Ep 48: $140K in Monthly Revenue: Brandon Hien's Social Media Strategy for the #1 Hostel in North America

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April 23, 2025 • 34 mins

In this conversation, Gideon interviews Brandon Hien, who transitioned from a lucrative sales career to lead marketing for a top-rated hostel chain. They discuss Brandon's innovative marketing strategies, the importance of community in hostels, and the role of social media in attracting guests. Brandon shares insights on influencer marketing, the guest journey, and the challenges of content creation. The conversation emphasizes the need for storytelling in marketing and the mindset required for entrepreneurial success.

Takeaways

Brandon Hien transitioned from a high-paying sales job to marketing for hostels.
Social media is crucial for attracting younger travelers to hostels.
Community and culture are key elements in the hostel experience.
Direct bookings are prioritized to avoid OTA commissions.
Influencer marketing can yield better returns with smaller influencers.
Content that tells a story engages audiences more effectively.
Engagement with staff is vital for creating authentic content.
Balancing different types of content can enhance engagement.
Success in entrepreneurship requires a strong 'why' and resilience.
Understanding the guest journey is essential for effective marketing.

Sound Bites

"I quit my job making a quarter million dollars."
"We're on track to build a $400 million company."
"Instagram and TikTok are their search engines."
"Community is one of our biggest core values."
"Smaller influencers yield a better return."
"It's hard to track the guest journey."
"Success is a matter of your pain tolerance."

Chapters