesthat it returned. So being able
to, like, search fully searchthe CRM and, maybe even to
(36:41):
utilize GraphQL, which is oftenused in, like, CMS pages,
because what you could do isprovide, like, one record ID.
So, like, let's say I wanna geta contact and then find all
deals related to that contactand then all emails related to
that that are outbound. And it'sone search request, but it
(37:04):
returns this entire structuredstring of data that you can do
things with.
And it'd be really cool to beable to drill into many
associations deep, like withGraphQL. Again, that's really
great for things like web pagesto limit the amount of API calls
you need to make from somebody'sbrowser. It just gives the data
(37:27):
you need to fill the page withone request, right, for for for
each line, maybe. I'm prettysure that's how, like, index
pages work in HubSpot where youget the contact and you get all
the associated deals, and itshows, like, 18 deals and you
click on it, you know, and it itshows all the different deals
that you can see. Maybe they dosomething else, but that's,
(37:49):
like, one way you could do it,right, for each record in the
page.
So being able to at a technicallevel, like, every time I have
to process multiple returnsearch values, it just pushes me
out of HubSpot workflows, and Ican't use it. And then I have to
go use some sort of middleware.Right? Or custom code, or I have
to write build it in middleware,test it, and then write custom
(38:12):
code to do it after the fact.
George B. Thomas (38:15):
So I've got two things to say. One is just
Wow. Yeah. We officially hit thenerdy side of the podcast with
that.
Liz Moorhead (38:26):
Took us forty six minutes.
George B. Thomas (38:27):
I I I love to do a bit earlier for a while to
get there. Super nerdy. But,Chad, the things that that would
unlock, the abilities thatpeople would then have at their
fingertips. By the way, I wanna,shout out to people who might be
watching this on LinkedIn afterthe fact or if you're watching
it right now. Put in the chatpane because, again, this could
(38:48):
be a a massive list in thefuture.
What do you wish HubSpot wouldbuild next? Just put it in the
chat pane. Let us know. Liz,who's who's next?
Liz Moorhead (38:58):
I believe it's Max. So, Max, this is our final
round. Take us through
George B. Thomas (39:03):
Juice wise.
Liz Moorhead (39:04):
The most important ones, the juiciest.
Max Cohen (39:07):
I do two?
George B. Thomas (39:09):
Sure. Why not?
Max Cohen (39:10):
Oh, one is super quick. I think it would be super
neat if you could turn onexpenses on any of the object
that you want. So imagine if youhad, like, a deal and you wanna
track how much that deal cost toyou as a company. Maybe you took
clients out to dinner or sentthem a thing in the mail
Liz Moorhead (39:32):
or
Max Cohen (39:33):
had to pay a bunch of consulting fees to get something
done. Imagine if you had alittle card that just looked
like line items, right? But itwas line item expenses and it
tallied up how much that objecthas cost you, whether it's a
deal, a contact, a company, orwhatever. I think that'd be
super neat. And if you couldjust, like, turn it on by
(39:53):
objects, that would be cool ashell and, you know, reduce the
amount of extra objects you'dhave to make just to track
something like that.
Chad Hohn (39:59):
Yeah. It is a name thing. It could be added to the
QBO sync too because we use acustom object called bills to
represent both bills andexpenses that link to our
customers' QBO accounts whenthey're related to the proper It
Liz Moorhead (40:12):
also
George B. Thomas (40:13):
contact.
Liz Moorhead (40:14):
It also gives you net revenue too, the ability to
really dial
George B. Thomas (40:17):
in on that. It'd be real reporting at that
point.
Chad Hohn (40:20):
Yeah. For sure.
Max Cohen (40:21):
%. Hundred %. So there's that. I think that would
be super neat. Wow.
And I have floated that idea toJeff Vincent a while ago. We'll
see if it went anywhere. I thinkthe other thing too that I just
think would be so neat is likeand again I maybe I talked about
this last week but dude beingable to do workflows based on
(40:44):
associations getting created andrunning both objects side by
side through a single workflowwould be crazy. Right? So, like
You didn't
George B. Thomas (40:54):
talk about this last week.
Max Cohen (40:56):
So I didn't? Okay. Alright. Alright. Okay.
This is this is gonna soundinsane. Right? And maybe this
doesn't work for
George B. Thomas (41:03):
some reason.
Max Cohen (41:04):
But so when any association gets created in
HubSpot, right? In the back end,there is an object for that
association. Right? There's ajunction object. Okay?
So there is an object for anassociation. Right? And that
association is tying one objectto another object of a different
type, right? So that existsindependently as its own thing,
(41:26):
right? What I would love to seeis a workflow that you can
create that says if for example,you'd say, Alright, whatever a
contact is associated to a dealor something like that.
Right? Or, whatever a, you know,a company is associated to a
ticket with this specificassociation label. Whatever it
(41:47):
may be. Right? I would love tobasically have and, like, maybe
this breaks for some fundamentalreason.
I I don't know. But I would loveto have a dual workflow canvas
where one object is on one sideand the other object is on the
other side. Right? So the twoobjects that get enrolled are
(42:07):
the ones that were joinedtogether by that association.
And then I'd love for you to beable to do different things to
those objects when thatassociation is created.
Right? Such as, like, copyinginformation over or whatever it
may be. Because, like, sure, youcan like, it's just, like,
(42:28):
triggering triggering workflowswhen associations happen is is
really annoying. Right? You haveto, like what do you have to do?
You have to, like, have acalculated field that counts how
many associated objects of acertain type there are and then
reenroll every time the numberchanges and, like, do you
Chad Hohn (42:47):
You could do this. You could get a private app and
then add association change andthen do a webhook.
Max Cohen (42:53):
But that's the thing.
George B. Thomas (42:54):
Yeah. But you have it as webhook
Chad Hohn (42:56):
into a workflow.
Max Cohen (42:57):
Sure. But this is the exact reason why we need
something like this. Because assoon as you say, you could build
a private app, that's when it'slike, oh, shit. It should be a
feature. You know what I mean?
Exactly. Yeah. Yeah. That'scool.
George B. Thomas (43:08):
Hear private app, I'm like FBI open up.
Liz Moorhead (43:16):
Tell us how you really feel, George.
George B. Thomas (43:18):
Oh, god. It it hey. I said this earlier. Any
place where it feels like it'sdifficult. And I mean difficult
for normal showbiz.
Not for GigaChad or, like, UltraNerd, you know, that's out there
listening or watching this at alater date. But, like Con here.
Normal humans. Like, we gotta
Max Cohen (43:37):
Me. Okay.
Liz Moorhead (43:40):
Well, my last one's pretty simple. I'm ready
for v two of the voice and tonetools inside Content Hub.
Max Cohen (43:46):
Bro.
Liz Moorhead (43:47):
I'm ready for more education around how to build
brand voice and tone. I'm readyI'm ready for that because,
like, that to me is wherethere's some really powerful
value add for customers inHubSpot who are creating
content. Like, that's what Iwant. I want us to go bigger. I
want us to have actualconversations about brand voice
(44:08):
and tone.
And I know the community ishungry for it because I gave a
talk at inbound few years agobefore any of this. It was just
a twinkle in someone's eye.Right?
Max Cohen (44:20):
Yep.
Liz Moorhead (44:20):
It was standing room only. They had to move me
to a bigger room to have my talkabout brand voice and tone.
Like, people are hungry to dothis, but the scholarship out
there is pretty lightweight. Iknow that HubSpot has a an
article that's a how to do brandvoice, but it's still kinda
confusing what's the differencebetween voice and tone because
there is an actual differencebetween those two components.
(44:42):
Like, let's get the educationgoing.
Let's get the tool more robustbecause the more we can empower
people to create content that isindeed human, the better off
we're all gonna be. That's mylast one. George, I believe you
had a a rant for us lingeringthere somewhere in the wings.
George B. Thomas (44:59):
It's it's not a rant. It's a listen. So I was
having a conversation with mybuddy, Chris Carolyn, and, he
sent over a video where he waslike and he was excited, and and
I was too. It's a video whereit's showing how you can now
import, podcasts into HubSpotpodcast into the content hub
(45:24):
from other platforms. So, like,Anchor, Libsyn, wherever.
But you can now bring it in, andit can live in HubSpot. And and
I wasn't meaning to be a dick. II I wasn't
Liz Moorhead (45:38):
took over his fun cereal.
George B. Thomas (45:40):
I wasn't meaning to, but but my comment
to it and and by the way, I goback to that I was fully excited
about the fact that you could dothis because that means we're
getting to a place where yourshows should actually live in
there because of all the thingsthat we've talked about, smart
content based on a CRM and theworkflows and all. The words out
of my mouth were and if only wecould have dynamic ads. Because
(46:05):
see, here's that's one of thethings that I love about
transistor.fm is you can havedynamic ads that you can place
over your entire podcastlibrary. So now when you think
about being a content creatorwho actually is trying to get
sponsors for their show, ifthat's your type of thing, Max
mentioned YouTubers earlier inthe show. Like, if you're a
YouTuber and you've got apodcast and you're trying to do
(46:28):
sponsorships or brand deals,well, being able to say, hey.
I'm gonna put your ad over myentire library for the next one
to three months is a biggerprice tag than saying I'm gonna
physically inject a audio ad toeverything that I edit for the
next month, and this is what itcosts. Now all of a sudden, you
(46:51):
can have almost unlimited adspace and almost unlimited ad
turnaround off of 50, a 300, athousand episodes. And if if I
can come to say to somebody, I'mgonna put your ad on our podcast
for for three months over athousand episodes. Cha ching. I
need a cha ching sound.
Dang on it. Like so, like, yes.Great. Let me import it, but
(47:16):
please know that I probablywon't import mine, ours, until
we can actually do dynamic adson the actual platform of and,
again, I say this becauseHubSpot, you have a podcast
network. The amount of peoplethat could use this feature if
(47:39):
they were hosted on your podcastsolution and the amount of
dynamic ads that you could runfor the people that you're
selling to for your podcastnetwork, which were not on, by
the way.
Max Cohen (47:52):
Dust gas.
Liz Moorhead (47:53):
I digress. Sorry. You're right, George. This
wasn't a rant at all. Silly me.
George B. Thomas (47:58):
I love you, HubSpot.
Chad Hohn (48:01):
Anyway, well, I don't know if I can give you a rant
today, but maybe next week.
Liz Moorhead (48:08):
That's fine. But what
Chad Hohn (48:09):
I can give you is one one more thing that I think
would be technically cool. Onething you can do right now is
add a CSV to a data source in,datasets and join that CSV based
on, like, matching propertyvalues, essentially, to create
associations within the datatable so that you can create
(48:32):
reports with some sort ofexternal data. But that needs to
go to the next level and be realtime, not, like, necessarily
only with Google Sheets,although that would be one way
to do it. But being able to addsome sort of external data table
to your HubSpot dataset so thatwhile you're not keeping, like,
(48:58):
a custom object that representswhatever that data table is in
HubSpot, it can still see intoit in your reports in real time.
Like, maybe you don't need tosee it at the record level, but
you need to compare where youraccounting software keeps
expenses.
Right? Again, we are talkingabout expenses as lines and
(49:19):
putting it in the deal to makeit easy for the rep. Well, at
minimum, being able to look atall of the expenses joined on
the, customer ID or the deal ID,and you'll be able to find all
the expenses that are related tothat kind of, like, deal in your
QuickBooks instance, for ex forexample. Right? And to be able
(49:39):
to, like, have all of that dataand have it updated more or less
in real time or at least at thereports real time, which is,
like, every 15 minutes, and beable to, like, create those
joins and create customproperties at the report level,
but not at the record levelbased on those external things.
Because having to, like, exporta spreadsheet and upload it,
(50:02):
again, I know it's the worstit'll ever be, and I know that's
probably where they're headedwith it. But that will unlock a
lot of advanced reporting forsome of the more enterprise
sized clients.
Liz Moorhead (50:13):
Wow. I love that.
George B. Thomas (50:14):
Yeah. Woah. Magic. I tell
Chad Hohn (50:18):
you. It'll be automagical.
Liz Moorhead (50:20):
So it keeps covered so much ground today
across probably, this is one ofour most diverse topic episodes
that we've ever had. So I I knowI ask you this question at the
end of every single episode. Sothis one is going to be a
challenge. But, apparently,according to Max, all of us
could probably stand to be alittle bit more challenged.
(50:41):
Right?
What is the one thing you wantfolks to take away from today's
episode if they remember nothingelse?
George B. Thomas (50:48):
Oh, well, I'll I'll go last.
Liz Moorhead (50:50):
No. George, you're the one landing the plane. It
was supposed
George B. Thomas (50:53):
to be you. Oh, okay.
Chad Hohn (50:55):
You we we already established we can't land planes
anymore.
George B. Thomas (50:57):
That's true. I remember.
Liz Moorhead (50:58):
Yeah. You left us once, and we didn't know how to
end the podcast.
George B. Thomas (51:00):
That's so
Chad Hohn (51:01):
old. It was it was something.
George B. Thomas (51:03):
And then when there was this other time, and I
wasn't there, and there weresnacks involved. Anyway, so
here's here's Hey.
Liz Moorhead (51:08):
The snacks episode was iconic. Croutons for life,
my guy.
George B. Thomas (51:12):
There you go. What kind of croutons were they,
Max?
Max Cohen (51:15):
Chatham Village garlic butter croutons. Eric.
Liz Moorhead (51:19):
And I had rosemary croissant croutons from Trader
Joe's.
Max Cohen (51:22):
It's By the
Chad Hohn (51:23):
way, I was in the chat back then.
George B. Thomas (51:24):
Guest, croutons are very crunchy.
Max Cohen (51:28):
Yes. They are.
George B. Thomas (51:28):
I'm just Delicious. Throw that out there.
But here's here's the takeaway.Let's land the plane. It's okay
to dream.
It's okay to wish. It it's okay.Max is like, really? This is
where we're going? Yes.
This is where we're going. Like
Liz Moorhead (51:42):
Reading rainbow.
Max Cohen (51:42):
Go let your dreams be dreams.
Liz Moorhead (51:46):
Never stop. Never stopping.
George B. Thomas (51:48):
No. No. Hey. This is why I'm saying this. I
was on a call.
I was on a call. I'm on manycalls, but I was on a call, and
I said, hey. That's a greatidea. Did you go over to
ideas.HubSpot.com? And she waslike, oh, I'm not gonna do that.
That's just that's bullcrap. AndI go, what do you mean it's
(52:11):
bullcrap?
Max Cohen (52:12):
You're bullcrap.
George B. Thomas (52:13):
And she shit. Well, I come from this other
ecosystem, and it was, like,hollering into a cave that
nobody ever paid attention to.And I said, oh, oh, you're
you're in a different ecosystem.Because trust me, when you're
part of HubSpot, if you go toideas.hubspot.com and you put an
ID in there, people are gonnavote it up. And I've seen many,
(52:36):
many things over the yearsbecome actually part of the
platform because it was an ideaon ideas.com.
The change in her face, theglimmer in her eye, the
understanding that she was in ein an ecosystem where people
actually listened, like, it wasit it just was a visceral
(52:59):
response. And so this is why I'msaying you're in the HubSpot
ecosystem. You're in theinbounds ecosystem. It's okay to
dream. It's okay to wish.
Put what you wish HubSpot woulddo in the chat pane of the
LinkedIn live. Hit us up onsocials if you're listening to
this on the podcast, app of yourchoice. Let us know, and and
(53:22):
dank on it. Any of these ideasor ideas you have and go to
ideas..com or ideas.HubSpot.comand and submit them. Dream.
Help them build something that'samazing with all the things that
we've talked about and that youdream about every single day.
Okay, Hub Heroes. We've reachedthe end of another episode. Will
(53:45):
Lord Lack continue to loom overthe community, or will we be
able to defeat him in the nextepisode of the Hub Heroes
podcast? Make sure you tune inand find out in the next
episode.
Make sure you head over to thehubheroes.com to get the latest
episodes and become part of theLeague of Heroes. FYI, if you're
(54:06):
part of the League of Heroes,you'll get the show notes right
in your inbox, and they comewith some hidden power up
potential as well. Make sure youshare this podcast with a
friend. Leave a review if youlike what you're listening to,
and use the hashtag, hashtag hubheroes podcast on any of the
socials, and let us know whatstrategy conversation you'd like
(54:26):
to listen into next. Until nexttime, when we meet and combine
our forces, remember to be ahappy, helpful, humble human,
and, of course, always belooking for a way to be
someone's hero.
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